San Beda College Alabang

8 Don Manolo Blvd., Alabang Hills Village, Alabang, Muntinlupa City, 1770
College of Arts and Sciences
“Catholic in Principle, Benedictine in Orientation, and Filipino in Character”

Psychology Department

COURSE CODE COURSE TITLE UNITS Pre-requisite

Track 4 Tourism Business 3

This course is designed to

give a clear and whole
overview of Tourism and
Hospitality as an eco-
tourism and hoes beyond
the usual closed-concept
COURSE DESCRIP-
TION of tourism.
It introduces the concepts
and terms that are com-
mon throughout the differ-
ent sectors. It also intends
to develop, update and
maintain local knowledge
as well as
tourism industry knowl-
edge. It shows the struc-
ture and scope of tourism
as well as the impact of
tourism as an industry in
relation to the world econ-
omy and society. It
also illustrates the effect
of the convergence of
tourism with the other lo-
cal industries and let the
students appreciate its
multiplier effect in various
fronts. It discusses
the major factors that in-
fluence the history and fu-
ture of tourism in the
world and in the Philip-
pines. It also introduces
the sustainable goals of
tourism and discusses,
among others, how to de-
velop protective environ-
ments for children in
tourism destinations; to
observe and perform risk
mitigation activities; etc.
the students will also
learn to appreciate the key
global organizations and
the roles they play in in-
fluencing and monitoring
tourism trend
This course is designed to
give a clear and whole
overview of Tourism and
Hospitality as an eco-
tourism and hoes beyond
the usual closed-concept
of tourism.
It introduces the concepts
and terms that are com-
mon throughout the differ-
ent sectors. It also intends
to develop, update and
maintain local knowledge
as well as
tourism industry knowl-
edge. It shows the struc-
ture and scope of tourism
as well as the impact of
tourism as an industry in
relation to the world econ-
omy and society. It
also illustrates the effect
of the convergence of
tourism with the other lo-
cal industries and let the
students appreciate its
multiplier effect in various
fronts. It discusses
the major factors that in-
fluence the history and fu-
ture of tourism in the
world and in the Philip-
pines. It also introduces
the sustainable goals of
tourism and discusses,
among others, how to de-
velop protective environ-
ments for children in
tourism destinations; to
observe and perform risk
mitigation activities; etc.
the students will also
learn to appreciate the key
global organizations and
the roles they play in in-
fluencing and monitoring
tourism trend
This course is designed to
give a clear and whole
overview of Tourism and
Hospitality as an eco-
tourism and hoes beyond
the usual closed-concept
of tourism.
It introduces the concepts
and terms that are com-
mon throughout the differ-
ent sectors. It also intends
to develop, update and
maintain local knowledge
as well as
tourism industry knowl-
edge. It shows the struc-
ture and scope of tourism
as well as the impact of
tourism as an industry in
relation to the world econ-
omy and society. It
also illustrates the effect
of the convergence of
tourism with the other lo-
cal industries and let the
students appreciate its
multiplier effect in various
fronts. It discusses
the major factors that in-
fluence the history and fu-
ture of tourism in the
world and in the Philip-
pines. It also introduces
the sustainable goals of
tourism and discusses,
among others, how to de-
velop protective environ-
ments for children in
tourism destinations; to
observe and perform risk
mitigation activities; etc.
the students will also
learn to appreciate the key
global organizations and
the roles they play in in-
fluencing and monitoring
tourism trend
This course is designed to
give a clear and whole
overview of Tourism and
Hospitality as an eco-
tourism and hoes beyond
the usual closed-concept
of tourism.
It introduces the concepts
and terms that are com-
mon throughout the differ-
ent sectors. It also intends
to develop, update and
maintain local knowledge
as well as
tourism industry knowl-
edge. It shows the struc-
ture and scope of tourism
as well as the impact of
tourism as an industry in
relation to the world econ-
omy and society. It
also illustrates the effect
of the convergence of
tourism with the other lo-
cal industries and let the
students appreciate its
multiplier effect in various
fronts. It discusses
the major factors that in-
fluence the history and fu-
ture of tourism in the
world and in the Philip-
pines. It also introduces
the sustainable goals of
tourism and discusses,
among others, how to de-
velop protective environ-
ments for children in
tourism destinations; to
observe and perform risk
mitigation activities; etc.
the students will also
learn to appreciate the key
global organizations and
the roles they play in in-
fluencing and monitoring
tourism trend
This course is designed to
give a clear and whole
overview of Tourism and
Hospitality as an eco-
tourism and hoes beyond
the usual closed-concept
of tourism.
It introduces the concepts
and terms that are com-
mon throughout the differ-
ent sectors. It also intends
to develop, update and
maintain local knowledge
as well as
tourism industry knowl-
edge. It shows the struc-
ture and scope of tourism
as well as the impact of
tourism as an industry in
relation to the world econ-
omy and society. It
also illustrates the effect
of the convergence of
tourism with the other lo-
cal industries and let the
students appreciate its
multiplier effect in various
fronts. It discusses
the major factors that in-
fluence the history and fu-
ture of tourism in the
world and in the Philip-
pines. It also introduces
the sustainable goals of
tourism and discusses,
among others, how to de-
velop protective environ-
ments for children in
tourism destinations; to
observe and perform risk
mitigation activities; etc.
the students will also
learn to appreciate the key
global organizations and
the roles they play in in-
fluencing and monitoring
tourism trends
This course is designed to
give a clear and whole
overview of Tourism and
Hospitality as an eco-
tourism and hoes beyond
the usual closed-concept
of tourism.
It introduces the concepts
and terms that are com-
mon throughout the differ-
ent sectors. It also intends
to develop, update and
maintain local knowledge
as well as
tourism industry knowl-
edge. It shows the struc-
ture and scope of tourism
as well as the impact of
tourism as an industry in
relation to the world econ-
omy and society. It
also illustrates the effect
of the convergence of
tourism with the other lo-
cal industries and let the
students appreciate its
multiplier effect in various
fronts. It discusses
the major factors that in-
fluence the history and fu-
ture of tourism in the
world and in the Philip-
pines. It also introduces
 the sustainable goals of
tourism and discusses,
among others, how to de-
velop protective environ-
ments for children in
tourism destinations; to
observe and perform risk
mitigation activities; etc.
the students will also
The purpose of this course is to introduce business principles and concepts.
This course will cover the topics of general business and entrepreneurship in
today’s business climate. This course will introduce the forms of organization,
types of business ownership, and the role of business in contemporary society.
This course introduces students to the fundamental concepts of management
related to the tourism and hospitality industry. Topics include financial man-
agement and marketing communication, travel agency management, hotel
management, resort management, event management, and theme park man-
agement.

