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Recency Bias
Recency Bias
Recency Bias
A memory
bias, recency bias gives "greater importance to the most recent event"
❑ Recency bias can cause investors to ignore fundamental value and focus
only on recent upward price performance.
Making investors risk principal loss when investments revert to their mean
or long-term averages.
❑ Recency bias can cause investors to utter the words that many market
veterans consider the most deceptive of all: "It's different this time."
▪ "It's different this time." Use the "advisory piggy bank" approach; and
point historical evidence until the client understands that it won't be
different this time.