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Communication Culture and Society Traditional Media 1. Newspapers 2. Magazines 3. Books 4. Radio 5. Motion Pictures 6. Television Definition of Media
Communication Culture and Society Traditional Media 1. Newspapers 2. Magazines 3. Books 4. Radio 5. Motion Pictures 6. Television Definition of Media
Padua
Traditional Media
1. Newspapers
2. Magazines
3. Books
4. Radio
5. Motion Pictures
6. Television
Definition of Media
NEWSPAPERS
MAGAZINES
It is a periodical publication usually with a paper cover containing articles and often
with illustrations and photos.
Compiled by: Ms. Patrianne M. Padua
BOOKS
RADIO
There are various characteristics associated with radio which form key features of a
radio.
First, radio makes pictures. For instance, during a national celebration day like on a
Valentine’s Day, the presenter of a radio will describe how couples, lovers are putting
on red clothes and holding red flowers such that the audience will be able to visualize
the whole celebration
Third feature is that radio is characterized with simplicity. Compared to all other
media, radio is simple to use. Radio needs very simple technology and equipment.
With radio you are not restricted to using electric power supply. You can listen to
radio using dry battery cells even if you do not have electric power supply or a
generator.
Most important feature is that of portability. A radio receiver is portable so you can
move your radio set at home from the living room to the kitchen or as you go out
some where in a shade outside your house. You can’t do that very easily with
television. This facility of moving an object which is called ‘portability’ gives radio
an advantage. These days if you have a car and a radio in it, you can listen to it as you
drive or travel. Can you think of watching television, when you drive?
Also, radio caters even for the illiterate audience. One does not have to be literate
to listen to radio. Unless you are literate, you can’t read a newspaper or read captions
or text on television. But for listening to radio, you need not be literate at all. You can
listen to programmes or news in any language on the radio.
MOTION PICTURES
DEFINING FEATURES OF MOTION PICTURES
1. Most expensive mass media product: High production, marketing, distribution
costs
2. Dominated by conglomerates
3. Strong aesthetic dimension; medium most discussed as art form
4. Movie-going continues to be social experience
The film industry can be divided into three areas namely production
Production
Distribution
TELEVISION
Defining features of TV
Reading:
https://psa.gov.ph/content/functional-literacy-rate-filipinos-exposure-different-forms-
mass-media-ranges-926-percent
Reference:
https://www.academia.edu/26878546/INTRODUCTION_TO_MEDIA_STUDIES