PHILOSOPHY

Catholic Christian in Principle, Benedictine in Orientation and Filipino in Character.

THE TEN HALLMARKS OF A BENEDICTINE EDUCATION

1. Love of Christ and Neighbour 6. Discipline

2. Prayer 7. Humility

3. Stability 8. Stewardship
4. Conversatio Morum 9. Hospitality
 5. Obedience 10. Community

VISION
To be a leading Catholic Christian educational institution committed to the holistic formation of persons who
excel in their respective endeavors and are guided by the Benedictine principles of Prayer, Work and Peace.

MISSION
To provide excellent and responsive programs and services a, adopt empowering management systems b, and
build a learning, caring, and praying community guided by the teachings of St. Benedict and the example of St. Be-
dec.
Core Values: Prayer, Work, Peace, Community Service, and Excellence
Program Educational Objectives (PEOs)
The BAIS program shall produce practitioners who can/are: Mission

a b c
1. Competent to pursue careers and take on supervisory and management positions in multi-

disciplinary and multi-cultural work environments. ✓ ✓ ✓

2. Pro-active in taking action to address political, social, environmental and ethical issues
while evaluating collective local intervention efforts. ✓ ✓ ✓
3. Empowered to initiate, participate and maintain meaningful interaction with the national
and international community through linkages, partnerships. Associations and dialogue.    ✓ ✓ ✓
Adopt and defend advocacies that promote social, political and racial and religious diversity and cultural ambiguity. ✓ ✓
✓
.

