BUSINESS PLAN

2021
 Non-Disclosure and Confidentiality Agreement
This Business Plan (the “Business Plan”) contains certain information regarding the current and
planned operations and business of <Company Name> (the “Company”); including the
projected financial performance of the Company. The Company has provided this Business Plan
to the recipient solely for assisting the recipient in deciding whether to proceed with an in-depth
investigation of the Company in accordance with procedures established by the Company and
its advisors. By accepting a copy of this Business Plan, the recipient agrees, among other things,
to keep the information contained herein confidential. The recipient agrees to restrict the use
of any information contained herein to those people within the recipient’s organization or
designated representatives who understand the confidential nature of such information and
who need to have such information in connection with the organization’s evaluation of the
Company.

The Company has prepared this Business Plan based on internally prepared information, as well
as information from public and private sources, including trade and statistical sources
commonly used in the industry. This Business Plan does not purport to contain all of the
information that may be required to evaluate all of the factors that would be relevant to a
recipient in considering a transaction with the Company. The Company makes no warranty or
representation, either express or implied, as to the accuracy or completeness of the material
contained herein or any other written/oral information provided by the Company to the
recipient, and no liability shall attach thereto.

The recipient should not rely upon anything contained in this Business Plan as a promise or
representation as to the future. The Company prepared the projected financial information
contained herein expressly for use herein. The Company based financial projections upon the
Company’s stated assumptions and analysis of information available at the time this Business
Plan was prepared. The Company offers no representation, warranty, or other assurance that
any of the projections set forth herein will be realized. This Business Plan does not purport to
contain all of the information that may be required to evaluate the Company and any recipient
hereof should conduct its own independent investigation and analysis.
Content
Business Plan 2020
EXECUTIVE SUMMARY 1

COMPANY OVERVIEW 4

OUR VISION 5

THE PROBLEM & OUR SOLUTION 6

THE OPPORTUNITY 7

THE OPTIMEYE.AI SOFTWARE 11

THE FRAMEWORK 12

3-TIER RISK MANAGEMENT 13

THE PLATFORM 14

BUSINESS MODEL 15

INDUSTRY ANALYSIS 16

COMPETITOR ANALYSIS 21

SWOT ANALYSIS 22

ORGANIZATION & MANAGEMENT 24

MARKETING & SALES 28

FINANCIAL PROJECTIONS 30

APPENDIX 36
 1

EXECUTIVE
SUMMARY
<Company Name> is a company in California that has developed a cloud-based, SaaS Enterprise Risk
Management Software that will revolutionize the industry. We have developed an advanced, flexible,
and proactive risk management software that can analyze, identify, prioritize, and predict security,
compliance, and privacy risks. Using artificial intelligence and machine learning technology, the
system is capable of adapting to various industries, discovering risks, and identifying issues in a
changing environment, enabling organizations to optimize their risk management framework, reduce
costs, and manage risks before they occur. The system will provide organizations with the confidence
to achieve strategic objectives, improve efficiency and effectiveness of operations, and improve
compliance with legal, regulatory and reporting requirements. We have leveraged Artificial
Intelligence, Machine Learning, and Blockchain technologies to build a SaaS ERM that has the
potential to help organizations to comply with regulatory frameworks for data privacy and security,
improve internal controls, and counter external threats. Our system continuously assesses risk
through quantitative metrics and real-time monitoring of all potential risk areas.
2

AN ADVANCED, COMPREHENSIVE, AND

PROACTIVE ENTERPRISE RISK
MANAGEMENT PLATFORM INCLUDING
SECURITY, COMPLIANCE, AND PRIVACY

We have implemented our software in different SMEs in the United States. The SMEs have attained
significant results in terms of security, compliance, and privacy risk management, business process
optimization, data privacy security, and automated risk management. This has enabled them to
confidently grow their business, knowing that the software will provide alerts to ensure organizations
are equipped to handle a range of risks. Given the initial success of the platform, we are now planning
to target and implement the software in Fortune 500 Companies. We have the experience and
knowledge to provide these clients with complete compliance management and data privacy and
protection solutions that will ensure their performance, security, and business growth.

<Founder>, a serial entrepreneur with over 20 years of experience, is the founder and owner of the
company. He understands the ever-growing needs of businesses to implement risk models for assets,
privacy, and data protection.

We are transparent in our pricing and service delivery process as we develop subscription-based SaaS
for our clients. In addition, we employ best practices to manage client expectations, ensure service
quality, and on-time implementation.

