Professional Documents
Culture Documents
IC Business Plan 10937
IC Business Plan 10937
CONTENTS
EXECUTIVE SUMMARY COMPANY OVERVIEW SWOT ANALYSIS
PRODUCT OR SERVICE OFFERINGS MARKETING AND SALES PLAN TIMELINE AND METRICS
3-YEAR SALES FORECAST - EXAMPLE 3-YEAR SALES FORECAST - BLANK FINANCIAL PLAN
We will form a growth–oriented company that designs and distributes social and personal expression gift products.The company
fully features with new and iinovative customised products deals with Branded and Unbranded products. Customised products
will designed to evoke positive feelings that result in their impulse purchase by consumers.
We had a tie up with a Quality Mnaufacturer and Premium Brands which have a good Market Hold in Corporate Gifting and One
always comes with a Innovative and Exclusive Products time to time as per the market Client requirement.
OVERVIEW
JFG's history started in 1959 when Jenni Frey's father established a chain of retail giftware stores in North Carolina in prime retail locations
that key resorts and hotels, and major regional malls. In 1968 a new company was spun off from this early venture called Jenni Frey
Imports, which later became Frey Giftware.
Frey Giftware developed the concept of the 'name' celebration plate and began selling it in 1974. At that time celebration plates were not
commonly found in gift shops and were considered to belong primarily in the houseware or tabletop industry. Jenni Frey had a vision of a
celebration plate that was more than something found in one's kitchen. Her vision was of a new product that could double both as a useful
product as well as one that conveys sentiment.
In 1974, Frey Giftware faced an uphill challenge. Many giftware shop owners initially questioned the value of selling celebration plates in
their stores and many sales reps wouldn't represent them because there was no existing market for them. What was needed was for a new
market to be created, and that is exactly what Jenni Frey set out to do. Utilizing her proven bow ties and scarves in marketing, sales, and
distribution, Jenni Frey created an entire industry.
Within two years, Frey Giftware was selling millions of celebration plates, mostly to those same retailers who had initially rejected the idea
Seeing the new untapped market, sales reps were making significant commissions representing Frey's products to this industry. The most
successful of these sales reps realized that what they were selling was not a celebration plate—it was a 'me–to–you' product, long before
that term was coined.
From their initial concept of the name celebration plate, Frey Giftware ultimately expanded into many other giftware concepts including
other expressive celebration plates, glassware, picture frames, key rings, magnets, T–shirts, caps, and numerous other products.
Over the course of the next decade, Frey Giftware continued to sell celebration plates and social and personal expression giftware,
eventually branching out internationally, driving the establishment of the 'me–to–you' giftware market. Frey Giftware became not only the
leader in celebration plates but in introducing major gift themes to retailers throughout the world.
Frey Giftware was sold to FunToys in 1990 and Jenni Frey continued to lead Product Development for the firm through 1993. Frey
Giftware today is merged with HouseWheres, a leader in the home decor industry. Frey Giftware and FunToys are major leaders in the
MISSION AND VISION STATEMENT
giftware industry today.
From 1991 to 1997, Jenni Frey focused her efforts on her accumulated portfolio of over 2,500 celebration plate designs, licensing them to
such firms such as Todd', Druki, Bruin, and Otaki. There are still many companies today that continue to pay licensing fees to Jenni Frey
Designs.
In 2000, Jenni Frey once again developed a potentially explosive sales concept—personalized and expression bow ties and scarves. The
concept of selling bow ties and scarves as a giftware item is as new today as celebration plates were in the 1970s. Therefore, Jenni Frey
Designs began directly importing personalized and expression bow ties and scarves for wholesale distribution to the retail giftware market.
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PROBLEM AND SOLUTION
PROBLEM
What pain points are we addressing?
SOLUTION
How are we solving the problem?
TARGET MARKET
SEGMENT 1 SEGMENT 2
DEMOGRAPHIC DEMOGRAPHIC
Gender Gender
Age Age
Income Income
Education Education
PSYCHOGRAPHIC PSYCHOGRAPHIC
Beliefs Beliefs
Values Values
Interests Interests
GEOGRAPHIC GEOGRAPHIC
City City
Region Region
Neighborhood Neighborhood
BEHAVIOR BEHAVIOR
ANALYSIS RESULTS
COMPETITOR TYPE / NAME DESCRIPTION
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
PRODUCT OR SERVICE OFFERINGS
Describe the product or service you are offering, how it benefits the buyer, and the unique selling proposition.
