done by zainab sattar

BUSINESS
PROJECT
ABOUT
ALMARAI
ABOUT ALMARAI

Almarai is the largest

vertically integrated dairy
firm in the world, as well as
the Middle East's premier
food and beverage maker and
distributor. The Almarai
brand has become superior in
quality among consumers
around the region. they say
We live and work by the
maxim to provide their
consumers with Quality you
can trust every day.

THANKS FOR THE MEMORIES!

OBJECTIVE OF THE COMPANY
Their objective is to produce high-quality,
nutrient-dense foods and beverages that enrich
the lives of their customers on a daily basis.
They are the consumer's chosen choice for
outstanding products that suit their demands
because they are quality-driven.Continuous
enhancement and diversification of offerings
across existing categories
should be prioritized.
To do so, they go through a rigorous research,
development, and quality assurance process. As
a result, consumers may be confident that our
Dairy, Juice, Bakery, Poultry, and Infant
Nutrition products have been designed to
satisfy their specific requirements.

THANKS FOR THE MEMORIES!

 CHALLANGES
Almarai said the macroeconomic challenges that the
firm faced included “structural economic changes”
that led to higher costs in energy and transportation.

Also affecting the dairy producer’s topline were the

changes in the retail landscape leading to the closure
of more than 3,000 shops, the introduction of VAT,
the introduction of the expatriate levy, lower export
sales combined with a general slowdown in the GCC
markets, the statement said.
his general contraction in the market has particularly
impacted our discretionary categories,” it added.
The dairy, juice and bakery segments saw the most
marked slowdown, displaying the greatest sensitivity
to the changes in market dynamics, Almarai said
“We have achieved moderate volume led growth, but
the increase in operating costs, mainly due to input
cost of feed, expatriate levy costs and energy and
transportation costs together with a high level of
promotions and discounting activities led to
significant margin erosion,” it added.

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 some other challges for al marai is the
compateors in the market like al ain being in the
same fieald as al marai giving them a chance to
copy al marais ideas
 STAKEHOLDERS
Almarai ("the Company") defines its corporate
management standards to ensure compliance with
best corporate governance practices that protect the
rights of shareholders and stakeholders. The Company
is committed to the highest standards of corporate
governance, born out of its belief that sound corporate
governance rules are important for the longterm
growth of shareholder equity. These rules are
consistent with the Company's commitment to quality
in all of its operations, activities and products. As at
31st December 2018 Almarai had 49,076 shareholders.
Corporate investors represent 65.8% of the total share
ownership, while individual investors represent 34.2%.
There are 37 shareholders owning one million or more
shares in Almarai, representing 90.3% of the issued
shares. The following tables provide an overview of
Almarai’s investors

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 HOW AL MARAI CAN CHANGE THEIR
BUSINESS OBJECTIVES IN DIFFERENT
MARKET SITUATIONS.

they can change if market conditions

change for example if the rate of
global warming increases they can
change their objectives from selling

plastic products into selling in cartons

to make their brand even more

sustainable which can even attract
even more customers

THANKS FOR THE MEMORIES!

HOW AL MARAI CAN RESPOND TO CHANGE IN
SPENDING PATTERNS AND INCREASED
COMPETITION IN COMPETITIVE MARKET

keeping solid customer relationships:

they can preserve their market share by
guaranteeing that customers only buy
from them. to do this they can give out

reward cards in which iwhenevr a

coustoumer is buying there product
they get a reward stamp untill they
reach enough amount of stamps to
resive a prize They can also gain insight
into their buying habits and respond to
their demands and requirements in
order to improve market share.

THANKS FOR THE MEMORIES!