Ralph Lauren: when

the king retires, can

the brand live happily
ever after?
 Threat of New Entrants is low
1.Spirit of sports 2.Charity 3. Mature customers

Porter’s Five
Forces
Different design concepts
Model
Bargaining Power of
Suppliers is low Bargaining Power
of Buyers is low
Large number of suppliers Rivalry among
Strong supplier substitution Existing 1. Demand for luxury goods continues to rise
Competitors is low 2. Low customer concentration

A Sixth Force: Complements

Through the development of accessories and

Product homogeneity
diversified products, Ralph Lauren has formed
complementary products with the apparel
business and strengthened product value.

Threat of Substitute
Products or Services is high