15+ LinkedIn Cold Message Examples That Get - 49+% Reply Rate - Expandi

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15+ LinkedIn Cold

Message Examples That
Get ~49+% Reply Rate
 September 7, 2020 Stefan Smulders  14 min
  
Want to improve your LinkedIn cold message outreach game?
You’ve probably heard all about how powerful LinkedIn is for

generating leads and growing your business.
But here’s the thing:
Without the right LinkedIn outreach strategy, your messages won’t go

anywhere. 
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YouSolutions
need to make
 sure you’re targeting
Pricing Academy the right
Blog people with your cold Log in Sign up
messages, you’re following up, and most importantly, you have the
right offer.
Once you do that, you can expect results like this:
That’s a 72% acceptance rate and a 49% reply rate to the follow-ups.
From that LinkedIn campaign alone – I booked 42 demos.
So if that’s something you’re looking to replicate, then this guide’s for

you.

Here’s what we’re
Solutions  going to cover:
Pricing Academy Blog Log in Sign up
10+ Proven LinkedIn Connection Request Messages That Get

Replies
Foreword on Sending Cold Messages on LinkedIn
Top 5 LinkedIn Outreach Message Strategies and Templates That

Get a ~49% ursprungliga webbplatsen Reply Rate
Ready?
Let’s do this!
Table of Contents 
1. 10+ Proven LinkedIn Connection Request Messages That Get Replies
1.1. Connection Request – Industry Leaders and Decision Makers
1.2. B2B Lead Generation Outreach Connection Message Templates
1.3. Investor Outreach Connection Message Templates
2. Foreword on Sending Cold Messages on LinkedIn
2.1. LinkedIn profile optimization
2.2. Target audience and advanced filtering
2.3. Targeting the right people
2.4. Using LinkedIn advanced filters
3. Top 5 LinkedIn Outreach Message Strategies and Templates That Get a ~49% Reply
Rate
3.1. Content retargeting LinkedIn growth-hack
3.2. Facebook group LinkedIn outreach growth-hack
This website uses 3.3. LinkedIn
cookies outreach
to improve yourstrategy that gets
experience. you
If you light years
continue ahead
to use thisof your
site, competitors
you agree with it. OK

3.4. The ultimate omni channel LinkedIn growth-hack with hyper personalization
3.5. Increase
Solutions Pricing Academy Blog
brand reach and awareness with a PDF lead magnet LinkedIn growth-hack
Log in Sign up
4. Conclusion
10+ Proven LinkedIn Connection Request

Messages That Get Replies
To get you started, here are some proven plug-and-play Linked

connection request messages that get replies, based on different
industries and needs.
Connection Request – Industry

Leaders and Decision Makers
Local leaders network request
“Hey {first_name}, always looking for more leaders in

{your_industry} to add to my network. Would love to connect!”
Following content request


“Hi {first_name}, I’ve been following your content and I’m so
impressed with all you’ve accomplished. I recently read your
latest blog post and I’d love to connect to keep up with more of
your content!”
Topic mention request
“Hi {first_name}, I recently stumbled upon your (LinkedIn

article/post/video) about (topic), and I couldn’t agree more
about your point on (topic).
I’d love to connect and keep up-to-date with your inspiring

content.
Sincerely, (your name).”
Industry leaders request
“Hey {first_name}, growing my network with {your_industry}

leaders.

