MARKETING STRATEGIES OF STARBUCKS

Questionnaire

Q1. Name :

Q2. Age :
15-20 years
20-25 years
25 and above

Q3. Gender :
Male
Female

Q4. Occupation :
Student
Working
Self-employed
Homeworker
Retired

Q5. Are you a coffee or a tea person?

Coffee
Tea

Q6. How often do you like to have coffee?

Daily
Twice a day
Rarely
Others ________________

Q7. Why do you prefer Starbucks?

Quality
Brand
Taste
Price
Variety

Q8. How is Starbucks coffee or products pricing range?

Exorbitantly high
Moderate
Reasonable

Q9. Why do you visit Starbucks? (Pick any 3 options).

For the amazing Coffee
For the food
For a get-together with friends/colleagues/family
For experiencing the American culture
Its fashionable
For drinks other than coffee (eg: tea, hot chocolate, Strawberry Frappuccino)
For the internet services
Q10. The coffeehouses that you have been to other than Starbucks?
Cafe coffee day
Costa
Barista

Q11. How likely are you to go out of your way to buy a GOOD coffee?
Of course
Most likely
Maybe
Maybe not
Not at all

Q12. Do you like the products and the drinks that Starbucks provides?
Yes
No

Q13. Has the rise in prices in Starbucks affected your going to Starbucks?
Yes
No
It depends on _______________________

Q14. Do you like cold coffee or hot cup of coffee?

Iced cold coffee
Hot coffee

Q15. How did you get to know about Starbucks?

Family/friends
Advertisement
Through TV
Or from elsewhere _____________________

Q16. Does starbucks have offers on their drinks?

Yes
No

Q17. Did you Purchase anything else from Starbucks coffee shops other than drinks and food? (Like mugs,
sipper bottles, coffee beans, coffee powder)
Yes
No

Q18. How often do you visit Starbucks?

Everyday
At least once a week
Twice a week
Once in a month
Once every few months
Never

Q19. On a scale of 1-5, how would you rate the ambience at Starbucks? E.g. Lighting, music    (1: Very bad.
5: Very good)
1
2
3
 4
5

Q20.  How would you rate the food line?

 
Excellent Good Average Bellow Average

Overall Quality ___ ___ ___ ____

Presentation

Taste

Temperature

Variety

Q21. Would you like Starbucks to start selling ice creams in India as they do in U.S?
Yes
No