RESEARCH REPORT

ON
COMPARATIVE STUDY BETWEEN
HYUNDAI AND MARUTI SUZUKI

Submitted in partial fulfillment for the award of degree of

MASTER OF BUSINESS ADMINISTRATION
(Marketing)

Under the guidance of

Mr. NISHANT BHOLA
(Asst. Professor)

Submitted By:
SHUBHAM SINGH
MBA (4th Sem.)
Roll No: 172110051

Dr. Shakuntala Misra National Rehabilitation

University, Lucknow

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2017-2019

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 DECLARATION
This is to declare that I SHUBHAM SINGH student of MBA, have personally

worked on the project entitled “MARKETING STRATEGY OF

VODAFONE” The data mentioned in this report were obtained during genuine

work done and collected by me. The data obtained from other sources have been

duly acknowledged. The result embodied in this project has not been submitted

to any other University or Institute for the award of any degree.

Date: `

Place: Lucknow

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 ACKNOWLEDGEMENT

Any fruitful work is incomplete without a word of thanks to those involved

directly or indirectly in its completion. With my sincere gratitude I would like to
thanks everyone who has supported me in my project.

I would like to thanks my college guide for their support and encouragement
during this research report. The opportunity provided by his was an immense
learning experience.
The help received from something without which the project would not have
been complete. Their insight as well as guidance helped me to understand the
essentials of the Project. I would like to thank them for their support.
I would also like to place on record my sense of gratitude to my parents and
friends for their support and encouragement, which has always guided me my
entire endeavourer.

SHUBHAM SINGH
Roll No: 172110051

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 TABLE OF CONTENTS

S.NO PARTICULAR

1 COMPANY PROFILE HYUNDAI

2 COMPANY PROFILE MARUTI SUZUKI

3 OBJECTIVE OF THE STUDY

4 RESEARCH METHODOLOGY

7 DATA ANALYSIS AND INETRPRETATION

8 FINDINGS

9 LIMITATIONS

10 CONCLUSION

11 RECOMMENDATION AND SUGGESTIONS

12 BIBLIOGRAPHY

13 QUESTIONNAIRE

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 COMPANY PROFILE

Hyundai

Hyundai

Type Public

Traded as KRX: 012330

Industry Automotive

Founded 1977; 39 years ago

Headquarters Seoul, South Korea

Area served Worldwide

Automotive parts,
Products
armored vehicles

Revenue US$ 33 billion (2013)

Operating
US$ 2.8 billion (2013)
income

Net income US$ 3.3 billion (2013)

Total assets US$ 33.2 billion (2013)

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 Total equity US$ 19.5 billion (2013)

Number of
7,612 (March 31, 2014)
employees

Parent Hyundai Motor Group

Website www.mobis.co.kr

Hyundai Mobis (short for Mobile and System) was, as of 2014, "the world’s
No. 6 automotive supplier". Headquartered in Seoul, South Korea, it was
founded in 1977 as Hyundai Precision & Industries Corporation (Korean: .
In 2000, the company changed its name to Hyundai Mobis.

The company forms the "parts and service" arm for the South Korean
automakers Hyundai Motor Company and Kia Motors. The company offers
chassis, cockpit, and front-end modules; safety products, including airbags;
headlights; anti-lock brake system and electronic stability control products;
steering parts; multimedia systems; UVO systems; injection-molded plastic
parts, such as instrument panels, carriers, and bumpers; and steel wheel rims
and decks. It also supplies after-sales service parts for vehicles. Concentrating
its resources on A/S parts sales, module parts manufacture and parts export,
Hyundai MOBIS has firmly established its position as the leading auto parts
specialist company.

Car production

In the 1990s, Hyundai Precision produced the Hyundai Galloper and Santamo
cars at Ulsan plant next to Giant Hyundai motor complex . Hyundai motor
Ulsan complex world's single largest motor plant of 1.5 million units production

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capacity. I.E 5 assembly plant of 300,000 car production annual capacity since
2000s, but production shifted to the Hyundai Motor Company in 1999.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai

Motor Company (HMC). HMIL is the largest passenger car exporter and the
second largest car manufacturer in India. It currently has ten car models across
segments - Eon, Santro, i10, Grand i10, i20, Xcent, Verna, Elantra, Sonata and
Santa Fe.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai
boasts advanced production, quality and testing capabilities. HMIL forms a
critical part of HMC’s global export hub. It currently exports to around 120
countries across EU, Africa, Middle East, Latin America, Australia and the Asia
Pacific. HMIL has been India’s number one exporter for the past eight years
consecutively. To support its growth and expansion plans, HMIL currently has
397 dealers and morethan 1,045 service points across India. In its commitment
to provide customers with cutting-edge global technology, HMIL set up a
modern multi-million dollar R&D facility in Hyderabad. The R&D center
endeavors to be a center of excellence in automobile engineering.

Hyundai Motor Company

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 Public (KRX: 005380,
Type
LSE: HYUD)

Founded 1967

Founder(s) Chung Ju-Yung

Headquarters Seoul, South Korea

Area served International

Chung Mong-Koo,
Key people
Chairman and CEO

Automobile
Industry
manufacturer

Products Automobiles

▲ US$ 74.3344 billion

Revenue
(2007)

Hyundai Kia
Parent
Automotive Group

Website Hyundai-Motor.com

The Hyundai Motor Company, a division of the Hyundai Kia Automotive Group, is the
world’s fifth largest automaker in terms of units sold per year. Headquartered in Seoul, South
Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in
Ulsan, which is capable of producing 1.6 million units annually. The Hyundai logo, a slanted,

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stylized 'H', is said to be symbolic of two people (the company and customer) shaking hands.
Hyundai means "modernity" in Korean.

History

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947.
Hyundai Motor Company was later established in 1967. The company’s first model, the
Cortina, was released in cooperation with Ford Motor Company in 1968. In 1975, the Pony,
the first Korean car, was released, with styling by Giorgio Giugiaro of ItalDesign and
powertrain technology provided by Japan’s Mitsubishi Motors. Exports began in the
following year to Ecuador and soon thereafter to the Benelux countries. In 1991, the company
succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and
transmission, thus paving the way for technological independence.

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated "Best
Product #10" by Fortune magazine, largely because of its affordability. The company began
to produce models with its own technology in 1988, beginning with the midsize Sonata.

In 1996, Hyundai Motors India Limited was established with a production plant in
Irrungattukatoi near Chennai, India.

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class
brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong
Koo, in 1999. Hyundai’s parent company, Hyundai Motor Group, invested heavily in the
quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or
100,000-mile (160,000 km) warranty to cars sold in the United States and launched an
aggressive marketing campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and
Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002,
Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.

In 2006, the South Korean government initiated an investigation of Chung Mong Koo’s
practices as head of Hyundai, suspecting him of corruption. On April 28, 2006, Chung was
arrested, and charged for embezzlement of 100 billion won (US$106 million), with Hyundai
Vice Chairman and CEO, Kim Dong-jin taking over as head of the company.

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 2013

 January 8, 2013: Elantra has been awarded the 'Car of the year', 'Design of the year'
and 'Executive car of the year' by Car India and Car India Awards.

 January 9, 2013: Elantra has been awarded the 'Saloon car of the year and Best deign
& styling by Bloomberg UTV Autocar India Awards.

 January 11, 2013: Elantra has been awarded the 'Car of the year' and 'Executive
Sedan of the year' by CNBC TV18 Overdrive Awards.

 January 24, 2013: Elantra has been awarded the Premium Sedan and Automotive
design of year by ET Zigwheels Awards 2012.

 March 05, 2013: Hyundai Introduces Special Edition iTech i10.

 March 20, 2013: Elantra won the 'Sedan of the year 2012' by Autobild India and
Carwale Awards - The Golden Steering Wheel Award.

 August 12, 2013: Hyundai introduces Santro 'Celebration Edition'.

 September 03, 2013: Launch of Hyundai Grand.

 October 17, 2013: Hyundai rolls out the 5th Millionth car.

 December 18, 2013: Hyundai Grand won the prestigious award 'Indian car of the year
2014'.

2012

 January 5, 2012: The All New Sonata Launched at the New Delhi Auto Expo 2012

 January 5, 2012: Eon has been awarded the prestigious 'Entry-Level Hatchback Of
The Year' by ET Zigwheels Awards 2011

 January 5, 2012: Verna has been awarded the prestigious 'Best Midsize Car 2012'
and 'Best Car Manufacturer 2012' by Motor Vikatan'.

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 January 6, 2012: Verna has been awarded the prestigious 'Sedan Of The Year' and
HMIL has been awarded the 'Automotive Company Of The Year 2011' by Auto Bild
Carwale.

 January 13, 2012: Verna has been awarded the prestigious 'Best Design and Styling'
by Bloomberg UTV Autocar Awards 2012.

 January 24, 2012: Eon has been awarded the prestigious 'Micro Car Of The Year'
and 'Reader's Choice Award' by Car India and Car India Awards 2012.

 March 28, 2012: Launch of i-Gen i20.

 April 17, 2012: Hyundai Motor India Ltd wins the Auto India Best Brand Awards
2012- 'Best Customer Service' and 'Best Resale Value'.

 August 13, 2012:Launch of the neo fluidic Elantra.

