I.

Executive Summary
The product that I want to launch is the KinAxis because if I will be the owner of B2B
business with a lot of inventory and supply chains to organize, supply chain management might
seem a bit overwhelming. KinAxis transforms the way companies run their supply chains
through its innovative cloud-based supply chain planning solutions. In KinAxis, you can
accelerate your deployment and upgrade data integration with your existing systems which
makes the process of upgrading easy, especially if you let them manage things exclusively. With
their configurable supply chain planning and sales and operations (S&OP) cloud-based solutions.
Objectives:
a.) Fill a supply chain planning technology and technique gap in the marketplace;
b.) Enable customers to reduce risk, cut costs and make decisions 100x faster;
c.) Can deliver ROI in a fraction of the time of other enterprise software systems.

II. Introduction/ Background

Kinaxis revolutionizes planning by delivering the agility you need to make fast, confident
decisions in an unpredictable world. We combine human intelligence with AI and our unique
concurrent planning technique so you can plan better, live better and change the world.
COVID-19 is disrupting global supply chains. Learn more about how Kinaxis is proactively
aiding customers, partners, and our communities or how to pilot your supply chain through this
crisis.
I choose this kind of B2B business because it can be used for Hotel reservation in times
of crisis.
"Businesses need resilience and flexibility in their supply chains to deal with constant
market disruption," said Mike Landry, Global Service Line Leader, Supply Chain at Genpact.
"Together with Kinaxis, we help companies gain the agility to adapt, rise, and thrive in today's
challenging environment. We are excited to see the evolution of the Kinaxis partner program.
The ability for partners to develop on the RapidResponse platform, and the new services and
support the program offers, will add value to accelerate our clients' supply chain
transformations."
Everyday volatility and uncertainty demand quick action. Kinaxis delivers the agility to
make fast, confident decisions across integrated business planning and the digital supply chain.
People can plan better, live better and change the world. Trusted by innovative brands, we
combine human intelligence with AI and concurrent planning to help companies plan for any
future, monitor risks and opportunities and respond at the pace of change.
NOTICE OF 2017 ANNUAL AND SPECIAL MEETING OF SHAREHOLDERS
 Ottawa, Ontario, May 11, 2017 Notice is hereby given that an annual and special meeting
of shareholders (the “Meeting”) of Kinaxis Inc. (the“Company”) will be held at the Brookstreet
Hotel, in Ottawa, Ontario, Canada, on Thursday, June 15, 2017, at 10:00a.m. (Eastern time) for
the following purposes:
1. to receive the audited consolidated financial statements of the Company for the fiscal
year ended December 31,2016 and the auditor’s report thereon;
2. to elect directors;
3. to appoint auditors;
4. to consider and, if deemed appropriate, adopt a resolution (the full text of which is
reproduced as Appendix A to the accompanying management information circular (the
“Management Information Circular”)) ratifying and approving the new Canadian resident stock
option plan for the Company, pursuant to which the Company will grant stock options to
Canadian residents (as more particularly described in the Management Information Circular);
5. to consider and, if deemed appropriate, adopt a resolution (the full text of which is
reproduced as Appendix C to the Management Information Circular) ratifying and approving the
new non-Canadian resident stock option plan for the Company, pursuant to which the Company
will grant stock options to non-Canadian residents (as more particularly described in the
Management Information Circular); and
6. to transact such other business as may properly come before the Meeting or any
adjournment or postponement thereof.

III. Scope
Consumers and businesses have processes for making decisions about purchases.
Business transformation is challenging. Managing and realizing the value from it shouldn’t be.
Reduce risk, maximize outcomes, and drive greater user adoption with the help of Kinaxis
Professional Services. Successful transformation goes far beyond implementation. We’ll set you
up for incremental wins and the greatest return on your supply chain investment with a robust
engagement strategy aimed at all levels of your organization.
H1. A significant relationship between the Business Transformation Services, Implementation,
and Continuous Learning Services.
IV. Methodology
The method used was the Factor Analysis to refine data.
Collect valuable
qualitative and
quantitative
information that
will help determine
if a market will
exists in the system

1.) Know sooner.

