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PRODUCT DIVERSIFICTION
* WE are specialist in manufacturing trestles for Bridges
* Extension of product range (related diversification) other constructions
* Benefits by integrating supply and purchase operations, marketing
* The most risky option (company isn’t in its home territory both for product and markets)
Strategic Options where Telford Engineering will go into new products and new markets:
Products Diversification
1) Telford Engineering manufactures various types of reinforced steels support for the bridge building
2) Expanding into a new segment of the industry that the company is already operating in.
3) Because the businesses are related there is a real chance that diversification would achieve efficiencies, for example, through cost saving
or better marketing
4) The most risky option as company would have to start manufacturing new products and selling them on new markets.