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    Evaluar La Oportunidad de Mercado

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    Carmen Castro
    This document is a worksheet to evaluate the attractiveness of potential market opportunities. It provides scales to rate opportunities based on their potential and challenges in areas such as compelling reasons to buy, market volume, economic viability, and external risks. The overall potential and challenge ratings are then used to place each opportunity on an attractiveness map.

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    Evaluar La Oportunidad de Mercado

    Uploaded by

    Carmen Castro
    15 views1 page
    This document is a worksheet to evaluate the attractiveness of potential market opportunities. It provides scales to rate opportunities based on their potential and challenges in areas such as compelling reasons to buy, market volume, economic viability, and external risks. The overall potential and challenge ratings are then used to place each opportunity on an attractiveness map.

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    Evaluar la Oportunidad de Mercado

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    This document is a worksheet to evaluate the attractiveness of potential market opportunities. It provides scales to rate opportunities based on their potential and challenges in areas such as compelling reasons to buy, market volume, economic viability, and external risks. The overall potential and challenge ratings are then used to place each opportunity on an attractiveness map.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views1 page

    Evaluar La Oportunidad de Mercado

    Uploaded by

    Carmen Castro
    This document is a worksheet to evaluate the attractiveness of potential market opportunities. It provides scales to rate opportunities based on their potential and challenges in areas such as compelling reasons to buy, market volume, economic viability, and external risks. The overall potential and challenge ratings are then used to place each opportunity on an attractiveness map.

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    of 1

    WORKSHEET 2 NAME DATE

    2 EVALUATE MARKET OPPORTUNITY ATTRACTIVENESS


    Use this worksheet for every market opportunity you would like to evaluate.

    Market Opportunity:

    POTENTIAL CHALLENGE

    LOW MID HIGH SUPER HIGH LOW MID HIGH SUPER HIGH

    COMPELLING REASON TO BUY IMPLEMENTATION OBSTACLES


    Unmet need Product development difficulties
    Effective solution Sales and distribution difficulties
    Better than current solutions Funding challenges

    LOW MID HIGH SUPER HIGH LOW MID HIGH SUPER HIGH

    MARKET VOLUME TIME TO REVENUE


    Current market size Development time
    Expected growth Time between product and market readiness
    Length of sale cycle

    LOW MID HIGH SUPER HIGH LOW MID HIGH SUPER HIGH

    ECONOMIC VIABILITY EXTERNAL RISKS


    Margins (value vs. cost) Competitive threat
    Customers’ ability to pay 3rd party dependencies
    Customer stickiness Barriers to adoption

    OVERALL POTENTIAL OVERALL CHALLENGE


    LOW MID HIGH SUPER HIGH LOW MID HIGH SUPER HIGH

    Use the overall ratings to situate each market opportunity on the Attractiveness Map. www.wheretoplay.co This work is licensed under Creative Commons Attribution-
    NonCommercial- ShareAlike 4.0 International license.

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