At our home
Solutions  base here
Pricing inAcademy
{your_city}, Blog
we’ve found incredible Log in Sign up
creative and profitable opportunities in
{your_industry_niche}.
I’d love to connect and share our learnings! –

{my_first_name}”
Mutual connection request
“Hey {first_name}, just saw your profile because of a mutual

connection we have and I gotta say that I love what you’re doing
at {company_name}!
I’d love to add you to my network. – {my_first_name}”
B2B Lead Generation Outreach

Connection Message Templates
Industry leaders share learnings request

“Hey {first_name}, I noticed you are a {your_industry} leader
and wanted to reach out.
Always looking to connect with pioneers in the {your_industry}

space.
Looking forward to learning from one another. – (your name).”
LinkedIn group members connect request
“Hey {first_name}!
Found you in the {linkedin_group} group. As a forerunner in

{your_industry}, I’m dedicated to flipping this industry on its
head and exposing the lack of quality major products have.
Let’s connect. – (your name)”
Targeted prospects propel forward request
“Hey {first_name}, I like the work {company_name} is doing in

tech to
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improve and Ifwanted
your experience. to connect.
you continue to use this site, you agree with it. OK

I am always
Solutions  posting
Pricingvaluable resourcesBlog
Academy and insights to help my Log in Sign up
network propel their company forward. Thought you’d be
interested. – (your name).”
Top of search results request
“Hey {first_name}, your profile was top of the search results for
professionals in the {your_industry} field – would love to
connect and learn more about what you do at
{company_name}! – (your name)”
Recent founder request
“Hey {first_name}!
I saw that you’re a recent founder. Congrats! As a founder

myself, I’m always posting valuable resources and insights
around startups.
Thought you’d be interested. Let’s connect! – (your name).”

Investor Outreach Connection
Message Templates
Thoughts for my upcoming Forbes article request
“Hey {first_name}, wanted to reach out for my upcoming

Forbes article. I saw you were an investor in some incredible
companies. Would love to hear about {your_article_topic}.
Let’s chat. ~ (your name)”
Investors in same industry request
“Hi {first_name}, saw we were both investors interested in

{your_industry}, thought I’d connect. I’m always posting
valuable resources and insights around startups. –
{my_first_name}”
Investors same industry project request


“Hey {first_name},
Solutions  Pricingsaw we were both investors
Academy Blog interested in Log in Sign up
{your_industry}, thought I’d connect and see if you have any
cool projects needing investment. Let’s make some big money
moves. – {my_first_name}”
Foreword on Sending Cold Messages on

LinkedIn
Now, while you can use the above templates as plug-and-play, there are
also some additional steps you can take to improve your cold messages
on LinkedIn.
If you’ve been on LinkedIn long enough, then you’ve probably gotten a

cold message or two at this point.
And if there’s one thing MOST LinkedIn cold messages have in

common – it’s that they lack personalization.
In fact, I’ve lost track of how many times I’ve received the same, boring
outreach messages like this one.

They don’t work. They’re clearly automated (and robotic 🤖), and
they’re already pitching in the very first message.
Seriously – who expects you to be interested in a sales pitch from

someone you just met?
Now, we’ll cover the exact outreach strategies and templates that work
below, but until then, here’s what you need to know:
The main goal of LinkedIn outreach is to help build business

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
There is no one-size-fits-all
Solutions  Pricing template you can
Academy just plug into your
Blog Log in Sign up
LinkedIn connection requests and expect your cold message reply rates
to suddenly grow. If you’re looking for a few plug-and-play templates,
this is not the guide for you.
Rather, we’re going to cover the actual cold message outreach

strategies here that work and have led to a higher reply rate.
In other words, if you want a high reply rate for your cold LinkedIn
messages, you need to think about your overall outreach strategy
first.
Keep that in mind when you’re doing outreach. The actual cold
message is just a small part of the outreach.
And if you want people to accept your connection requests and actually
reply, you’ll need to be providing value.
You’ll also need to make sure that:
1. Your LinkedIn profile is optimized.
2. You’re targeting the right people.
3. You’re using advanced LinkedIn search filters (that most people

don’t toeven
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
So, Solutions
let’s quickly
 cover those points
Pricing first.
Academy Blog Log in Sign up
LinkedIn profile optimization

