AP04-EV04- INGLES: "Taller de comprensión de lectura

PRESENTADO POR:
Karolay Andrea Pérez acosta

GESTIÓN DE MERCADOS

FICHA No 2374520

2021
 1. Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

the things that people take into account to determine demand are characteristics,
appearance, price and distribution method.

3. Write F for false or V for true

a. Production cost depends on Technology

F () V (x)
b. As greater the expectations are, the lower will be the offer from the companies.
F ( ) V (x)
c. One of the four Ps of marketing mix is Package
F (x) V ()
d. Price is the amount a customer pays for the product
F () V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies
F (x) V ()
 4. Answer the following questions

a. What is Benchmarking?

That is, benchmarking consists of evaluating and analyzing the processes, products,
services and / or other aspects of other companies or areas to compare them and take
them as a point of reference for your future strategies.

b. What is the process of Benchmarking?

The Benchmarking process consists of:

1. Study your business

2. Select the type of benchmarking
3. Choose the companies to analyze
4. Define the data to be collected
5. Analyze the collected data
6. Implement the improvements

c. Number the aspects to be taken into account in Benchmarking:

1. The Price
2. Financial statements
3. Marketing
4. Human resources.

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.

1. Jewellery: Joyeria
2. personal sales assistants: asistentes de ventas personales
3. the mass market: el mercado masivo
4. promoted: Promover/ Promocionar
5. television adverts: Anuncios de televisión
6. market research: investigación de mercado
7. distribution method: Método de distribución.
8. Packaging: embalaje
9. Boost: Aumentar/ Incrementar
10. Starring: protagonizando
 11.Recognition: reconocimiento
12.reach: Alcanzar
13.Hunting: caza
14.Neither: Ninguna
15.Else: Demas
16.Street: calle
17.Businessmen: Empresarios
18.Successful: Exitoso
19.Great: Estupendo
20.Devices: Dispositivos

6. Write a ten lines text that summarizes the topic of the activity.

The topic that we saw in the text has to do with the use of the marketing mix, in this we
start talking about a perfumery that only sells premium brands, additionally there is the
comparison of a jewelry that only produces exclusive jewelry and is sold in a unique way
with custom sellers, while cheap and pretty jewelry has a better steady outlet on the
market; Within the results, they found variables that were adjusted to the needs of a large
part of the consumer, taking into account the characteristics, appearance, price and
distribution. For this reason, the marketing mix is constant in the market so that each
product fits in the moment and always looks fresh and that the products are driven by
themselves. Later we will find an example where a company creates a functional calendar
application for eachperson but here I focus the segment on entrepreneurs or people with
a lot of daily activity and they cannot stop at that moment to write directly on the phone,
with the stop application it will not be necessary because you only have to talk to the
application and it will schedule what you require in the calendar. This person studied the
market and determined that it was really necessary and functional.