Professional Documents
Culture Documents
Business Plan: Owned By: Shaina Loraine Gacutan
Business Plan: Owned By: Shaina Loraine Gacutan
www.thehideaway@yahoo.com
OWNED BY:
Shaina Loraine Gacutan
INTRODUCTION
Hideaway Coffee House focuses on bringing coffee drinks from various countries
around Asia. In this café, customers no longer need to travel abroad to explore the wide range
and unique blend of coffee. Aside from coffee drinks, the café also offers drinks such as tea
and fruit juice for non-coffee drinkers. In addition, this café offers quality foods such as
pastries and pasta dishes which are a great combination with coffee and fruit drinks.
The Hideaway’s vision is to become the go-to shop for all coffee lovers and coffee
enthusiasts in the Philippines, and to produce the richest and finest coffee served in Asian
nations. To achieve that vision, Hideaway is dedicated to serve the customers with a quality
blend of coffee and to introduce the diversified beauty of the countries in terms of culture and
tradition by serving various blends and tastes of coffee of different countries. The objectives
of the café are to establish a good brand image and to serve the customers with full
excellence and enthusiasm, and to provide a soothing atmosphere and stunning views of the
city.
The reasons for the selection of the business location are the following:
Customers accessibility is good with satisfactory proximity of target consumers
Communication and transportation are easily accessed
Resources such as supplies, labor and utilities are available and easily accessed
Geographic and climate condition are good, adequate, and stable for the business
Location has location has stunning upscale city view.
Funding Requirements and Sources
The Hideaway Coffee House will operate under the supervision of the sole owner,
Shaina Loraine Gacutan. The total needed capital for the shop is ₱2,140,000. The owner's
cash contribution is ₱1,140,000, while the amount needed in a loan is ₱1,000,000. The loans
will be funded by private sources payable within two years. The loans will be paid semi-
annually in equal installments with interest.
Start-Up Cost
Equipment, Materials, and Supplies
Coffee Production Equipment ₱100,600
Food Service Equipment ₱ 92,000
Service Area Equipment ₱ 8,250
Store Equipment ₱ 78,000
Office Equipment ₱ 22,000
Furniture and Fixtures ₱ 225,000
Cleaning Materials ₱ 3,700
Direct Materials ₱ 200,000
Other Materials ₱ 1,850
Expenses
Rent Expense (6 months) ₱ 300,000
Salary Expense (6 months) ₱ 993,600
Utilities Expense (6 months) ₱ 40,000
Marketing Expense ₱ 20,000
Café Build-out ₱ 30,000
Legal Requirements ₱ 5,000
Repair and Maintenance ₱ 10,000
Other Expenses ₱10,000
Total Use of Funds ₱ 2,140,000
BUSINESS DESCRIPTION
Product Description
Hideaway Coffee House is a café that aims to introduce the various types of coffee
served in Asian countries. Aside from coffee, the café also offers fruit juice. In addition, to
match the coffee and juice drinks with food, the shop will offer pastries and pasta dishes.
Thus, the Hideaway Coffee House’s products will be classified under five main categories:
coffee drinks, juice drinks, tea series, pasta dishes, and pastries.
The menu for coffee drinks offered may change, possible addition of coffee drinks
famous in Western countries. The pastries and pasta dishes in the menu may also change
depending on the menu schedule of the chef. Aside from coffee and tea listed on the menu,
customers can customize their drinks according to their blend, flavor, and combination
preference. In this way, customers can freely express their coffee and fruit drinks choices.
This can help the business to maintain a good relationship between the café and customers.
Moreover, this can lead to more opportunities to attract customers and to preserve customer
satisfaction and loyalty.
Pastries
Raisin Bread - is a type of Pretzels - with unique
bread made with raisins knotted shape made with
and flavored with baked dough in both soft and
cinnamon. hard varieties.
Croissant - contains Premium Red Velvet Cake
dough/roll-in fat layers to - has an acidic taste from the
create a flaky, crispy use of buttermilk, vinegar as
texture. well as the cream cheese.
