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8. Researchers who have looked at creativity say that being creative is a matter of deciding
what you want to do, how you can do it, and how you can do it better. It involves the process, not
just the outcome. So now that we've taken some of the pressures off— you don't have to
be a Michelangelo or a Beethoven to be creative—what steps can you take to develop your
creativity? Suggest some specific tips you might use to help develop your own creative abilities.
10. Elliot Katzman is a serial entrepreneur. He has played key roles in several successful
startups. His latest entrepreneurial venture — Myteam.com (www.myteam.com )--is a labor of
love. With two sons playing on six different sports teams, Katzman saw the market need for a place
where coaches, parents, and kids could come for information on schedules, rosters, directions;
and other stuff associated with coordinating kids sports. Myteam.com was Katzman's solution,
Katzman felt that this was a perfect opportunity to combine his professional background in other
tech-oriented entrepreneurial ventures and his personal passion for .kids sports. His investment
group found Myteam appealing on multiple dimensions: clear sense of mission, its values, and
the_sotential to be a big commercial success. Myteam is building relationships with several key
partnerThese relationships cover more than 30 sports and give Myteam's sponsors access to more
than 13 million sports participants.
a.What do you think has contributed to the success of Myteam.com? Why do you think these
elements are necessary? [2.5x2=5 Marks]
b.Does Myteam.com fit your defini6on of an entrepreneurial venture'? Explain. [5 Marks]
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11. Devendra Pandey an inhabitant of Kathmandu valley leas just finished his MBA and is tryi ng to
start a small hotel business at Darbarmarg. The expected financial statement prepared by Deve ndra
i s s h o w n b e l o w :
Before preparing the above projected financial statement, Mr. Pandey expects that only 40% of the
hotel rooms will be occupied and the arrival of tourists will also be low in 2068/69 because of
adverse economic condition but he believes that in the years to come after 2068/69 the revenue will
increase by 20% each year. The .cost is affected by 8% annual inflation rate then answer the
following:
a.What would be the return on investment and return on equity for Kamana Hotel Limited in year 5.
b.What do you think that the expectation of Mr. Pandey about revenue and cost are relevant in current
scenario of Nepal?
c. Do you think that the data presented by Mr. Pandey is sufficient to start a venture in present
Nepali scenario?
TIME 20 min
suBJECT : GEM 3 Entrepreneurship and NI
Ill SEMESTElt
YEAR 1'1)1,1. MARKS ; IS
B a m i n a t i o nR o l l
(15 Q x.1=15 Marks)
Encircle the most appropriate answer from the given choices.
3. What is one of the best ways to generate creative thinking while you are on the job?
a. Ask your colleagues in your department for help with your problem.
b. Look at the solutions your company has generated in the past for answers.
c. Get out of your surroundings and take a walk outside to clear your mind.
d. Look through industry magazines for what your competitors are doing.
4. Why is it important to develop a business plan?
a. The presence of a business plan virtually guarantees business success upon start-up.
b. The business plan will allow your employees to know what they are supposed to do on a
daily basis.
c. The business plan will help you work through the strategic and operational map you need to
follow to reach your organi.zation's goals.
d. The business plan will guarantee the awarding of a Small Business Administration-backed
loan to your business.
S. When describing your firm's marketing strategy, which of the following approaches should you use
to define your target market?
a. Draft a list of benefits your product provides, and then describe specific groups olpeople or
businesses who would value those benefits.
b. Ask 200 people on the street whether they would purchase your product. Multiply this
figure by the population of your geographic market to attain your target market figure.
c. -Describe ways that your product could enhance the lives of everyone in Nepal, opening
your options up to the mass market.
d. Assume that about one-tenth of the mass market in your geographic region will also
comprise your target market.
6. Why is market research so important for an entrepreneur?
a. It allows the entrepreneur's family to understand that he or she has put preparation into the
business before starting it.
b. It helps the entrepreneur to determine whether Li market exists for her service, e- It gives
the entrepreneur a head start on developing relationships later in the business's development.
d. It gives the entrepreneur information on how much it will cost to start the business.
b.The minimum sales volume required to stay in business for the long term payroll for the period
c.The minimum sales volume that is required.to cover
d.The minimum sales volume that is required to cover fixed expenses
12. Which of the following is NOT a common personality characteristic of typical entrepreneurs')
a.Desire for responsibility and per sonal achievement
b.Flexibility
c.Fondness for high levels of risk
d.A high level of personal energy
13 Which of the following is a common' e •
a.Less autonomy in operating your ownycompany
ex drawback to bei ng an entrepreneur?
b.Inability to contribute to •
u e o society
c.Potential profits from innovations
d.Reduced quality of life in start-up Year
s
14. Which of the following is more a
c. Business sales
a.Innovations per employee
b. Debt per employee appropriate in Small businesses more than large corporations?
r a t i o n s ?
15.
b. Poor product quality
a. Family disagreements
FULL MARKS : 10 •
10 min
cf. GEM 310
51113j - IN1 SEMESTER
:
Yriv
oll No' ______ L Registration No:
SECTION "A"
[10 x 1 — 10 Marks] •
given choices.
