This ad is an example for positive motivational ad.

In this ad we can see that the theme is “ fat

meets the girl”. This inspires every women bikers as well as plants the idea in a woman’s mind that
This ad pinpoints the rational motives of a customer. It persuades audiences to purchase
something appealing to their sense of reason or logic. Here, the ad showcases their new
tasty Satisfries with extra benefits of lesser amount of calories and fat.

This is a positively and emotionally motive advertisement from Nestle.  Here, Nestle
India is instilling the concept of girl child education among the people in our country. It is
providing necessary academic material and social backing under the aegis of the Nestlé Healthy
Kids Programme to girl children along with the partnership of Nanhi Kali .This has been
augmented by identifying critical centers of education of the Nanhi Kali project and imparting
nutrition education there.

This is an example of approach- avoidance conflict, wherein both positive and negative
aspects of fast food items are shown. In one hand everyone loves it’s taste, but on the
other hand ultimate consequence is obesity.
 MOTIVATIONAL ADVERTISEMENTS

1. NESCAFE RJ RISHI’S STORY 2016

ADD LINK : https://www.youtube.com/watch?v=0tBqrioLag4

TYPE : MOTIVATIONAL
DESCRIPTION :
Nescafe launched their recent ad titled ‘RJ Rishi’s story’ under
the ‘#Stay started’ campaign. The latest brand film showcases the life of a RJ, who
repeatedly gets disappointed for not receiving any calls from his listeners.
However, he continues with his show until he meets success and his show
becomes a hit amongst audiences.
“In a market like India where coffee consumption is still
very low our task will continue to be that of building a role for coffee in young
people's life - functional as well as inspirational. Young people today are trying
out newer & braver things - in careers, in life - whether it is a Stand Up comic or
Cartoonist or an RJ. And often in such journeys staying on course is more difficult
& critical than starting them. And that's where cup(s) of coffee come in.”
2. LG INNOVATION STORY

ADD LINK : https://www.youtube.com/watch?v=O8jHf6cwWB0

TYPE : EMOTIONAL
DESCRIPTION :
LG Electronics India launched an emotional yet inspirational campaign
themed #CelebratingTheNew, revolving around how new innovations and new lifestyle
aspirations make dreams come true, and more importantly how dreaming up is shaping a
new India in 2018.
 The launch of the video coincides with LG’s 21 st anniversary celebrations in India, where
it is further stepping up efforts to design and manufacture innovative products and
solutions that satisfy the specific requirements of Indian customers.
 The heartwarming video is of a father and a teenage daughter wherein a father surpasses
a challenge he had since his youth, through learning from her daughter.
 ‘Celebrating the new’ is a fresh take on every lifestyle dynamics of parent-kid
relationships in India. And, how one common thing in our lives passes from generation to
generation
3. TITAN WATCH EMOTIONAL AD ON FAREWELL

ADD LINK : https://www.youtube.com/watch?v=GwvaNQYVJf0

TYPE : EMOTIONAL
DESCRIPTION :

Titan Watches created quite an emotional stir with its ‘Joy of Gifting’
ad in the online world. Extending its brand proposition ‘The joy of gifting’, the
commercial sought to return to the signature tune of Titan Watches and strengthen the
brand’s association with gifting around a simple theme – the farewell gift.

Conceptualized by Ogilvy & Mather, the ad film features a college classroom packed
with students and an endearing aged professor writing away on the blackboard. Small
groups of students begin to start thumping on their desks and making sounds creatively,
while some of them stand up to hum a tune that eventually starts to reveal as the Titan
signature tune.
APPROACH APPROACH

PEARS
TO MAKE SKIN SMOOTH USE PEARS.HERE TO MAKE SKIN SMOOTH FOR
WHICH WE ARE USING PEARS.

MP BIRLA CEMENTS
TO GET BEST HOUSE USE BIRLA CEMENT.IN ORDER TO GET GOOD AND
STRONG HOUSE USE MP BIRLA CEMENTS.
APPROACH AVOIDANCE

WHISPER
IF YOU DON’T WANT TO GET WET USE WHISPER.IN ORDER TO BE FREE
FROM WETNESS USE WHISPER THAT HAVE INTERLOCKS WHICH KEEP US
COMFORTABLE.
AVOIDANCE AVOIDANCE

