provide guidance and a unified direction

affect other aspects of planning

Purposes of Goals
serve as a source of motivation

provide an effective mechanism for

evaluation and control
Planning management
Mission

Strategic goals Strategic plans

Kinds of Goals
Tactical goals Tactical Plans

Operational goals Operational plans

Distinctive competence

Strategy- A comprehensive plan for

Scope
accomplishing an organization’s goals

Resource deployment

Differentiation strategy

Generic Strategies Overall cost leadership strategy

Focus strategy

Business-level strategy
Introduction stage

Strategic management Growth stage

Product life cycle
Maturity stage

Decline stage

Planning and
Single-product strategy
strategic
Related diversification
management Corporate-level strategy Diversification strategies Unrelated diversification
Types of Strategic Alternatives

BCG matrix
Portfolio management techniques
GE Business Screen

strengths

weaknesses
Strategy formulation Using SWOT Analysis
opportunities

threats

Strategy implementation

to implement specific parts of a strategic

Tactical plans plan

Program
Single-use plans
Project

Two most basic forms

Policy

Standing plans Standard operating procedure

Operational plans
Rules and regulations

Contingency planning