Which of the following is riot the primary
reason that people become entrepreneur
and start their own firms? -
a To be their own boss
b. Pursue their own ideas
c. Realize financial rewards
d. Do corporate social
responsibility
1, Which of the following is a common myth
about entrepreneurs?
a. Passion for the business
b. Tenacity despite failure
c. Product/customer focus
d. Entrepreneurs arc gamblers 3,
Which of the following comes as a first
step of entrepreneurial process?
a. Developing successful business
ideas
b. Moving from an idea to an
entrepreneurial firm
C. Deciding to become an entrepreneur
d. Managing and growing the entrepreneurial
firm
4
. Which of the following refers to its overall
approach for marketing its products and
services?
a. Marketing strategy
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b. Competitor analysis C. Market
analysis
d. Industry analysis
5,. wh,
lch one is not the major source of barriers
to entry?
b. Market differentiation
Economies of scale
_Capital requirements
A.
Product differentiation
Js supposed to
5. Which of the following describes wily . model i
accomplish? y it exists anc . c
a. Core strategy
o. Mission statement . ' , I witql, jts,husiness
c.Vision
d .Objective-
7
•Which_of the following is the definition of an advisory board?
a.A panel of experts who are asked by a firm
s to provide counsel and advice on an
s ma nager
ongoing basis -
b.A p ane l o f i n di vidual s wTho are e l ected by a corporation's shareholders to oversee th e
. management of the firm.
c.Individuals whO give professional or expert advice.
d.The group of founders, key employees, and advisers that move a new venture from an ideato a
fully functioning firm.
8. A place within a market segment that represents a narrow group of customers with simila r
interests is known as . .
a. Market segmentation
. b. Niche market . • -
c.Product market
d. T a r g e t m a r k e t 9.The set of attributes-positive or negative- that people associate with a
company is called
a.Brand
b. Buzz
c .Brand equity
d .Product attribute
To what
8• Increasingly, entrepreneurship is beingrely
extent do entrepreneurs practiced
on theirinpersonal funds
countries and funds
throughout thefrom friends
world. Why and
do
3. f milies to finance their -ventures? What are the three rules of thumb that a business owner
you thinkthis is the case? Do you expect entrepreneurship to continue to spread throughout the
a
should follow when asking friends and family members for start-up funds?
w
orld, or do yOu think its appeal will subside overtime?
- Explain why recruiting a well-known and highly respected- board of dire.ct6rs terids
9, v Pil is_ the owner, of a fast food chain in Kathmandu. The company has been profitable every
44
legitim'acy toafirm? is 1.1, and its debt ercent, its current ratio
Y r of its existence. Its debt ratio is currently
ea
. r a t i o - -
t
°'.e.quity. ratio is 72. percent:Do these financial numbers cause any reason to he concerned?
Wh
- Y or why not? .
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before 'sending it'ont to potential investors next week,' .Do you have any wdrds Of abice- tor. me
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SUBJECT : GEM 310 — Entrepreneurship and New Business Formation TIME : 10 min
YEAR :111 SEMEsTER :
FULL MARKS 10
1. Which of the following is not the major component of firm's business model?
a. Core-strategy
b. Strategic resources
c. Customer interface
d. Competitors' analysis
2. An assessment of the overall appeal of the market for the product or service been proposed is
known as
a. Market feasibility analysis
b. A target market
c. Product feasibility analysis
d. Organizational feasibility analysis
3. 'It is the process of determining whether a business idea is viable'. Which definition has been
indicated with the above statement?
a. Feasibility analysis
b. Industry analysis
c. Product analysis
d. Service analysis
4. Which one of the following is the number one characteristic shared by successful
entrepreneurs?
a. A desire to achieve financial rewards
b. A passion for business
c. A desire to employother people
d. A desire to fulfill the life-time dream
5. Which of the following is not one of the five common myths about entrepreneurs?
a. Entrepreneurs are tenacious
b. Entrepreneurs are moderate risk takers
c. Entrepreneurs should be young and energetic
d. Entrepreneurs love the spotlight.
SECTION "B"
[6 Q x 4 = 24 Marks]
Attempt any SIX questions.
1. How would you define the phrase 'Copyright Infringement'? Would you characterize copyright
infringement as a minor or as a major problem in Nepal? Explain.
2. It is often argued that the process of writing a business plan is as important as the plan itself
particularly for the top management team of a young firm. How is it so? State at least five important
questions a business plan should answer.
3. Define a term 'brand'. Provide an example of a brand that you buy frequently and describe the
mental image that pops into your mind when you hear or see the brand's name.
4. Describe briefly the characteristics of a mature industry. What is the primary opportunity for
new firms in a mature industry?
6. Suppose a colleague of yours is gearing up to write a business plan for a business he intends to
start. He told you that he plans to prepare the financial statements first to get that job out of the way
before he tackles the rest of the plan. Explain to your colleague the flaw in this approach.
7. One of the most difficult challenges involved with rapid growth is quality control. Why is
this so?
SECTION "C"
[2 Q x 8 = 16 Marks]
Attempt any TWO questions.
8. If you decide to start a 'Business Clinic' at your college to provide business consulting
services for Micro - SMEs, how would you approach the following topics: market segmentation,
selecting a target market, and promotional strategies for developing a convincing marketing plan.
10. Assume that you are starting a new enterprise of your own, what are the
challenges
enterprise
an example.will face during start up phase? How do you address those challenges? Explain With
-
the