The business plan demonstrates the viability of the business model and the requirements of the
business.
 3
Series A Series B

$20M $50M
Financing Breakdown Value
Platform Development $ 1,000,000
Salaries (2 Years) $ 5,512,696
Operating Expenses (2 Years) $ 1,197,960
Marketing (2 Years) $ 400,000
Furniture and Fixtures $ 50,000
Computer and Equipment $ 30,000
Office Electric Equipment $ 10,000
Working Capital $ 11,799,344
Total $ 20,000,000

Financial Projections

$4,643,573

$924,548
$(1,629,213)
$(3,464,038) $(3,035,466)
Year 1 Year 2 Year 3 Year 4 Year 5

Revenue Operating Expenses Profitability

 4

COMPANY OVERVIEW
<Company Name> is a technology company in California that has developed a game-changing
software that uses ground-breaking technology to empower the most advanced Enterprise Risk
Management Platform helping organizations develop a risk management framework that
optimizes identification, detection, prioritization and resolution. Powered with machine learning
technology and dynamic capabilities, our ERM software provides a customized and flexible
framework for risk management that can be implemented in any organization and industry. The
framework involves identifying particular events or circumstances relevant to the organization's
objectives (threats and opportunities), assessing them in terms of likelihood and magnitude,
determining a response strategy, and monitoring process. The software provides an integrated,
holistic, and proactive approach to risk management. We establish risk management processes
and solutions assuring security at the strategic level so organizations can make timely decisions,
evaluate current risks, and drive a cohesive security program that enables them to optimize
business operations and minimize risks.

A RTIFICIAL I NTEL LIGENCE HAS ENABLED

The <Company Name> software transforms risk management into a plan
COMPANIES TO DEVELOP S OFTWARE
recognition problem and generates solutions through advanced
USING ADVANCED AL GORITHMS AND
algorithmic technologies that include AI, machine learning, and
INTEGRATED MACHINE-LEARNING
CAPABILITIES TO CREATE A SYSTEM THAT
blockchain. The system’s predictive technology tools assist the

EXECUTES AUTOMATED AND LOGICAL
SEQUENCES TO PRODUCE RESU LTS . AI
TECHNOLOGY HAS ENABLED
ORGANI ZATIONS TO SAVE MIL L IONS OF
DOLLA RS BY AUTOMATING LENGTHY ,
MANUAL , DATA PROCESSING WHILE
PROVIDING ENHANCED REPORT ING
CAPABILITIES . AI CAN BE APPL IED IN THE
FIELD OF ENTERPRISE RISK MA NAGEMENT
TO DEVELOP A PROACTIVE AND
organization by providing situational awareness of relevant risk drivers,
potential scenarios, and automatically proposing solutions to manage
risks. We want to help organizations improve business processes and
procedures by offering companies effective solutions to manage their
risk. The OptimeEyes.ai platform is a Software-as-a-Service that can be
applied to any organization, regardless of size and industry, including
financial, life sciences, healthcare insurance, and the retail sectors. Our
software grows and learns independently, enabling organizations to focus
more on developing their core processes rather than worrying about risk

COMPREHENSIVE RISK MANA GEMENT

management.

STRATEGY THAT IDENTIFIES POTENTIAL We have already implemented our system in small & medium enterprises
THREATS AND SOLUTIONS WHILE ALSO in the US. Our clients have given positive feedback and also stated that
GENERATING ALE RTS FOR NEW RISKS they have benefited from significant cost-savings and optimized business
PROACTIVELY . processes.
 5

TO BE THE ERM INDUSTRY LEADER BY

OUR
LEVERAGING ADVANCED ALGORITHMIC
VISION
TECHNOLOGIES THAT INCLUDE AI, MACHINE

LEARNING AND BLOCKCHAIN.

OUR MISSION
TO BE THE INDUSTRY LEADER IN ERM BY

BECOMING THE FIRST COMPANY TO DEVELOP A

FLEXIBLE AND PROACTIVE RISK

MANAGEMENT SOFTWARE THAT USES

ARTIFICIAL INTELLIGENCE AND MACHINE

LEARNING TECHNOLOGY TO MANAGE RISKS IN

REAL-TIME
6

THE PROBLEM
We are targeting Executive Risk Stakeholders (CLO/CCO/CRO/CIO/CISO etc.), enabling them to efficiently
monitor, manage and report on – System, Enterprise, Audit and Industry agnostic and Industry specific
Compliance Risk. The current risk management practices and frameworks have inherent problems that
we want to help organizations overcome.

Increasingly Complex
Cloud Migration Magnifies Risk Management is Legacy Solutions are
Regulatory and
IT Risk Siloed Outdated
Compliance Environment

•Consumer Privacy •Cloud migration •Risk managed •On-premise delivery

Protection Regulations: accelerating individually in Business model does not scale and
•General Data Protection •Public cloud spend to Units: involves long, expensive,
Regulation (GDPR) and increase from $182B •Finance, HR, Legal, IT, consulting heavy
California Privacty (2018) to $331B Sales teams manage risk implementations
Protection Act (CCPA) •(2022) in isolation •Limited automation, slow
•High Cost of Non- •Cloud migration driving •Absence of Unified view to innovate, have clunky
Compliance: up IT risk of Enterprise Risk UI and lack audit
•Pharma companies •Leads to poor strategic traceability
•AWS data breaches at
fined $38B between Uber, Facebook, decision making and C- •Reactively measure and
1991 to 2017 for non- Accenture, GoDaddy, suite executives are respond to risk
compliance Dow Jones and Verizon often caught off-guard incidences but fail to
due to poor IT risk proactively prevent and
management predict risk
capabilities