 December 10, 2012:Elantra has been awarded the prestigious 'Saloon Car Of The
Year 2012' by BBC Top Gear Magazine Awards 2012.

2011

 December 4, 2011: New Fluidic Verna wins the 'Reader's Choice Mid-size Car of the
Year' at Top Gear Awards 2011.

 October 13, 2011: Celebration at the Hyundai EON launch event.

 May 11, 2011: New Fluidic Verna launched.

 January 4, 2011: Saeinta Fe awarded 'Import SUV of the Year' by CNBC TV18
Overdrive Awards 2011.

 January 10, 2011: Santa Fe awarded 'SUV of the Year' by Business Standard
Motoring Awards 2011.

 January 13, 2011: Santa Fe awarded 'SUV of the Year' by Car India Awards 2011.

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 January 19, 2011: Santa Fe awarded 'Full size SUV of the Year' by NDTV Car &
Car Awards 2011.

2010

 January 5, 2010: Hyundai i20 wins the 'Viewer's Choice Award' at the Overdrive
CNBC TV 18 Awards 2010.
 January 5, 2010: Hyundai Motor India Ltd wins the award for 'Customer Service' at
the Apollo Auto India Best Brand Awards 2010.
 January 6, 2010: Hyundai Motor India unveils the i10 electric at the 10th Autoexpo.
Hyundai i10 brand ambassador Shahrukh Khan unveils the car.
 January 6, 2010: Hyundai i20 wins the 'Design of the Year' award at the NDTV
Profit Car & Car Awards 2010.
 January 6, 2010: Hyundai i10 brand ambassador Shahrukh Khan wins the 'Brand
Ambassador of the Year' award at NDTV Profit Car & Car Awards 2010.
 February 22, 2010: HMIL touches the milestone of 10 lakh car exports.
 June 23, 2010: Launch of Verna Transform.
 July 13, 2010: Hyundai i10 wins 'Small Family Favourite Car Award' by
CarWale.com.
 July 21, 2010: HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr.
M. K. Stalin.
 August 4, 2010: HMIL touches milestone of 30 Lakh cars production and sales.
 September 23, 2010: Launch of All New Next Gen i10.
 October 13, 2010: Launch of SUV Santa Fe.
 November 10, 2010: Hyundai i20 crosses landmark sales of 2.5 lakh units.
 November 30, 2010: HMIL reaches 20 lakh domestic production & sales milestone;
achieves fastest 20 lakh car production in a span of 12 years.

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2009

 January 7, 2009: Hyundai awarded with the 'Manufacturer of the Year' award the
'Best Variant' award for it's 'i-10 Kappa' engine at the UTVi Autocar Awards 2009.
 January 15, 2009: Hyundai Motor India Ltd. launches the all new Sonata Transform.
 January 21, 2009: Hyundai Motor India Ltd. awarded with the Silver Award for
'CSR Activities' by Reader's Digest.
 February, 2009: Hyundai i20 adjudged 'Family Hatch of the Year' by TopGear.
 February 9, 2009: Hyundai Motor India Ltd. launches the new Verna. Introduces the
first Diesel Automatic in the segment.
 February 11, 2009: Hyundai Motor India Ltd. conferred the Top Exporter of the
Year for 2006-07 in the category of 'Large Enterprises' and presented the Gold Trophy
at the Southern Region Annual Award Presentation by the Engineering Export
Promotion Council (EEPC).
 February 20, 2009: Hyundai Motor India Ltd. named 'Manufacturer of the Year' at
the NDTV Profit Car & Car Awards 2009.
 March 12, 2009: Hyundai i10 clocks the fastest 3 lakh i10 sales since its launch on
31st October, 2007.
 March 25, 2009: Hyundai Motor India Ltd. honored with 'EXIM Achieved Award'
for the year 2008 by Tamil Chamber of Commerce.
 April 6, 2009: Hyundai enters Taxi segment in Mumbai. Hands over its first batch of
it's best selling model – the Santro, to the Mumbai Taxi Union.
 April 15, 2009: Hyundai wins the DHL-CNBC Tv18 International Trade Awards
2008-09.
 May 27, 2009: Hyundai i20 awarded the highest 'Five Star Rating' for Safety by
European New Car Assessment Programme (NCAP). The i20 five-door model scored
exceptionally well on all four parameters of the NCAP safety test which assess newly

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 launched cars on four main criteria of safety - adult occupancy, child protection,
pedestrian protection and safety assist.
 May 29, 2009: Hyundai Motor India Ltd. wins 'Reader's Digest Trusted Brands Gold
Award' for the 'Car' category, in India.
 July 7, 2009: Hyundai Motor India Ltd. Ltd. launches the 1.4 Litre Diesel and the 1.4
Litre Petrol Automatic variant of its premium hatchback, the i20.
 August 29, 2009: Hyundai Motor India Ltd. receives the EEPC 'National Award for
Export Excellence for 2007-08. Hyundai won the Gold Trophy in the 'Large
Enterprise' category.
 September 2, 2009: Hyundai Motor India Ltd launched the New Santro with dual
tone beige interiors and sporty exteriors.

2008

 January 9, 2008: i10 awarded 'Car of the Year 2008' by CNBC TV18 Autocar Auto
awards.
 January 10, 2008: i10 awarded 'Car of the Year 2008' by NDTV Profit Car& Car.
 January 11, 2008: i10 awarded 'Car of the Year 2008' by Overdrive magazine.
 February 2, 2008: Inauguration of 2nd plant in Chennai.
 March 27, 2008: Export of 500,000th car.
 April 4, 2008: i10 awarded 'Car of the Year 2008' by ICOTY.
 June 11, 2008: Fastest Export - Over One lakh units of i10 exported since its launch
in Oct 31.
 June 17, 2008: Hyundai Santro Adjudged India’s Most Dependable Compact Car by
JD Power Asia Pacific 2008.
 July 1, 2008: Hyundai-Kia Automotive Group Joins Ranks of Global Top 5
Automakers (Automotive News' 2008 Global Market Data Book).
 July 15, 2008: i10 Kappa launched.
 September 10, 2008: 10th Anniversary celebration and flag-off of 'i drive to Paris'.

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 September 30, 2008: Hyundai launches the dual fuel- 'Santro Eco'.
 October 2, 2008: 20 launched in Paris Motor Show and display of 'i drive to Paris'
cars.
 November 5, 2008: Hyundai exports its first batch of 'i20' to European market. The
first export consignment comprised 2820 units of 'i20'.
 November 13, 2008: Hyundai Motor India Ltd. reaches the milestone of
manufacturing the fastest 2 million cars in India.
 December 16, 2008: Hyundai Motor India Ltd. awarded the 'Niryat Shree' Silver
Trophy for the year 2005-06 by the Federation of Indian Export Organisations
(FIEO). The award was conferred for Hyundai's outstanding performance in export in
the Engineering and Metallurgical products under the Non-SSI category.
 December 29, 2008: Hyundai launches its premium hatch back i20, in India.

2007

 January 3, 2007: Verna was awarded the 'Car of the Year 2007' by Overdrive
magazine.
 January 4, 2007: Verna was awarded the 'Best Value For Money Car 2007' by CNBC
TV 18 Autocar Auto awards.
 January 12, 2007: Launch of Sonata CRDi.
 March 26, 2007: Hyundai Motor India Ltd. ships out the first Getz.
 April 2, 2007: Launch of Getz Prime.
 April 19, 2007: Launch of Verna CRDi SX.
 June 1, 2007: Hyundai Motor India Ltd. Receives EEPC(Engineering Export
Promotion Council)'Top exporter of the year' Award for 2005-06.
 June 27, 2007: Launch of Sonata CRDi Automatic.
 July 4, 2007: Launch of Santro CNG.
 August 6, 2007: Export of 400,000th car.

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 September, 2007: HMIL rolled out the fastest 1,500,000th car.
 September, 2007: Launch of Getz CRDi.
 October 31, 2007: Launch of i10.
 December 29, 2007: i10 awarded 'Car of the Year 2008' by Business Standard
Motoring Magazine.

2001~2006

2006

 January 11, 2006: Tucson was awarded as "SUV of the Year 2006" by NDTV Profit-
Car India awards 2006.
 February 9, 2006: Plant Capacity expansion announcement by Hyundai Motor
Chairman, production to be enhanced by 600,000 units by 2007.
 March 13, 2006: HMIL rolled-out the fastest 10,00,000th car.
 April 10, 2006: Founding of Hyundai Motor India Ltd. Foundation.
 September 25, 2006: Launch of Hyundai Verna Petrol & Diesel.
 October 31, 2006: Hyundai Motor India Ltd. rolls out the fastest 300,000th export
car.
 November, 2006: Santro crosses the million mark.
 December 30, 2006: Verna CRDi was awarded the 'Performance Car of The Year
2007' by Business Standard Motoring.