Before you even start reaching out to your target audience, you’ll need
to first make sure your LinkedIn profile is optimized.
We did a separate article on this (and 4 other essential steps to prepare

before launching a LinkedIn outreach campaign).
But for the most part, here’s what you should keep an eye out for when
looking at your LinkedIn profile:
Profile photo – The very first thing people notice about you.
Make sure it’s professional and looks ‘trustworthy’.
Background image – Ideally, it should be a custom design


showcasing your values or case study. You don’t have to be a
designerfor
Solutions this as you can
Pricing just pay someone
Academy Blog $5 on Fiverr. Log in Sign up
LinkedIn Tagline – Main thing that drives people to actually

click on your profile and read more. If you want a higher
conversion rate and more people to accept your requests, you need
to describe the outcome of your services here. Think about your
features and benefits here.
Summary – If your tagline describes what you do, your summary

should represent why you do it and why people can trust you.
Recommendation/endorsements – Always nice to have.

Don’t be afraid to ask former or current colleagues.
Treat your LinkedIn profile like a landing page.
Whenever someone receives your cold message, the first thing they will
do is click on your profile.
If you want to take it a step further though, make sure you have a clear
and helpful offer, right there in your LinkedIn profile.
Meet Demi:

Demi is part of the Expandi team and mentions our Top 3 LinkedIn
outreach strategies in her LinkedIn banner image as well as tagline.
So, every now and then, she gets people randomly requesting to
connect with her to gain access to the cold messages guide.
By making the offer so visible, she’s getting inbound leads without

having to do anything. 😎
Demi knows how to optimize her LinkedIn profile!

In short: you’ll
Solutions  need to make sure
Pricing your profile
Academy Blogis working for you, not Log in Sign up
against you. And it’s inspiring trust and clearing any doubts.
After that, you can focus on making sure your cold messages hit the
right target audience.
Target audience and advanced

filtering
This is what makes or breaks most LinkedIn campaigns and cold
messages.
And a lot of it stems from having no clear buyer’s persona.
For example, if you’re targeting a CEO, you’ll have to talk about how
your solution fits in their bigger picture. And if you’re targeting a hiring

manager, you’ll
Solutions  have to focus more
Pricing on how your
Academy Blog service/features can Log in Sign up
help their goals.
But no matter your audience, the key here is to treat them like an
actual person.
Don’t start selling or pitching straight away (because they don’t care),
don’t lie about how you went through their profile (it’s super obvious
when this isn’t the case), and don’t tell your whole life story in the
small connection box either.
Speaking of, do you know how to find your target audience on

LinkedIn?
Targeting the right people

At this point, you probably already know you can filter for people,
jobs, and content on LinkedIn and target people in a specific sector
(e.g. marketing/tech people in the U.S.).

Then, you can start reaching out to them one-by-one.
Usually with a pretty standard template like:
“Hey {first_name},
Came across your profile when I was looking for like-minded

marketers in the same area to connect with.
Loved
This website uses cookies your latest
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you agree with it. OK

Hope toconnect
Solutions and
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up with more of your content.
Blog Log in Sign up
Cheers,
(your name).”
Few notes here:
You should always strive to find some common ground. Same

industry/location or something you found interesting about them
in your cold message helps.
Personalization is super important. Mention something unique

so that it shows you care. Some flattery about how you liked their
latest blog post with specific info from it usually works (of course if
it’s sincere).
Give them a reason to reply. Make sure you’re not pitching in

the very first message. You can instead ask a question about how
they got certain results in their latest case study. This shows you’re
actually interested, and in 9/10 cases, they’re going to appreciate
the kind words and reply.
But if you really want to take things a step further, here’s what you can
do.

