MEDIA PROFILE

2020
COMMERCE
No. 1 Trusted Beauty and
Personal Care
e-commerce with more
than 200+
brand selection
BPOM certified only
Omni-channel experience
with beauty concept
offline store
*1 out of 6 women visit our website
CONTENT
Leading beauty and lifestyle
online media for women
with 300 monthly articles.
Daily social media update
with more than 700k
aggregate follower.
O2O service from campaign
ideation, digital through
offline activation, community
handling, etc.
COMMUNITY
Social media platform for
beauty enthusiasts that
classifies users based on
beauty profiles.
Integrate shopping with
relevant content and
recommendation.
Largest review platform in
Indonesia with more than 1
million review database
TAKE A CLOSER
LOOK IN OUR MEDIA
BUSINESS
Widely known for our trusted content
and active community.
LEADING BEAUTY & LIFESTYLE ONLINE
MEDIA WITH O2O SERVICE
Demographics
DEVICES GENDER
83%
95% Mobile

5% Desktop

LOCATION
Kalimantan
3% 16% Male
Sulawesi Female
AGE
8%
44% 40%

11%
Sumatra

41%
DKI 30% 1% 18-24 25-34
Jakarta Java Bali Yo Yo
 IN NUMBERS

ONSITE TRAFFIC MONTHLY TRAFFIC

PAGEVIEWS IN MILLIONS
81.3 AVE. PAGEVIEWS 2019 7 million
65.7

294K
31.8
69K
11.3
405K
DAILY EDITORIALS ON BEAUTY
DAILY EDITORIALS ON BEAUTY

Quiz article: NEW

Category:
FIT (health),
FUN (entertainment),
FAB (beauty)
LOVE (relationship, family, friendship),
LIVE (wellness).

• More interactive content

• Improve brand loyalty
• Personalized content/quizzes (incl. Adjust font color & BG)
• Maximum questions: 13
• Maximum answer/option: 4
• Integrated quiz with article
DAILY EDITORIALS ON LIFESTYLE
FOMO? SOCIALIZE WITH US!
INSTAGRAM: BEAUTY JOURNAL
Total
Followers: 294K
Total
Posts: 5K
UPRISING YOUTUBE CHANNEL

SOCIOLLA / BEAUTY JOURNAL

Total
Subscribers: 69K
Total
Videos: 555
SOCIAL MEDIA PLATFORM FOR OUR
BEAUTY COMMUNITY
WHAT IS ?

Deliver personalized Allow users to Each unique content

contents based on interact and connect created are made by
user’s beauty profile with each other users and by brands
and interests
PREVIEW
IN NUMBERS SKIN CARE 48.6%

MAKEUP 34.9%

BATH & BODY 9.6%

HAIR CARE 3.5%

ACCESSORIES 2.1%

OTHERS 1.3%
WHAT’S HOT IN ?

SCAN BARCODE SOCOBOX BE RELEVANT

Scan and get all Get access to hottest beauty Curated content, promo and
information (review, products from your favourite product push based on beauty
articles, videos) to brands though thousands profile.
thousands beauty SOCOBOX, our monthly
products. sampling program.
OUR SERVICES
CAMPAIGN CONSULTANT
Strategic campaign planning for
O2O activation:
• Research & community insight
• Digital & on ground ideation development
• Branding strategy
SPONSORED EDITORIAL
Article Production
Editorial contents integrated with
our social media channels.
• Create ideation and content
based on brief provided.
• KPI 10.000 Pageviews.
• Campaign monitoring & report.
VIDEO CONTENT TAP IN
YouTube Videos
Editorial contents integrated
with our social media channels.
• Create creative concept
and storyboard based on
brief provided.
• Pre and post-production.
• Social media support through
YouTube and Instagram
aggregate views.
• Guaranteed views: 20.000 views.
• Campaign monitoring & report.
SOCIAL MEDIA CAMPAIGN
IG Post & IG Story Thread
Activate Instagram stories to drive
more engagement and traffic.
• Create design, content based on
brief provided.
• KPI 30.000 Impressions.
• Guaranteed participants / views/
exposure from hashtags.
•
• Campaign monitoring & report.
KOL MANAGEMENT
Curated KOL collaboration
for your campaign
WHAT CAN BE DONE?
• Create KOL brief and
content suggestion
• Manage KOL project including:
event attendance, spokesperson
video content/Instagram content
production, campaign photoshoot
(per campaign)
• Campaign monitoring & Report
Beauty Journal will maintain and
manage all the KOLs
SOCIOLLA BLOGGER
NETWORK HANDLING
One year program with SOCO
Beauty Network
• Create Instagram content
regularly: feed and story
• Hosting BJ video content
(on specific program)
• Digital activation/giveaway
on bloggers Instagram
• Support SOCO : SOCOBOX
and write review
• Event Attendance
• Campaign monitoring & report
More than 1000 SOCO Beauty
Network member
EVENT HANDLING
Offline activations or gathering tailored
for vast range of target audience or
your needs. `
THE EVENT
• Community Gathering
• Beauty Class Roadshow
• Press/Launching Event
• Annual/Atrium Event Exhibition
• Customized Event
THE SERVICE
• Creative concept event based on brief provided
• Include: Theme and Cue card
• Maintain participants
• Campaign monitoring & Report
SAMPLING
Sociolla Transactions
• Min. 1.000pcs of product sampling
• Include: Leaflet
• Aerosol products are not allowed
• Maximum weight of 1kg
• Campaign monitoring & Report
 SOCOBOX
Exclusive
• Minimum 500 boxes distributed

