“Good movies are the invisible line connecting

the members of my family”

Goals
● Having enjoyable time
watching new movie
with her family.
● Reserve the tickets
without coming to the
theater.
● Paying with her
Ashley e-wallet.
Frustrations
● She doesn’t know if the
theater showing the
movie she need.
● The checkout counter
only accept cash and
card.

Age: 29
Education: B.A in accounting
Hometown: Los Angeles
Family: Married with 2 kids
Occupation: Accountant
Ashley and her husband are busy at work the whole week, so
weekend is the time they only have to have fun with their
children. The two kids both love to go the theater and enjoy
the movie. Because of her job, she cannot go to the theater to
book the tickets.

Benjamin
Age: 20
Education: Collage
Hometown: Los Angeles
Family: 1 dog
Occupation: Freelance writer
“Every week, I come to the movie theater and
immersed in a whole new world”
Goals Frustrations
● Watch the latest ● He haven’t been
movies that are shown. announced about the
● Book the most pleasant latest movies that are
seats in the showcase. showing.
● Easy pick suitable time ● He cannot come to the
and seats for his group theater early to book
of friends. the best seat.
Benjamin is a filmaholic. He always eager to enjoy the latest
movies. He has a friend club who also love movie. Ben is in
charge of choosing the movie and book the ticket. But his
home is far away from the theater, he cannot come first and
have the best seats. He wish for a more convenient way to
reserve and pay for the tickets.