Using LinkedIn advanced filters
The more specific your LinkedIn cold messages – the higher your reply
rate.
So, here are a couple of underrated tricks you can use in your filtering:
1. Use a Boolean search (most people don’t even know about this
feature). Essentially, you can use different words to describe
similar concepts on their profiles. For example, you can search for
“marketing” OR “growth-hacking” (our target audience), LinkedIn
will give you the results of people who have any of those terms in
their profiles.
2. Similarly, you can do an AND search that shows results for people
with both terms in their profile. E.g. “marketing” AND “LinkedIn”
for people who work with LinkedIn marketing.
3. Use LinkedIn Sales Navigator for better prospecting and target

people based on job change alerts, use the advanced search
filter to target even more specific LinkedIn groups, and even find
prospects similar to your existing customers (something
like lookalike audiences).

So, Solutions
now you’ve found your target
Pricing audience on
Academy LinkedIn and you’re
Blog Log in Sign up
ready to reach out.
Here are some proven strategies that focus on boosting your reply rate
that brought results for us.
Top 5 LinkedIn Outreach Message Strategies

and Templates That Get a ~49% Reply Rate
Part of why certain cold messages work so well is because of the

outreach campaign.
If you want to boost your LinkedIn cold messages reply rate, you’ll
need to think about your outreach message strategies.
Every time you’re doing outreach, keep these 3 things in mind:


Personalization.
Common ground.
Value.
Because once you find your target audience, you’ll need to make sure
you’re mentioning the above in your cold messages.
With that said, let’s take a look at a couple of outreach strategies and
templates that worked for us.
Content retargeting LinkedIn growth-

hack
This is a favorite of ours and is super useful for connecting with your
exact target audience.
The process goes something like this:
1. Find a post that went viral by an influencer in your niche.

OK

2. cookies
This website uses Scrape the listyour
to improve of people who
experience. If youcommented
continue to useor
thisliked it.agree with it.
site, you
3.Solutions
Automatically
 reach out toAcademy
Pricing them using the
Blogworld’s safest LinkedIn Log in Sign up
automation tool (yes, that’s Expandi).
Simple, right?
Check out the full content retargeting LinkedIn growth-hack case study
here for a more detailed breakdown of why this outreach message
strategy works so well.
Here’s the cold message template used for this cold message strategy
that more than 70% of the people accepted the invitation for and 40%
responded to my follow-ups.:
Connection Request Template (Interest in the Same Post)
“Hi {first_name}.
Saw you also liked the amazing LinkedIn Growth Hack post by
Ugljesa Djuric from Lemtalk.
I guess we have growth in common.
Love it!
Let’s connect,

Stefan”
Follow-up 1 (1 day after connection request was accepted)
“Great to be connected {first_name}!
Which part of the Growth Hacking techniques that Ugljesa

shared did you like the most?
I just finished writing a step-by-step LinkedIn growth hack that

includes the templates and tools that generated me 40
conversions a week.
I thought it might be useful for you too… So here it is:

https://blog.expandi.io/the-best-way-to-generate-leads-on-
linkedin/“
Follow-up 2 (7 days after no reaction message 1)
“Hi {First_name}, was wondering if you had the chance to read

my article and if it gave you any ideas for your LinkedIn growth
strategy?
Would
This website uses cookies love toyour
to improve hear your thoughts”
experience. If you continue to use this site, you agree with it. OK

Facebook group LinkedIn outreach

growth-hack
This is another simple LinkedIn outreach strategy that works just like
the above one.
But in this case, we’ll be scraping a Facebook group and reach out to its
members on LinkedIn.
As long as there’s a popular Facebook group for your niche (which

there should be), this cold message strategy should work for you as
well.
Here are the steps:
1. Find a Facebook group you want to target.
2. Use the Phantombuster free Facebook group extractor tool

(basically a tool that scrapes the group members list for you).
3. Use Phantombuster LinkedIn profile URL finder API to find the

LinkedIn profile of the people on your list.