2005

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 January 1, 2005: Santro once again becomes the largest selling brand in its segment.
 January 17, 2005: Getz awarded 'Car of the Year 2005" by CNBC – TV 18, Auto
Car Auto Awards.
 January, 2005: Accent Petrol – was awarded the 'No 1 Entry Midsize Car' by TNS
Automotive, India.
Accent CRDi – was awarded the 'No 1 Midsize Diesel Car' by TNS Automotive,
India.
 February, 2005: HMIL was declared the "Star Company" amongst the unlisted
companies by Business Standard.
 April 6, 2005: Launch of SUV – Tucson
HMIL launches the GDMS – Global Dealer Management System , a software that
will help its dealers stay connected with the company in real time.
 June 8, 2005: Hyundai Motor India Ltd. launched three new variants of the Santro
Xing with eRLX technology(XK-non AC,XK, XL).
 August 17, 2005: Launch of Sonata Embera.
 August 18, 2005: Hyundai Motor India Ltd. introduced the export variant of its
premium hatchback, Getz, in the Indian market,Getz-GLE.
 September 26, 2005: Sania Mirza was signed as Brand Ambassador of Hyundai Getz.
 October 18, 2005: HMI exported its 200,000th car to the overseas market.
 November 1, 2005: All time high cumulative sales in October.
 November 29, 2005: HMI exports its first shipment to UK.

2004

 January 15, 2004: Launch of Accent Viva CRDi.

 March, 2004: Santro crossed the figure of 1,00,000 sales in terms of annual sales.
The first Indian car to do so in its segment.
 April 15, 2004: Launch of Elantra.

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 September 10, 2004: Launch of Getz.
 October 31, 2004: HMIL crossed the figure of 1, 00,000 vehicles in export and
emerged as the largest exporter in the automobile industry.
 November 17, 2004: HMIL introduced India's  Best Warranty for the 1st time in the
history of Indian Automotive Industry – 4 years/80,000 km warranty for Sonata &
Elantra.
 December 1, 2004: Santro becomes India's largest selling single brand across
segments with 12,061 units.
 December 25, 2004: Getz awarded "Car of the Year" 2005 by Standard Motoring
Magazine.

2003

 January 14, 2003: Hyundai Motor India Ltd. awarded 'Manufacturer of the Year' at
the CNBC Autocar India Awards for the second year in a row.
 February 5, 2003: Hyundai Motor India Ltd. declared 'Car Maker of the Year' at the
ICICI Overdrive Awards.
 March 13, 2003: Hyundai Motor India Ltd. commences exports to Latin America.
 March 18, 2003: Hyundai Motor India Ltd. awarded ISO 14001 for sustainable
Environment Management.
 May 8, 2003: Hyundai Motor India Ltd. rolls out 400,000th car.
 May 22, 2003: Hyundai Motor India Ltd. launches Santro Xing, the global small car.
 June, 2003: Hyundai Motor India Ltd. wins the Business Standard Motoring Jury
Award for the Accent CRDi.
 August 4, 2003: Hyundai Motor India Ltd. launches its premium SUV, Terracan.
 August 12, 2003: Export shipment of 1500 Santro Xing cars leave for Europe, HMI
becomes small cars export hub for HMC.
 December 11, 2003: Hyundai rolls out 500,000th vehicle in India.

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2002

 March 18, 2002: lobal launch of 1.1 Litre E-Epsilon engine on the new Santro Zip
Plus.
 June 26, 2002: Hyundai Motor India Ltd. rolls out 3,00,000th car.
 August 16, 2002: Hyundai Motor India Ltd. launches Accent VIVA.
 September 6, 2002: Hyundai Motor India Ltd. launches Santro Automatic
Transmission.
 October 10, 2002: Hyundai Motor India Ltd. launches Accent CRDi.
 October 23, 2002: Hyundai Motor India Ltd. launches Sonata 2.7 V6.
 November, 2002: Santro bags top honours in J D Power Asia Pacific 2002, tops both
IQS & APEAL for 3rd time in a row & Accent ranked No. 1 in APEAL for 2nd time
in a row.
 December, 2002: Hyundai Motor India Ltd. rolls out 350,000th car in a short period
of 50 months.

2001

 June 12, 2001: Hyundai Motor India Ltd. rolls out its 200,000th car in 32 months.
 July 11, 2001: Hyundai Motor India Ltd. introduces new look Santro.
 July 18, 2001: Hyundai Motor India Ltd. launches luxury sedan Sonata.
 November 22, 2001: Santro ranked No 1 in JD Power Asia Pacific 2001 "Initial
Quality" study.

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 November 26, 2001: Both Santro & Accent ranked No. 1 in JD Power Asia Pacific
2001 "APEAL" study.

1996~2000

2000

 April 27, 2000: 100,000th Car rolls out from the Chennai plant in just 19 months of
since commencement of operations.
 May 8, 2000: Launch of Santro zipDrive.
 June 12, 2000: Hyundai Santro crosses 100,000 car sales.
 July 21, 2000: First major export-shipment of 760 Accent and Santro cars roll out of
the Chennai Port for Algeria.
 November, 2000: Both Santro & Accent bag top honours in JD Power Asia Pacific
2001 "IQS" and "APEAL" studies.
 November 29, 2000: Roll out of the 1,50,000th car from Chennai Plant in just 25
months.

1999

 March 31, 1999: Hyundai Motor India Ltd. emerges as the second largest auto-
manufacturer in the country.
 October 14, 1999: Launch of Hyundai Accent.

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
 1998
 May 27, 1998: Pilot production of Santro at plant begins within a record 17 months of
ground breaking.
 September 23, 1998: Hyundai Santro (Atos Prime) makes its world debut in India.

1996

 May 6, 1996: Hyundai Motor India Ltd. incorporated.

 December 10, 1996: Ground-breaking ceremony at the Irrungattukottai plant near
Chennai.

22
 MD & CEO

Hyundai India Motor Ltd.

Managing Director & CEO
Mr. Bo Shin Seo joined Hyundai Motor Company in 1982. He has contributed to the
organization by serving in different departments including the Overseas Engineering
Department and Body Engineering Department.
Mr. Seo has a vast experience of 30 years and has held various positions in the company. Mr.
Seo holds a degree in Mechanical Engineering from the Hanyang University, Korea.
Prior to his becoming the Managing Director of HMIL, he held the position of Executive
Director in HMIL. Born on January 10, 1957, Mr. Seo’s family includes his wife and two
sons.

Business

Assembly line at Hyundai Motor Company’s car factory in Ulsan, South Korea

Hyundai

23
In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and
the Asian financial crisis, Hyundai acquired rival Kia Motors.

In 2000, the company established a strategic alliance with DaimlerChrysler and severed its
partnership with the Hyundai Group.

In 2001, the Daimler-Hyundai Truck Corporation was formed.

In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10.5
percent stake for $900 million.

Hyundai has invested in manufacturing plants in the North America, China, Pakistan, India,
and Turkey as well as research and development centers in Europe, North America, and
Japan.

In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the
country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached 2,533,695
units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target
worldwide sales of 2.7 million units (excluding exports of CKD kits).

Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and
showrooms. After a recent survey of global automotive sales by Automotive News, Hyundai
is now the tenth largest automaker in the world in 2007.

Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007
Best Global Brands by Interbrand and BusinessWeek survey. brand value estimated at $4.5
billion. Public perception of the Hyundai brand has been transformed as a result of dramatic
improvements in the quality of Hyundai vehicles.

24
Hyundai in the United States

2007 Hyundai Azera

Hyundai Genesis

Hyundai entered the United States market in 1986 with a single model, the Hyundai Excel.
The Excel was offered in a variety of trims and body styles. That year, Hyundai set a record
of selling the most automobiles in its first year of business in the United States compared to
any other car brand (c. 126,000 vehicles).

Initially well received, the Excel’s faults soon became apparent; cost-cutting measures caused
reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales
plummeted, and many dealerships either earned their profits on repairs or abandoned the
product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for "Hope
you understand nothing's driveable and inexpensive") and even made David Letterman's Top

25
Ten Hilarious Mischief Night Pranks To Play In Space: #8 - Paste a "Hyundai" logo on the
main control panel.

In response, the parent company of Hyundai began investing heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile
(160,000 km) powertrain warranty (known as the Hyundai challenge) to its vehicles sold in
the United States. By 2004, sales had dramatically increased, and the reputation of Hyundai
cars improved. In 2004, Hyundai tied with Honda for initial brand quality in a survey/study
from J.D. Power and Associates, for having 102 problems per 100 vehicles. This made
Hyundai second in the industry, only behind Toyota, for initial vehicle quality. The company
continued this tradition by placing third overall in J.D. Power’s 2006 Initial Quality Survey,
behind only Porsche and Lexus.

Hyundai continues to invest heavily in its American operations as its cars grow in popularity.
In 1990, Hyundai established the Hyundai Design Center in Fountain Valley, California. The
center moved to a new $30 million facility in Irvine, California in 2003, and was renamed the
Hyundai Kia Design and Technical Center. Besides the design studio, the facility also housed
Hyundai America Technical Center, Inc. (HATCI, established in 1986), a subsidiary
responsible for all engineering activities in the U.S. for Hyundai. Hyundai America Technical
Center moved to its new 200,000-square-foot (19,000 m2), $117 million headquarters in
Superior Township, Michigan (near Ann Arbor) in 2005. Later that same year, HATCI
announced that it would be expanding its technical operations in Michigan and hiring 600
additional engineers and other technical employees over a period of five years. The center
also has employees in California and Alabama.