OUR SOLUTION
• Over the past 10/15 years organizations have been building ERM
programs.
• These programs are all shapes and sizes and varying degrees of
sophistication. They are typically static and manual.
• Organizations are realizing now is the time to take their programs to the
next level. The pandemic and the new normal make it more important
than ever to review/enhance ERM.
• Organizations realize this involves “digital focus”. Technology is the key to
improvement. Technology must be embraced. The status quo is no longer
an option.
• <Company> provides exactly the right technology tools at exactly the right
time. We bridge Technology and ERM to take ERM programs to the next
level.
 7

THE
OPPORTUNITY

$468.7B

ERM Powered by • Enterprise Governance, Risk, and Compliance

AI, ML, and BT for Market: $61.2B
proactive, • Cyber Security Market: $281.7B
autonomous, and
• Data Protection Market: $120B
comprehensive
• Enterprise Risk Management Market: $5.8B
risk management
Cloud-Based software & services offer Risk practitioners across industries are
Blockchain Technology
Machine Learning & AI

increased scalability and security at a anticipating the ground-breaking

lower-cost, making them ideal for
businesses of all sizes. This growth in the
adoption of cloud-based services has
positively impacted the global machine
learning market. Companies such as
Amazon, Google, and Microsoft have
invested heavily in developing cloud-
based machine learning and AI.
developments in blockchain technology to
assist organizations to minimize—and in
some cases eliminate—the risks posed by
current systems.
Blockchain technology will transform
business models from a human-based
trust model to an algorithm-based trust
model, which might expose firms to risks
that they have not encountered before. In
order to respond to such risks, firms
should consider establishing a robust risk
management strategy, governance, and
controls framework
 8

PROACTIVE AND COMPREHENSIVE RISK

MANAGEMENT SOLUTIONS

AUTOMATED RISK MODEL FRAMEWORK

ASSESSMENT & ANALYSIS

ADVANCED ALGORITHMIC TECHNOLOGIES

TO CHALLENGE DYNAMIC RISKS
 9

COMPANY OWNERSHIP
<Company Name> is a registered corporation in California.
<Founder Name> is the founder and CEO of the company. He is
a serial entrepreneur with more than 20 years of Enterprise
Executive experience. He is using his experience and expertise to
manage all day-to-day operations of the company.

BUSINESS GOALS

To scale customer acquisitions and To continuously invest in improving the

have a client base of 17 (Fortune 500 software according to feedback and
companies) by 2022 delivering updates to clients

To develop strategies for business

To develop and implement strategies growth; continuously evaluate
to expand into Europe performance and review goals to
increase profit margins with time
 10

CORE COMPETENCIES
Customized • <The Company> flexible capabilities help manage
Solutions dynamic regulations and identify emerging risks

• Our software is easy to adopt and integrate within the

Easy Adoption
client's existing infrastructure and resources.

• We have developed a standard deployment process for

new customers regardless of industry and sophistication
Standard & of the current risk program.
Bespoke
Deployment • The process includes an evaluation of current risk
program, future needs, and selection of “out of the box”
and custom modules.

VALUE PROPOSITION

• We offer a unique, scalable, and automated SaaS based,

on-demand, and adaptive Enterprise Risk Management
solution to manage and monitor all key risks, real time and
collectively, across an organization.
• Our software enables organizations to navigate and
connect the complexity of their infrastructure, bringing
together multiple risk sources (i.e. Cyber security, Privacy,
Compliance, Operational, Finance) and events to create a
single centralized view of risk.
• Using AI and ML, the software can adapt to capture the
risk profile of any unique organization
• The software parameters are customizable and can be
tweaked according to each organization’s requirements
and specific requirements
• Our flexible capabilities help manage changing regulation,
identify emerging risks and reduce residual risk by
continuous measurement.
 11

THE COMPANY
SOFTWARE
<Company Name> is a cloud-based
enterprise risk management software Embedded Sensitive Fields
Automatic Risk Scoring
Built-in privacy controls and
that uses advanced technologies Built-in Recommendations
alerts
including AI, Machine Learning, and
Blockchain technology to optimize,
streamline, and provide a proactive risk
Detecting Risk Score
framework that monitors risks in real- Anomalies Risk Scenario Testing
Automatic exception/variance Use of risk nod technology
time. <Company Name> is an advanced, alerts
comprehensive, and proactive Enterprise
Risk Management Platform including
Security, Compliance, and Privacy. Our Risk Exposure ($) Search Queries
Use of industry benchmark Built-in Optimization for
software provides flexible custom tools
data sensitivity
that can be implemented in any industry
and organization seamlessly to create a
real-time risk management framework
Risk Remediation ($) Embedded Privacy and
that automates, aggregates, and Quantification/Optimization Governance
centralizes the entire organization’s risk Cost Built-in Privacy Controls

management process in one place,

provides risk reports, analysis, and trends,
and continuously learns in its Risk Reporting
Automatic Questionnaires
implemented environment to proactively Use of Natural Language
Use of NLG to create content
Generation
monitor risk.
12

THE FRAMEWORK

<Company Name> easily integrates into the existing business processes and provides a comprehensive risk
management tool that encompasses the entire organization. Organizations can monitor their entire risk
framework from one centralized location.

