PR (BM

Vipul's Corporate Communication and

50

Objective Questions with Answers

following statoments are True or Falso:

(A) State whether the
Comnmunications help organizations explain their
(1) Corporate and values into a cohesive
mission, combine its many visions
message to stakeholders. communications is
A common aspect of internal coporate
(2) accurate and Consistent
business relations ensuring
communication with customers.
Corporate communications serve several audiences and
(3)
purposes external to the organization. of every
Communication is the cornerstone function
(4) corporate world as well
organization to build up its status the
in

as its stakeholders.
of the corporate communication is to make the
(5) The main role
brand Loyalty.
management function.
(6) Corporate communication is a
to elucidate the illegal act of
(7) Online piracy is the term from Internet.
duplication of licensed or copyrighted material
powers to constitute a body
(8) The Central Government has the
known as Districts Information Commission.
three kinds of remedies
(9) The Copyright Act 1957 provides
administrative remedies, civil remedies and business
remedies.
(10) Ethics helps us in improving decision-making.
True); (5 False);
[Ans.: (1 True): (2- False); (3- True); (4
-

True)]
(6-True): (7- True); (8 False); (9- False); (10-
-

(B) Fill in the blanks with appropriate options:

(1) Corporate public relations seek to project the
image and
identity of the .
()Organisation (b) Customers (c) Public (d) None of these.
(2) Corporate identity plays a significant role in the
way an organization presents itself to both internal
and

external stakeholders.
(a), Visual (b) brand (c) Image (d) None of these.
Foundation of Corporate Communication 51

(3) In order to survive in the long-run it is expected that business is

carried on with. principles.
(a)-Ethical (b) profit motive (c) Profit maximization (d) None of
hese.
(4) Digital Online piracy is the term to elucidate the ilegal
or
act of duplication of licensed or copyright material from.
(a) internet (b) social media (c) e-commerce (d) None of these.
(5) The main role of the corporate communication is to make the
brand.
(@) ldentity (b) loyaly (c) Image (d) None of these.
(6) Principles are to be followed by the business in
orderto survive in the long run. (Nov. 18)
(a) Profit Motive (bY Ethical (c) CSR (d) None of these
(7) is the main role of corporate communication with
respect to brand. (Nov. 18)
ayRecognition (b) Loyalty (c) Value (d) Positioning
(8) Spoken defamation is called (Nov. 18)
(a) Insult (b) Libel () Slander (d) Grapevine
(9) Majority of corporate crisis arises due to
problems.(Nov-19)
(a) external (9)internal (c) public
(10) The identity of defendants are unknown at the time of filing of
petitions as per (Nov. 19)
(a) RTI (b) Defamation (c) John Doe Orders
[Ans.: (1 Organisation): (2- Visual):
- (3 - Ethical): (4- Internet);
- Recognition); (8 Slander)
(5 Identity); (6 - Ethical); (7
(9-internal) (10-John Doe Orders)]
(C) Match the pairs:
Group E
Group A
(1) Right to Information Act (a) Favourable Image
(2) Corporate communication (b) Corporate identity
(3) Google (c) Management function
(4) Invasion of privacy (d) Intrusion of solitude
(5) On line piracy (e) access to records
(6) Corporate Identity (Nov. 18) () Udta Punjab
(7) Written Defamation (Nov. 19) (9) Slander 1,

(8) Spoken Defamation (Nov. 19) (h) Libel

[Ans.: (1-e};: (2- c); (3-b)}; (4-d): (5-; (6-a); (7- h); (8-9)]
 PR (BM
S2 Vipul'sM Corporate Communication and

(D) Match the pairs:

Group A B
Group
Overall estimation of the
(1)Inner image (April 19) (a) company
External Image (b) behaviour, symbolism,
(2) communication

(3) Corporate Reputation (c)employee behaviour

Corporate Identity (d) customer service management
(4)
(e) Corporate reputation
(5) CSR
(1) Corporate identitly
(g) Management function
(h) Intrusion of solitude
() access to records
Ans.:(1-c; (2-d); (3-a): (4-b}: (5- e)]

Questions for self-Practice

its scope.
(1) What do you mean by corporate communication? Explain
(Nov. 18, April 19)
(2) Justify the need and relevance of corporate communication.
(Nov. 18)
(3) Enumerate on the need and relevance of corporate communication
in India.
(4) What they mean by corporate identity? Explain its features.
(5) Define corporate image. Explain the factors influencing corporate
image.
(6) Explain in detail the various factors affecting corporate image.
of
(7) What do mean by corporate reputation? Explain the advantages
good corporate reputation. (Nov. 18, April 19)
(8) Define ethics in corporate communications.
(9) Enumerate Delamation and its types. (Nov. 18)
(10) "Ethics is an important part of coporate communication." Discuss
(Nov. 18)
19)
(11) Discuss relevance of corporate communication. (April 19, Nov.
(12) Explain corporate identity. Mention its features. (Nov. 19)