Hyundai America Technical Center completed construction of its Hyundai/Kia proving

ground in California City, California in 2004. The 4,300-acre (17 km2) facility is located in
the Mojave Desert and features a 6.4-mile (10.3 km) oval track, a Vehicle Dynamics Area, a
vehicle-handling course inside the oval track, a paved hill road, and several special surface
roads. A 30,000-square-foot (2,800 m2) complex featuring offices and indoor testing areas is
located on the premises as well. The facility was built at a cost of $50 million. An aerial view
can be found here.

Hyundai completed an assembly plant just outside Montgomery, Alabama in 2004, with a
grand opening on May 20, 2005, at a cost of $1.1 billion. At full capacity, the plant will

26
employ 2,000 workers. Currently, the plant assembles the Hyundai Sonata and the Hyundai
Santa Fe. It is Hyundai’s second attempt at producing cars in North America, as the Hyundai
Auto Canada Inc. plant in Quebec closed down in 1993.

In 2003, According to Consumer Reports, Hyundai’s reliability rankings tied Honda’s.

In 2005, Hyundai allowed Ed Voyles Hyundai in Smyrna, Georgia to become the first "deaf
friendly" dealership in the entire world. The staff in this dealership are able to accommodate
deaf customers with the use of American Sign Language and video conferencing phones.

In 2006 JD Power and associates quality ranking, overall the Hyundai brand ranked 3rd, just
behind Porsche and Lexus, and beating long time rival Toyota.[12] The brand overall is ranked
much higher than the average industry and resale value continues to improve; a comparable
2003 Hyundai Sonata sedan ranks just $2200 below a similarly equipped Honda Accord,
according to Kelley Blue Book Pricing 2006.

In 2006, Hyundai’s minivan Entourage earned a five-star safety rating – the highest honor the
National Highway Traffic Safety Administration bestows – for all seating positions in frontal
and side-impact crashes. The Insurance Institute for Highway Safety also rates “Good” – its
highest rating – in front, side and rear impacts. The IIHS (Insurance Institute for Highway
Safety, United States), in fact, named the 2006 Hyundai Entourage and Kia Sedona a “Gold
Top Safety Pick,” making the safest minivan ever tested.

In 2006, Hyundai was awarded 'Top-rated 2006 Ideal Vehicle' by Autopacific, Marketing
research and consultancy firm for the automobile industry.

In 2007 Strategic Vision Total Quality Awards, Hyundai Motors leads the most vehicle
segments in Strategic Vision’s Total Quality Index, measuring the ownership experience.
They attempt to measure more than just the number of problems per vehicle. Hyundai tops in
Strategic Vision Total Quality Awards. For the first time ever, Hyundai has risen to share the
position of having the most models leading a segment. three models with the top Total
Quality Index (TQI) score in their segments, including the Hyundai Azera, Entourage, Santa
Fe.

In 2007, Hyundai’s midsize SUV Santa Fe earns 2007 TOP SAFETY PICK award by IIHS.

27
In 2007 at the New York International Auto Show, Hyundai unveiled its V8 rear-drive luxury
sedan called Concept Genesis to be slotted above the Azera in the Hyundai line-up. This
concept will make its American debut in mid 2008.

In 2007 at the Los Angeles International Auto Show, Hyundai unveiled its second rear-drive
concept car, this car, called Concept Genesis Coupe, will be Hyundai’s first sports car due to
make its debut in early 2009.

In 2008, Hyundai Santa Fe and Hyundai Elantra awarded 2008 Consumer Reports "top pick"
which was among the top 10 vehicles for 2008 unveiled in the magazine's issue. The
magazine's annual ratings, based on road tests and predicted safety and reliability are
considered highly influential among consumers. and Hyundai Elantra earned Consumer
Reports' 'excellent' rating in predicted reliability. Hyundai Elantra is Consumer Reports top-
ranked 2008 vehicle amongst 19 other compacts and small family cars. Beating out such
high-quality stalwarts as the Honda Civic, Toyota Corolla and Toyota Prius.

In 2008, at the North American International Auto Show, the production version of the luxury
& performance-oriented Hyundai Genesis sedan made its debut, dealerships will have the
Genesis as soon as Summer 2008.

In 2008, at the New York International Auto Show, Hyundai debuted it's production version
of the performance-oriented rear-drive Hyundai Genesis Coupe, slated to hit dealerships in
early 2009.

2009, Hyundai has announced the five-door hatchback variant of the Elantra compact sedan
will carry the name Elantra Touring when it goes on sale in the spring as a 2009 model.

US sales

Calendar Year Sales

2006 244,391

2007 346,235

28
2008 375,119

2009 400,221

2010 418,615

2011 455,012

2012 455,520

2013 467,009

2014 401,742

Electric vehicles

Hyundai plans to begin producing hybrid electric vehicles in 2009. The Avante will be the
first vehicle to be produced.

Since 2004, Hyundai has supplied about 3,000 hybrid versions of its Getz and Accent small
cars to government fleets as part of a testing program. The automaker cites a lack of local tax
benefits for purchasing hybrids as a barrier to its hybrid development program. But Hyundai
expects the tax situation to change in 2009

The new hybrid electric Sonata will make its debut at the Los Angeles International Auto
Show in November 2008. Hyundai expects to release it in the U.S. market in 2010, featuring
lithium-ion battery technology

29
Environmental record

On April 23, 2008 Hyundai Motor announced the beginning of a five-year project to turn 50
km² of infertile land into grassland by 2012. Hyundai is doing so with the help of the Korean
Federation for Environmental Movement (KFEM). The project, named Hyundai Green Zone,
is located 660 km north of Beijing. The goal of the project is to end the recurring dust storms
in Beijing, block desertification and protect the local ecosystem. Local weeds will be planted
in the region that have the ability to endure sterile alkaline soil. This is the first environmental
project of the company’s social contribution program.

Hyundai Motor plans to aid Chevron Corporation in the construction of up to six hydrogen
fueling stations that will be located in California, including locations at the University of
California-Davis and the Hyundai America Technical Center in Chino. Hyundai is going to
provide a collection of 32 Tucson fuel cell vehicles, which are powered by UTC Fuel Cell
power plants.

Motorsport

Alister McRae driving an Accent WRC at the 2001 Rally Finland.

Hyundai entered motorsport by competing in the F2 class of the World Rally Championship
in 1998 and 1999. In September 1999, Hyundai unveiled the Accent WRC, a World Rally
Car based on the Hyundai Accent. The Hyundai World Rally Team debuted the car at the
2000 Swedish Rally and achieved their first top-ten result at that year's Rally Argentina,
when Alister McRae and Kenneth Eriksson finished seventh and eighth, respectively.
Eriksson later drove the car to fifth place in New Zealand and fourth in Australia. In 2001,
Hyundai debuted a new evolution of the Accent WRC, which was intended to improve
reliability, but the performance of the car was still not good enough to challenge the four big

30
teams (Ford, Mitsubishi, Peugeot and Subaru). However, at the season-ending Rally GB, the
team achieved their best result with McRae finishing fourth and Eriksson sixth.

For the 2002 season, Hyundai hired the four-time world champion Juha Kankkunen, along
with Freddy Loix and Armin Schwarz. Kankkunen's fifth place in New Zealand was the
team's best result, but they managed to edge out Škoda and Mitsubishi by one point in the
battle for fourth place in the manufacturers' world championship. In September 2003, after a
season hampered by budget constraints, Hyundai announced withdrawal from the WRC and a
plan to return in 2006.

Electric propulsion

Hyundai plans begin producing hybrid electric vehicles in 2009. They are going to use
Hybrid Blue Drive, that includes lithium polymer batteries, instead of lithium-ion

The Avante will be the first vehicle to be produced.. Other are the Santa Fe Hybrid, the
Elantra, Sonata Hybrid (to the U.S. market in 2010) and the Hyundai i20 (this last, replaces
the Getz)

31
PRODUCT RANGE
 Accent
 Atos/Santro

 Azera

 Dynasty

 Elantra

 Equus/Centennial (joint project of Hyundai and Mitsubishi)[40]

 Genesis

 Genesis Coupe

 Click/Getz

 Grandeur (joint project of Hyundai and Mitsubishi)

 Grandeur XG/XG300/XG350

 Grandeur/Azera

 Matrix/Lavita

 Santamo (Rebadged Mitsubishi Chariot) (Originally produced by Hyundai Precision

Industry)

 Sonata/i40

 Tiburon/Coupé/Tuscani

 i30

 i20

 i10

SUVs and vans

 Entourage (Similar to the Kia Sedona)

32
  Galloper (Rebadged Mitsubishi Pajero) (Originally produced by Hyundai Precision
Industry)

 Grace (1st generation was a rebadged Mitsubishi Delica)

 H-1/Satellite/Starex/Libero/H-200

 Hyundai H-1/iMax/i800

 Hyundai H-100 Grace / Porter

 HD1000 (Minibus/Porter)

 Porter (1st generation was a rebadged Mitsubishi Delica)

 Santa Fe

 Starex

 Terracan

 Trajet

 Tucson

 Veracruz

Commercial vehicles

 Ford D Series
 Ford DK Series

 Ford R Series

 O303 Benz Bus

 HM 1620 urban bus

 HM 1630 suburban bus

 Hyundai 4.5 to 5-ton truck (Rebadged Mitsubishi Fuso Fighter)

 Hyundai 8 to 25-ton truck (Rebadged Mitsubishi Fuso Super Great)

33
 Aero (Rebadged Mitsubishi Fuso Aero Bus)

 Aero City

 Aero Town (e-Aero Town)

 Hyundai DQ-7

 Bison & 3ton Truck

 Chorus

 County (e-County)

 e-Mighty

 Hyundai FB

 HD160

 HD170

 Mega Truck

 New Power Truck

 Mighty (Rebadged Mitsubishi Fuso Canter)

 Mighty II

 Hyundai RB

 Super Truck Medium

 Super Truck

 Trago

 Universe

34
Elite i20

EON
Hyundai Launches the EON

35
SANTRO XING
Hyundai Launches the Sangtro Xing

Fluidic Verna
Hyundai Launches the Fluidic Verna

36
XCENT
Hyundai launched the real family sedan -  Xcent

37
 R&D Centre

Hyundai Motor India Engineering (HMIE) is a fully owned subsidiary of Hyundai Motor
Company, South Korea, which has set up the R&D Centre in Hyderabad. HMIE is a centre
with one of the most advanced research and development facilities which focuses on state of
the art product and design engineering and rigorous quality enhancement. The new R&D
Centre at Hyderabad in India is Hyundai Motor Company’s fourth overseas R&D centre.