Muffin - is a small baked Milk Chocolate Cake - is a
good made from batter and cake flavored with melted
are single-serving quick chocolate, cocoa powder, or
breads. both.
Pasta Dishes
Pasta Carbonara - is an Fettuccine Alfredo - is an
Italian pasta dish made with pasta dish of fresh
egg, hard cheese, cured fettuccine tossed with
pork, and black pepper. butter and parmesan.
Spaghetti Bolognese - Spaghetti Aglio e Olio -
consists of spaghetti with literally means olive oil
an Italian meat sauce made and garlic in Italian.
with minced beef, bacon
and tomatoes, served with parmesan cheese.
Spicy Parmesan Shrimp Classic Lasagna - is made
Pasta - spicy shrimp with with a meat sauce as the
penne noodles, coated with base layer the sauce with
parmesan cheese noodles and cheese.
Equipment/Materials Needed
The equipment and materials needed for the operation of the café are the following:
Coffee Production Quantity Acquisition Cost Total Cost
Equipment
Espresso Machine 1 ₱ 25,000 ₱ 25,000
Coffee Maker 2 ₱ 1,300 ₱ 2,600
Coffee Grinder 1 ₱ 18,000 ₱ 18,000
Tea Machine 1 ₱ 50,000 ₱ 50,000
French Press 1 ₱5,000 ₱5,000
Total ₱ 100,600
Personnel Requirements
For Hideaway Coffee House to operate, it will need a financial manager, sales
manager, two baristas, two servers, bookkeeper, chef, and cashier. Therefore, the total
personnel of the business consist of ten workers, including the owner, as the general manager.
The following are the brief job description for each job role:
General Manager
A general manager is expected to improve efficiency and increase profits while
managing the overall operations of a business. He is also tasked to develop strategies that
reduce costs and increase sales within the business. He ensures that patrons
have a positive experience when dining in the café
Financial Manager
A financial manager performs data analysis and advises general manager on profit-
maximizing ideas. Financial manager is responsible for the financial health of an
organization. He creates financial reports, direct investment activities, and develop plans for
the long-term financial goals of their organization.
Sales Manager
Sales manager you are responsible to develop and foster business through pro-active
direct sales, marketing, telemarketing, direct mail, appointment calls.
Baristas
Baristas make drinks, such as coffee and tea. They package coffee blends, make
coffee and tea, explain menu items to customers, clean, and attempt to ensure that customers
are comfortable and satisfied.
Chef
The chefs are in charge of baking pastries and cooking pastas for customers and
arranging food/drinks in display cases. Chef is responsible for handling all food-related
concerns and taking care of all food preparation needs. Chef responsibilities include studying
recipes, setting up menus and preparing high-quality dishes. The chef should ensure meals
are prepared in a timely manner.
Servers
A restaurant server takes orders, answers questions about the menu and food, sells the
restaurant's food and drinks, takes payment, communicates orders with the kitchen staff, seats
customers, and helps with customer service and cleaning.
Cashier
Cashier responsibilities include receiving payments and issuing receipts, bagging
products and keeping track of all cash and credit transactions.
Bookkeeper
Organizational Structure
Hideaway Coffee House consists of ten (10) personnel. Specifically, it consists of two
(2) baristas, two (2) servers, chef, cashier, financial manager, book keeper, sales manager,
and the proprietor as the general manager of the organization.
Proprietor/
General
Manager
Financial Manager
A financial manager helps the business organization develop and manage financial
goals. He is responsible in reviewing financial reports, monitoring the accounts, preparing of
financial forecasts and managing the available resources and finance of the business
enterprise. He is also tasked to investigate ways on how to improve the profitability of the
business and analyzing target markets for better business opportunities such as business
expansion.
Sales Manager
Sales manager is responsible in leading all workers under his supervision. A sales
manager orients the team’s focus, set goals and objectives, and help in creating better training
opportunities. They are responsible with customer complaints, analyze budgets and determine
ways in improving the performance of the business. He usually set prices and plans for future
sales and deals in the enterprise.
