Direct Mail Marketing Campaign

Following steps should be considered to achieve a successful direct mail marketing campaign.

 Cost Effective: Direct mail is cost effective and have good communication tool. Now a days digital
marketing campaigns which needs huge investment while direct mail campaigns are cost effective.
 Highly targeted: target audience contacted in direct mail campaign, the messages for specific audience,
from loyal customer to new prospects. Through direct mail marketing customer receive offers that meet
their needs or buying habits on individual basis.
 Proven Track Record: over the period of time it is proved that direct mail marketing is very efficient.
This technique widely been used since over a long time. Despite the attention to other marketing
channels, direct mail has an important place in executions of competitive marketing campaigns.
 Personalized: each mail can contain personalized information. By using the database, it is easy to find
customers need by analyzing their previous history of purchasing.
 Tangible and Personal: customers are getting mail directly that’s why the chances are high to receive
the message. Once customers receive a hardcopy they are more likely to read, view its content as
reliable.
Each mail contains personal information, using the database system it is easy to find the customers’
needs by analyzing their previous track record of purchasing.
 Easily Measured: direct mail can be easily measured. Each mail can contain the tracking / traceable
code that customers will redeem upon the purchase. Further the results can be collected and can reveal
the success of the campaign.

Direct mail has had different purposes and outcomes; some are briefed below;

 Cross selling to existing customers.

 Increase in repeat orders.
 Imploring new orders.
 It creates a positive brand image which will helpful for future sales.
 Reactivating dormant customers / orders to increase sales volume.
 It will be helpful in building brand loyalty.