4.Solutions
Upload the
 final list on Expandi
Pricing and launch
Academy Blog a connector Log in Sign up
campaign to connect with them.
Check out the full Facebook group LinkedIn outreach growth-hack case
study for more info on LinkedIn automation and more LinkedIn
message examples here.
If done well, this is another great way to reach out to like-minded

people in a non-spammy and intrusive way.
In my case, I reached out to the Dux-Soup User Group.
Dux-Soup is a LinkedIn automation tool like Expandi, but it’s chrome-

based and lacks some of the advanced outreach features.
By focusing on the common-ground (LinkedIn automation and growth-

hacking), I managed to gain a 72% acceptance rate, 49% response
to follow-ups, and 42 total booked demos.
Here’s the outreach template for this:
Connection request

“Hi {first_name}, I noticed your profile and wanted to reach
out as I see we are both members of the Facebook Group Dux
Soup users.
I guess we have growth in common.
Love it!
Let’s connect.
Stefan”
Follow-up 1 (1 day after connection request was accepted)
“{first_name}, I’m working on a much safer tool for LinkedIn

automation (It’s cloud based, so LinkedIn doesn’t detect it), and
to avoid making something useless, I wanted to find people who
can help me by sharing their thoughts.
I’d love to get your feedback on it, if you don’t mind?”

“Does this sound interesting enough to justify a short
conversation? Please let me know what you decide,
{first_name}?”
“I still love to show you this amazing software in person

{first_name}.
Just look if you can match a day and time in my agenda right
below. You won’t regret I promise
https://calendly.com/expandi-demo”
PS – And if you’re wondering about Dux-Soup, learn why Expandi is

the best alternative to Dux-Soup here.
LinkedIn outreach strategy that gets

you light years ahead of your
competitors 
This outreachstrategy
Solutions is a little
Pricing different from
Academy the above ones (more
Blog Log in Sign up
complex too), but it’s also incredibly powerful.
Why’s that?
Because we’ll be targeting a hyper specific target audience using a

specific tech stack.
In fact, it’s going to be so specific that your leads will want to accept
your request because they’ll be curious as to how you found that
information about them in the first place.
Here’s how it works:
1. Use BuiltWith to filter websites in the United States using

Albacross (who we’ll be targeting)
2. Use FindThatLead to upload the domain names from the CSV file
and find information about those sites.
3. Use Phantombuster LinkedIn URL profile finder to turn the above

names into LinkedIn profiles we can target.
4. Finally, use our favorite LinkedIn outreach tool Expandi to reach

out and connect to our leads.

FullSolutions
case study
 herePricing
as well as Academy
more info on Blog
using a dynamic Log in Sign up
placeholder tag and an alternative outreach campaign template.
Make sure you mention Albacross in your outreach message and you
should be good to go.
With that, more than 70% of the people accepted my invitation

request and 50% responded to my cold message follow-ups.
Here are the outreach templates for this:
Connection request
“Hi {first_name},
Came across your profile and wanted to reach out as I see we

are both Albacross users.
Would be great to connect with someone like minded because I

have some questions to share.
Stefan”

Follow-up
Solutions Message
 1 (1 day
Pricing after accepting
Academy Blog connection Log in Sign up
request)
“Great to be connected {first_name}!
I really like Albacross, but how do you reach out to the visitors
identified on {IF EXIST=Website} Type your message
containing the {Website}{ELSE}your website{ENDIF}?”
Follow-up Message 2 (5 day if no reply on message 1)
“Btw, we developed an automatic follow-up sequence on

LinkedIn for Albacross users like you. (It increased conversions
up to 400%).
I wanted to find people who can help me by sharing their

thoughts {first_name}. I’d love to get your feedback on it, if you
don’t mind?”
Follow-up Message 3 (7 day after no reply on message 2)

“Does this sound interesting enough to justify a short
conversation?
Please let me know what you decide, {first_name}? Glad to

answer any questions you might have.”
That’s a dynamic placeholder we used in the follow-up message 1.