Baristas
The Baristas are expected to be knowledgeable and skillful in creating drinks,
especially coffee in particular. They must possess basic knowledge of latte art and must be
clean and organized at all times, especially in the preparation of the drinks. They are also
expected to provide excellent customer service and always ready to answer any questions and
concerns customers may have especially about the drinks they made.
Chef
The chef is responsible for cooking food served in the cafe. He is also responsible for
preparing food items in advance and seeing that the service area is kept stocked. It is his
responsibility to see that the kitchen is kept in a clean, sanitary and working order.
Servers
The servers are responsible for waiting on tables, taking the customers' food and drink
orders, and responsible for keeping dirty dishes off the tables. They are responsible for
helping to keep the serving area and the customer areas clean and sanitary.
Cashier
A cashier’s primary role is to assist the customers with their orders. The
responsibilities also include verifying price, scanning prices, bagging of take-out items,
collecting payment and giving appropriate amount of change.
Bookkeeper
A bookkeeper is tasked to prepare financial reports about the business such as balance
sheets, income statement and other related documents. He is also responsible in analyzing
trends, cost, revenues, and other obligations that are expected to predict future performance
of the business.
Roles and Responsibilities of the Owner
The owner of Hideaway Coffee House is Shaina Loraine Gacutan. Aside from being
the proprietor of the proposed business, she is also the general manager of the organization.
The general manager is in charge in the over-all management and daily operations of the
business.
The following are some of the roles and responsibilities of the sole proprietor and
general manager:
1. Design strategy and set goals for growth
2. Control budgets and optimize expenses
3. Ensure employees are motivated and productive
4. Overseeing daily activities of the cafe
5. Developing strategic plans and creating policies
6. Hiring and onboarding new wait staff and baristas
7. Create schedules and assign shifts of the employees
8. Approve budgets, expenses, and operational and marketing plans
9. Advise staff on the best ways to resolve issues with clients and deliver excellent
customer service
Salary Requirements
Hideaway Coffee House consists of 10 workers. The organization consists of two (2)
baristas, two (2) servers, chef, cashier, financial manager, book keeper, sales manager, and
the proprietor as the general manager of the organization.
The following are the proposed salary of workers in regards to their work.
PRODUCTION PLAN
Process Schedule
The Hideaway Coffee House will operate from Monday to Saturday. The operating
hours will be from 10 AM to 8 PM.
Production Process
Brewing Procedures of Coffee Drink
Drip Coffee Maker
Coffee that comes from a drip coffee maker is brewed through a filter containing the
ground, coarse coffee beans as boiling water is “dripped” on top. The filter leaves behind the
ground coffee beans as liquid passes through and into a decanter or coffee pot that is then
used for serving.
French Press
A French press features a cylindrical glass carafe with a mesh filter inside which
separates the ground coffee from the hot water. When it’s time to pour and serve, a lever is
pushed down which strains and separates the coffee grounds from the brewed coffee, leaving
the grounds on the bottom and liquid coffee above the filter. Before brewing with a French
press coffee maker, coffee grounds should be a medium or coarse grind to obtain the best
flavor possible, and to prevent them from passing through the filter.
Espresso Machines
Espresso machines are designed to force a small amount of hot water through the
coffee grounds at a very fast speed, and a single shot of espresso can take as little as 20
seconds to brew. Espresso is stronger in taste than the other two brewing methods, and is also
creamier due to the creamy froth called crema that is produced.
Pour filtered water into the
Grind coffee beans espresso machine’s water Add espresso
to a consistency of chamber. Use 1 oz. of water grounds to the
powdered sugar. for every shot of espresso portafilter.
desired.
Place an espresso
Use a tamping
cup underneath the Place the portafilter
tool to pack the
espresso machine’s into its holder and
grounds into the
spout to catch the lock into position.
portafilter.
liquid.