Model Operational Risk

Risk

Security Regulatory
Risk Compliance

Strategic Financial Crime

Risk Risk

Reputational Risk Fiduciary

Risk
 13

3-TIER RISK MANAGEMENT

Current ERM Process
Static Board Reporting
Multiple Risk Sources
Decentralized Functionality
ERM Program Maturity Varies
Manual Processes & System
Inconsistent RIsk Identification
Local Management, un-coordinated
monitoring
<Company> Risk Management
Architecture
Enterprise-wide, real time, predictive
reports
Customized Dashboards
Trend Analysis
Defined Risk Categories
Aggregated Risk Data
Weighted Risk Scoring
Continuous Risk Assesssment
Control Mapping

Identify Risk: Track and measure numerous <Company Name>

parameters to quantify individual risk from is a proprietary,
multiple “risk sources”
cloud-based
application that
does not require
Monitor Risk: Dynamic, continuous and
any additional
proactive monitoring of individual risks
providing real time insights to prevent “risk hardware or
escalation” software to
deploy, enabling
clients to
Predict Risk: Leverage AI to predict “risk
incidences” and auto assign risk levels based implement the
on historical data technology quickly
to begin
identifying risks
Automate Mitigation: Automate risk and improving
mitigation workflow and take advantage of AI
business processes
powered mitigation recommendations
 14

THE PLATFORM
The platform offers the following modules and functionality:

Risk Architecture
The following diagram demonstrates the 3-tiered approach:
 15

BUSINESS MODEL
We have developed the following subscription/license pricing strategy to provide clients with a cost-
effective and reliable platform.

Enterprise Other Users Enterprise

Subscription Subscription: Premium
$20,000 per $10,000 per Templates
month month $5,000 per month

Monthly
Service Fee:
$2,000
16

INDUSTRY OVERVIEW installation and configuration of the software and

The global risk management market size was valued
at $6,258.40 million in 2018, and market forecast is less security provided by the risk management

projected to reach $18,504.22 million by 2026, hampers the growth of the risk management

growing at a CAGR of 14.6% from 2019 to 2026. Risk market. Furthermore, rise in demand from

management is the procedure of identifying, developing economies and integration of artificial

controlling, and assessing of risks of an intelligence in risk management are expected to

organization’s earnings and capital. These risks provide major opportunities for the growth of the

could stem from a wide variety of sources such as risk management market during the forecast period

natural disasters, financial uncertainty, accidents,

strategic management errors, and legal liabilities. The Banking, Financial Services, and Insurance

Risk management is the type of software used by (BFSI) segment is excepted garner significant global

organization to efficiently and effectively manage risk management market share. The major factors

different types of risks. It measures risk processes driving the adoption of risk management in this

and helps in providing perceptive action plans for sector include the adoption of this software by

the current industry assessments. This factors various banks and financial institutions for

provide a significant growth in the global risk managing different types of risk such as credit risk,

management market. liquidity risk, money laundering terrorist financing,

risk compliance of bank’s operations, foreign

The risk management market trends include exchange risk, interest rate risk, and other market

increase in data security breaches in enterprises risk. However, the manufacturing sector is expected

and surge in stringent government regulatory to grow at a highest rate during the forecast period,

compliances. In addition, developments in IoT owing to rise in demand for risk management due

landscape and rise in adoption of risk management to the surge in supply chain risk, reputational risk,

in financial institution fuel the growth of the intellectual property risk, fraud, and bribery in the

market. However, high cost and complexity in manufacturing industries.


INDUSTRY
OVERVIEW
Driving Factors
Significant rise in cyber-crime and data breaches in
enterprises have been recorded in the recent years. For
instance, according to study conducted by cybersecurity
ventures, global rise in cyber-crime is expected to incur
financial loss of around $6 trillion by 2021. In addition,
lack of skilled IT professionals and highly skilled hackers
or adversaries lead to the surge in cyber-crimes and
security breaches in organizations. Thus, many
organizations are aware of the need of a comprehensive
data security strategy, which can protect their customer,
employees, and most important data of the organization
from various security breaches. Different enterprises
also adopt risk management solutions due to rise in
number of data breaches and lack of security within the
organization, to prevent unauthorized access to
enterprise information without their consent. As a
result, rise in number of data and security breaches in
enterprises drive the risk management market growth.
Challenges
High cost of risk management and complexity in
installation & configuration of the software hinder the
growth of the market. Risk management consists of
different modules, which are used for different purposes
for identifying the risk. This module allows different
customization techniques for different organizations so
17
that it fits the exact need of the organization. This
customization increases the cost of implementation of
the software. Moreover, the complex nature of the
software and difficulty in installation & configuration of
the software hampers the growth of the risk
management market.
Opportunities
The integration of advanced technologies such as
artificial intelligence in risk management help the
providers to identify risks and fraud, boost the revenue,
and add value to their customer. AI-based risk
management has increased the efficiency in risk
processing and helps in creating a better business
insight. Furthermore, including AI in risk management
increases the ability of the enterprises to adopt new
innovations and pursuit its goals. In addition, increase in
number of such AI applications in risk management is
expected to provide lucrative opportunities for the
growth of the market.
18

