Malayuning Komunikasyon

1BSED FIL-B
Let's watch some TV commercials.

As you watch the Question

videos, let's evaluate 1. What is the message of the commercials?
the following 2. What is the purpose of the message?
commercials by 3. How is the message conveyed by the
text or the video?
answering the 4. What did you feel while and after
following questions. watching the commercials? Cite the scenes
that elicted the feeling's that you've
mentioned?
5. Who is the target audience of the
messages?
Biolink soap Commercials analysis:
1. What is the message of the commercials?
Step Step
Answer: The message of the commercial is that having
whiter skin is better than having natural Filipino skin, and
using biolink soap it will really work through using it daily
and having a white skin complexion is better than a fair
Step
skin complexion, though the parents Sachieved
t
that white
skin complexion they are longing for, they are still very
proud for their baby regardless of the skin color of the baby.
 Biolink soap Commercials analysis:
2. What is the purpose of the message?

Answer: Purpose- convince the people who are

having trouble to deal with their dark skin
color that biolink soap is the ultimate
solution for achieving a whiter skin
complexion and to attract people to use
their new soap that can whiter their skin
with daily use.
 Biolink soap Commercials analysis:
3. How is the message conveyed by
the text or the video?
Answer: The message conveyed with the
statement " biolink naturally whitens the
skin" And conveyed in the video by using
realistic and obvious akin color
differences with the skin tone of the both
sides of the parents.
 Biolink soap Commercials analysis:

4. What did you feel while and after watching the commercials? Cite the
scenes that elicted the feeling's that you've mentioned?
While i was watching the commercial i was just calm and
Answer: serious but after watching it i feel annoyed to the priest because
when he saw the childs skin color his reaction was change
showing dislike and a bit confused because the child is dark
skinned unlike her parents who both have fair complexion
Priest's reaction for me showed some judgmentalism on the
skin color of the parents and on the baby. But upon realization
that reagrdless of skin color of individual, we are all equal so he
proceeded to the baptism with happiness.
 Biolink soap Commercials analysis:

5. Who is the target audience of the messages?

Answer: The target audience are those
individual who want to have a
transition of the skin color, from
dark or fair skin color to a whiter
skin one.
Members: Abegail Coloma
Angela Loterte
Grace Cepeda
Rynna Marie Regulacion
Julie Ann Lita
Carl Alexis Saulan
Aliza Mae Llaneta
Alona Rada
Thank you for
listening