Insert images below to help showcase your offerings and key features.
SALES PLAN
Outline how you plan to nurture leads, convert prospects into customers, and how you plan to increase the lifetime value of a customer.
TIMELINE AND METRICS
TIMELINE
ACTIVITY DESCRIPTION GOAL COMPLETION DATE
MILESTONES
MILESTONE NAME DESCRIPTION COMPLETION DATE
Product / Service 1 $1.00 $1.00 $1.00 $1.50 $1.50 $1.50 $1.50 $1.50 $1.50 $1.00 $1.00 $1.00 $1.25 Product / Service 1
Product / Service 2 $2.00 $2.00 $2.00 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.00 $2.00 $2.00 $2.25 Product / Service 2
Product / Service 3 $3.00 $3.00 $3.00 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.00 $3.00 $3.00 $3.25 Product / Service 3
Product / Service 4 $4.00 $4.00 $4.00 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.00 $4.00 $4.00 $4.25 Product / Service 4
Product / Service 5 $5.00 $5.00 $5.00 $5.50 $5.50 $5.50 $5.50 $5.50 $5.50 $5.00 $5.00 $5.00 $5.25 Product / Service 5
Product / Service 1 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $10.00 $10.00 $8.33 Product / Service 1
Product / Service 2 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $12.00 $12.00 $10.33 Product / Service 2
Product / Service 3 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $15.00 $15.00 $12.50 Product / Service 3
Product / Service 4 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $17.00 $17.00 $15.33 Product / Service 4
Product / Service 5 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $25.00 $25.00 $20.83 Product / Service 5
Product / Service 1 $171,560 $28,456 $20,368 $28,440 $33,392 $15,224 $18,328 $28,568 $17,240 $25,392 $24,200 $22,600 $433,768 Product / Service 1
Product / Service 2 $17,370 $32,790 $40,190 $39,050 $24,880 $21,310 $36,190 $27,470 $36,070 $25,200 $41,904 $37,404 $379,828 Product / Service 2
Product / Service 3 $35,388 $33,144 $21,624 $22,056 $33,036 $29,736 $18,636 $17,028 $34,908 $25,644 $21,720 $30,525 $323,445 Product / Service 3
Product / Service 4 $17,760 $27,570 $39,195 $31,095 $25,530 $50,340 $33,330 $34,575 $50,850 $29,085 $30,923 $53,822 $424,075 Product / Service 4
Product / Service 5 $29,600 $43,840 $31,180 $50,780 $44,780 $50,260 $26,400 $62,840 $64,900 $66,360 $47,500 $57,300 $575,740 Product / Service 5
TOTAL REVENUE Y1 $271,678 $165,800 $152,557 $171,421 $161,618 $166,870 $132,884 $170,481 $203,968 $171,681 $166,247 $201,651 $2,136,856 TOTAL REVENUE Y2
Product / Service 2 $8.00 $8.00 $8.00 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $8.00 $10.00 $10.00 $8.08 Product / Service 2
Product / Service 3 $9.00 $9.00 $9.00 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $9.00 $12.00 $12.00 $9.25 Product / Service 3
Product / Service 4 $11.00 $11.00 $11.00 $10.50 $10.50 $10.50 $10.50 $10.50 $10.50 $11.00 $13.00 $13.00 $11.08 Product / Service 4
Product / Service 5 $15.00 $15.00 $15.00 $14.50 $14.50 $14.50 $14.50 $14.50 $14.50 $15.00 $20.00 $20.00 $15.58 Product / Service 5
5,000
20,000
4,000
15,000
3,000
10,000
2,000
5,000
1,000
0 0
1 2 3 4 5 6 7 8 9 10 11 12 1 2
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$140,000 $70,000
$120,000 $60,000
$100,000 $50,000
$80,000 $40,000
$60,000 $30,000
$40,000 $20,000
$20,000 $10,000
$0 $0
1 2 3 4 5 6 7 8 9 10 11 12 1 2
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL UNITS SOLD Y1 28,795 13,628 12,539 13,910 13,356 12,381 11,005 13,184 15,306 13,088 11,079 12,870 TOTAL REVENUE Y1
TOTAL UNITS SOLD Y2 14,647 19,204 17,864 16,530 17,775 17,858 19,508 15,750 16,882 17,301 17,423 17,275 TOTAL REVENUE Y2
TOTAL UNITS SOLD Y3 35,215 31,243 29,198 24,992 31,314 31,508 30,973 31,959 25,671 24,743 30,043 31,855 TOTAL REVENUE Y3
3-YEAR UNITS SOLD
40,000 $600,000
35,000
$500,000
30,000
