GoPro INC ,

NAME: Syed Muhammad Zahid Hamdani

BS Commerce

Semester 8th

Subject: Strategic Management

Case Study.

INTRODUCTION

GoPro has perfected the art of capturing moments and recording experiences through its versatile and state-of-the-art
cameras, apps and video editing software. The company essentially lives its mission and vision statements by transforming
how people share their lives. A corporate vision statement identifies the future reputation that a company wants to be
associated with. On the other hand, a corporate mission statement is all about the strategic ways of growing a firm towards
its projected future.
In this case, the GoPro vision statement emphasizes the inspiration that users get from its products and services. The
mission statement focusses on the great experiences and the developmental path of GoPro. The business profile of this
company is also dependent on core values. They create a healthy environment for the company to thrive and achieve both
the mission and vision statements.

Existing,VISION:

GoPro vision statement is “we dream. We have passionate ideas about what is possible in this world. Our passions
lead us to create experiences and realities that expand our world and inspire those around us.” This statement
emphasizes on the desire to inspire individuals and the world to greatness. It has these components:.

Proposed Vision:
With GoPro, people can now get even the most unlikely shots and videos. The sophistication of the products of this
company makes many things a reality today. Other than this, GoPro continues to enable people to do the extraordinary
through its camera technology.

Increasing possibilities .
Increasing the world.

Nine Components

Costumer Yes
Products and Yes
services
markets Yes
technology Yes
Survival yes
Philosophy Yes
Self Concept No
Public Image No
Employee Yes

Existing Mission:
GoPro mission statement is “to help you capture life as you live it, share the experience and pass on the stoke.” The
statement highlights the experiences that its customers get from the products and services of this company.:

Proposed Mission :
The first feature shows that GoPro highly values the memories of its customers. To ensure that they capture them in the
best way, it designs sophisticated and quality camera, drones, and apps. Life becomes fun and more fulfilling with the
experiences clients get from GoPro accessories. In addition, GoPro increases connectivity and ease of sharing the captured
moments through its mobile apps. The integrated system and tools of this company show that it cares about satisfying all
the needs of its users.
 1. Improving lives
2. Boosting connectivity

Strengths:
GoPro has a strong brand value.
3. The company maintains high-profit margins on its products
4. 3. GoPro offers a diverse range of product offerings
5. 4. Strong marketing strategies ensure a strong brand image.
6. 5. GoPro has many patents in the United States
7. 6. GoPro offers world-leading camera technology.
8. Low Production Cost
9. Hardware Integration
10. Product Innovation and Design
11. 7. GoPro has managed to generate substantial online sales.

Weaknesses:
1. GoPro’s could more aggressively pursue research and development.
2. 2. Poor financial planning is a key weakness.
3. 3. GoPro has an overreliance on the North American Market.
4. 4. GoPro’s products are expensive compared to its competitors.
5. 5. Due to high parts cost and the cost of the finished goods, GoPro has high
inventory costs.
6. 6. Slow and cumbersome third-party integration remains an issue.
7. Patent violation
8. Low Profit Margins
9. Focus on large number of products
10. Incapability in software business

Assets
Fiscal year is January-December. All values USD.

ITEM 5-YEAR
2016 2017 2018 2019 2020
ITEM TREND

Cash & Short Term Investments 165.15

327.65M
Cash & Short Term Investments M

Cash & Short Term Investments Growth

-16.39% 98.40%
Cash & Short Term Investments Growth
ITEM 5-YEAR
2016 2017 2018 2019 2020
ITEM TREND

Cash Only
150.3M327.65M
Cash Only

Short-Term Investments
14.85M -
Short-Term Investments

Cash & ST Investments / Total Assets

20.83% 42.02%
Cash & ST Investments / Total Assets

Total Accounts Receivable 200.63

107.24M
Total Accounts Receivable M

Total Accounts Receivable Growth

55.27% -46.55%
Total Accounts Receivable Growth

Accounts Receivables, Net 200.63

107.24M
Accounts Receivables, Net M

Accounts Receivables, Gross 201.43

107.74M
Accounts Receivables, Gross M

Bad Debt/Doubtful Accounts

(800K) (500K)
Bad Debt/Doubtful Accounts

Other Receivable
- -
Other Receivable

Accounts Receivable Turnover

5.95 8.32
Accounts Receivable Turnover

Inventories 144.24
97.91M
Inventories M

Finished Goods 123.87

84.69M
Finished Goods M
ITEM 5-YEAR
2016 2017 2018 2019 2020
ITEM TREND

Work in Progress
- -
Work in Progress

Raw Materials
20.37M 13.23M
Raw Materials

Progress Payments & Other

- - - - -
Progress Payments & Other

Other Current Assets

25.96M 23.87M
Other Current Assets

Miscellaneous Current Assets

25.96M 23.87M
Miscellaneous Current Assets

Total Current Assets 535.98

556.68M
Total Current Assets M

Net Property, Plant & Equipment

89.66M 55.27M
Net Property, Plant & Equipment

Property, Plant & Equipment - Gross 208.34

167.87M
Property, Plant & Equipment - Gross M

Buildings
- -
Buildings

Land & Improvements

- -
Land & Improvements

Computer Software and Equipment

21.72M 22.39M
Computer Software and Equipment

Other Property, Plant & Equipment

87.81M 64.99M
Other Property, Plant & Equipment
ITEM 5-YEAR
2016 2017 2018 2019 2020
ITEM TREND

