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Mid-Funnel Marketing: How Marketing OKRs: How to Set

to Keep Your Prospects and Achieve Marketing Goals
Engaged (https://www.ronsela.com/ma
(https://www.ronsela.com/mi rketing-okrs/)
d-funnel-marketing/) Ron Sela / Last updated: February 11, 2022

Ron Sela / Last updated: February 18, 2022
It's no secret that the middle of the
funnel is an important part of the
marketing process.
When prospects accomplish your marketing goals.
are in the middle of the funnel, it's
your opportunity to keep them
engaged and moving closer to a
purchase.
If you can't keep their
attention at this stage, they'll likely
It can be daunting at first
disappear and
Marketing OKRs stands for
Objectives and Key Results. OKRs are
an effective way to set, track, and
The strategy of identifying and
working towards OKRs is one of the
best ways to ensure you and your
marketing team meet your
objectives.

Performance Marketing: How

to Achieve Results
(https://www.ronsela.com/pe
rformance-marketing/)
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ourSela / Last updated:
website. February 4,
If you continue to2022
use this site we will
The SaaS Sales Funnel: assume
How that you are happy with it.
Performance marketing is all about
to Maximize Your achieving results. Performance
Ok
Conversions marketing is the key to success,
(https://www ronsela com/sa whether you're a business owner or
 (https://www.ronsela.com/sa whether you re a business owner or
as-sales-funnel/) an online marketer.
Using the right
Ron Sela / Last updated: February 5, 2022 techniques can achieve incredible

SaaS sales funnel changes the way

marketing and sales teams interact
with each other and customers.
results and drive more traffic to your
Those in business and marketing
website. In this blog post, we will
know the basics of the sales funnel,
discuss
and with new advancements, more
and more people are upgrading to a
SaaS sales funnel model.
The
acronym SaaS stands for a
Generating Organic Leads: Demand Gen Vs. Lead Gen:
Helping Marketers Exit the Which One is Better for Your
Dark Ages of Paid Advertising Business?
(https://www.ronsela.com/or (https://www.ronsela.com/de
ganic-leads/) mand-gen-vs-lead-gen/)
Ron Sela / Last updated: January 29, 2022 Ron Sela / Last updated: January 19, 2022

Generating organic leads is the key to
a successful inbound marketing
strategy.
Paid advertising can
sometimes work as an effective way
to generate leads quickly. It's not
If you read recent marketing
sustainable in the long run, though.
Demand gen Vs. lead gen has
amounted to a ton of confusion
within the last several years, similar
terms in name but different in
concept.
literature, you may think they mean

You must continue to optimize your the same thing, but this is not true.
Is
ads over time. You might even find Demand Generation the Same as
that Facebook Lead

Customer Journey Stages: Creative Content: How to

How
We use totoGet
cookies Your
ensure Customers
that we give you the best experience onCapture
our website.Attention
If you continue to use this site we will
(https://www.ronsela.com/cu (https://www.ronsela.com/cr
assume that you are happy with it.

stomer-journey-stages/) Ok
eative-content/)
Ron Sela / Last updated: January 17, 2022 Ron Sela / Last updated: January 16, 2022
 The customer journey stages are the
different phases that customers go
through when engaging with a
company. Customer journey stages
If you
can be broken down into three main
categories: acquisition, engagement,
and retention.
Understanding these
customer journey stages is essential
for any business
Creative content is an integral part of
any content strategy. People are
drawn to innovative ideas because
they do not see them every day.
want people to engage with your
creative content, it has to be
innovative enough for people to
notice and share it with others. We
will discuss how

Power Writing: How to Write The B2B Customer Journey:

In an In-Depth and What It Is and Why You
Meaningful Way Should Care
(https://www.ronsela.com/po (https://www.ronsela.com/b2
wer-writing/) b-customer-journey/)
Ron Sela / Last updated: January 16, 2022 Ron Sela / Last updated: January 14, 2022

Power writing is a skill that allows The B2B customer journey is one of
you to write powerfully and the best tools you can use to
persuasively. It helps you understand your customers. A good
communicate effectively and customer journey map will help you
persuade others.
Powerful writing is understand your customers and the
a combination of several skills:
(1) thought processes they face when
The ability to structure ideas logically, buying your product, from pain points
and 
(2) The ability to organize and bottlenecks where they leave to
information into good interactions and

Content Development Cycle:

From Conception to
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our website. If you continue to use this site we will
Media Buying and Planning (https://www.ronsela.com/co
assume that you are happy with it.

