ANAO SENIOR HIGH SCHOOL

STREET PICKS
BUSINESS PLAN PROPER
THE NEEDS
The information below shows the need of the business plan based on the gathered data.

1. IN-DEMAND SNACKS
Filipinos’ love for food is unparalleled. Despite three large meals
comprising their day (all of which typically consist of at least a cup of rice), they
still enjoy taking several snacks in between. This is where street food comes in.
Filipinos like having access to a quick bite anywhere, anytime. So, a great variety
of street snacks have developed.

2. ON THE GO
Some might be busy, some might be travelers/motorist, others may have
just passed by but still craving for a snack. Maybe Street picks is the answer as it
offers Filipino snacks and street foods that are on the go that fits busy schedule.

3. FRESHLY COOKED FOODS

You do not want your food to be cold and soggy. So, our snacks and street
foods are prepared and cooked in front of you. Therefore, you can guarantee the
safety and freshness of the products.

4. ONE-STOP PICKS
You do not want to spend a lot on fare fees in order to try variety of foods.
Our mini store offers plenty choices of snacks. So, you get to try and savor wide
variety of Filipino street foods in one place.

5. AFFORDABLE PRICE
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Snacks can be considered a luxury. However, luxury does not often need
to be pricey. Our mini store offers savory and delectable snacks at a reasonable
price.

VISION, MISSION, AND VALUES

The information below shows the mission, vision and values based on the prepared
product concept.

VISION: To serve satisfaction to our customers through appetizing, quality and

delectable snacks while working towards the greater good for the customers and the community.
MISSION: To delight and appease the cravings of our customers with quality and
appetizing snacks at a reasonable price.
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VALUES: We value quality, service, competitive price and integrity.

QUALITY
We succeed by making better products—ones that consistently meet our customers’
expectations We believe if it is worth doing, it is worth doing right.

SERVICE
We recognize our success is tied to the success of our valued customers. We pay attention
to the small details that matter. When our customers need help, we strive to be surprisingly
responsive problem solvers.

COMPETITIVE PRICE
We provide the best combination of performance and value. We work hard to run an
efficient business so we can always be competitively priced.

INTEGRITY
We strive to do the right thing all the time. We ‘re principled and
fair in all our dealings. We take personal responsibility to do our very best. Promises made are
promises kept.

MARKETING PLAN

The information below shows the Marketing Plan A, B and C based on the product data
gathering and concept. It also covers the target costumers, marketing strategies and other features
of the product.

MARKETING PLAN A

PRODUCT

The products we offer are focused on street foods and cold drinks. Some of these are
fries, fish balls, squid balls, hotdogs, cheese sticks, etc.
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Sample Fries Sample Fish balls

Sample Squid balls Sample hotdogs

Sample Cheese sticks

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TARGET MARKET

The products are to be sold by:

 Street Food Lovers – these are customers who really loves to eat street food and other
food that are easily to cook, ready to cook, and have a delicious taste.
 Tourists – these are customers who loves to try new things, adventures and of course,
foods.

Competitors

SHANOS

Shanos is one of the famous snacks stall in Anao. It offers variety of snacks and has a lot
of customers. It is open Monday to Sunday, 8:00am-7:00pm.
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VOYAGER’S CAFÉ

Voyager’s café is a newly established business in Anao. Its main product are milk teas.
However, it also offers a wide variety of snacks to complement their main product. It is fully
furnished and offers great promotion from time to time. It is open Monday to Sunday, 10:00am-
7:00pm.

MARKETING PLAN B

Comparison Chart of Competitors

COMPARE SHANOS VOYAGER’S CAFE

Quality of product Good Good
Location Good Good
Size of Facility Small Small
Quality of Facility Average Good
Prices Good Good

Pricing
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Our mini store will charge for the good of the customers. We basically saying that our
prices are in low price and affordable for all who want to buy foods in our mini store. The price
will be based on products in terms of demand and interest.
Our competitors charge in average. Their prices on their products based on the customers.
They charge is competitiveness in our store.

Advertising
Our store will make use of the social media platforms to promote our products.

MARKETING PLAN C

Public Relations

To be able to get the attention of target customers, we could use the following:

Online Promotion.

It may be utilized to effectively promote our product because it is simple to use and
requires little work. It includes the location and date of the store's debut, as well as a display of
prominent products that will add to its appeal.

Flyers
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We will use flyers to promote our product in our local community. It contains our store
name; catchphrase and the products being advertised.

Sample flyers

OPERATIONAL PLAN/ PRODUCTION AND TECHNICAL PLAN

The chart below shows our own production paradigm based on our product concept.
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INPUT
Cooking oil
TRANSFORMATION OUTPUT
Fish balls
Squidballs PROCESS Finished products:
Fried fish balls
Cheese Sticks Gathering of all ingredients and materials squidball
Cheese powder Preparing and processing by combining, mixing, hotdogs
Hotdogs and heating and frying ingredients together with french fries
Paper Cups the materials
cheesesticks
Ketchup
Frozen fries

Organizational or Management Plan

In this part, you will know our own organization based on our business, Street Picks.
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Organizational Chart

President

Lexa Mie M. Gacosta

Vice President of Vice President of

Vice President of Sales
Finance Marketing
Maria Victoria B. Viernes Benjie P. Meneses Jelaica Abalos

POSITION DUTIES AND RESPONSIBILITIES

Lexa Mie M. Gacosta the president is the leader of the company's executive

President group. In the corporate world, however, the president

often refers to someone who is the leader of a segment or

critical part of the overall company, rather than the leader

of the overall company. – you don’t need to define the

position. You are required to enumerate the duties and

responsibilities of your company’s president

Maria Victoria B. Viernes a vice president of finance is in charge of overseeing

Vice-President of Finance company financial records and projecting future financial

investments and plans. VP of finance is a similar role to

the chief financial officer (CFO), and in smaller

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companies, the roles are combined into one position. you

don’t need to define the position. You are required to

enumerate the duties and responsibilities of your

company’s VP

Benjie P. Meneses is a marketing expert who takes responsibility for overall

Vice-President for Marketing marketing results of a company. Vice President (VP) of

Marketing oversees marketing strategies and efforts in

order to strengthen company's market position and

achieve desired business goals. you don’t need to define

the position. You are required to enumerate the duties and

responsibilities of your company’s VP for Marketing

Jelaica Mae Abalos oversees daily sales activity, meets with major clients,

Vice-President of Sales draws up sales reports, designs new and more effective

sales strategies, and works to market and promote

company products and services. you don’t need to define

the position. You are required to enumerate the duties and

responsibilities of your company’s VP for Marketing

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Section 5

Sustainability

This part shows the Financial Plan, Project cost revenue, Project income statement and Cash
flow.

FINANCIAL PLAN

CAPITALIZATION

The Street picks initial capital is Php 1,000.00 there will be 4 members. Each
member shall share Php 250.00.

MONTHLY EXPENSES

The table below shows our projected expenses per month during the initial year of
our operation based on our product.