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Observation and Interviews
Observation and Interviews
Observation involves the use of our sensory systems (including eyes and ears) to record
behavior. These measures are the basic data used to describe naturally occurring behavior
or to assess the effects of our independent research variable. Therefore, they must be
gathered with care. Observations such as these (judgments that behavior has or has not
occurred) are inherently more subjective than other data collection procedures. Because
judgments are based on our perceptions, the same event occurring in the environment will
be perceived differently by different people (Lammers& Badea,2013).
d. When observing and taking notes, the investigator can overlook something.
e. Often, in order to be recognized and better grasp the workings of the social phenomena,
the researcher becomes or wants to become a participating spectator, where he/she takes
interest in the situation.
Observation may also obtain more accurate statistics about such aspects as how persons
really behave. It may also serve as a way to validate or nullify knowledge provided in face-
to-face encounters. It is possible to study people or the climate. It can provide useful context
knowledge as the area is studied, and can inform other facets of the study.
1. Written descriptions
The researcher offers written explanations of persons, circumstances or the
environment.
Limitations include:
• The researcher can miss an observation while taking notes.
4. Documentation
A local publication, notes on a notice board, internal processes and practices, any of all
forms of documents may be used to provide information.
• The researcher explains to the community his identity as a researcher and his research
purpose.
• Researcher participates in the activities that the group does in daily basis.
• Advantage: Researcher could ask questions in the research subjects to enhance his
understanding.
b. Observer as participant
• Advantage: Can focus on your researcher role; can concentrate on your discussion with
the group.
• When observing, the researcher does NOT reveal the intent of the activity.
Direction: Write an observation protocol template like the one shown below and gather the
information about the topic.
Observation Topic:
What are the experiences of Grade 11 students as they study in new normal set-up? (Due
to some restrictions you can observe any member of your family who is schooling or your
closest neighbor.)
Interviews
Unstructured
• The interviews can be referred to as "depth" or "in depth". They have so little system at all.
• The interviewer may go only to discuss a small number of subjects, often as few as one or
two.
• Based on the interviewee and his previous answer, the interviewer can frame the interview
questions.
• They involve the researcher needing to know or read more about a particular subject
without a framework or a preconceived plan or understanding as to how they can interact
with the subject.
Structured
• In the same way, the interviewee will ask the respondent the same questions using a
closely organized plan.
• The questions which be expressed in order to include a restricted set of answers, i.e. 'Do
you rate our services as very decent, good or bad' A researcher must decide whether a
questionnaire or a formal interview is more suitable.
• This does not cause the phenomenon under inquiry to be investigated in terms of any
scope or depth if the interview schedule is too closely scheduled.
• Qualitative interviews should be somewhat casual and participants know like they are
engaging in a dialogue or debate rather than in a formal question and answer situation.
• Skills are needed and are involved in effective qualitative analysis methods that take
careful thought and preparation.
Participants should consent to the interview process to begin with; otherwise, this method is
not required and would not include any useful details. Evaluate if the data is sensitive and
observation would be adequate to capture the information necessary.
Would you use an interview that is orchestrated or unstructured? What type of focus group
debate or one-on-one interview are you going to use?
3. Invite Participants.
The participants should be sent a letter of approval and they must respond confirming their
consent before the interview session is held.
Make sure the audio equipment is set. Your cellphone or some other audio recording
system can be used. In your letter of approval, it should be mentioned that you are going to
document the whole conversation and you are the only one who will have access to it.
Before an interview, check the audio facilities. Next, present yourself to the respondent
interviewee and the study being done. Stay on the subject and up to the time specified in
the permission letter.
After the talk, thank the interviewee and respect their wishes, such as copying the abstract.
In situations where follow-up is needed to explain those issues posed during the interview
process, it is important to let the interviewees know.
This requires the time and date of the interview, the venue of the interview, and who the
respondents to be questioned are.
2. Introduction.
This gives the interviewer guidance that will act as his/her reference while performing the
session. It is a requirement for the interviewer to present him or herself, including the testing
goals.
3. Opening Question.
This is about getting to know respondents so that they can feel at ease. Healthy opening
questions are questions connected to their job or hobbies. It's necessary to avoid very
personal questions.
4. Content Questions.
These are sub-questions that are focused on the core phenomenon being studied.
5. Closing Instructions.