MARKET INSIGHTS
The Global Enterprise
Risk Management
Market
Furthermore, a large concentration of leading
market players such as IBM Corporation, Oracle
Corporation is expected to propel market growth
during the review period. North America is likely to
remain the dominant region in the global enterprise
risk management market, with revenues reaching

In a report by Transparency Market Research on US$ 2.4 bn in 2019.

global enterprise risk management market, it is

projected that the market would expand clocking
CAGR of about 5% during the forecast period, from
2019 to 2027. The global enterprise risk
management market will reach US$ 5.8 bn through
2027 from US$ 3.9 bn in 2019.

Regionally, North America accounts for a leading

share of the global enterprise risk management
market, and is likely to continue with the regional
dominance during the appraisal timeframe, trailed
by Europe. North America is the hub of Banking,
Financial Services, and Insurance (BFSI) domain.
BFSI domain is the major contributor of revenue of
global enterprise risk management market.
MARKET INSIGHTS
19

eGRC Market
Amid the COVID-19 crisis and the looming economic recession, the Enterprise Governance, Risk and
Compliance (EGRC) market worldwide will grow to US$61.2 Billion, during the analysis period, driven by
a compounded annual growth rate (CAGR) of 13.4%.

Software, one of the segments analyzed and sized in this study, is forecast to grow at over 13.2% and
reach a market size of US$41.7 Billion by the end of the analysis period. An unusual period in history, the
coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The
Software market will be reset to a new normal which going forwards in a post COVID-19 era will be
continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now
more than ever to manage uncertainty, change and continuously adapt to new and evolving market
conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 15.7%
CAGR. Within Europe, Germany will add over US$1.5 Billion to the region's size over the next 7 to 8 years.
In addition, over US$1.8 Billion worth of projected demand in the region will come from Rest of European
markets.

Global Cybersecurity
According to the report, Global Cybersecurity Market in 2019 stood at USD 112.01 billion and is expected
to reach USD 281.74 billion by 2027 growing at a CAGR of 12.6% from 2020 to 2027.

Opportunities for the Global Cybersecurity Market: Rising average per capita cost of data breach is a
major factor propelling investments by the private companies to strengthen their network security.
Implementation of stringent government regulations along with augmented government as well as
private sector spending towards ensuring cyber security and developing skilled human resources is
fueling the adoption of advanced cyber security solutions such as Next-Generation Firewall (NGFW),
Unified Threat Management, Intrusion Detection System/Intrusion Prevention System, Security
Information & Event Management, etc., globally. Increasing role of cyber security analytics services to
predict the trend of cyber-attacks to help organizations in mitigating financial losses incurred during a
cyber-attack, is expected to attract R&D investments in the coming years. Anticipated growth in R&D
investments is expected to result in development of advanced cyber security solutions to protect mobile
devices, content, personal information, etc., which in turn would stimulate growth in the global cyber
security market during the forecast period.
 MARKET INSIGHTS
20

Data Security
The data protection market size is expected to grow from USD 57.22 billion in 2017 to USD 119.95 billion
by 2022, at a Compound Annual Growth Rate (CAGR) of 16.0%. The data protection market is driven by
factors, such as growth of enormous amount of data and the need for data security and privacy concerns,
regulations to increase the adoption of data protection solutions, and rising concerns of critical data loss
in the on-premises environment.

Furthermore, management of unstructured data and lack of technical expertise among enterprise
workforce are the biggest challenges for the data protection solution and service providers.

The data protection solutions include data backup and recovery, data archiving and eDiscovery, disaster
recovery, encryption, tokenization, Data Loss Prevention (DLP), Identity and Access Management (IAM),
and compliance management. Among various solutions, the disaster recovery segment is expected to
grow at the highest CAGR during the forecast period. The growth can be attributed to the increasing
adoption of Disaster Recovery-as-a-Service (DRaaS), which enables the faster recovery of business
operations during disasters, at lower costs.

