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Section 1 - High Level Overview: 2.4 Perceptual Map
Section 1 - High Level Overview: 2.4 Perceptual Map
Round 4 - 2026
Report
Section 1 | High Level Overview
1. 1 High L evel O verview
Andrews Baldwin Chester Digby Erie Ferris Average
Sales $26,001 $123,529 $122,921 $10,397 $87,491 $72,735 $73,846
Pro t ($6,150) $14,343 $19,210 ($882) $8,075 $7,253 $6,975
Contribution Margin 13.20% 32.12% 35.29% 31.99% 33.39% 32.66% 29.77%
Stock Price $1.00 $39.65 $75.51 $8.99 $32.68 $31.47 $31.55
Emergency Loan $34,261 $0 $0 $0 $3,082 $0 $6,224
Market Share 5.9% 27.9% 27.7% 2.3% 19.7% 16.4% 16.7%
2. 5 Product L ist
2.4 Perceptual Map
Name Performance Size Reliability Age Revision Date
20
Able 10.3 9.8 17,900 1.6 November 14, 2026
18
Baker 7.4 12.6 19,900 2.9 April 21, 2026
16
Cake Beetle 10.2 9.8 18,200 1.3 June 9, 2026
14 Daze
Baker
Cat
Eat Cake 6.3 14.0 18,000 2.8 January 5, 2026
12
Edge
Feast
Beetle
Able
Fast Cat 8.2 12.1 21,000 1.4 April 14, 2026
Size
10
Daze 6.8 13.2 20,000 1.7 May 9, 2026
8
Eat 7.2 11.9 21,000 3.8 June 5, 2024
6
Edge 9.7 10.5 17,550 1.4 July 27, 2025
4
Fast 10.0 9.7 22,000 1.5 July 13, 2026
2
Feast 9.6 10.2 22,000 1.0 July 13, 2026
0
0 2 4 6 8 10 12 14 16 18 20
Performance
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Low Tech
3. 1 Cust omer Buy ing Crit eria
3.3 Market Share
Expectations Importance
Price $15.00 - $35.00 41%
Ferris Andrews
Age 3 Years 29% 0.3 % 2.7 %
Chester
39.2 %
3. 4 Top Product s
Units Sold Potential Stock Sales Customer Promo Customer Customer
Name Price Age Performance Size Reliability
Sold Out Budget Accessibility Budget Awareness Satisfaction
Cake $34.50 2,894 1,785 No 2.8 6.3 14 18,000 $3,000 78% $1,750 89% 27
Baker $33.75 2,376 2,071 Yes 2.9 7.4 12.6 19,900 $2,800 68% $1,700 100% 35
Eat $34.00 1,640 2,046 Yes 3.8 7.2 11.9 21,000 $3,000 65% $3,000 100% 28
Daze $35.00 250 1,370 Yes 1.7 6.8 13.2 20,000 $1,900 54% $500 74% 21
Able $38.00 196 101 No 1.6 10.3 9.8 17,900 $1,600 16% $1,600 97% 0
Feast $44.00 23 7 No 1 9.6 10.2 22,000 $1,500 13% $1,500 67% 0
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High Tech
4. 1 Cust omer Buy ing Crit eria
4.3 Market Share
Expectations Importance
Positioning Performance 10.2 Size 9.8 33%
Andrews
Age 0 Years 29% 10.9 %
Chester
12.0 %
Erie
Digby
16.1 %
1.1 %
4. 4 Top Product s
Units Sold Potential Stock Sales Customer Promo Customer Customer
Name Price Age Performance Size Reliability
Sold Out Budget Accessibility Budget Awareness Satisfaction
Fast $44.00 840 784 No 1.5 10 9.7 22,000 $1,500 67% $1,500 98% 37
Feast $44.00 790 738 No 1 9.6 10.2 22,000 $1,500 67% $1,500 67% 33
Beetle $44.00 757 706 No 1.3 10.2 9.8 18,200 $2,000 79% $2,200 88% 32
Able $38.00 488 456 No 1.6 10.3 9.8 17,900 $1,600 44% $1,600 97% 29
Edge $49.00 480 448 No 1.4 9.7 10.5 17,550 $3,000 83% $3,000 91% 16
Cat $45.00 430 401 No 1.4 8.2 12.1 21,000 $1,900 83% $1,500 92% 15
Baker $33.75 297 290 Yes 2.9 7.4 12.6 19,900 $2,800 79% $1,700 100% 11
Eat $34.00 241 302 Yes 3.8 7.2 11.9 21,000 $3,000 83% $3,000 100% 11
Cake $34.50 108 101 No 2.8 6.3 14 18,000 $3,000 83% $1,750 89% 1
Daze $35.00 47 253 Yes 1.7 6.8 13.2 20,000 $1,900 57% $500 74% 9
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Production vs Capacity
1,089
Andrews
1,200
3,069
Baldwin
1,950
3,862
Chester
1,950
297
Digby
150
2,871
Erie
1,450
1,881
Ferris
1,100
0 250 500 750 1000 1250 1500 1750 2000 2250 2500 2750 3000 3250 3500 3750 4000 4250
Production Capacity
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6. 2 Ca sh Flow St a t ement
Andrews Baldwin Chester Digby Erie Ferris
Net Cash From Operations ($15,639) $25,556 $9,858 $3,244 ($3,015) $2,170
Net Plant Improvements $0 $0 $0 ($14,700) $0 ($5,800)
Net Cash From Financing $15,639 ($10,873) $0 $1,800 $2,082 ($3,385)
Net Change In Cash $0 $14,683 $9,858 ($9,656) ($933) ($7,015)
Starting Cash Position $0 $0 $11,178 $17,935 $933 $16,687
Ending Cash Position $0 $14,683 $21,036 $8,279 $0 $9,672
6. 3 Ba la nce Sheet
Andrews Baldwin Chester Digby Erie Ferris
Current Assets $41,632 $28,448 $43,355 $9,134 $23,596 $26,519
Fixed Assets $15,620 $34,013 $24,189 $15,476 $25,227 $21,210
Total Assets $57,252 $62,462 $67,545 $24,610 $48,823 $47,729
Current Liabilities $38,263 $7,628 $7,421 $2,314 $8,877 $15,544
Long-Term Liabilities $2,600 $14,400 $1,835 $2,600 $25 $8,250
Total Liabilities $40,863 $22,028 $9,256 $4,914 $8,903 $23,794
Total Equity $16,389 $40,434 $58,289 $19,696 $39,920 $23,935
Total Liabilities & Equity $57,252 $62,462 $67,545 $24,610 $48,823 $47,729
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