Team Trailblazers

Team Members:-

Aditi Bist
Pranshi Ailani
Sanskriti Verma
Shushen Herbals

Website Analysis - Shushen Herbals

Reduce Page Speed - Lightening up your site pages, compressing images and video
where possible

Reduce Page Request - Reduce the number of HTTP requests the site makes. Remove any
unnecessary images, scripts, or files, and consider lazy loading website images

Introduce Tap targets - (e.g., links and buttons) should be at least 8px apart from
each other, and at least 48px wide and 48px tall so they are clickable for mobile
users

Reasons for Decreased Revenue

Normalised demands post covid
01
Increase in casual behaviour
02
Increase in Supply of competitors goods

03
Much higher prices than competitors
04
Rs.
Giloy
(60 tablets)
Chawan Prash (400gm)
Trikatu Churna (250gm)
Shushen
190
499
400
Dr vaidya
150
128
-
Patanjali
100
111
350
Dabur
78
128
270
Himalaya
165
 127
149

Building a loyal customer base

Beauty ‘Insiders’
Giving Membership for exclusive experiences such as loyalty points , first dibs on
new products, discounts, sale and giving free sample
01
02
Offers on Wishlists
Keep track on the customers wishlist and provide offers to your loyal customer

03
Gifts on special days
Remembering customer’s special days like birthdays and anniversary and giving them
small gift

04
Writing Note
Using a writing note that makes customer 100% identify with you.

05
Promotional offers
Giving combo offers such as Buy 2 Get 1 , free sample, coupon giveaways, etc

Ways To Build Social Media Presence

Instagram Shop
Convert insta page into insta store to promote and sale products together and
participate in trending reels
YouTube
TrueView Ad
Enter the YouTube TrueView ad format.
Snapchat discover
Post vlogs related to products in the discover section of snapchat
Trending Hashtags
Use trendy hashtags on every social media platform to increase the reach of your
content and launch your own like #iyuramvedic

PRODUCT
Face Wash & Cleansers
Face Cream & Moisturizers
Masks
Serums

Product Line By Category

Product Line By Concern

Skin Brightening
Anti Ageing
Anti Acne
Tan Removal
Dryness & Dehydration
Oil Control
Dark Circles Treatment

PACKAGING

IYURAM - Stay Young

SHUSHEN HERBALS
Chandan Kesar Face Cream
Glass containers

Approved by :-
FDA
Cruelty free - PETA
Dermatologically tested

TARGET MARKET

Market Penetration Strategy through Pricing

(Rs.)
FACE WASH
(50ml)
SERUM (50ml)
SOAP
(50 gm)
FACE CREAM (50ml)
Forest Essentials
1050
5241
159
4083
IYURAM
600-800
4000-4800
90-130
3000-3700
Kama Ayurveda
595
3825
83.25
2100
Forest essentials deals in the high priced premium products and Kama Ayurveda deals
in comparatively low priced premium products . The ideal price for IYURAM should
lie between the prices .

Company website
Place
Flipkart
Nykaa
E-commerce websites
Sales Channel- Online
Amazon
Gati
Delhivery

Promotions
#Ayurveda
#Ayurvedic
#Skincare
Give emphasis on ingredients while promotion
Google’s Keyword Planner
Content Development
Collaborate with Mrunal Panchal, Malvika Sitlani
Give offers- discounts on first purchase
Collaboration with 3 stars hotels and resorts like Lemon Tree, ibis