$400,000
25,000
20,000 $300,000
15,000
$200,000
10,000
$100,000
5,000
0 $0
1 2 3 4 5 6 7 8 9 10 11 12 1 2
$0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $1.00 $0.90 $0.90 $0.91 ($0.34) Product / Service 1 $0.90 $0.90
$1.95 $1.95 $1.95 $1.90 $1.80 $1.70 $1.95 $2.00 $2.00 $1.95 $1.95 $2.00 $1.93 ($0.33) Product / Service 2 $2.00 $2.00
$2.50 $2.60 $2.70 $2.90 $3.50 $3.00 $3.00 $3.00 $3.00 $3.00 $2.90 $2.90 $2.92 ($0.33) Product / Service 3 $3.00 $3.00
$3.80 $3.90 $4.00 $4.50 $4.50 $4.50 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.10 ($0.15) Product / Service 4 $4.00 $3.90
$6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.50 $6.04 $0.79 Product / Service 5 $6.50 $6.50
$8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $10.00 $10.00 $8.33 $0.00 Product / Service 1 $8.00 $8.00
$10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $12.00 $12.00 $10.33 $0.00 Product / Service 2 $10.00 $10.00
$12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $15.00 $15.00 $12.50 $0.00 Product / Service 3 $12.00 $12.00
$15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $17.00 $17.00 $15.33 $0.00 Product / Service 4 $15.00 $15.00
$20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $25.00 $25.00 $20.83 $0.00 Product / Service 5 $20.00 $20.00
$19,344 $32,648 $30,720 $24,128 $22,056 $21,000 $37,832 $23,616 $19,648 $19,448 $25,310 $35,800 $311,550 ($122,218) Product / Service 1 $65,168 $33,368
$27,320 $43,730 $31,550 $44,980 $47,880 $25,980 $34,570 $37,950 $39,810 $36,410 $29,940 $39,492 $439,612 $59,784 Product / Service 2 $74,300 $79,560
$33,432 $43,632 $43,680 $38,712 $28,992 $51,096 $31,104 $43,440 $35,052 $55,788 $70,935 $51,000 $526,863 $203,418 Product / Service 3 $92,328 $85,524
$55,080 $64,035 $44,925 $36,945 $68,985 $55,785 $71,520 $35,490 $68,130 $46,890 $67,286 $57,324 $672,395 $248,320 Product / Service 4 $113,160 $70,740
$60,780 $56,900 $84,680 $66,540 $64,300 $93,160 $79,240 $60,340 $59,640 $69,080 $92,750 $90,800 $878,210 $302,470 Product / Service 5 $88,020 $145,460
$195,956 $240,945 $235,555 $211,305 $232,213 $247,021 $254,266 $200,836 $222,280 $227,616 $286,221 $274,416 $2,828,630 $691,774 TOTAL REVENUE Y3 $432,976 $414,652
$8.05 $8.05 $8.05 $8.10 $8.20 $8.30 $8.05 $8.00 $8.00 $8.05 $10.05 $10.00 $8.41 $0.33 Product / Service 2 $8.00 $8.00
$9.50 $9.40 $9.30 $9.10 $8.50 $9.00 $9.00 $9.00 $9.00 $9.00 $12.10 $12.10 $9.58 $0.33 Product / Service 3 $9.00 $9.00
$11.20 $11.10 $11.00 $10.50 $10.50 $10.50 $11.00 $11.00 $11.00 $11.00 $13.00 $13.00 $11.23 $0.15 Product / Service 4 $11.00 $11.10
$14.00 $14.00 $14.00 $14.00 $14.00 $14.00 $14.00 $14.00 $14.00 $14.00 $19.00 $18.50 $14.79 ($0.79) Product / Service 5 $13.50 $13.50
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5 Product / Se
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
2 3 4 5 6 7 8 9 10 11 12 1 2 3
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5 Produ
$271,678 $165,800 $152,557 $171,421 $161,618 $166,870 $132,884 $170,481 $203,968 $171,681 $166,247 $201,651 TOTAL GROSS PROFIT Y1 $225,776 $129,087
$195,956 $240,945 $235,555 $211,305 $232,213 $247,021 $254,266 $200,836 $222,280 $227,616 $286,221 $274,416 TOTAL GROSS PROFIT Y2 $149,300 $185,572
$432,976 $414,652 $354,787 $313,504 $385,676 $431,520 $426,803 $402,533 $328,813 $317,269 $479,413 $516,463 TOTAL GROSS PROFIT Y3 $328,920 $307,938
3-YEAR REVENUE
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
TOTAL % CHANGE
7,662 4,404 8,362 4,476 4,247 6,489 5,323 6,351 7,065 4,540 71,236 90%
5,475 8,133 8,546 3,933 4,715 7,362 6,348 3,656 5,437 6,454 75,445 76%
7,868 3,831 3,840 8,201 7,181 5,828 4,082 3,773 4,447 6,195 70,067 67%
3,907 4,302 4,816 7,998 7,419 7,707 4,919 6,927 6,317 8,245 74,817 71%
