FABIEN LAURENT

Executive Summary

Versatile and highly accomplished international senior management professional driven by passion with
extensive experience in Leisure, Hospitality, Travel & Tourism, Retail and Attractions for Operation,
Distribution and Management (USA, Europe, the Middle-East and Asia) representing major brands,
including destinations’ launches of international magnitude: Disneyland Paris, Walt Disney Studios,
Ferrari World Abu Dhabi and King Power Mahanakhon. Proficient in three languages and familiar with
various cultural subtleties by dealing with high profile customers from around the world. I also gained a
great experience of the attractions' world with Picsolve Intl' as Head of Business Development for Europe
and the UAE. Recently based in Bangkok for a fantastic project with King Power Mahanakhon, and The
Mahanakhon SkyWalk... This amazing Observatory and its building became one of the coolest landmarks
in Bangkok and Asia.

Work Experience

2020 Freelance Consultant – Destination/Attractions and Theme Parks – EMEA, Asia and USA

• Marketing - Retail – Operation - Sales

• Project Potential and Feasibility – Budget, Cost, Guest Experience (Current Marketing Advisory on
2 Attractions’ projects in Paris Region France )
• Attendance and Revenue forecast – Product Range and Pricing for Retail and Ticketing
• Planning and Team Structure

2017-2019 Director of Sales and Marketing, KING POWER MAHANAKHON. Bangkok, Thailand

Duty Free, Retail, Hospitality/Attractions

Successfully opened and operated the Destination with 1200 to 3000 visitors per day

• Oversee all Sales and Marketing activities, including pre and post launch phases budgets, and
Mahanakhon SkyWalk Grand Opening
• Pre-opening/Post opening Sales and Marketing strategy and plan, including advertising and
communication campaigns – Agencies’ selection and hiring processes – For Markets B2B and B2C
• Product range, commissions and pricing definition: Tickets & Special Events facilities
• Sales and Marketing team’s recruitment, organization, targets/budget and monitoring – Process
and Policy
• Permanent coordination with KING POWER International under its guidelines
• Travel Industry Marketing including Exhibitions agenda and participation worldwide
• Key accounts and Partnership programs: definition and monitoring
• KPMN web site: Sales content definition and merchant approach
• Directly responsible of Tourism Authority Thailand’s relationship

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2013-2017 European Account Director, Picsolve International Ltd. UK

Leader in Photo Capture, Ride and Retail Solutions for theme parks and attractions

Restructured the Team – Maintained number of Key Accounts – Raised Spent Per Head by 8%.

• Head of the European Account Management Team - 8 managers responsible for a total of 45 sites,
including partners such as, Compagnie Des Alpes, Parques Reunidos, Port Aventura and Merlin
Entertainment (Asterix, Futuroscope, Warner Madrid, Madame Tussauds, Lego Discovery and Sea
Life Centers, The Dungeons…)
• Directly involved in Partners’ Relationship management at Head Quarter level and at General
Manager level within sites’ operation.
• Responsible for contracts negotiations and renewals, including revenue share either with sites’
General Managers or group’s buyers
• In charge of business development and tenders within the European southern region
• Department day to day organization and administration, including recruitment, management,
budget definition, weekly reporting and corrective actions.
• Sales and Contribution monitoring on a weekly and monthly basis
• Development of Key Accounts strategy, action plans and its implementations
• Retail Optimization monitoring including product range and pricing
• Permanently involved in company’s strategy development with our Executive Management
Team.

2011-2012 Senior Manager Marketing and Promotion, Value Retail. Paris France

Leading Shopping Outlet Destination with nearly 6 million visitors per year

Increase volume of visitors from the Paris Tourist Market by 4%

• Head of the Marketing and Promotion Tourism team for La Vallée Village located next to
Disneyland Paris.
• In charge of business development within the Paris Tourist Market with Parisian and regional
hotels, Inbound agencies, Tour Operators and Distribution Networks including key accounts
(Cityrama/Expedia)
• Department day to day organization and administration, including management, budget
definition/monitoring and strategy
• Responsible for La Vallée Village’s share of voice within the Chic Outlet Shopping Collection
internally and externally (marketing material, trade shows, workshops, with our sales
representatives around the world and the French Tourism Authorities

2008-2011 Director of Sales, Ferrari World Abu Dhabi (FWAD), UAE

1st Ferrari and World Largest Indoor Theme Park

Successfully opened the Park and operated the Sales Team with nearly 700 000pax for Year 1

In my role with Ferrari World Abu Dhabi (FWAD), I was responsible for setting up the sales, marketing,
and distribution channels for admission tickets and function rooms. Part of my day-to- day responsibilities
includes, leading a team of 15 persons, liaising with the travel industry, the corporate segment, the airline

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carriers, government institutions and hotels, to build-up a comprehensive network of sales partners
ensuring that FWAD products was readily available to potential guests and that FWAD became a
prominent special events venue under the Ferrari brand guidelines and spirit.