Government and defense industry vertical is expected to contribute to the largest market share in the
data protection market during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period. Furthermore, North America
is projected to have the largest market size during the forecast period.
 21

COMPETITOR
ANALYSIS

IBM OpenPages
LogicGate
RSA Archer Suite

•RSA Archer Suite is a risk •LogicGate is a cloud-based SaaS •OpenPages, by IBM, is a cloud-
management solution that solution that helps organizations based platform that helps
provides solutions in sectors such automate their risk and compliance businesses of all sizes manage
as business resiliency, operational programs. Instead of depending on compliance and risk requirements.
and enterprise risk management, spreadsheets and email to handle The solution provides functional
audit management, public sector, the most critical risk and components including compliance,
security and IT risk management, compliance activities, LogicGate policy, operational risk, financial
third-party governance, and centralizes and streamlines GRC controls, and internal audit
regulatory compliance processes—all within a no-code management. OpenPages also
management. The suite environment. offers a cognitive-driven
consolidates risk data from •LogicGate’s platform is built on a Governance, Risk management,
organizations and leverages risk graph database. It is configurable a and Compliance (GRC) portfolio
analytics to provide an integrated platform that can easily be with Watson.
and comprehensive picture of risk. deployed to solve mission-critical •Primary features of OpenPages
•Primary features of RSA Archer GRC issues, such as include an embedded GRC
Suite include built-in risk •Enterprise Risk Management, workflow, user management,
taxonomy, integrated industry Compliance Management, IT Risk automated dashboards, a workflow
standards, financial information Management, Third-Party Risk editor, a grid view, timesheets,
database, workflow templates, on- Management, Policy Management, filtering, and reporting.
demand risk analytics, and Audit & Controls Management.
mathematical simulations, loss
tables, and more. Additionally, the
platform enables enterprises to
automate risk and governance
processes leading to cost efficiency
and savings gain.
•RSA Archer Suite supports iOS and
Android devices. Pricing of the
product is available on request and
support is extended via live chat,
email, phone, and documentation.
Cloud Raxak

•Cloud Raxak is a cloud security compliance (CSC), was featured in CIOReview’s 20 Most Promising
Enterprise Security Companies for 2016. Cloud Raxak was selected for the top honor in light of the
breadth and quality of technology and expertise the company provides to the IT industry.
•The Raxak Protect platform automates security compliance, enabling customers to proactively
reduce their security costs.
•Cloud Raxak excels in automating security across private and public clouds, which enables online
retailers like Life and Home to maintain security compliance while delivering an innovative online
shopping experience. SaaS-based, Cloud Raxak Protect enables cloud apps to be deployed securely,
quickly, cost-effectively, and without human error.
22

SWOT
ANALYSIS
STREGTHS

WEAKNESSES

• Expertise in advance • Need to build industry

algorithms including AI, relations and attract clients
Machine learning and • Need to attract investors
Blockchain technology • Need to expand and grow
• Cross-industrial risk the company's target market
management solution
• Tried and tested software
that has already been
implemented in SMEs and
produced significant results
• The software can be
implemented quickly with no
additional integration costs
(cloud-based application)
• Our software enables
automated, real-time, and
proactive enterprise-wide
risk management
• Our solution enables quick
assessment and escalation of
risks and provides actionable
insights

OPPORTUNITIES
THREATS
• Increase in demand for ERM
solutions
• The increasing and dynamic
complexities of the business
environment enforce
organizations to implement
risk mitigation controls
• Organizations are now under
greater scrutiny and need to
implement proper controls to
comply with regulatory
requirements and maintain
strong internal controls
• Fortune 500 companies are
exposed to greater risk due
to their size, complexity, and
structure
• Artificial Intelligence and
Machine Learning
Technology is revolutionizing
the industry - more
companies are now
demanding AI and ML as an
essential feature
23
• Existing Competitors
• Any breach that may impact
a client's business even after
the software has been
implemented and the
suggested solutions followed
may result in negative
publicity
• The company will need to
ensure that all the modules
are always up-to-date with
the changing regulatory and
compliance requirements
• Companies already have risk
management frameworks in
place and may not find it
suitable to implement a new
solution
24

ORGANIZATION &
MANAGEMENT
<Founder> is a serial entrepreneur with 20+ years of experience in building
successful companies. He is a private businessman, Entrepreneur, and industry
advocate. <Founder> is the founder and CEO of <Company Name>. He embraces
a global perspective and vision for the company and to establishing the <Non-
profit Name) a 501C (6) non-profit company. <Founder> has founded several

COMPANY successful companies, including web services-enabled Business Process

FOUNDER & Management companies. He is also the owner of several patents. He has extensive

CEO experience in software design and business development. <Founder> has an MS

in Computer Science from the Computer Science Department at Pune University.
In his current role as the CEO of <Company Name>, he oversees client
management, sales, and other business development activity to further the
company’s mission of providing software “Risk Management-on-demand”.
<Founder> is a dedicated, passionate, and intelligent individual. His background
knowledge and previous work experience demonstrate his sound judgment,
effective communication, planning, and leadership skills.