Explained (2022) ntent-development/)

Ok
(https://www.ronsela.com/me Ron Sela / Last updated: January 7, 2022
dia-buying-and-planning/)
 dia buying and planning/)
Ron Sela / Last updated: January 11, 2022
Facebook, Twitter, Instagram,
Pinterest, LinkedIn, the list goes on
and on of the different digital media
channels out there, and these are just
the social ones.
As media continues resonates with them.
The content
to grow, it can be hard to keep up. A
busy brand doesn’t have the time for
that. Understandable.
Wouldn’t it be
User Acquisition: A
Comprehensive Guide to
Growing Your Business
(https://www.ronsela.com/us
er-acquisition/)
Ron Sela / Last updated: December 25, 2021
User acquisition is vital to the
process of building your business.
You need new users to install your
app, create an eCommerce account,
start a free trial of your SaaS product,
or play their first game.
In essence, this, a company needs consistency
this type of customer acquisition
refers to a process that becomes a
So, how does a
key
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What You Need To Know assume that you are happy with it.
About Brand Advocacy
Ok
(https://www.ronsela.com/br
and-advocacy-campaigns/)
Content development is both an art
and a science. It requires content
creators to have the ability to
understand their target audience,
know how content is consumed, and
be able to create content that
developer must also know when
content should be published based
A Roadmap to Success: 10
Steps for Enterprise
Marketing
(https://www.ronsela.com/en
terprise-marketing/)
Ron Sela / Last updated: December 21, 2021
Enterprise marketing is not your
typical marketing strategy. It requires
seamless coordination from all
groups within an organization. For
large-scale marketing programs like
through every customer interaction
and piece of content.
company go about
Social Media Tactics: A Guide
to Increase Engagement &
B dA
 and advocacy campaigns/)
Brand Awareness
Ron Sela / Last updated: December 17, 2021
(https://www.ronsela.com/so
Brand advocacy is one of the most cial-media-tactics/)
popular, effective marketing
Ron Sela / Last updated: December 17, 2021
strategies today. This marketing
Social media tactics are a great way
concept boosts brand awareness
to reach the billions of people
through word-of-mouth advertising.
worldwide who log on to various
Companies are constantly innovating
social media platforms each day.
new ways to engage employees,
These platforms allow users from all
customers, business partners, and
over the world to connect and share
influencers to spread the good news
stories, make new friends, and find
new interests.
What does that mean
for you as a

Purchase Intent – Every

Marketer’s Secret Weapon
(https://www.ronsela.com/pu
rchase-intent/)
Ron Sela / Last updated: December 10, 2021 The Fundamentals of User
Purchase Intent or buyer's intent is a Engagement: A Beginner’s
total game-changer when it comes to Guide
marketing your product or service. (https://www.ronsela.com/us
Imagine having the advantage of er-engagement/)
targeting customers you know are Ron Sela / Last updated: December 3, 2021
ready to buy?
You can create a more
User engagement is the process of
personalized experience for them by
customers interacting with one's
packaging your product accordingly.
brand. How a customer interacts with
This means
one's website and application will
determine the success of their
business. 
Metrics like how many
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will
sales
assume that you are happy withone
it. achieves and the number
of positive reviews they receive help
Ok business owners
 SaaS Content Marketing: The Brand Development: A
Best Strategies and Platforms Comprehensive Guide
for Success (https://www.ronsela.com/br
(https://www.ronsela.com/sa and-development/)
as-content-marketing/) Ron Sela / Last updated: November 19, 2021

Ron Sela / Last updated: November 26, 2021
SaaS content marketing is an
effective way to increase leads and
sales for your business.
The reason development is one of the primary
is that it allows you to establish trust
through education. People are more
What Is Brand
likely to buy after receiving education
Brand
about a product or service. Content
marketing provides an opportunity
for you to
Brand development is the core of
many business operations. Separate
from company recognition, brand
factors customers consider before
buying products.
Development With Example?
development is the process of
making a brand and establishing