4,286 4,322 5,750 6,900 7,411 4,573 4,999 4,036 6,777 6,421 67,149 60%
29,198 24,992 31,314 31,508 30,973 31,959 25,671 24,743 30,043 31,855 358,714 150,697
AVG Difference
$0.80 $0.80 $0.80 $0.90 $0.90 $0.90 $0.90 $0.80 $0.90 $0.90 $0.87 ($0.04)
$1.80 $1.80 $1.80 $1.80 $1.80 $1.80 $1.80 $1.80 $1.80 $1.80 $1.83 ($0.09)
$3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $0.08
$3.90 $3.90 $3.90 $3.90 $3.90 $3.90 $3.90 $3.90 $3.90 $3.90 $3.91 ($0.19)
$6.25 $6.25 $5.90 $5.90 $5.50 $5.50 $5.50 $5.50 $5.50 $5.50 $5.86 ($0.18)
AVG Difference
$8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $10.00 $10.00 $8.33 $0.00
$10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $12.00 $12.00 $10.33 $0.00
$12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $15.00 $15.00 $12.50 $0.00
$15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $17.00 $17.00 $15.33 $0.00
$20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $25.00 $25.00 $20.83 $0.00
TOTAL Difference
$61,296 $35,232 $66,896 $35,808 $33,976 $51,912 $42,584 $50,808 $70,650 $45,400 $593,098 $281,548
$54,750 $81,330 $85,460 $39,330 $47,150 $73,620 $63,480 $36,560 $65,244 $77,448 $778,232 $338,620
$94,416 $45,972 $46,080 $98,412 $86,172 $69,936 $48,984 $45,276 $66,705 $92,925 $872,730 $345,867
$58,605 $64,530 $72,240 $119,970 $111,285 $115,605 $73,785 $103,905 $107,389 $140,165 $1,151,379 $478,984
$85,720 $86,440 $115,000 $138,000 $148,220 $91,460 $99,980 $80,720 $169,425 $160,525 $1,408,970 $530,760
$354,787 $313,504 $385,676 $431,520 $426,803 $402,533 $328,813 $317,269 $479,413 $516,463 $4,804,409 $1,975,779
AVG Difference
$7.20 $7.20 $7.20 $7.10 $7.10 $7.10 $7.10 $7.20 $9.10 $9.10 $7.47 $0.04
$8.20 $8.20 $8.20 $8.20 $8.20 $8.20 $8.20 $8.20 $10.20 $10.20 $8.50 $0.09
$9.00 $9.00 $9.00 $9.00 $9.00 $9.00 $9.00 $9.00 $12.00 $12.00 $9.50 ($0.08)
$11.10 $11.10 $11.10 $11.10 $11.10 $11.10 $11.10 $11.10 $13.10 $13.10 $11.43 $0.19
$13.75 $13.75 $14.10 $14.10 $14.50 $14.50 $14.50 $14.50 $19.50 $19.50 $14.98 $0.18
TOTAL Difference
$55,166 $31,709 $60,206 $31,780 $30,154 $46,072 $37,793 $45,727 $64,292 $41,314 $531,664 $254,031
$44,895 $66,691 $70,077 $32,251 $38,663 $60,368 $52,054 $29,979 $55,457 $65,831 $639,354 $282,170
$70,812 $34,479 $34,560 $73,809 $64,629 $52,452 $36,738 $33,957 $53,364 $74,340 $662,529 $257,418
$43,368 $47,752 $53,458 $88,778 $82,351 $85,548 $54,601 $76,890 $82,753 $108,010 $858,838 $366,069
$58,933 $59,428 $81,075 $97,290 $107,460 $66,309 $72,486 $58,522 $132,152 $125,210 $1,016,461 $392,517
$273,174 $240,058 $299,376 $323,907 $323,256 $310,749 $253,671 $245,075 $388,017 $414,704 $3,708,845 $1,552,204
3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$118,320 $126,600 $119,528 $121,092 $97,706 $125,637 $148,434 $132,710 $135,723 $162,928
$178,735 $159,644 $172,672 $182,784 $192,649 $152,163 $167,285 $170,910 $227,272 $217,656
$273,174 $240,058 $299,376 $323,907 $323,256 $310,749 $253,671 $245,075 $388,017 $414,704
3-YEAR GROSS PROFIT
3 4 5 6 7 8 9 10 11 12
Product / Service 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 1
Product / Service 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 2
Product / Service 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 3
Product / Service 4 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 4
Product / Service 5 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 5
Product / Service 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 1
Product / Service 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 2
Product / Service 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 3
Product / Service 4 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 4
Product / Service 5 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 5