Break down silos, eliminate
redundancies and cultivate trust
with end-to-end visibility across
2.) Act faster.
your supply chain network.
Embrace volatility, build resiliency
and seize opportunities with the
agility to execute–no matter what
comes your way.
3.) Remove waste.
Leverage AI, machine learning and
prescriptive automation to
maximize efficiency and eradicate
wasted time, resources and talent.
V. Results
Fast, confident decisions in an unpredictable world
Staying ahead in today’s fast-paced world is tough business. A customer alters their
order. A supplier is late with their delivery. A pandemic shuts down parts of your supply chain.
Life doesn’t wait. Neither should your supply chain. With Kinaxis, our planning applications and
platform let you plan for any future, monitor risks and opportunities and respond at the pace of
change.
 Proof not PowerPoint
Adopt scalable, real-world solutions built on proof, not empty promises, and trusted by industry-
leading companies.
 Realize immediate value
Go live in weeks with best-practice-based configurable apps and analytics on our cloud-
based platform – no custom coding required.
 Unlimited agility by design
Plan, monitor and respond instantly to changes with what-next scenarios that let you manage
volatility without misalignment.
 Accelerate intuition
Intelligently automate the mundane and solve real-world problems faster with easy-to-
interpret recommendations based on AI and machine learning.
 People matter here
Empower everyone to apply judgement, democratize insights and streamline enterprise
collaboration.
 Always synchronized
Align end-to-end functions with concurrent planning to remove silos, maximize resources
and rapidly understand the outcome of plans.
Set financial targets. Measure progress. Identify gaps between supply and demand. And re-
balance plans so you can maximize opportunities, minimize risk and keep your business
profitable in today’s volatile environment.
VI. Analysis of Results
Getting started with a supply chain planning solution isn’t as complicated as you think.
RapidStart, combined with the ready-to-configure Kinaxis RapidResponse, can set you on the
path to supply chain transformation in just 12 weeks. It’s a great way to address your immediate
needs for supply chain visibility and agility. And, since you can deploy it almost 100% remotely,
you can start anytime.
Getting started with a supply chain planning solution isn’t as complicated as you think.
RapidStart, combined with the ready-to-configure Kinaxis RapidResponse, can set you on the
path to supply chain transformation in just 12 weeks. It’s a great way to address your immediate
needs for supply chain visibility and agility. And, since you can deploy it almost 100% remotely,
you can start anytime.

VII. Conclusions
This study illustrates that determinants of customer satisfaction in hospitality venues
can be identified through an analysis of online reviews. Using text mining and content analysis
of 42,668 online traveler reviews covering 774 star-rated hotels, the study found that
transportation convenience, food and beverage management, convenience to tourist destinations
and value for money are identified as excellent factors that customers booking both luxury and
budget hotels consider important and for which the performance is much satisfactory to them.
Customers paid more attention to, but were less satisfied with, bed, reception services and room
size and decoration. Most determinants of customer satisfaction also showed a consensus over
luxury versus budget hotels, except for factors referring to lobby and sound insulation. As per its
findings, the article concludes by presenting theoretical and managerial implications.

VIII. Recommendations
PartnerLink establishes five partner types recognizing the unique role each plays in the
Kinaxis community. These are comprised of Global Systems Integrator, Regional Systems
Integrator, Solution Extension Partner, Referral Partner, and Value Added Reseller. For each
partner type, Kinaxis has developed program attributes that are tailored, meaningful and relevant
to both customers and the partner. The program focuses on delivering:
 Simplified training and enablement to help partners build highly skilled, field-ready
consultants
 Go-to-market planning and business development programs to bring RapidResponse to a
wider customer-base globally
 Interlocked delivery models between Kinaxis and partner professional services that
ensures high customer satisfaction and successful business outcomes
  Partner-developed product capabilities that create value-added solutions for customers
and market segments

IX. Reference
https://www.kinaxis.com/en/news/press-releases/2020/kinaxis-introduces-enhanced-global-
partner-program-accelerate-customer
https://www.disruptiveadvertising.com/business/business-to-business-examples/
https://www.kinaxis.com/en/solutions
https://www.kinaxis.com/sites/default/files/2017-12/Kinaxis-Circular.pdf
Huiying Li, Quiang Ye & Rob Law, P. 784-802/ Published online 25 July 2012
https://doi.org/10.1080/10941665.2012.708351