•Former CIO of <Company> •Head of Enterprise •Co-founder of <Company>

EXECUTIVE •25+ years of senior Applications at •25+ years of Enterprise
experience <Company> services & delivery
TEAM •Startup Advisor •Proven history of experience
enterprise-level data and
application
implementations

Chief Technology VP of Sales and VP, Solutions &

Officer Solutions Delivery

•CIO of <Company> •Data and Analytics Expert

•25+ years of Enterprise •History of large-scale data
services and delivery implementations,
expertise integrations and
•C-Suite senior leadership migrations
at <Company> •25+ years of Sr. experience

Advisor & Board Sr. Director of

Member Engineering
 25

ORGANIZATION &
MANAGEMENT
ADVISORY
BOARD
• CFO - OpenText • Chief Digital • SVP,
Officer, <Company>
<Company>

< NAME > < NAME > < NAME >

• SVP, • Chief • VP, Tech. &

Pharmaceutical Compliance Automation,
Development, Officer, <Company>
<Company> <Company>

< NAME > < NAME > < NAME >

• Solutions Head,
Artificial
Intelligence

< NAME >

26

ORGANIZATION &
MANAGEMENT
Hiring Plan
With the need to expand and develop the business, we will need the right mix of talent, vision, and
creativity for all the critical roles. We will set up a process to hire young minds as internees as well as
experienced professionals to take the business to the next level. A thorough process will ensure that only
the best candidates are selected. Furthermore, we will instill a beneficial training program to develop and
nurture employees. The training programs will ensure that the employees live up to the standards and
expectations of our brand.
HR Policy
We believe in maintaining a team of talented personnel who are capable of adding value to our business.
For this purpose, we will constantly evaluate our employee performance through appraisals. The
employees will be provided with SOPs and detailed job descriptions to enable them to understand their
role in our organization.

We believe in maintaining a team of talented Training goals and objectives include:

personnel who are capable of adding value to our
business. For this purpose, we will constantly
evaluate our employee performance through
appraisals. The employees will be provided with
SOPs and detailed job descriptions to enable them
to understand their role in our organization. We will
also use the performance scorecards for measuring
the performance of all our employees and the
progress of our business according to the set goals.
1. Increase in job satisfaction and morale
among employees.
2. Increase in employees’ motivation.
3. Increase efficiencies of processes, resulting
in financial gain.
4. Increase in capacity to adopt new
technologies and methods.
5. Innovation through new business strategies
and products.
6. Responsible representation of the company
name
7. Diversity training
 27

ORGANIZATIONAL
STRUCTURE
UI/UX Developer

CTO DevOps Engineer Sofware Developer

Senior Software
Technical Architect
Engineer
Cloud System
Engineer
Marketing
Marketing Associate
Manager Digital Marketing
VP Sales & Specialist
Solutions
Technical Sales Technical Sales
CEO

Manager Representative
Implementation
Manager
Implementation
Consultant
Technical Sales
Engineer

Account Executive

Business Analyst
VP Solutions & Sr Director of
Delivery Engineering
Risk Analyst

Risk Consultant

Administrative
Admin Manager
Assistant

Finance Manager Accountant

HR Manager HR Assistant
28

MARKETING &
SALES
Recent trends in marketing have indicated that world, the customers play a more crucial role and it
digital marketing has taken a stronghold in has become important to design advertisements to
advertisements. The digital drivers of marketing target customer segments more directly. We will
have become a very reliable medium for marketing create a mixed marketing strategy, taking account of
as well as a cost-effective way for companies to the leading marketing tools as well as using the more
quickly gain popularity and market their traditional methods while also ensuring that the
products/services. More importantly, in today’s marketing strategy suits the target market.

Website Email Marketing Content Marketing

•We have developed our website
www.<Company Name> to
create a digital footprint as well
as to communicate the
company’s software to potential
clients in the target market. The
company’s well-designed and
interactive website highlights
the details of our services using
various media forms including
images, videos, and animations.
•The website has a section for
individuals to register and
subscribe to newsletters and
email updates to monitor the
progress of the company.
•We have set up call-to-action
landing pages for the potential
clients to submit their details
and register to the platform
Interested clients are
encouraged to contact the
company for further details via
email or contact numbers.
•We use emails to reach potential
users. Marketing automation has
made it possible for companies
to adopt email-marketing
strategies and define their target
market and client segments so
that the designed content is
suitable for them and helps in
delivering the right message
/information /newsletter. It also
helps in building PR and building
a channel of communication.
•The emails contain our website
link, newsletters, information-
based content, and product
details. An email list allows us to
deliver updates and content to
the user base and create more
awareness.
•Content marketing is one of the
best ways to keep current clients
interested. Not only does it keep
our company top-of-mind, but it
also empowers our corporate
clients to make better decisions
with our services.
•Every time the company updates
a blog post, it creates a new
page that will attract more
business and traffic, which, in
turn, leads to more
opportunities to show up in
search engines and drive traffic
to the social media websites in
organic search.
•We use the following strategies
to build our blog:
•Content strategy: We produce
content that focuses on risk
management best practices
•Objective Strategy: Our topics
only focus on information,
news, and events related to our
industry
•Average posts per week target:
5

