BADDI UNIVERSITY OF EMERIGING SCIENCES AND TECHNOLOGIES

COURSE PLAN

SUBJECT E Commerce PROGRAMME B.Com/BBA

SUBJECT UBA 271

SEMESTER 4
CODE
CREDIT L-4
DURATION
POINTS
PREREQUISIT Basic idea of the concept of E-Commerce. SESSION
60 Minutes
E SUBJECTS DURATION

Faculty Member:
Subject Coordinator –

Mail Id –

APPROVED BY:

(HOD) (DEAN)
COURSE PLAN
1.0 LEVEL OF KNOWLEDGE REQUIRED:
PREREQUISITE
Basic idea of the concept of E-Commerce.
2.0 OBJECTIVES OF COURSE:
3.0 : The subject aims to familiarize the student with the basic concept of e-commerce and to provide
him/her with the knowledge of planning, scheduling and controlling a successful e- business.
4.0 SYLLABUS
The syllabus consists of the following major sections
Sl. Unit Contents
No.
1. Unit – I Introduction to e-commerce: meaning and concept, e-commerce v/s
Introduction to e- traditional commerce, e-business and e-commerce, history of e-
commerce commerce, EDI: importance, features and benefits of e-commerce,
impacts, challenges and limitations of e-commerce. Business
models of e-commerce: business to business, business to customers,
customers to customers, business to government, and business to
employee. E-commerce strategy: influencing factors of successful
e-commerce.
2. Unit – II Marketing strategies and e-commerce: website, components of
Marketing strategies and website, concept and designing website for e-commerce, corporate
e-commerce website, portal, search engine, internet advertising, emergence of
the internet as a competitive advertising media, models of internet
advertising, weakness in internet advertising, and mobile
commerce.
3. Unit – III
Electronic payment Electronic payment system: introduction, online payment
system systems, prepaid and postpaid payment systems, e-cash, e-
cheque, smart card, credit card, debit card, electronic purse,
security issues on electronic payment system, solutions to
security issues, biometrics: types of biometrics.
4 Unit – IV
Legal and ethical issues Legal and ethical issues in e-commerce: security issues in e-
in e-commerce commerce: regulatory frame work of e-commerce, cyber laws,
information technology act 2000, digital signature, digital
certificate, encryption, decryption, public key and private key.

4.0 PEDAGOGY:
This course will be taught by lectures/analytical exercises focusing on fundamental concepts
of e commerce. Students will be motivated to take assignments/quiz.
5.0 EVALUATION OF GRADING:
Students will be evaluated based on the following 4 stages.
5.1 Best of 4 out of 6 Class test/case let/quiz - scaled to 25 marks
5.2 Mid-term Examination (50 marks each) – scaled to 20 marks
5.3 End term Examination (100 marks) – scaled to 50 marks
5.4 Attendance - scaled to 5 marks .
6.0 GRADING:
The overall marks obtained at the end of the semester comprising all the above three
mentioned shall be converted to a grade.
7.0 ATTENDANCE:
 Students are required to have a minimum attendance of 75% in the subject. Students with
less than the stipulated percentage shall not be allowed to appear in the End Term
Examination.8.0 DETAILED SESSION PLAN

No. of Pedagogy Coverage Text Book Page no.

Sessions (T),Ref
Book (R)
L 1-2 Lecture Introduction to e-commerce: meaning and concept, e- T1 1-14
commerce v/s traditional commerce, e-business and e-
commerce, history of e-commerce,

L 3-5 Lecture EDI: importance, features and benefits of e-commerce, T1 15-27

impacts, challenges and limitations of e-commerce.

L 6-7 Lecture Business models of e-commerce: business to business, R1 28-34

business to customers, customers to customers, business
to government, and business to employee.

L 8-10 Lecture E-commerce strategy: R1 35-37

L10-12 Lecture influencing factors of successful e-commerce. R1 38-40

L 14-16 Lecture Marketing strategies and e-commerce: website, T1 41-48

components of website, concept and designing website
for e-commerce,

L 17-19 Lecture corporate website, portal, search engine, internet T2 49-63

advertising, emergence of the internet as a competitive
advertising media,

L 20-22 Lecture models of internet advertising, weakness in internet T1 65-77

advertising, and mobile commerce.

L23-25 Lecture Electronic payment system: introduction, online T1 78-93

payment systems, prepaid and postpaid payment systems,

L 26-28 Lecture e-cash, e-cheque, smart card, credit card, debit card, R1 94-107
electronic purse,

L 29-30 Lecture security issues on electronic payment system, R1 108-110

L 31-32 Lecture solutions to security issues, biometrics: types of T1 111-117

biometrics.

L 33-34 Lecture Legal and ethical issues in e-commerce: security issues T1 118-129
in e-commerce:
L35-36 Lecture regulatory frame work of e-commerce, cyber laws, T1 131-141
information technology act 2000,

L37-38 Lecture digital signature, digital certificate, encryption, T1 143-157

decryption,
L39 Lecture public key and private key. T1 158-171

9.0 Suggested Reading

Name of Text Books Name of Reference Books

T 1 : Electronic Commerce: A Managerial

Perspective, Turban, Efraim, David King et. R1: Introduction to E-commerce, Rayport, Jeffrey F
el., Pearson Education and Jaworksi, Bernard J, Tata McGraw Hill

T2: Frontiers of Electronic Commerce, Ravi

Kalakota, Addison: Wesley