Set up with an investment of Rs. 184 crores, the new 200,000 square-foot facility R&D
Centre, is aimed at further accelerating local content development and enable Hyundai to
respond even more quickly to changing customer needs across the world. The R&D Centre
will further facilitate the development of India as Hyundai’s global hub for manufacturing
and engineering of small cars.

The new R&D Centre in Hyderabad will support all back-end operations like computer aided
engineering (CAE), computer aided design (CAD) and help the R & D work taking place
across Hyundai’s car line-up
The R&D Centre will help in developing vehicles which includes their styling, design
engineering and vehicle test & evaluation. The R&D Centre will play a pivotal role for cars
manufactured in India in order to satisfy the specific needs of the Indian customers.
Hyundai Motor Company’s other overseas R&D centers are located in the United States,
Germany,
Japan & Korea.

38
CONTACT US

Registered Office & Factory

 Location: Kanchipuram
 Add: Irrugattukottai, NH No. 4,
Sriperumbudur Taluk, Kanchipuram District,
Tamil Nadu - 602117
 Tele: 044 - 47100000
 Fax: 044 - 47100500
 Hyundai Motor India Engineering Pvt. Ltd.

 Location: Hyderabad
 Add: Survey No- 5/2 & 5/3,
Opp. Hi-Tech City Railway Station,
Ijjatnagar, RR District, Hyderabad- 500084
 Tele: 040-66574020
 Fax: 040- 66574099
 Hyundai Motor India Limited

 Location: New Delhi

 Add: 2nd, 5th & 6th Floor, Corporate One
(Baani Building), Plot No.5, Commercial Centre,
Jasola, New Delhi- 110025
 Tele: 011 - 66022000
 Fax: 011 - 66022201-02
 Central Regional Office 1

 Location: New Delhi

39
 Add: A-30, Mohan co-operative,
Industrial Estate, Mathura Road,
New Delhi- 110044
 Tele: 011 - 66379503
 Fax: 011 - 66379939
 Central Regional Office 2

 Location: Lucknow
 Add: 605, 20-A,
Rattan Square Complex, Vidhan Sabha Marg,
Lucknow- 226001
 Tele: 0522 - 6714600
 Fax: 0522 - 6714611
 North Regional Office 1

 Location: Chandigarh
 Add: DLF Tower - B, 3RD Floor,
Rajeev Gandhi, Chandigarh IT Park,
Chandigarh-160101
 Tele: 0172 - 6605000
 Fax: 0172 - 6605020
 North Regional Office 2

 Location: Jaipur
 Add: G Business Park , D- 34,
7th Floor, Subhash Marg, C-shecme,
Jaipur- 302001
 Tele: 0141 - 6635555
 Fax: 0141 - 6535544

40
 East Regional Office 1

 Location: Kolkata
 Add: Benchmark Tower, 8th Floor,
Plot No.G1, Block-EP & GP, Sec – V,
Salt Lake City, Kolkata – 700091
 Tele: 033-40060045-51
 Fax: 033-40060050
 East Regional Office 2

 Location: Guwahati
 Add: 4th Floor, Monal Tower,
Opposite Assam Secretariat, G.S.Road,
Dispur, Guwahati- 781006
 Tele: 0361 - 2237891- 94
 Fax: 0361 - 2237890
 South Regional Office 1

 Location: Chennai
 Add: NP- 54, Developed Plot,
Thiru Vika Industrial Estate, Ekkaduthangal,
Guindy, Chennai- 600032
 Tele: 044 - 42204600
 Fax: 044 - 42119530
 South Regional Office 2

 Location: Hyderabad
 Add: Gayathri 6-3-1239/2/B/1,
Renuka Wnclave, Somajiguda,
Rajbhavan Road, Hydrabad- 500082

41
 Tele: 040 - 64631130-32 & 43
 Fax: 040 - 23303566
 West Regional Office 1

 Location: Mumbai
 Add: Business Square, A/102, First Floor,
Chakala, Andheri-Kurla Road, Andheri –East,
Mumbai- 400093
 Tele: 022 - 40969000
 Fax: 022 - 40969030
 West Regional Office 2

 Location: Ahmedabad
 Add: 1st Floor, City Mall,
Unit NO. 11 – Shop 1 & 2, Mouje Bodakdev,
Near Rajpath Club, S.G.Road, Bodakdev,
Gandhi Nagar Road, Ahemdabad- 380054
 Tele: 079 - 66133000
 Fax: 079 - 66133017
 West Regional Office 3

 Location: Bhopal
 Add: Sewani Plaza, 15/ 9B 1st & 2nd floor,
Malviya Nagar, Opp.- Raj Bhawan,
Bhopal– 462003
 Tele: 0755 - 6733800
 Fax: 0755 - 6733888

42
 HYUNDAI CARE

Hyundai Motor India Limited (HMIL), country’s largest passenger car exporter and the
second largest car manufacturer has launched a first of its kind integrated mobile application
for service offering to its customers. ‘Hyundai Care’ mobile app ensures to assist its
customers with all forms of service support, service network, car service calculator and
service appointment with just a few clicks.

 With the click of a single button the enhanced selection process takes over. This GPS
enabled app also facilitate user an effortless dealer search on a real time basis with correct
assistance anywhere and anytime in country. We have built a product with a mobile-first
approach in order to provide features that give ‘real- time’ benefits to the customer. With the
Hyundai Care mobile app, the company emphasis on its core value of connecting closely with
its customers and increase the transparency in its services by providing an opportunity to the
users to give feedback regarding the dealer and the availed services.

 
Key Features:

 Access to vehicle service history and Maintenance schedule

 Online Service appointment / booking
 GPS enabled service network locator; now customer can search their preferred dealer
and rate them on their offering also
 Quick Link to call Hyundai Assurance Roadside Assistance
 Service calculators, customer can calculated their service before giving it to the
dealership
 Updated labor rates for transparency in its service offering
 GPS enabled trip meter
 Insurance calculator
 Timely service reminders

43
  Product & service offering notifications

COMPANY PROFILE
MARUTI SUZUKI

Maruti Suzuki India Limited formerly known as Maruti Udyog Limited, is an automobile

manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle
manufacturer Suzuki. As of November 2012, it had a market share of 37% of the Indian
passenger car markets. Maruti Suzuki manufactures and sells a complete range of cars from
the entry level Maruti 800 (discontinued), Alto, to the hatchback Ritz, Celerio, A-Star,Swift, 
Wagon R, Zen and sedans  DZire,  Ciaz, Kizashi and SX4, in the 'C' segment Eeco, Omni,
Multi Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Grand Vitara.

The company's headquarters are at No 1, Nelson Mandela Road, New Delhi. In February

2012, the company sold its ten millionth vehicle in India

The old logo of Maruti Suzuki India Limited. Later the logo of Suzuki Motor Corp. was also
added to it Maruti Suzuki is one of India's leading automobile manufacturers and the market
leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until
recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki
of Japan. The Indian government held an initial public offering of 25% of the company in
June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial
institutions. With this, Govt. of India no longer has stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual
production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which
at the time was the only modern car available in India, its' only competitors- the Hindustan

44
Ambassador and Premier Padmini were both around 25 years out of date at that point.
Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and
various several other countries, depending upon export orders. Cars similar to Marutis (but
not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and
other South Asian countries.

The company annually exports more than 50,000 cars and has an extremely large domestic
market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's
largest selling compact car ever since it was launched in 1983. More than a million units of
this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts.

Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is
commonly used to refer to this compact car model. Till recently the term "Maruti", in popular
Indian culture, was associated to the Maruti 800 model.

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been
the leader of the Indian car market for over two decades.

It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New
Delhi. Maruti’s Gurgaon facility has an installed capacity of 350,000 units per annum. The
Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a
capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of
100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined
capability to produce over 700,000 units annually.

More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki
Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is owned by the
public and financial institutions. It is listed on the Bombay Stock Exchange and National
Stock Exchange in India.

During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all,
over six million Maruti cars are on Indian roads since the first car was rolled out on
December 14, 1983.

Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star, Wagon R,
Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift, Swift dzire, A star and SX4 are

45
maufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit
(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.

Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars
for three decades. Suzuki’s technical superiority lies in its ability to pack power and
performance into a compact, lightweight engine that is clean and fuel efficient.

Maruti is clearly an “employer of choice” for automotive engineers and young managers
from across the country. Nearly 75,000 people are employed directly by Maruti and its
partners.

The company vouches for customer satisfaction. For its sincere efforts it has been rated (by
customers)first in customer satisfaction among all car makers in India for nine years in a row
in annual survey by J D Power Asia Pacific.

Maruti Suzuki was born as a government company, with Suzuki as a minor partner to make a
people's car for middle class India. Over the years, the product range has widened, ownership
has changed hands and the customer has evolved. What remains unchanged, then and now, is
Maruti’s mission to motorise India.

Partner for the joint venture

SUZUKI SWIFT

Pressure started mounting on Indira and Sanjay Gandhi to share the details of the progress on
the Maruti Project. Since country's resources were made available by mother to her son's pet
project. A delegation of Indian technocrats was assigned to hunt a collaborator for the project.
Initial rounds of discussion were held with the giants of the automobile industry in Japan
including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small

46
player in the four wheeler automobile sector and had major share in the two wheeler segment.
Suzuki's bid was considered negligible.

In the initial rounds of discussion the giants had their bosses present and in the later rounds
related to the technical discussions executives of these automobile giants were present.
Osamu Suzuki, Chairman and CEO of the company ensured that he was present in all the
rounds of discussion. Osamu in an article writes that it subtly massaged their (Indian
delegation) egos and also convinced them about the sincerity of Suzuki's bid. In the initial
days Suzuki took all steps to ensure the government about its sincerity on the project. Suzuki
in return received a lot of help from the government in such matters as import clearances for
manufacturing equipment (against the wishes of the Indian machine tool industry then and its
own socialistic ideology), land purchase at government prices for setting up the factory
Gurgaon and reduced or removal of excise tariffs. This helped Suzuki conscientiously nurse
Maruti through its infancy to become one of its flagship ventures.

Joint venture related issues

Relationship between the Government of India, under the United Front (India) coalition and
Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian
media till Suzuki Motor Corporation gained the controlling stake. This highly profitable joint
venture that had a near monopolistic trade in the Indian automobile market and the nature of
the partnership built up till then was the underlying reason for most issues. The success of the
joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50%
in 1992. In 1982 both the venture partners had entered into an agreement to nominate their
candidate for the post of Managing Director and every Managing Director will have a tenure
of five years

Initially R.C.Bhargava, was the managing director of the company since the inception of the
joint venture. Till today he is regarded as instrumental for the success of Maruti Udyog.
Joining in 1982 he held several key positions in the company before heading the company as
Managing Director. Currently he is on the Board of Directors. After completing his five year
tenure, Mr. Bhargava later assumed the office of Part-Time Chairman. The Government
nominated Mr. S.S.L.N. Bhaskarudu as the Manging Director on August 27, 1997. Mr.
Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public sector
undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was

47
promoted as Chief General Manager, 1998 as Director, Productions and Projects, 1989
Director, Materials and in 1993 as Joint Managing Director.

The Suzuki Motor corporation didn't attend the Annual General Meeting of the Board with
the reason of it being called on a short notice. Later Suzuki Motor Corporation went on
record to state that Mr. Bhaskarudu was "incompetent" and wanted some one else. However,
the Ministry of Industries, Government of India refuted the charges. Media stated from the
Maruti sources that Bhaskarudu was interested to indigenise most of components for the
models including gear boxes especially for Maruti 800. Suzuki also felt that Bhaskarudu was
a proxy for the Government and would not let it increase its stake in the venture. [7] If Maruti
would have been able to indigenise gear boxes then Maruti would have been able to
manufacture all the models without the technical assistance from Suzuki. Till today the issue
of localization of gear boxes is highlighted in the press.

The relation strained when Suzuki Motor Corporation moved to Delhi High Court to bring a
stay order against the appointment of Mr. Bhaskarudu. The issue was resolved in an out-of-
court settlement and both the parties agreed that R S S L N Bhaskarudu would serve up to
December 31, 1999, and from January 1, 2000, Jagdish Khattar, Executive Director of Maruti
Udyog Limited would assume charges as the Managing Director. [9] Many politicians
believed, and had stated in parliament that the Suzuki Motor Corporation is unwilling to
localize manufacturing and reduce imports. This remains true, even today the gear boxes are
still imported from Japan and are assembled at the Gurgaon facility.

Industrial relations

For most of its history, Maruti Udyog had relatively few problems with its labour force. Its
emphasis of a Japanese work culture and the modern manufacturing process, first instituted in
Japan in the 1970s, was accepted by the workforce of the company without any difficulty.
But with the change in management in 1997, when it became predominantly government
controlled for a while, and the conflict between the United Front Government and Suzuki
may have been the cause of unrest among employees. A major row broke out in September
2000 when employees of Maruti Udyog Ltd (MUL) went on an indefinite strike, demanding
among other things, revision of the incentive scheme offered and implementation of a
pension scheme. Employees struck work for six hours in October 2000, irked over the
suspension of nine employees, going on a six-hour tools-down strike at its Gurgaon plant,

48
demanding revision of the incentive-linked pay and threatened to fast to death if the
suspended employees were not reinstated. About this time, the NDA government, following a
disinvestments policy, proposed to sell part of its stake in Maruti in a public offering. The
Staff union opposed this sell-off plan on the grounds that the company will lose a major
business advantage of being subsidised by the Government.

The standoff with the management continued to December with a proposal by the
management to end the two-month long agitation rejected with a demand for reinstatement of
92 dismissed workers, with four MUL employees going on a fast-unto-death. In December
the company's shareholders met in New Delhi in an AGM that lasted 30 minutes. At the same
time around 1500 plant workers from the MUL's Gurgaon facility were agitating outside the
company's corporate office demanding commencement of production linked incentives, a
better pension scheme and other benefits. The management has refused to pass on the
benefits citing increased competition and lower margins.

49
 VISION, MISSION & QUALITY POLICY
The leader in the Indian automobile industry crating customer delight and shareholder’s
wealth; a pride of India.
Mission :
We have chosen a road and that drives us extra miles to achieve every endeavour. Here is
what we at maruti Suzuki believe in:
Customer obserssion
Fast, flexible and first mover
Innovation and creativity
Networking and partnership
Openness and learning
Growth and development of the organization

Logo of Maruti Udyog

Maruti Udyog Limited was established in February 1981, though the actual production
commenced only in 1983. It started with Maruti 800, based on the Suzuki Alto kei car which
at the time was the only modern car available in India. Its only competitors were Hindustan
Ambassador and Premier Padmini. Originally, 74% of the company was owned by the Indian
government, and 26% by Suzuki of Japan.[12]As of May 2007, the government of India sold
its complete share to Indian financial institutions and no longer has any stake in Maruti
Udyog.

Beginnings

Maruti's history begins in 1970, when a private limited company named 'Maruti technical
services private limited' (MTSPL) was launched on November 16, 1970. The stated purpose
of this company was to provide technical know-how for the design, manufacture and
assembly of "a wholly indigenous motor car". In June 1971, a company called 'Maruti
limited' was incorporated under the Companies Act and Sanjay Gandhi became its first

50
managing director. "Maruti Limited" went into liquidation in 1977. On 23 June 1980 Sanjay
Gandhi died when a private test plane he was flying crashed. A year after his death, and at the
behest of Indira Gandhi, the Indian Central government salvaged Maruti Limited and started
looking for an active collaborator for a new company. Maruti Udyog Ltd was incorporated in
the same year.

Suzuki enters

In 1982, a license & Joint Venture Agreement (JVA) was signed between Maruti Udyog Ltd.
and Suzuki of Japan. At first, Maruti Suzuki was mainly an importer of cars. In India's closed
market, Maruti received the right to import 40,000 fully built-up Suzukis in the first two
years, and even after that the early goal was to use only 33% indigenous parts. This upset the
local manufacturers considerably. There were also some concerns that the Indian market was
too small to absorb the comparatively large production planned by Maruti Suzuki, with the
government even considering adjusting the petrol tax and lowering the excise duty in order to
boost sales.[15] Finally, in 1983, the Maruti 800 is released. This 796 cc hatchback is based on
the SS80 Suzuki Alto and is India’s first affordable car. Initial product plan is 40% saloons,
and 60% Maruti Van. Local production commences in December 1983. In 1984 the Maruti
Van, with the same three-cylinder engine as the 800, is released. Installed capacity of the
plant in Gurgaon, reaches 40,000 units.

In 1985 the Suzuki SJ410-based Gypsy, a 970 cc 4WD off-road vehicle, was launched. In

1986 the original 800 was replaced by an all-new model of the 796 cc hatchback Suzuki
Alto/Fronte. This is also when the 100,000th vehicle was produced by the company. In 1987
was the company's first export to the West, when a lot of 500 cars were sent to Hungary.
Maruti products had been exported to certain neighboring countries already. By 1988, the
capacity of the Gurgaon plant was increased to 100,000 units per annum.