Basically, the code in it will be replaced by their website name.
The ultimate omni channel LinkedIn

growth-hack with hyper
personalization
Here’s another interesting outreach strategy that goes way beyond the
norm.
In this tactic, we go all in on personalization and reach our prospects

on channels outside LinkedIn.
It may sound a bit complex, so, hope you’re ready.

1.Solutions
Create a strongPricing
and relevant offer for your
Academy Blogtarget audience. Log in Sign up
Remember ours? It’s this top 3 LinkedIn outreach strategies guide.
Then, make a LinkedIn post and tell your followers to comment if
they want to receive it.
2. Promote the post via Lempod to get people automatically talking

about your post (also great for social proof).
3. Once you have a long list of people who commented on your post,
create an Expandi campaign to connect with them (if you’re not
connected yet) and a messenger campaign (if you’re already
connected).
4. Use Zapier to connect Expandi to Lemlist (email outreach tool

we’ll be using).
5. Create a Lemlist email outreach campaign and add it to the rest of
the Zapier campaign.
Check out the full LinkedIn lead generation email omnichannel

outreach growth-hack for a more detailed guide and the exact cold
message templates used.
Seems complex, but if you follow the step-by-steps it’s pretty

straightforward.

Essentially,
Solutions we
 connect with people
Pricing who commented
Academy Blog on LinkedIn and Log in Sign up
then reach out to them via email (Lemlist).
This way, we make sure they’ve read our PDF and then we ask what
they thought of it and if there’s anything we can do to help. This is also
super useful for lead generation, in addition to making sure they
reply.
With this cold message outreach strategy, I gained a 80.2%

acceptance rate on LinkedIn.
Connector Campaign Request Template:
“Heyo {first_name}
I saw your comment on my post about the Top 3 LinkedIn

Outreach Strategies.
Would love to connect so I can send you the PDF. :-)”
Messenger Campaign Outreach Message:

“Heyo {first_name}, I saw you comment on my post about the
Top 3 LinkedIn Outreach Strategies.
Cool! I will send it over soon via mail.”
Increase brand reach and awareness

with a PDF lead magnet LinkedIn
growth-hack
Last but not least, here’s another LinkedIn outreach strategy that’s
really thinking outside the box.
We’ll be using Expandi to reach our prospects on LinkedIn, Hunter to

scrape the emails of our leads, Facebook Ads to retarget our warm
leads, and of course, Zapier to connect all of the tools together.
Here’s how:
1. Create a strong, valuable offer (we’ll be using our LinkedIn

outreach strategies PDF here again).
2. Use LinkedIn Sales Navigator to prepare a search for our target 

market.
3.Solutions
Create a connector campaign
Pricing on Expandi
Academy and import the above
Blog Log in Sign up
sales search to the Sales navigator search tab.
4. Connect Zapier with Expandi.
5. Log in Hunter, connect it to Zapier.
6. Now, you need to create a custom Facebook audience and

connect the Zap to the Audience you created.
7. Finally, go to Facebook ads manager, select Customer List and

upload a CSV list with some emails to create the audience.
Check out the full LinkedIn growth hack to increase brand reach and
awareness case study here.
Now, that might sound really complicated. But this long LinkedIn and
Facebook cold message outreach strategy does pay off in the end.
We tested 2 different LinkedIn outreach campaigns with Expandi here,

and the results are as follows:

Notice how 71 people replied to the follow-ups in the 2nd

campaign. This is exactly why you should always be A/B testing your
outreach messages.
As for the Facebook ads banner campaign, we gained 17 booked

demos.
Connection Request Version 1
“Hi {first_name}, I’m Demi – a Growth Marketer. But I know

that’s boring & doesn’t concern you.
So how about I send you a kickass guide on how we drove 1,500

paid to
This website uses cookies customers
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this site, you agree with it. OK