HUGGIES
DON’T WANT TO GET WET,DON’T WANT TO STOP TRYING.HERE IF CHILD
GET A WET FEEL IT STOP TRYING.
MOTIVATIONAL

BIRLA SUN LIFE

KHUD KO KARO BHULANDH. ITS GIVES A MESSAGE TO BE STRONG.
EMOTIONAL

DOMINOS PIZZA
MOM LOVE AS LOT NO MATTER WHAT WE DO TO THEM.
Listen to your heart, listen to the soul. It all says that the whole world is there to back you
up. Do what you can’t and listen to the music that surrounds you, get motivated!
Its all about Exam motivational and the one who drinks Nescafe we will more
concentrated and more confident while the exam. It all lies in the refreshment obtained
from the Nescafe with the taste and it’s smell which makes us to study deep.
It tells that we are unassailable. It motivates to run faster and faster in search of the
answer. But at the end we realize that ‘We create the answer’. Just doing it by wearing it!
Fear is a good marketing tool to make people loyal to a brand, a product or a service. Fear
makes people investigate some areas carefully and showcase warns of dangers that we
can lose something if don’t take measures. Fear helps us grow and prevent people from
bad behaviors like alcohol, drug abuse, and smoking.
The World Wildlife Fund uses fear in advertising to increase awareness about the harmful
effects of global warming. The image clearly shows that climate change will change you
and your descendants if you don’t take action to keep it.
People are easily influenced by messages that make them feel guilty. Many nonprofit
organizations use this trigger in their advertising campaigns. They can be very effective
and don’t have a negative thing. The Sears Craftsman is a good example. The message of
guilt position the brand as the solution to current consumers’ issues.
 Consumers want to be the first
to try new products or services. Brand promotions appeal to the emotional trigger related
to leadership and make their target customers feel like they are first for this audien
The famous Nike’s campaign “Just Do it”? It is a great example that demonstrates the
emotional trigger of cultural leadership.

‘Capture the real you’

Advertisement link: https://www.youtube.com/watch?

v=ljbCyumiVAQ&feature=youtu.be&t=2
Advertisement type: Motivational
Description: Oppo F5 is a new phone which targeted at single women. In the advertisement,
a women named Aditi has lost her ambition to become a model, which leads to her boyfriend
breaking up with her on Valentine’s Day. This causes her to become even more hopeless and
pitiful. After the breakup, Aditi’s new phone, the one she got for her boyfriend for
Valentine’s Day, is personified as a man (as a guide who would help her to reach her destiny)
in this advertisement. He is the one who motivate her whenever she is feeling low. And by
his motivation she finally accomplishes her dream of becoming a leading model.

This advertisement conveys that Oppo F5 phone is responsible and could perform every task
to lead a successful life.

‘True taste unites’

Advertisement link: https://youtu.be/GCmkuQug1es

Advertisement type: Emotional

Description: Kohinoor Basmati Rice is a leading player in the Indian market and an exporter to over
50 foreign markets. It has taken the theme of food uniting people. They brand exports rice to USA,
UK, Dubai, Canada, Europe, Australia and other countries. This advertisement is about a love story
set in New York, between an Indian boy and a Pakistani girl where the brand helps them break-the-
ice and get together. It markets by showing a strong bond/friendship exists between the two
nationalities India and Pakistan with food being the common love. Incidentally Basmati Rice is a
heritage that’s shared by both India and Pakistan. the film is based on the insights of non-resident
Indians and would help the brand connect better with anyone from the Indian Sub-Continent.

This advertisement showcased how the rice brand Kohinoor Basmati Rice brings the family together.

‘Real goodness inside’

Advertisement link: https://youtu.be/2tVDAe1wSNg

Advertisement type: Emotional

Description: Peek Freans is a global biscuit company. This advertisement shows small
family comprising of an adorable child, his parents and grandfather, and highlights the
close relationship between the young boy and his mother. The video begins with a
young Ayaan attempting to say something to his mother, who is in a hurry and leaves
before he has his say. During the boy’s lunch break, when he opens his tiffin box at
school, he finds his mother understood his request for a Peek Freans cupcake. Every
day, the mother leaves a letter for her son giving him important life lessons along with some
cupcake.

The advert shows the bond between a mother and her son, and conveys that every mother
knows that Peek Freans cup cake is their kids favourite snack.

This is an advertisement made by BMW by negatively motivating them. They

are taking care of our life through their services in some way. Through this they are
motivating the people to buy BMW and making them to be a loyal customer. People know
that it is not right to drive by drinking so they are creating more awareness in them by giving
an example like this.
Everyone knows that smoking is injurious to health. This is a way people find to get a relief
for sometime. Everyone has stress and to get a relief people go behind all these. But they
are not realising that there is a negative approach in this. Even if everyone knows that is is
injurious to health people are not stopping buying this but it atleast creates an awareness
amoung the people. People know that what they are doing is wrong. Thus in their
subconscious mind they don’t remember all these. So by caring consumers focusing on the
well being of people they are giving a warning to the people that smoking is injurious to
health.