51
 ORGANIZATION STRUCTURE
Our Leadership

Mr. R. C. Bhargava

Chairman

Mr. Kenichi Ayukawa

Managing Director & CEO

Mr. Toshiaki Hasuike

Joint Managing Director

52
Mr. Osamu Suzuki

Director

Mr. Amal Ganguli

Independent Director

Mr. D. S. Brar

Independent Director

53
Mr. Toshihiro Suzuki

Director

Mr. Kazuhiko Ayabe

Director & Managing Executive

Officer (Supply Chain)

Mr. Shigetoshi Torii

Director (Production)

54
Mr. Kinji Saito

Director

Ms. Pallavi Shroff

Independent Director

Mr. R.P. Singh

Independent Director

PROGRESS OF MARUTI SUZUKI

Current models

Model Launched Category Image

55
Omni 1984 Minivan

Gypsy 1985 SUV

Zen 1993 Hatchback

WagonR 1999 Hatchback

Swift 2005 Hatchback

Grand Vitara 2007 Mini SUV

56
DZire 2008 Sedan

Ritz 2009 Hatchback

Eeco 2009 Hatchback

Estilo August 2009 HATCHBACK

Alto K10 2010 Hatchback

Ertiga 2012 Mini MPV

Alto 800 2012 Hatchback

57
Stingray 2013 Hatchback

Celerio 2014 Hatchback

Ciaz 2014 Sedan

58
Discontinued models

Model Launched Discontinued Category Image

Gypsy E 1985 2000 SUV

1000 1990 2000 Sedan

Zen 1993 2006 Hatchback

Esteem 1994 2008 Sedan

Baleno 1999 2007 Sedan

59
Versa 2001 2010 Minivan

Grand Vitara XL7 2003 2007 Mini SUV

800 1983 2012 Hatchback

Alto 2000 2012 Hatchback

A-star 2008 2014 Hatchback

Sales and service network

As of 31 March 2014 Maruti Suzuki has 933 dealerships across 666 towns and cities in
all states and union territories of India. It has 3,060 service stations (inclusive of dealer
workshops and Maruti Authorised Service Stations) in 1,454 towns and cities throughout
India. It has 30 Express Service Stations on 30 National Highways across 1,436 cities in
India.

60
Service is a major revenue generator of the company. Most of the service stations are
managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile
companies have not been able to match this benchmark set by Maruti Suzuki. The Express
Service stations help many stranded vehicles on the highways by sending across their repair
man to the vehicle.

MARUTI INSURANC

Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of
the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram.
The service was set up the company with the inception of two subsidiaries Maruti Insurance
Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited

This service started as a benefit or value addition to customers and was able to ramp up
easily. By December 2005 they were able to sell more than two million insurance policies
since its inception.

MARUTI FINANCE

To promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002.
Prior to the start of this service Maruti Suzuki had started two joint ventures Citicorp Maruti
and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client
in securing loan. Maruti Suzuki tied up with ABN Amro Automobile sector, HDFC
Automobile sector, ICICI Limited, Kotak Mahindra, Standard Chartered Automobile sector,
and Sundaram to start this venture including its strategic partners in car finance. Again the
company entered into a strategic partnership with SBI in March 2003[57] Since March 2003,
Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is
currently available in 166 cities across India.

Citicorp Maruti Finance Limited is a joint venture between Citicorp Finance India and Maruti
Udyog Limited its primary business stated by the company is "hire-purchase financing of
Maruti Suzuki vehicles". Citi Finance India Limited is a wholly owned subsidiary of Citibank
Overseas Investment Corporation, Delaware, which in turn is a 100% wholly owned
subsidiary of Citibank N.A. Citi Finance India Limited holds 74% of the stake and Maruti
Suzuki holds the remaining 26%. GE Capital, HDFC and Maruti Suzuki came together in
1995 to form Maruti Countrywide. Maruti claims that its finance program offers most

61
competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the
market rates.

Maruti TrueValue

Maruti True service offered by Maruti Suzuki to its customers. It is a market place for used
Maruti Suzuki Vehicles. One can buy, sell or exchange used Maruti Suzuki vehicles with the
help of this service in India. As of 31 March 2010 there are 342 outlets.

N2N Fleet Management

N2N is the short form of End to End Fleet Management and provides lease and fleet
management solution to corporates. Clients who have signed up of this service include Gas
Authority of India Ltd, DuPont, Reckitt Benckiser, Doordarshan, Singer India, National
Stock Exchange of India and Transworld. This fleet management service include end-to-end
solutions across the vehicle's life, which includes Leasing, Maintenance, Convenience
services and Remarketing.

Maruti Accessories

Many of the auto component companies other than Maruti Suzuki started to offer components
and accessories that were compatible. This caused a serious threat and loss of revenue to
Maruti Suzuki. Maruti Suzuki started a new initiative under the brand name Maruti Genuine
Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog
lamps, stereo systems, seat covers and other car care products. These products are sold
through dealer outlets and authorized service stations throughout India.

Maruti Driving School

62
A Maruti Driving School inBangalore

As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving
School in Delhi. Later the services were extended to other cities of India as well. These
schools are modelled on international standards, where learners go through classroom and
practical sessions. Many international practices like road behaviour and attitudes are also
taught in these schools. Before driving actual vehicles participants are trained on simulators

A the launch ceremony for the school Jagdish Khattar stated "We are very concerned about
mounting deaths on Indian roads. These can be brought down if government, industry and the
voluntary sector work together in an integrated manner. But we felt that Maruti should first
do something in this regard and hence this initiative of Maruti Driving Schools."

Exports

Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports
and it does not operate in the domestic Indian market. The first commercial consignment of
480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country
Maruti Suzuki crossed the benchmark of 300,000 cars. Since its inception export was one of
the aspects government was keen to encourage. Every political party expected Maruti Suzuki
to earn foreign currency. Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Nepal,
Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the markets
served by Maruti Exports

63
 MARUTI FINANCE
Maruti Finance helps customers realize their dream of owning a car, with ideal finance deals
suited for the customers, right at the dealership. Starting from choosing the right financier,
until the completion of loan formalities, we are there for our customers at every step of the
auto finance process.

 One stop shop for customers’ needs: Maruti Suzuki Finance offers a customer, the
convenience of a one stop shop for his entire vehicle finance related needs – choosing the
right partner, selecting the best suited loan product, completion of all the all finance related
formalities and disbursal of loan by acting as a facilitator between the customer & financier.
 Wide Choice of financier: Maruti Suzuki Finance has a tie-up with 37 finance
partners like SBI, HDFC, ICICI, Bank of Baroda, Mahindra Finance, Sundaram Finance and
many more, who have a pan-India presence. This provides a wide variety of choices to the
customers, who can avail finance from any of the partners, according to their needs and
profiles.
 Special offers and benefits: Maruti Suzuki Finance negotiates with its finance
partners to launch special sales promotion schemes like low down payment schemes, low
interest rates and other promotional offers that are not available otherwise. By opting Maruti
finance our customer can get these special offers across the network of Maruti Suzuki
dealers.
 Creating customer delight: Maruti Finance, through the finance partners, endeavors
to create customer delight by offering a hassle-free solution of finance needs by providing the
best car finance, financier for every profile and geography, best interest rate, low processing
time etc.

MARUTI INSURANCE
Maruti Insurance Broking Private Limited are Insurance Brokers licensed by IRDA. They
take care of all your car insurance needs on a single window concept and are trusted for their
customer centric approach and services.

Maruti Insurance offers special Motor Insurance products from leading Insurance Companies
like National Insurance, New India Assurance, ICICI Lombard, IffcoTokio, Royal Sundaram
& Bajaj Allianz.

64
You get near cash-less post-accident repairs at the vast service network of Maruti Suzuki
service stations across the country. Maruti Suzuki service centres,… Read More

Near cash-less accident repairs

Near cash-less accident repairs across the vast Maruti Suzuki Network in the country- the
vehicle is repaired at Maruti Suzuki Workshops in the country and whatever amount is
payable by the Insurance company, is not charged to you at all. Just pay for the compulsory
excess and applicable depreciation (both are as per motor tariff) and walk away with the
repaired vehicle. The rest is settled directly between the repairer and the insurance company.

Seamless services across nation

Its like "Free Roaming" - You get Maruti insurance services across India at all Maruti
authorized dealers. These services include buying new policy, effecting renewals,
endorsement issuance and claim settlement.

Hassle free, fair and transparent claim settlement

Maruti Insurance ensures a hassle-free and fair claim settlement. Whatever is payable by
standards, is paid by the insurance company. The customer is not forced to bear the undue
differential cost of repair/ replacement. All transactions are completely transparent. No
hassles of personal involvement or follow up with surveyors/ insurance co. etc. No
botheration of depositing the salvage with insurance co. No compromise on
repair/replacement-parts, that need replacement, are replaced and not repaired to minimize
repair bills.

Quality repairs at authorized dealer workshops

With Maruti Insurance you don’t compromise on the quality of repairs as you are not forced
to go to a roadside workshop. The damaged vehicles are repaired at Maruti authorized dealer
workshops that are equipped with the best facilities and infrastructure. This ensures quality
repairs with Maruti Genuine spare parts and trained technicians.

65
Dealer assisted towing facility

Towing assistance is provided for getting the vehicle to the dealer workshop, in case the
vehicle is immobile after accident. This facility is available free of cost upto Rs 1500/-. This
limit can be increased at customer preference by paying extra premium at the time of policy
issuance.