Click accept
Solutions  ifPricing
you’re interested.
Academy Or you’ll
Blog never hear from me Log in Sign up
again!”
Message 1 – 1 Day Later
“Thank you for connecting {first_name} – I’m grateful to have a

like-minded person in my network.
Here’s a copy of the guide: https://expandi.io/the-top-3-

linkedin-outreach-strategies/
I’d love some feedback – please feel free to send your honest
opinion.”
Message 2 – 5 days
“Heyo, Any thoughts on the deck I sent over?”
Message 3 – 7 days

“Hey {first_name}, just floating this on top of your inbox.
Looking forward to your response.”
Conclusion
And that’s a wrap!
That took a while, but hopefully, you now know how to write cold
messages that get up to a 50% reply rate (at least).
Remember to:
Use personalization.
Have a strong offer.
Have a common ground with your leads.
Ready to start sending your cold messages now?
Here’s one last thing I can do to help.
1. Add me on Facebook. 
2.Solutions
Let me know
 that you’re excited
Pricing Academyto try out
Blogthe world’s safest Log in Sign up
LinkedIn tool.
3. Enjoy the free 7-day access to Expandi and start generating 10x
more leads.
Also check out:
Our guide to the Top 3 LinkedIn Outreach Strategies.
Linkedin Automation Overview for Agency Owners: Common

Problems + Solutions
Guide to Smart LinkedIn Inbox Management: 10+ Features to

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15+ LinkedIn Cold Message Examples That Get - 49+% Reply Rate - Expandi

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15+ LinkedIn Cold

Want to improve your LinkedIn cold message outreach game?

You’ve probably heard all about how powerful LinkedIn is for

But here’s the thing:

Without the right LinkedIn outreach strategy, your messages won’t go

Once you do that, you can expect results like this:

So if that’s something you’re looking to replicate, then this guide’s for

10+ Proven LinkedIn Connection Request Messages That Get

Foreword on Sending Cold Messages on LinkedIn

Top 5 LinkedIn Outreach Message Strategies and Templates That

10+ Proven LinkedIn Connection Request

To get you started, here are some proven plug-and-play Linked

Connection Request – Industry

“Hey {first_name}, always looking for more leaders in

Following content request

Topic mention request

“Hi {first_name}, I recently stumbled upon your (LinkedIn

I’d love to connect and keep up-to-date with your inspiring

Sincerely, (your name).”

Industry leaders request

“Hey {first_name}, growing my network with {your_industry}

I’d love to connect and share our learnings! –

Mutual connection request

“Hey {first_name}, just saw your profile because of a mutual

I’d love to add you to my network. – {my_first_name}”

B2B Lead Generation Outreach

Always looking to connect with pioneers in the {your_industry}

Looking forward to learning from one another. – (your name).”

LinkedIn group members connect request

Found you in the {linkedin_group} group. As a forerunner in

Let’s connect. – (your name)”

Targeted prospects propel forward request

“Hey {first_name}, I like the work {company_name} is doing in

Top of search results request

Recent founder request

I saw that you’re a recent founder. Congrats! As a founder

Thought you’d be interested. Let’s connect! – (your name).”

“Hey {first_name}, wanted to reach out for my upcoming

Investors in same industry request

“Hi {first_name}, saw we were both investors interested in

Investors same industry project request

Foreword on Sending Cold Messages on

If you’ve been on LinkedIn long enough, then you’ve probably gotten a

And if there’s one thing MOST LinkedIn cold messages have in

Seriously – who expects you to be interested in a sales pitch from

The main goal of LinkedIn outreach is to help build business

Rather, we’re going to cover the actual cold message outreach

You’ll also need to make sure that:

1. Your LinkedIn profile is optimized.

2. You’re targeting the right people.

3. You’re using advanced LinkedIn search filters (that most people

LinkedIn profile optimization

We did a separate article on this (and 4 other essential steps to prepare

Background image – Ideally, it should be a custom design

LinkedIn Tagline – Main thing that drives people to actually

Summary – If your tagline describes what you do, your summary

Recommendation/endorsements – Always nice to have.