Equipment Required
The following are the machineries and equipment and various tools that will be used
in the production of coffee drinks, fresh juice drinks, teas, pastries, and pasta dishes:
Production Tools
Tools Item Sources Quantity Cost/Unit Amount
Description
Coffee Mug Tinkleo 50 ₱ 90 ₱ 4,500
Drinkware
Store
Espresso Cup Department 50 ₱ 150 ₱ 7,500
and Saucer Store
Tamping Tool Department 2 ₱ 850 ₱ 1,700
Store
Sources of Materials
The sources of raw materials of the Hideaway Coffee House will be coming from the
Philippines and various countries from Asia such as Indonesia, Vietnam, Malaysia, etc. The
café will obtain the vast majority of its raw materials from Filipino suppliers. Moreover, the
proposed business is committed to engage local suppliers and local businesses for trade and
promotion. Batangas’ Best Kapeng Barako will be the supplier of roasted Liberica beans. The
other coffee beans will be coming from their respective country of origin to ensure the quality
and authenticity of the coffee drinks. The fresh fruits will be transported by various local fruit
plantations around Luzon. The supplier for other coffee and tea ingredients will be the MSCS
PrimeGoods, Inc., Magnolia Inc., Teavolution, and Tsaa Laya. The ingredients for pastries
and pasta dishes will be supplied by the SM Market.
The Hideaway Coffee House will use the following criteria for the selection of its
suppliers:
Previous experience and past performance with the product/service to be purchased
Relative level of sophistication of the quality system, including meeting regulatory
requirements or mandated quality system registration (e.g., ISO 9001)
Ability to meet current and potential capacity requirements on the desired delivery
schedule
Financial stability
Technical support availability and support in developing and optimizing processes
Total cost of dealing with the supplier, including material cost, communications
methods, inventory requirements, and incoming verification required
The supplier's track record for business-performance improvement
Total cost assessment
Considering the criteria, Hideaway Coffee House will use the following methods to
determine how well potential suppliers fit the selected criteria indicated above:
Requesting a formal quote, which includes providing the supplier with specifications
and other requirements, such as testing
Visits to the supplier by management and/or the selection team
Confirmation of quality system status either by on-site assessment, a written survey,
or request for a certificate of quality system registration
Discussions with other customers served by the supplier
Review of databases or industry sources for the product line and supplier
Evaluation, such as prototyping, lab testing, or validation testing, of samples obtained
from the supplier
Purchase Procedures
The financial manager and chef will be in charge of purchasing the supplies and other
materials needed for production. Particularly, the chef will be responsible for ensuring that
the ingredients and supplies for the foods and drinks are of high quality. As a business that
serves foods and beverages, ingredients must be thoroughly evaluated and carefully chosen to
ensure the highest quality of the raw materials.
Creating and
Determining Determining
Sending
Purchase Budget Purchase Budget
Purchase Order
The following will be the flow in the purchasing procedure of the Hideaway Coffee
House:
Hideaway Coffee House will use the Point of Sales (POS) Inventory Management
System in the management of the inventory of the business. Beyond serving as a cash
register, a POS system tracks inventory and pricing in real time. As soon as a product is
purchased, the system is updated. As a small business that sells various drinks and food
products, POS systems have reduced the complexity of inventory management in café
business setting. This enables the owner to track the availability of ingredients and drinks in
real time, preventing them from running out of popular items. It also includes low-inventory
alerts that notify you when supplies are low. This inventory tracking helps determine whether
there is a need to purchase a certain product. A good POS inventory management system
automates both inventory tracking and purchase ordering. POS inventory management
system is efficient and effective in storage and inventory control of the café.
Listed below are the benefits of using a POS for inventory management:
• Track inventory. A POS system enables a business owner to track inventory.
• Automate purchase ordering. POS software with built-in inventory management can
automate the purchase-ordering process by alerting you when inventory is depleted below a
set threshold.
• Identify trends. A big benefit of using a POS system is the reporting tools that show which
items are moving and which items are languishing. This data can be filter by week, month
and year, which helps to identify sales trends.
• Expands inventory. If inventory management is optimized, it's easier to handle more
products, which means that it can increase the number of SKUs in the inventory. Having
more items to sell improves your potential to increase sales.