Easy transfer of no-claim bonus

If you are renewing with Maruti Insurance for the first time, the entitled No Claim
Bonus(NCB) is easily transferred to Maruti Insurance policy at the time of renewal.

Instant policy issuance

The customer does not have to wait for the policy document, which sometimes takes months
to get delivered from the insurance company. With Maruti Insurance, the policy is issued
instantly through the Internet.

66
 OBJECTIVE OF STUDY

 To analyse brand loyalty of customers towards the company’s products

range

 Analyse consumer satisfaction and sales position of cars.

 Analyse the after sales service provided Company

 To analyse the economy, comfortable and performance of Hyundai and

Maruti suzuki

67
 RESEARCH METHODOLOGY

Research design is a conceptual structure with the help of which research is conducted.

There is no unique method which can entirely eliminate the elements of undertaking both

research methodologies more than any other procedures can minimize the degree of

uncertainty. Thus it reduces the probability of making a wrong choice amongst the alternative

course of action. in this research descriptive research design is being used. a descriptive

research study is concerned with describing the characteristics of the particular field of group.

The study is done for specific purpose with the help of facts collected but car should be taken

the information should be free from bias and should be reliable. The design includes the

following steps:-

1-objective formulation
2-data collection
3-sample selection
4-sample size determination
5-analying the information
6-result
7-limitation
2. Data collection:-

The data collection from two sources:

Primary data:-

It was collected through the survey questionnaire

68
SECONDARY DATA:-

It was collected from internet, various books, newspapers and company literature.

3. SCOPE OF STUDY:

Consumer are brand loyal about this study find out the prices, economy and brand wise which

car is better in than other. So when with the comparison consumer decide which brand of car

they taken

4. PROBLEMS DEFINITION:

The problem addressed in this study focuses on case study of comparative study of Hyundai

and Maruti suzuki cars cars in lucknow city.

5. RESEARCH OBJECTIVE

 To analyse brand loyalty of customers towards the company’s products range

 Analyse consumer satisfaction and sales position of cars.

 Analyse the after sales service provided Company

 To analyse the economy, comfortable and performance of Hyundai and Maruti suzuki

6. SAMPLE SIZE:- 100

69
 DATA ANALYSIS AND INTERPRETATION

1. – Do you have Hyundai/Maruti suzuki cars?

Yes 45

No 35

Can’t say 20

Interpretation :

45% respondent said that they have Hyundai , 40% no, but 20% can’t say

70
2. – How you know about Maruti suzuki /Hyundai ?

Advertisement 40

Friend 20

Internet 20

Other 20

Interpretation :

40% know about that advertisement, 20% about friend, 20 from internet and

20% are know anther media.

71
3. – Which company provide better feature?

Hyundai 40

Maruti suzuki 50

Other 10

Interpretation :

40% respondent said that 40% said Hyundai provide better feature, 50% Maruti

suzuki but 10% other.

72
4. –Which company provide after sales service better?

Hyundai 50

Maruti suzuki 40

Other 10

Interpretation :

50% respondent said Hyundai gives better sales services, 40% Maruti suzuki

but 10% other

73
5. –Which company gives you better mileage?

Hyundai 60

Maruti suzuki 30

Other 10

Interpretation :

60% respondent said Hyundai gives better mileage,30% Maruti suzuki but 10%

other

74
6. –Which company gives you low maintenance cost ?

Hyundai 55

Maruti suzuki 40

Other 5

Interpretation :

58% respondent said Hyundai give low maintain ace 35% respondent said

Maruti suzuki, but 10% said others.

75
7. Which company gives you boot space?

Hyundai 40

Maruti suzuki 50

Other 10

Interpretation :

40% respondent said that Hyundai give boot space, 50% said Maruti suzuki

10% other.

76
8.Which company’s advertisement is better in your view?

Hyundai 40

Maruti suzuki 50

Other 10

Interpretation :

40% respondent said Hyundai’s advertisement is better, 50% said Maruti suzuki

and 10% other.

77
9.Which company sales promotion is better in your view?

Hyundai 40

Maruti suzuki 55

Other 5

Interpretation :

40% respondent said that Hyundai sales better, 55% respondent said Maruti

suzuki but 5% other

78
10.Which company gives better performance in your view?

Hyundai 60

Maruti suzuki 30

Other 10

Interpretation :

60% respondent said that Hyundai gives performance 30% Maruti suzuki and

10% said other.

79
11. Which company car look is attractive ?

Hyundai 55

Maruti suzuki 40

Other 5

Interpretation :

50% respondent said that Hyundai car look is attractive 30% Maruti suzuki and

10 others

80
 FINDINGS

 45% respondent said that they have Hyundai , 40% no, but 20% can’t say

 40% know about that advertisement, 20% about friend, 20 from internet

and 20% are know anther media.

 40% respondent said that 40% said Hyundai provide better feature, 50%

Maruti suzuki but 10% other.

 50% respondent said Hyundai gives better sales services, 40% Maruti

suzuki but 10% other

 60% respondent said Hyundai gives better mileage,30% Maruti suzuki

but 10% other

 58% respondent said Hyundai give low maintain ace 35% respondent said

Maruti suzuki, but 10% said others.

 40% respondent said that Hyundai give boot space, 50% said Maruti

suzuki 10% other.

 40% respondent said Hyundai’s advertisement is better, 50% said Maruti

suzuki and 10% other.

 40% respondent said that Hyundai sales better, 55% respondent said

Maruti suzuki but 10% other

81
 60% respondent said that Hyundai gives performance 30% Maruti suzuki

and 10% said other.

 50% respondent said that Hyundai car look is attractive 30% Maruti

suzuki and 10 others

82
 LIMITATION

Though, best efforts have been made to make the study fair, transparent and

error free. But there might be some inevitable and inherent limitations. Though

outright measure are undertaken to make the report most accurate.

The limitation of the survey are narrated below:

 The project is valid for lucknow only.

 It was not possible to cover each and every area due to time constrains.

 There may be some biased response form the respondents

 Some respondents did not provide the full data.

 Unwillingness on the part of the customers to disclose the information as

per the questionnaire.

 The decisiveness on the part of the customers regarding some question

hence difficulty faced in recording and analyzing the data.

83
 CONCLUSION

The report comes to the following conclusion

 The customers of Hyundai are brand loyal with only a small percent want to
shift over to other brands. Trying of other brands by customers is mainly
because the customer wants to try something new.

 The performance of Hyundai is fair in comparison to maruti suzuki.

 Mileage is the basic feature influencing to built brand Image.

 The consumer of Hyundai and Maruti suzuki is highly satisfied with after
sales services.

 The competition of Hyundai is majorly with Maruti suzuki.

 Due to high brand loyalty the customers of Hyundai recommend its product
to others.

 The customers are satisfied with the product range of Hyundai and Maruti
suzuki product.

84
 RECOMMENDATION AND SUGGESTION

 The brand loyalty for Hyundai more can be increased if the Quality and

appearance of the products are given due attention because Maruti suzuki

has captured a major share of Automobile sector.

 The switch over of the Hyundai customers can be prevented if more of new

products are launched more frequently like Maruti suzuki which launches

new products with slight variations from the previous.

 Quality wise very good but it still needs improvements.

 The most selling product should be given some discounts offer like diwali

bumper sale offer.

85
 BIBLIOGRAPHY

BOOKS AUTHORS

 Marketing Management : Philip Kotler

 Marketing Research : D. D. Sharma

 Research Methodology : C. R. Kothari

1- Newspaper

Times of India

Economic Times

2- Magazines :

Business Today

Business world

3- Website :

www.hyundai.com

www.marutisuzuki .com

www.google.com

86
 APPENDIX

QUESTIONNAIRE

Name………………

Occupation

Age

Annual Income

1. – Do you have Hyundai/Maruti suzuki?

(1) Yes [ ] (2) No [ ]

2. – How you know about Maruti suzuki /Hyundai ?

(1) Advertisment [ ]

(2) Friend [ ]

(3) Internet [ ]

( 4) Other [ ]

87
3. – Which company provide better feature?

1.Hyundai[ ] ( 2).Maruti suzuki [ ] (3).Other[ ]

4. –Which company provide after sales service better?

(1) Hyundai [ ] (2) Maruti suzuki [ ] (3).Other[ ]

5. –Which company gives you better mileage?

(1) Hyundai[ ] (2) Maruti suzuki [ ] ( 3) Other

[ ]

6. –Which company gives you low maintenance cost ?

( 1) Hyundai [ ] ( 2)Maruti suzuki[ ] ( 3)Other [ ]

7. Which company gives you boot space?

(1)Hyundai[ ] ( 2)Maruti suzuki[ ] ( 3)Other[ ]

8.Which company advertisement is better in your view?

(1)Hyundai[ ] ( 2)Maruti suzuki[ ] ( 3)Other[ ]

9.Which company sales promotion is better in your view?

(1) Hyundai[ ] ( 2) Maruti suzuki [ ] ( 3) Other [

88
10.Which company gives better performance in your view?

(1)Hyundai [ ] ( 2) Maruti suzuki [ ] ( 3) Other [ ]

11. Which company car look is attractive ?

(1) Hyundai [ ] ( 2) Maruti suzuki [ ] ( 3) Other [ ]

89