Welcome to

Brand
Sangram
A Battle of
Wits, Quirks, Creatives & Brands.

Do You Have What it Takes?

 Our Vision
We aim to promote excellence in marketing,
through rigorous and interacting events. We aim to
create communities resulting in enhancing
communication and imparting knowledge relevant
to global leadership. We wish to empower the
business student community and let them know
how branding and marketing activities have
evolved via modern mediums like memes, streams,
and creativity. We aim to help them in being better,
ethical, and fun marketers that the corporate world
now needs.
 Introduction
KIIT School of Management (KSOM) brings to you
Brand Sangram - the fiercest battle of brands. We
are here to help unleash your brand’s true
potential through this fun event. Your knowledge,
marketing skills and communication will be put to
test. Can your brand win this battle?
 Events
Round 1 – ‘Pratigyaan’ -

Be an emerging brand creator just by deciphering a crossword puzzle.

The prelude round is a humorous challenging crossword puzzle that will
test your marketing prowess and how well you understand brands. The
competitors must complete the puzzle within the time constraint. The
puzzle will reach the contestants via email. The shortlisted teams will
advance to the 'Chakravyuh'.

Round 2 – ‘Chakravyuh’ -

In the 2nd round, the participating teams will be assigned a product,

which shall be the basis of their brands. Create your brand, give it a
name, a tagline, and a creative for evaluation. Your success in marketing
the product will determine your qualification into the final round
"Kurukshetra".

Final Round– ‘Kurukshetra’ -

The Grand Battle. All teams qualifying for the finale will have to give an
elevator pitch. Convince our panel of judges with the product and it's
viability, scope and marketing strategy. You win over the judges you win
the game.
 About Us

KIIT School of Management (KSOM), Bhubaneswar is one of the top B Schools of India
with a ranking of 31 as per NIRF, MHRD, Government of India, 2021. KSOM is a part of
KIIT Deemed to be University - one of the 10 private institutes in India to get ‘Institution
of Eminence’ tag from UGC, MHRD, Government of India. It also got the best B School of
Odisha by Times Business Awards in 2020. Spread over an area of 35 acres, the
institution houses more than 1000 students across three courses: BBA, MBA/Super MBA
and Doctoral program in Management.

Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, is an Institution of

Eminence (IoE) - a status accorded to top 20 Academic Institutions / Universities in the country
out of 900+ Universities in India. KIIT is one of the most progressive Universities and the best in
Eastern India, ranked 24th as per the prestigious NIRF rankings 2020.Recently KIIT has been
honored with the ISAS badge by International Association of Universities (IAU), UK in
recognition of our International approach in Teaching, Learning, Research& Development
Strategies. We are the only Indian University to have received this coveted badge. Our campus
is truly World Class. KIIT School of Management is Proud to be a part of this Legacy.

Our Legacy
Dr. Achyuta Samanta, a visionary philanthropist is the founder of KIIT & KISS Universities.
He comes from a very humble background with a vision to eradicate poverty through
education. He lost his father when he was only 4 years old & went through acute poverty in
his childhood. However, he was determined to change his future by education and later
when he became a professor, he took it upon himself to provide quality education to
thousands of poor children for changing their future. He developed a unique model of
social transformation by building side by side two great academic institutions - Kalinga
Institute of Industrial Technology for the well - to - do, and Kalinga Institute of Social
Sciences for the poor. This unique symbiotic model has grown over the last 25 years into
two distinct universities, the KIIT University - running in self financing mode providing
education to over 25000 students in subjects ranging from engineering to Biochemistry,
from Law to Social Science, from Management to film making and the KISS University with
over 35000 students from pre primary to Post Graduation level out of which 25000 are in
University campus in BBSR and remaining 15000 are in satellite campuses in distinct tribal
hinterlands of the country. Over 20 Nobel laureates and over 100 Heads of States have
visited KISS and applauded the development model.
 Contact Us

Sailesh Mishra: +91 7008491722

Trushita Mohapatra: +918917250817

firstcut@ksom.ac.in
marketingclub@ksom.ac.in

brandsangram
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