Jeff Jarvis: The First Step in Blogging Is Not Writing Them But Reading Them.

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BLOG

The first
step
in bloggi
ng is
not writi
ng
them but
reading t
hem.
~Jeff Jarvis
Content

1 Definition 3 Example

2 Elements 4 Summary
BLOG

• Blog is also known as Web Blog and


Weblog. It contains thoughts, ideas
and beliefs of a certain individuals,
group or corporation.

• There are blogs that provides forums that allows


visitors to make a comments. Each blogs runs on
different methods but some also runs in the same
methods. Such as adding up some online sources
and gives comments and some choose to present
original material.
useful
subheads

Informative
and
Compellin engaging
g
lead body

Magnetic Appealing
headline Elements of graphics

BLOG

Powerful
call-to- Good meta
action description

Relevant
internal
link
8 Elements Of BLOG

1. Magnetic headline 2. Compelling lead

• Give some indication of what your The first sentence or short paragraph
article is about. of your blog must compel visitors to
• Make the prospect want to at least read your second paragraph
check out your first paragraph.
8 Elements Of BLOG

3. Useful subheads
4. Informative and engaging body
Subheads serve three purposes:
The body of your blog post.
• They break up the type to make the
page more visually appealing
• They help your reader navigate to
important sections.
• They boost search engine
optimization
8 Elements Of BLOG

5. Appealing graphics 6. Powerful call-to-action

graphics in your blog posts to every blog article should have some
illustrate points and break up text kind of call-to-action, which can take
within the body of articles to make a variety of forms and be achieved
your pages more visually pleasing. through different tactics.
8 Elements Of BLOG

7. Relevant internal link


8. Good meta description
This is one reason you should include
links to other articles on your site The meta description is the snippet
in every new article you write. Google displays in search results.
1 FOOD BLOG
represents a complex interweaving

Examples
of “foodie” or gourmet interest in
cooking with those of blog writing
and photography. The majority of
blogs use pictures taken by the

Of Blog
author himself/herself and some of
them focus specifically on food
photography.

2 PERSONAL BLOG

mean those blogs which are started by


individuals as an author. With Personal
blogs, the author wants to share his or
her thoughts, ideas, knowledge, and
personal experiences, etc with the
audience.
To Sum Up

The basic elements Keep your copy lively,


for blog writing factual, tight, clear,
are: short and search engine
optimized
Tha n k Have a

o u
great

Y
day
ahead.

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