Product / Service 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 2
Product / Service 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 3
Product / Service 4 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 4
Product / Service 5 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 5
1 1
0 0
1 2 3 4 5 6 7 8 9 10 11 12 1 2
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$1 $1
$0 $0
1 2 3 4 5 6 7 8 9 10 11 12 1 2
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
1 $1
0 $0
1 2 3 4 5 6 7 8 9 10 11 12 1 2
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 1 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 2 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 3 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 4 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 5 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 1 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 2 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 3 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 4 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 5 $0.00 $0.00
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product / Service 1 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product / Service 2 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product / Service 3 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product / Service 4 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Product / Service 5 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 TOTAL REVENUE Y3 $0 $0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 2 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 3 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 4 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Product / Service 5 $0.00 $0.00
0
2 3 4 5 6 7 8 9 10 11 12 1 2 3
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5 Product / Se
$1
$0
2 3 4 5 6 7 8 9 10 11 12 1 2 3
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5 Produ
$1
$0
2 3 4 5 6 7 8 9 10 11 12 1 2 3
TOTAL % CHANGE
0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
0 0 0 0 0 0 0 0 0 0 0 0
AVG Difference
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
AVG Difference
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
TOTAL Difference
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
AVG Difference
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
TOTAL Difference
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0
3-YEAR GROSS PROFIT
3 4 5 6 7 8 9 10 11 12
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
[ COMPANY NAME ] BALANCE SHEET
Complete non-shaded cells, only. Formulas fill automatically.
ASSETS [YEAR] [YEAR] [YEAR] LIABILITIES AND OWNER'S EQUIT [YEAR] [YEAR] [YEAR]
CURRENT ASSETS 2,022 2,023 2,024 CURRENT LIABILITIES
Cash Accounts Payable $ - $ - $ -
Accounts Receivable Short-Term Loans $ - $ - $ -
Inventory Income Taxes Payable $ - $ - $ -
Prepaid Expenses Accrued Salaries and Wages $ - $ - $ -
Short-Term Investments Unearned Revenue $ - $ - $ -
TOTAL CURRENT ASSETS Current Portion of Long-Term Debt $ - $ - $ -
FIXED (LONG TERM) ASSETS TOTAL CURRENT LIABILITIES $ - $ - $ -
Long-Term Investments LONG TERM LIABILITIES
Property / Equipment Long-Term Debt $ - $ - $ -
Current Ratio
Current Assets / Current Liabilities
Working Capital
Current Assets - Current Liabilities
Assets-to-Equity Ratio
Total Assets / Owner's Equity
Debt-to-Equity Ratio
Total Liabilities / Owner's Equity
3-YEAR CASH FLOW STATEMENT
User to complete non-shaded fields only.
Net Income $ - $ - $ -
Accounts Receivable $ - $ - $ -
Accounts Payable $ - $ - $ -
Deferred Taxes $ - $ - $ -
Other $ - $ - $ -
Other 1 $ - $ - $ -
Other 2 $ - $ - $ -
Other 3 $ - $ - $ -