• Each box contain value min IDR 200k

• Each box contain minimum of 3 products

• Brand name will be mentioned each communication channel

throughout campaign at Sociolla & Beauty Journal digital assets

• No other brand will be participated during exclusive campaign

period, unless requested otherwise

• Guaranteed of 70% review rate for makeup and 50% review

rate for skincare 2 weeks after distribution

Non-Exclusive Sampling
• Minimum 500 product per SKU distributed

• Brand name will be mention in each communication channel

throughout campaign at Beauty Journal digital assets

• These are chances brand will be featured with other brand in one box

• No guarantee review
JUICY & PRETTY
STORIES
REBRANDING THROUGH INTEGRATED
DIGITAL AND STORE ACTIVATION
MEDIHEAL - REVEAL YOUR OWN BEAUTY
20-29 September 2019

Activity
1 Series of digital and offline campaign
11 KOL
39 SBN
18 Media
82 Public

Objective
In order to re-launch Mediheal’s presence in Indonesia we aimed
to get 150 people trying Mediheal’s sheet mask at our store and
feel the benefits of the mask. We then took their “after” picture to
be displayed on Sociolla’s store wide screens.
REBRANDING THROUGH INTEGRATED
DIGITAL AND STORE ACTIVATION
MEDIHEAL - REVEAL YOUR OWN BEAUTY
20-29 September 2019

Beauty Journal Scope of Work

• Social Media Buzz (All Sociolla Assets)
• Production (Video and Photo Shoot)
• Community Management
• Media Management
CREATING CREDIBILITY THROUGH
SOCO REVIEW DATABASE
ARIUL – SOCO REVIEW
May 2019

Activity
10 KOL
100 SBN
900 SOCO members

Objective
As Ariul first entered Indonesian market, we aimed to get 1000
people to try Ariul’s sheet mask and get their personal and
organic review on SOCO

Beauty Journal Scope of Work

• Community Management
BUILD BRAND EQUITY WITH EDUCATION
Fun engagement in microsite and offline roadshow
COSRX – COSRX ACADEMY MICROSITE
August 2019

Activity
3 Course Level
3 Missions
30.000 Students / Participants

Objective
To educate about COSRX: products ingredients, benefit and
usage of each products through online and on ground activation.

Website COSRX Academy

BUILD BRAND EQUITY WITH EDUCATION
Fun engagement in microsite and offline roadshow
COSRX – COSRX ACADEMY EVENT
August 2019

Activity
1 Event PR Launch
6 Event Roadshow (Campus + Dept. Store)
1 Graduation Ceremony
1 Graduation Trip to South Korea
BUILD BRAND EQUITY WITH EDUCATION
Fun engagement in microsite and offline roadshow
COSRX – COSRX ACADEMY GOES TO KOREA
August 2019

Beauty Journal Scope of Work

• Social Media Buzz (All Sociolla Assets)
• Event Management
• Community Management

Event Achievement
• 1.102 participants for roadshow
• 15 winners + 7 media for graduation trip
ENGAGING BEAUTY COMMUNITY
WITH ATRIUM EVENT
WARDAH – WARDAH DAYS
July 2018

Activity
13 slots for talkshow with KOL
1 Beauty Conference and Atrium Event

Objective
Using the event, we specially highlight our exclusive brands in the
talk show discussion, goodie bags, and all social media buzz.