Full Funnel Marketing Internet Branding: What Is It,

Strategy for Lead Generation Why Do I Need One?
(https://www.ronsela.com/ful (https://www.ronsela.com/int
l-funnel-marketing/) ernet-branding/)
Ron Sela / Last updated: November 12, 2021 Ron Sela / Last updated: November 5, 2021

A full-funnel marketing strategy may Being a business owner comes with

sound complicated. However, you an array of unique challenges. For the
should consider how it can help you new business owner, building your
generate leads to help your business online brand is one of the biggest and
grow and succeed.
The full-funnel most important tasks you must face.
marketing strategy focuses on each
step of the funnel, from awareness to
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will
retention. It involves advertising in a In this
assume that you are happy with article,
it. we’re going to discuss
way that what internet branding is, why you
Ok
need one, and how you can build a
 Digital Marketing Audit: The Advocacy Advertising: The
Essential Guide for Auditing Best Way to Reach Your
Your Strategy Customers
(https://www.ronsela.com/dig (https://www.ronsela.com/ad
ital-marketing-audit/) vocacy-advertising/)
Ron Sela / Last updated: October 29, 2021 Ron Sela / Last updated: October 22, 2021

A digital marketing audit can be a Advocacy advertising is an excellent

useful tool for businesses that want way you can connect with your
to grow. If your business has trouble customers. As a marketer, you want
marketing to the right customers, you your consumers to immediately
should evaluate your marketing plan follow your social media channels
and understand the digital marketing and begin to align with your brand.
audit definition.
For a business, a Through advocacy advertising, your
digital marketing audit can provide typical customer will be more likely to
trust your brand

Social Media Content What is Conversational

Creation: Tips and Tricks for Advertising and Why Should
Effective Posting You Care?
(https://www.ronsela.com/so (https://www.ronsela.com/co
cial-media-content- nversational-advertising/)
creation/) Ron Sela / Last updated: October 16, 2021

Ron Sela / Last updated: October 19, 2021 Conversational advertising is a

Social media content creation may powerful tool in modern marketing
feel like one of those dreaded tasks that enhances the user experience
that never go away. After all, sharing and helps brands get more sales
conversions online.
Learn how to
unique content daily (or sometimes incorporate conversational marketing
more often) is challenging, even for
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the best creators.
However, today's online
assume that you are happy with by
it. using the tools and
business owners are almost required techniques of the most advanced
to have a social media presence Ok
technological enterprises. And
online if
 Brand Messaging: What You
Say and How You Market It Digital Content Strategy:
(https://www.ronsela.com/br How to Make the Most of
and-messaging/) Your Website’s Assets
(https://www.ronsela.com/dig
Ron Sela / Last updated: October 12, 2021
ital-content-strategy/)
Brand messaging is vital for any
Ron Sela / Last updated: October 6, 2021
entrepreneur looking to succeed.
Without a good brand messaging Do you want to increase your online
framework, it will take longer for your reach to help grow your business?
company to reach its goals.
Brand Consider how an excellent digital
messaging strategy is the thing that content strategy can help.
A digital
covers how a company positions content strategy includes a look at
itself. It can include many elements the audience and offers for a
that work together to business. It also consists of the right
content types and platforms to use to
promote that

Content Amplification: How

to Maximize Your Content’s Demand Generation
Reach Marketing: Best Practices
(https://www.ronsela.com/co (https://www.ronsela.com/de
ntent-amplification/) mand-generation-
marketing/)
Ron Sela / Last updated: October 2, 2021
Ron Sela / Last updated: September 27, 2021
Content amplification sounds a little
bit like broadcasting your message, Demand generation marketing is the

doesn’t it? Well, that’s exactly what it backbone of any business, no matter

is. Amplification entails all the things what industry you’re in. Without a
We use cookies to ensure that we give you the best experience ongood, solid demand
our website. generation
If you continue to use this site we will
you do to promote and distribute
assume that you are happy with it.
strategy in place, your company, your
your product, brand, or service.
What
business, and your brand will not
Ok
is content amplification?
Content
thrive. In fact, poor demand gen
amplification is the process
strategies can hurt your business and
 strategies can hurt your business and
cause it to crumble