• Pre-opening/Post opening Sales and Marketing strategy and plan, including advertising and
communication campaigns
• Product range, commissions and pricing definition: Tickets & Special Events facilities
• Sales team recruitment, organization, targets/budget and monitoring – Process and Policy
• Follow-up on Special Events function rooms’ finishing and hand over
• Permanent dialog with Ferrari Spa to deliver objectives under Ferrari’s guidelines
• Travel Industry Marketing including Exhibitions agenda and participation worldwide
• Key accounts program’s definition and monitoring
• FWAD web site: Sales content definition and merchant approach
• Directly responsible of Abu Dhabi Tourism Authority and Etihad Airways’ relationship
• Official spoke person with the Travel Industry media for any Sales related interviews

2004-2008 Key Accounts Director, Eurodisney Vacances Sca– French Market

Disneyland Paris Vacances

Raised Revenue by 10% and Lowered Trade Network Commission Average % by 1.8 point

• Responsible of the trade industry: travel agencies networks (room nights) and tickets wholesalers.
Representing a revenue of 80 M€.
• Prepare Annual Operating Plan for Local and Distant markets.
• In charge of contracts negotiations: cost of distribution, basic commissions, incentives and growth
sales funds.
• Prepare strategies and account plans per distributor (Thomas Cook, Leclerc, Carrefour, Ticketnet)
• Management of 4 key accounts sales managers, and one assistant.
• Determining strategies, marketing and business objectives depending of channels and potential.
• Continuing in overseeing the management of the business with the Sales Team.
• Responsible for implementation of the new B2B booking system, and training (Familiarization
Trips) among travel agents to help raising the intention to recommend the destination within the
industry and among points of sale (4000 travel agencies and 600 ticket stores).

2000-2004 Regional Sales Manager, Disneyland Paris and the Travel Industry

Raised Length Of Stay by 8% - 1 night 2 days to 2 nights 2 or 3 days French Market

• In charge of 2200 travel agencies for individual and group business monitoring and development
• Management of 6 sales representatives and one assistant
• Responsible to build up local partnership with regional networks and media

1995-2000 Regional Sales Representative, Disneyland Paris – Various Regions

Improved the intention to recommend Disneyland Paris vacation packages by the B2B segments

• Provence Alpes Côte d’Azur- Rhône Alpes – Languedoc Roussillon - travel agencies and corporate

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 • Key tasks: Developing strong relationship, brand image and awareness.

1992-1994 Merchandise Assistant Manager, Park and Resort – Disneyland Paris

Set-up all boutiques and Merchandise Teams for Adventure and Frontier Lands

• Part of the pre-opening team: boutiques’ set-up with a team from 30 to 90 vendors.
• Key tasks: Cast member’s training, team scheduling, sales and stock control.

1989-1991 Mgt Trainee Merchandise, Walt Disney World Co. Orlando, Florida

• EPCOT and Magic Kingdom: Training in various departments and at different levels to prepare
Euro Disney grand opening.

Other Experience and Information

Education

• Master’s Degree in Tourism and Hotel Management – IAE at La Rochelle Université, in progress.
France
• Bachelor’s degree in Tourism - Production and Sales – UPEC, Université Paris-Est Creteil. France

1988-1989 Military Service, Air Control Agent, French Navy

• Flight Office – Air Base - Hyères, France.

Languages and Computer Skills

• French (mother tongue), English (fluent), and Spanish (very good)

• Knowledge of a wide variety of computer software applications and Social Media Management
• Extensive expertise in e-business and merchant websites (Asia, UAE, France and Europe)

Interests

• Historical, competition, and collectible cars - Sports: tennis, very good level - Golf, good level.
• Permanent networking in the Travel, Retail and Hospitality industries.
https://www.linkedin.com/in/fabien-laurent-013b0410/
• Very good cultural background allowing me to socialize/work with wide range of persons.

Personal information and Current Locations

• Born in Fontainebleau France (April 26th ,1968) – French Citizenship

• E-mail: fabien.laurent83@hotmail.fr
• Mobile: +33 6 88 80 90 95