BUOL 643 1

Running head: BUOL643 WEEK # 7

BUOL 643 – Sales & CRM

Group # x

All of Your Names Here

University of Cumberlands

Week 7
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Introduction

Start your paper here. An introduction paragraph is a good idea. It should state the

TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence

in each paragraph.

Norma’s Value to Filene’s Basement

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source.

Filene’s Value to Norma

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source.

Norma’s Relationship with Filene’s Basement

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source. How would you characterize Norma's relationship with Filene's Basement?  What type

of relationship did she have? 

Rules of Engagement

What are its rules of engagement? 

Rules Emergence & Changes Over Time

How did those rules emerge and change over time?

Inflection Points in the Relationship over Time

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Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source. Trace the trajectory of Norma's relationship with Filene's Basement.  What were the

critical inflection points in the relationship and how did they shape the type of relationships that

emerged and its value to Norma and to the company?

Reasons Why Filene’s Basement Should Have Fired Norma

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source. Should Filene's Basement have fired Norma?  Why or why not?  If yes, on which

grounds? 

Reasons Why Filene’s Basement Should Not Have Fired Norma

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source. Should Filene's Basement have fired Norma?  

What Else Could Have Filene’s Basement Have Done?

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered

in this article. Make sure to cite your article’s authors properly if you quote directly from this

source. If no, what else could Filene's Basement have done?

Conclusion

Your final paragraph should provide a summary of your paper. This reminds the reader of

where you took them on your road trip. It is similar to reviewing your photographs after a

vacation. There should be no new information included in the conclusion.

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References

APA format please – second & subsequent lines must be indented five spaces