Online Ads
•We use online ads for search
engine marketing and
strengthening our online
presence to gain traffic.
•PPC and sponsored ads are
designed for potential clients
who fall into our target market
and are searching for relevant
content online.
•Online marketing efforts also
provide us with the advantage of
measuring market statistics
easily and inexpensively.
•Almost all aspects of an Internet
marketing campaign can be
tracked, measured, and tested
by using an ad server as well as a
variety of methods, such as pay
per impression, pay per click,
pay per play, and pay per
action.
Explainer Videos
• Explainer videos are very
efficient in explaining the
software and solution in a
story format that many
people can understand. A
paid video campaign on
YouTube will also get the
company website ranked
much faster since videos
are indexed faster than
written content on all the
major search engines. We
will upload explainer
videos regarding our
software and risk model
solution. We measure the
performance of our video
content strategy by
keeping an eye on the
following metrics:
• Engagement rate
• View count
• Play rate
• Social Sharing
• Comments/feedback
Social Media Marketing
•Social networking has become
an effective marketing tool. It is
no longer about communication,
but rather, it has evolved into a
medium through which people
share their experiences, ideas,
and thoughts.
•We have set up social media
pages on Facebook, Twitter,
LinkedIn, YouTube, and
Instagram. Social media
advertising is important to
create our brand name in the
market. A comprehensive social
media marketing plan will be
developed and implemented
with the following social media
marketing goals.
•Increase Brand
Awareness: Make our company
visible to the wider audience
•Strengthen Customer Loyalty
and Support: All our business
milestones will be posted on
our social media pages to keep
the target clients up-to-date.
•Build Network: Building a
social network will play a vital
role in creating awareness,
word-of-mouth, and getting
referrals
Live Demonstration
• We offer a Live Product
Demonstration to
potential clients
• The Live Demo is also
available on our website.
The potential clients need
to register an account to
have access to the live
demo.
• The clients need to fill a
form to receive
information, including a
demo and a free
assessment of their
GDPR/CCPA risk profile.
• Our Salesperson provides
a free assessment of the
client's processes,
business workflow,
policies, and personally-
identifying information
(PII) and data compliance.
29
Search Engine Optimization
•The strategies of search engine
optimization (SEO) and pay-per-
click (PPC) ads support our
website and our platform name
to get ranked in the search
engine results. Our preference is
to stay competitive on Google,
Bing, and Yahoo search engines.
SEO helps us to stay competitive
and effective as a business entity
in the virtual market.
•We have developed our website
using all the popular methods
that fulfill the needs of organic
traffic generation by using
strong content and keywords.
•Our website is optimized to rank
on page one in all popular search
engines such as Google, Yahoo,
Bing, etc.
•This will be a long-term strategy
as search engine optimization
(SEO) takes time with on-site
and off-site search engine
optimization techniques with
regular keyword updates,
building backlinks, and establish
authority in the digital
information arena.
Testimonials
• We will upload
testimonials from clients
regarding their
experience with our
software
• We will post the
testimonials on our
website as well as on our
social media pages
• Client testimonials will
add credibility to our
services and solution.
30

FINANCIAL
PROJECTIONS
To develop business operations, improve the platform, develop an aggressive marketing strategy, and hire
additional employees, we will require $20M in the first round of investment and $50M in the second
round. The financial projections are based on our assumptions, expectations, and growth plans.

Investment
Breakdown
Working Capital ,
$11,799,344

Office Electric
Equipment , $10,000

Platform
Development ,
$1,000,000
Computer and
Equipment , $30,000

Furniture and Salaries (2 Years) ,

Fixtures , $50,000 $5,512,696

Operating Expenses
(2 Years) , Marketing (2 Years) ,
$1,197,960 $400,000
 31

REVENUE
PROJECTIONS
The revenue projections are based on the number of clients registered to the software over the next five
years (shown below). To calculate the number of clients, we have made the following assumptions.
 Month 1: 1
 Increase in new clients every quarter
o Year 1: 2
o Year 2: 4
o Year 3: 9
o Year 4: 17
o Year 5: 30
 Client Distribution
o Enterprise plus Premium Template: 14.83%
o Enterprise: 26.15%
o Other Users: 59.02%
32

OPERATIONAL
EXPENSES
Payroll
 33

OPERATIONAL
EXPENSES
Direct Costs

Fixed Overheads
34

NET PRESENT
VALUE
The financial model was developed to assess the net present value using assumptions over five years using a
discount factor of 16%. A perpetual growth rate of 2% has been assumed to calculate the terminal value.

DISCOUNTED CASH FLOWS

$2,855,553

$428,381

1 2 3 4 5

$(1,475,413)

$(2,698,475)

$(4,246,243)

YEARS
 35

SENSITIVITY
ANALYSIS
Given the initial assumptions, however, if revenue is 3% less than expected while expenses rise by 3%, the
following situation arises:

DISCOUNTED CASH FLOWS

$1,005,784

1 2 3 4 5

$(596,180)

$(1,992,439)

$(2,938,855)

$(4,406,092)

YEARS
36

APPENDIX
 37

APPENDIX
38

APPENDIX
Business
Plan
2021

866-999-9999

info@<Company
Name>

www.<Company
Name>