Graduate Attributes / Institutional Outcomes PEOs

The SBCA CAS students who can: 1 2 3 4

1. Proficient, credible and ethical communicators; ✓ ✓ ✓ ✓

2. Critical and analytical decision makers; ✓ ✓ ✓ ✓

3. God-fearing and prayerful professionals imbued with Bedan (Christian) values; ✓ ✓ ✓ ✓

4. Ethically and professionally proactive members of the society; ✓ ✓ ✓ ✓

5. Leaders with sense of nationalism; ✓ ✓ ✓ ✓

6. Responsible and competitive professionals in their own field of specialization across ✓ ✓ ✓ ✓

borders;

7. Pursues continued scientific and knowledge-based learning; and ✓ ✓ ✓ ✓

8. Self-motivated lifelong learners. ✓ ✓ ✓ ✓

PROGRAM OUTCOMES (POs) INSTITUTIONAL OUT-

At the end of  the program, the graduates have the ability to: COMES
(Based from Program CHED CMO ___, s. 20__) 1 2 3 4 5 6 7 8
Common to all programs in all types of schools: 1 2 3 4 5 6 7 8
a. Engage in lifelong learning and understanding of the need to keep abreast of the develop-
ments in the specific field of practice (PQF level 6 descriptor).  ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

b. Effectively communicate orally and in writing using both English and Filipino.
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

c. Work effectively and independently in multi-disciplinary and multi-cultural teams. 

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

d. Act in recognition of professional, social, and ethical responsibility.

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

e. Appreciation of “Filipino historical and cultural heritage” (based on RA 7722).

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Common to graduates of a horizontal type of institution as defined in CMO 46, 2012: 1 2 3 4 5 6 7 8

f. Participate in various types of employment, development activities, and public dis-
courses particularly in response to the needs of the communities one serves.
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Common to the discipline 1 2 3 4 5 6 7 8

g. Initiate and maintain meaningful interaction with other nationalities through link-
ages and associations so as to function effectively and efficiently in multi-cultural en- ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
vironments.

h. Form tools to take action to address political, social, environmental and ethical is-
sues while evaluating collective local intervention efforts.
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

i. Formulate, articulate rationalize or critique the Philippine position on current re-

gional and global issues.  
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

j. Demonstrate the skills needed to operate in foreign service, the tourism industry or
any diverse work environment including exhibiting knowledge of how to best repre-
sent the country or an organization and how to market local and international tourist
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
destinations and allied services.

k. Lead by example in carrying-out ethical practices in the tourism industry. Foreign

service, public administration or in any organization.
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Program Outcomes
INTENDED COURSE OUTCOMES (ICOs)
At the end of the course, the students should be able to: a b c d e f g h i j k
 1. Understand the travel agent’s role as a primary intermediary
within the travel industry ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

1. Comprehend the different types of operations involved in sell-

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
ing and providing travel services.

2. Understand the range of services offered by tourism busi-

nesses. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Course Outcomes
INTENDED LESSON OUTCOMES (ILOs)
At the end of the lesson, the students should be able to: 1 2 3

1. The ability in comprehending the different types of operations involved in selling

✔ ✔ ✔
and providing hospitality services.

2. The ability in understanding general management concept as they apply to tourism businesses.
✔ ✔ ✔
.

3. Assess tourism and hospitality practices in the Philippines ✔ ✔ ✔

4. The ability in discussing how current and future trends will affect the structure of the industry.
✔ ✔ ✔

5. To acquire an understanding of tourism from a perspective of industry, what are the

practices of various tourism sectors, including tour operators, hotels, tourist attrac-
tions, ✔ ✔ ✔
transportation companies

LEARNING ACTIVITIES / LEARNING PLAN

Learning Outcomes Week Lesson/ Topic Instructional Delivery Design Assessment

Face-to-Face Ac- CAS Flexible Learning Delivery

tivities
Synchronous Asynchronous
Discuss the history 1-4 1. Concepts of Tourism Study Guide in E- Recitation
of tourism and and Hospitality Lecture Lecture Bedan Quizzes
how these have · Meaning and Impor- Class Discus- via Zoom
given rise to the tance of Tourism sion
basic concepts of and Hospitality Discussion
tourism and hospi- · Fundamentals of
tality Tourism and Hospi-
tality
Explain the eco- 2. Tourism Business and
nomic impact of its impacts
tourism on a coun- · Economic
try and the world. · Environmental
· Socio-cultural
· Political
3. The concept of Domes-
tic and International
Tourism

5-8 4. Marketing for Hospital-

ity and Tourism Study Guide in E- Recitation
Explain the role of · Market Segmenta- Case Studies Lecture Bedan Quizzes
marketing infor- tion AVP via Zoom Case Study
mation in helping · 4p’s of Marketing Reporting Written presenta-
firms understand · Concept of a prod- Case Study tion of case study
and reach con- uct and new prod-
sumers uct development Lecture
· Concept of Price Class Discus- Video recording of
· Factors influencing sion Webinar a webinar
pricing decision
· Approaches to Pric-
ing