Accumulated Depreciation 118.68

112.59M
Accumulated Depreciation M

Total Investments and Advances

- - - - -
Total Investments and Advances

Other Long-Term Investments

- - - - -
Other Long-Term Investments

Long-Term Note Receivables

- - - - -
Long-Term Note Receivables

Intangible Assets 151.71

147.67M
Intangible Assets M

Net Goodwill 146.46

146.46M
Net Goodwill M

Net Other Intangibles

5.25M 1.21M
Net Other Intangibles

Other Assets
14.6M 10.81M
Other Assets

Total Assets
792.8M779.77M
Total Assets

Total Assets Growth

13.52% -1.64%
Total Assets Growth

Liabilities & Shareholders' Equity

All values USD.
 2
ITEM 0 5-YEAR
2017 2018 2019 2020
ITEM 1 TREND
6

ST Debt & Current Portion LT Debt

- - - 9.1M 9.37M
ST Debt & Current Portion LT Debt

Short Term Debt

- - - 9.1M 9.37M
Short Term Debt

Current Portion of Long Term Debt

- - - - -
Current Portion of Long Term Debt

2
0
Accounts Payable 5
. 160.7M 111.4M
Accounts Payable 0
3
M

Accounts Payable Growth

- 8.23% -30.68%
Accounts Payable Growth

2
Income Tax Payable .
7 1.17M 221K
Income Tax Payable 6
M

2
2
Other Current Liabilities 2
. 156.09M 141.7M
Other Current Liabilities 9
6
M

Dividends Payable
- - - - -
Dividends Payable
 2
ITEM 0 5-YEAR
2017 2018 2019 2020
ITEM 1 TREND
6

8
2
Accrued Payroll .
59.61M 37.68M
Accrued Payroll 6
5
M

1
4
Miscellaneous Current Liabilities 0
. 96.48M 104.03M
Miscellaneous Current Liabilities 3
1
M

4
3
Total Current Liabilities 0
. 327.05M 262.69M
Total Current Liabilities 7
4
M

Long-Term Debt
- 211.77M 270.16M
Long-Term Debt

Long-Term Debt excl. Capitalized Leases

- 148.81M 218.17M
Long-Term Debt excl. Capitalized Leases

Non-Convertible Debt
- 148.81M 218.17M
Non-Convertible Debt

Convertible Debt
- - -
Convertible Debt

Capitalized Lease Obligations

- - -
Capitalized Lease Obligations
 2
ITEM 0 5-YEAR
2017 2018 2019 2020
ITEM 1 TREND
6

Provision for Risks & Charges

1.5M 500K
Provision for Risks & Charges

Deferred Taxes
(864K) (966K)
Deferred Taxes

Deferred Taxes - Credits

- 8.37M
Deferred Taxes - Credits

Deferred Taxes - Debit

864K 9.33M
Deferred Taxes - Debit

Other Liabilities
18.95M 22.03M
Other Liabilities

Other Liabilities (excl. Deferred Income)

18.95M 22.03M
Other Liabilities (excl. Deferred Income)

Deferred Income
- -
Deferred Income

Total Liabilities
559.27M 563.75M
Total Liabilities

Non-Equity Reserves
- - - - -
Non-Equity Reserves

Total Liabilities / Total Assets

70.54% 72.30%
Total Liabilities / Total Assets

Preferred Stock (Carrying Value)

- -
Preferred Stock (Carrying Value)

Redeemable Preferred Stock - -

 2
ITEM 0 5-YEAR
2017 2018 2019 2020
ITEM 1 TREND
6

Redeemable Preferred Stock

Non-Redeemable Preferred Stock

- -
Non-Redeemable Preferred Stock

Common Equity (Total)

233.53M 216.02M
Common Equity (Total)

Common Equity / Total Assets

29.46% 27.70%
Common Equity / Total Assets

Common Stock Par/Carry Value

930.88M 980.15M
Common Stock Par/Carry Value

Retained Earnings (583.73M (650.52M

Retained Earnings ) )

ESOP Debt Guarantee

- -
ESOP Debt Guarantee

Cumulative Translation Adjustment/Unrealized

For. Exch. Gain
- -
Cumulative Translation Adjustment/Unrealized
For. Exch. Gain

Unrealized Gain/Loss Marketable Securities

- - - -
Unrealized Gain/Loss Marketable Securities

Revaluation Reserves
- - - -
Revaluation Reserves

Treasury Stock (113.61M (113.61M

Treasury Stock ) )

Total Shareholders' Equity 233.53M 216.02M

 2
ITEM 0 5-YEAR
2017 2018 2019 2020
ITEM 1 TREND
6

Total Shareholders' Equity

Total Shareholders' Equity / Total Assets

29.46% 27.70%
Total Shareholders' Equity / Total Assets

Accumulated Minority Interest

- -
Accumulated Minority Interest

Total Equity
233.53M 216.02M
Total Equity

Liabilities & Shareholders' Equity

792.8M 779.77M
Liabilities & Shareholders' Equity