Assessment Activity 3

Gestalt Principle

JOHN PAUL T. JUMALON

Gestalt Principle: Closure

A group of elements are often perceived to be a single recognizable form or figure. The Closure also occurs when an object
is incomplete, or parts of it are not enclosed. When you open the Canva, we can immediately see these icons in which it
tells us the kind of templates to be used. We can use the Closure principle in Iconography, where simplicity helps with
communicating meaning, swiftly and clearly.
Gestalt Principle: Proximity

Canva shows the proximity principle in UI design by grouping

similar information, organizing content and decluttering
layouts. Its correct use will have a positive impact on visual
communication and user experience.
As the principle states, items that are related should stay
close to each other, while the unrelated items should stay
further apart.
Gestalt Principle: Common Region

The Common Region principle is particularly useful. It can help with information grouping and content organization, but it
can also achieve content separation or act as a focal point. In Canva, we can see that the sample design are group by
category.
Gestalt Principle: Similarity

In Similarity, elements sharing similar visual characteristics are perceived to be more related than those not sharing similar
characteristics. In Canva, we tend to perceive the image above as similar to each other elements as grouped or a pattern.
We also might think that they serve the same purpose. But the three Canva packages differ from each other in terms of
length of time for free trial and the templates available for such package.
Gestalt Principle: Symmetry

Symmetrical elements are simple, harmonious and visually pleasing. Our eyes seek those attributes along with order and
stability. Canva shows different sample of template designs with different sizes. For this reason, Symmetry is a useful tool
for communicating information quickly and efficiently. Symmetry feels comfortable helping us focus on what’s important.