9 MIDTERMS Paper and Pen E-Bedan E-Bedan Major Exams

Comprehends the 10-12 7. Travel Agency and Tour Lecture via E-Be- Study Guide in E- Quizzes
foundation and or- Operation Business Lecture dan Zoom Bedan Diagram
ganization struc- · Forms of travel Paper
tures of travel agency business and Class Discus- Class Discussion
agencies. its functions sion
· Meaning, types and
importance of an
itinerary
· Definition of a travel
agency and a tour
operator, travel
trade intermediaries
and integration
 Explain the basic 13-14 8. Transportation and Ac- Lecture via E-Be- Study Guide in E- Quizzes
information about commodation Manage- Lecture dan Zoom Bedan Diagram
the integration of ment Case Study
transportation · Aviation and Hotel Class Discus- Class Discussion Case study written
types. Industry sion report
· Airline ticketing and Case Study
Analyze trends railways Case Study
and organizational · The organizational
data and develop structure of a hotel
business strategies and its various de-
for the hospitality partments
industry

Identify best prac- 15-18
tice in the devel-
opment and deliv-
ery of successful
conferences and
corporate gather-
ings
Examine, in detail,
the role and im-
portance of ‘them-
ing’ when plan-
ning, designing
and
developing a
theme park
9. Event Planning and Lecture Lecture via E-Be- Study Guide in E- Papers
Conventions/Exhibitions Class Discus- dan Zoom Bedan Quizzes
· Different types of sion Class Discussion Recitation
meeting and events Video Presen- Video Presenta- Lecture Recordings Proposal
· Steps in planning an tation tion
event Outside
· Marketing an event speaker
· Managing an event
10. Theme Parks and
Recreation
· History of amuse-
ment and theme
parks
· Profit and Non-
profit recreation
sites
· Types of Govern-
ment-sponsored
non-profit and com-
mercial recreation

18 FINAL EXAMS Paper and Pen E-Bedan E-Bedan Major Exams

COURSE MATERIALS:

1. Study Guide
2. E-BEDAN Learning Management System
3. Audio-visual materials (Powerpoint)
4. Scoring rubrics/Activity sheets
5. External tools such as youtube, quizziz

References:

Walker, J. (2017). Introduction to Hospitality 7th edition. Pearson Prentice Hall

Fletcher,J., Fyall, D., Gilbert, D., Wanhill, S. (2018). Tourism: principles and practice. Pearsons Education
Ltd. UK
Sharma, BR. (2018). Basics for hospitality professionals and tourism management. Random Pub.. DEL

Sharma, BR. (2018). Promises and perils in hospitality and tourism management. Random Pub.. DEL

Brunt, P., Horner, S.,Semley, N. (2017). Research Methods in Tourism, Hospitality and Events Manage-
ment. Sage Publications Ltd

Cerro, A., Mogollon, J., Fernandez, J. (2019). Best practices in Hospitality and Tourism Marketing and
Management. Springer International Publishing

Morrisson, A. (2019). Marketing and Managing Tourism Destination Second Edition. Routledge

Page, S. (2019). Tourism Management Sixth Edition. Routledge

GRADING SYSTEM/ASSESSMENT SCHEME:

Midterm Grade
60% Partial Class Standing (includes all aggregate CS grades prior to the midterm exam)
Quizzes 40%
Attendance 20%
Recitation 20%
Assignment 20%
40% Midterm Exam

Final Course Grade:

50% Final Class Standing (includes all aggregate CS grades for the whole semester)
Quizzes 40%
Attendance 20%
Recitation 20%
Assignment 20%
20% Midterm Exam
30% Final Exam
Date Effective: Date Revised: Prepared by: Endorsed by: Recommending Approval by: Approved by:

2nd Semester, 2/07/2022 Raychelle T. Tun- (Sgd) (Sgd)

AY 2021-2022 gala Anne Klaine M. Diduro, Rosario M. C. Aquino, PhD. Ryan M. Sicat, PhD.
International Stud- MBA CAS Vice Dean for Academics CAS Dean
ies Dept. Faculty CAS Department Chair