The Complete Guide to the How Your Business Can

Customer Acquisition Funnel Improve With Better
(https://www.ronsela.com/cu Marketing Management
stomer-acquisition-funnel/) (https://www.ronsela.com/ma
Ron Sela / Last updated: September 16, 2021 rketing-management/)
In the past few years, the cost to Ron Sela / Last updated: September 8, 2021

acquire new customers has risen by Marketing is the word of the day. It
about 60%. Marketing is more can really make or break your
expensive, customers aren't as business, and poor marketing
trustworthy as modern brands, and accounts for around 14% of all
sometimes it makes you feel like you business failures.
Luckily, with the
should give up. Don't give up (as right team and the right tools at your
tempting as it may be).
Instead, you disposal, marketing can be the
need to get smart and reason for your business's success!
Let's talk about the

The Ultimate Guide to Brand Database Marketing: The

Management: How and Why Cutting Edge of Marketing
it Matters Strategies
(https://www.ronsela.com/br (https://www.ronsela.com/da
and-management/) tabase-marketing/)
Ron Sela / Last updated: September 4, 2021 Ron Sela / Last updated: September 1, 2021

Did you know that it takes up to 7 According to 90% of leading

impressions for people to start marketers, personalization
recalling and remembering a brand?  is a significant contributor to the
The
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cookies arethat
ensure responsible
we give youfor
the best experience on our website. If you continue to use this site we will
profitability of your business. 
But
knowing these stats are your assume
brand that you are happy with it.
there's more to personalization than
managers. These are the people who
Ok
just marketing to customers based
truly make a business, a brand.
on their purchase history.
Imagine if
They're the ones who know that over
 They re the ones who know that over
someone bought toys for
89% of

Growth Marketing: Driving Digital PR Strategy: How to

Growth with Innovative Win at Search Engine
Strategies Optimization
(https://www.ronsela.com/gr (https://www.ronsela.com/dig
owth-marketing/) ital-pr-strategy/)
Ron Sela / Last updated: August 8, 2021 Ron Sela / Last updated: July 15, 2021

Marketing is arguably the most A digital PR strategy is a systematic

important small business expense. In approach to digital PR that helps in
fact, businesses spend over $340 building brand awareness of your
billion a year on marketing.
With all of business through digital channels.
the tools at your disposal, it's hard to The goal of a digital PR strategy is to
know if you're choosing the right increase visibility, drive traffic, and
marketing strategy for growth. generate leads for your business.
The
Luckily, we can make that a lot world of digital PR is always

Field Marketing: The Art of The State of B2B Digital

Connecting with Customers Marketing: What Works,
in Person What Doesn’t
(https://www.ronsela.com/fiel (https://www.ronsela.com/b2
d-marketing/) b-digital-marketing/)
Ron Sela / Last updated: June 21, 2021 Ron Sela / Last updated: May 7, 2021

Field marketing is a unique form of The b2b digital marketing landscape

marketing that allows businesses to is always changing. What works
connect with customers in person. It today may not work tomorrow. That's
can be a great way to create why it's important to stay up-to-date
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connections and that werelationships
build give you the best experience onon
our website.
the latestIftrends
you continue to use this site we will
and marketing
assume that you are happy with it.
with potential and current customers. strategies. In this blog post, we will
Field marketing involves going out Ok discuss some of the most effective
into the field and meeting customers b2b digital marketing tactics and
face to face some that are no
 face-to-face. some that are no

Paid Media Strategy: A

Definitive Guide Thought Leadership
(https://www.ronsela.com/pai Marketing: How to Stand Out
d-media/) in a Crowded Market
(https://www.ronsela.com/th
Ron Sela / Last updated: March 20, 2021
ought-leadership-
The world has become driven by
marketing/)
apps, and people spend hours a day
Ron Sela / Last updated: January 3, 2021
scrolling through their feed. The shift
to B2B digital marketing has lead Thought leadership marketing is one
companies to invest billions of of the most effective ways to stand
dollars every year into paid media out in a crowded market. When you
campaigns. Effective marketing helps are able to establish yourself as an
to build brand awareness, increase expert in your field, you will be able to
sales and engage with attract more customers and increase
your revenue. This blog post will
discuss what thought leadership
marketing is

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