Beauty Journal Scope of Work

• Social Media Buzz (All Sociolla Assets)
• Ticket Management
• Event Management
• Community Management

Event Achievement
• 1.300 tickets sold
MAXIMUM IMPACT WITH
1 DAY DIGITAL AWARENESS
WARDAH – WARDAH DAYS DIGITAL
10 October 2019

Activity
Take over Beauty Journal digital channel : website & social media
• What’s new: 2 article
• Inspiration: 3 article
• 5 Trending topics: 5 article
• BJ TV: 5 video
• Must read article: 5 article
• Guide tips and hacks: 9 article

Objective
Dedicated digital content exposure to support campaign promo,
increasing product awareness.
MAXIMUM IMPACT WITH
1 DAY DIGITAL AWARENESS
WARDAH – WARDAH DAYS DIGITAL
10 October 2019

Beauty Journal Scope of Work

• Editorial and video content production
• Social Media Buzz (All Sociolla Assets)

Event Achievement
• 861.341 aggregate pageviews
MAINTAINING BRAND EXPOSURE
WITH CREATIVE O2O ACTIVATION
POND’S – AGE MIRACLE
October 2019

Activity
Talkshow with Dermatologist & KOL
Workshop & Fun Games

Objective
Maintain exposure of Ponds Age Miracle through Education
about anti aging care vs cause of aging (sun, pollution) to
beauty enthusiast by having fun activities in sailing.

Beauty Journal Scope of Work

• Social Media Buzz (All Sociolla Assets)
• Event Management
• Community Management
• KOL Management
INTEGRATED CAMPAIGN COMBINING
COMMERCE, CONTENT & COMMUNITY
L’OREAL – SUNNY MATTE SUNDAY
March 2019

Activity
L’Oreal Paris collaborated with Beauty Journal by Sociolla
helding series of digital and offline activation combining health
and beauty concept with Car Free Day Senayan, Jakarta.

Objective
Introduce and build image L’Oreal UVP Matte n Fresh as the
1st matte sunscreen in beauty community
INTEGRATED CAMPAIGN COMBINING
COMMERCE, CONTENT & COMMUNITY
L’OREAL – SUNNY MATTE SUNDAY
March 2019

Beauty Journal Scope of Work

• Sponsored Editorial
• Social media posts
• Sampling
• Community handling 1 KOL, 31 SBN, dan 120 Registered
Participants for activation
• Sharing Session with Brand & KOL
• Poundfit session & photobooth

Event Achievement
• Biggest review database in SOCO for sunscreen
• 200 ticket for poundfit activation
SIGNATURE
EVENT
BFF RUN PRE EVENT - BREAKFAST CLUB

July 2019

Activity
Talkshow
Running 5K
Fun Activity: Sheet Mask

Objective
This event aims to build awareness about BFF RUN to the
running community and the surrounding community by running
together and closing with breakfast together

Event Achievement
• 4 event with 320 community
BFF RUN MAIN EVENT

August 2019

Activity
Running, Obstacle, Pound Fit Music Performance, Brand
Booth, Photo Booth, Food & Beverage

Objective
This event aims to build beauty and health in one event.
Educating participants that beauty from inside and outside
is very related. Participants were also invited to try various
brands in this event.

Event Achievement
• More than 5000 visitors
• 72000 beauty & personal care product sampling for
Refreshment Area
• More than 2.200 #bffrun2019 social media exposure
WHAT YOU CAN DO
WITH US
NEWCOMERS

Build awareness and inform new

product / re-launch/re-packaging for
Beauty Enthusiast.
• 1x Editorial What’s New
• 1x SOCO Sampling
• 1x Socmed launch campaign (Include 3x
IG Story & 2 IG Post)
• 1x Event Gathering
• 15 Sociolla Blogger Network
DIGIBEAUTY

Maintaining products with in-depth

reviews and reminding usability of
products on social media with
involvement with followers of the
Beauty Journal.
• 3x Editorial Review monthly
• 6x Social media IG post
• 6x Social media IG Story (polling &
question box)
• 1x Video Review/ Editor’s Choice
• 15 Sociolla Blogger Network
CAMPUS ROADSHOW

Build engagement with target

market brands by holding talk
shows and beauty classes with
KOL. Brands can also open booths
and sell directly on campus.
• 1x Editorial Review
• 3x Editorial monthly (Campus Info)
• 1x Social Media IG post (Campus Info)
• 1x Video Coverage
• 1 KOL/Campus
STORE VISIT / ACTIVATION

Build awareness that the brand has

been sold at the Sociolla Store or
other stores. Brands can do dress
up stores, mini talk shows with KOL /
brands and provides special
discounts during events to increase
sales.
• 3x Editorial Review
• 3x Social Media IG post
• 1x KOL IG Post
• 15 Sociolla Blogger Network
LET’S
COLLABORATE!

EVI NOVIANA

+62 81991 4281 63

evi.noviana@beautyjournal.id

PT SOCIAL BELLA INDONESIA