1 The Business of Coaching LIVE!

Oct 2021
 The World Needs YOU-
Now More Than Ever
In the past 18 months, everyone has experienced dramatic
change. Last year everyone was forced to pivot - fast.

While it was difficult enough for all of us to pivot into the

pandemic and navigate the last 18 months, at least we were
all forced to deal with the situation at the same time. Now,
the landscape is even more complex. Everyone is moving
at different paces, at different comfort levels, in different
ways, and people are even more uncertain about where to
head next.

The complexity and chaos continues!

You have a powerful part to play in this evolution, with your coaching skills. YOU are the
leader people are turning to to help them navigate their lives. Your individual contribution
creates a ripple effect that leads to a better world for us all.

No doubt about it: This is your time!

Now is the time to commit to your calling -- commit to TRANSFORMING your coaching
business so that you can transform lives.

We don’t have time to mess around! NOW is the perfect time for the world to see you, hear you
and fully experience all that you have to offer. Who you are, your lived experiences, all the years
of adversity, of overcoming, and success has equipped you for right now. It’s time to step into
your confidence!

This time in our history presents a unique set of challenges that you’re uniquely qualified for....
You were created for this precise moment. You just have to be bold to yourself and the world
and say, YES!

That’s why I created The Business of Coaching LIVE! - to bring live-minded, like-spirited people
together, live (virtually), to connect, to collaborate, and create businesses beyond your wildest
dreams. I want to help you create outrageous, unapologetic success.

We’ve got a lot of ground to cover, and the event is going to be packed full of awesomeness. Over
three days we’ll stand together and explore the depths of your coaching business. The only thing
you have to do? Play full out. You in?

Here’s to your success,

2 The Business of Coaching LIVE! Oct 2021

 Business of Coaching LIVE!
October 8 - 10

3:00pm ET
THURSDAY, OCTOBER 7 Welcome Networking Reception

FRIDAY, OCTOBER 8 SATURDAY, OCTOBER 9 SUNDAY, OCTOBER 10

10:30am ET 10:30am ET 10:30am ET

Building a Better Business Money Overcoming Objections

12:00pm ET 12:00pm ET 12:00pm ET

Bonus Session & Lunch Break Bonus Session & Lunch Break Bonus Session & Lunch Break

1:00pm ET 1:00pm ET
1:00pm ET
Mastering Enrollment General Session –
Roadmap to Success
Conversations Guest Speaker

2:30pm ET 2:30pm ET 2:30pm ET

Break Break Break

3:00pm ET 3:00pm ET 3:00pm ET

Marketing in Your Business Establishing Trust Exquisite Client Support
Implementation

4:30pm ET 4:30pm ET
Break Break

6:00pm ET
6:00pm ET
General Session –
Live Q&A with Melinda
Guest Speaker

Visit coachesconsole.com/live2021-join to join.

3 The Business of Coaching LIVE! Oct 2021

 Charting Your Business
I feel confident and I am
getting the results I want

10

I don’t feel
very confident
Niche Finding New Getting Money Coaching
Leads Clients Clients

NICHE:
How would you rate your level of confidence to describe your ideal client?

FINDING NEW LEADS:

How would you rate your marketing activities and your ability to generate the right
number of quality leads?

GETTING CLIENTS:
How would you rate your ability to facilitate Sample Sessions (enrollment conversations)
and generate the desired level of revenue?

MONEY:
How would you rate the financial health of your business (are you reaching and
consistently maintaining your financial targets)?

COACHING CLIENTS:
How would you rate your ability to work with clients and support them in getting the
transformation they desire?

4 The Business of Coaching LIVE! Oct 2021

YOUR LOWEST RANKED BUSINESS AREA:
Selling
(Note: if you have several areas that are equal in ranking, select the one that causes you the
most discomfort)

1 Describe your current experience in that area of business. What does it look and feel
like? What about it is dissatisfying or challenging?

How do you wish that this area of your business were different? Describe it as if it
2
were completely ideal - exactly as you wish.

3 What are some of the consequences of your current experience in this area of
business? How do they impact you and your business (and life) as a whole?

What if your experience in this area never improves? How might these consequences
4
manifest 6 months from now? A year from now? Three years from now?

5 The Business of Coaching LIVE! Oct 2021

 Villains & Superpowers TM

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6 The Business of Coaching LIVE! Oct 2021
Pain and Pleasure Island

NICHE REDEFINED:
A collection of individuals struggling with the same common challenges and desiring the same
common results within a certain theme.

It’s the challenges and results that define your NICHE... not the person!

Don’t limit yourself by focusing too much on one type of person! Free yourself and focus on the
challenges/results and then, work with all sorts of folks facing these challenges and wanting
these results!

Knowing who you serve and how to articulate what you do, begins with knowing the challenges
your people face and the results they want to experience.

Write in below, the top 3 challenges that your ideal clients face. What keeps them up at
night? What are they stressed out about or frustrated over? Where are they experiencing
overwhelm?

8 The Business of Coaching LIVE! Oct 2021

Nail Your Niche

TRANSFORMATIONAL STATEMENT TEMPLATE

6 CORE THEMES OF TRANSFORMATION
Your clients hire you to help them transform their life or business and guide them to creating
extraordinary results. Knowing how to articulate this is the key to your marketing and back end
effectiveness.

In the coaching industry, or in as I call it the transformational space, while there are many areas in
which people provide support, guidance and transformation with their clients, they all can really
be summed up into 6 overarching themes:

Life Purpose Money & Finances

Health & Wellness Business & Entrepreneurship
Relationship Career Change

“When your clients work with you and they experience changes and reach their goals, what as-
pect of their world are you helping them reach goals in?”

TRANSFORMATIONAL STATEMENT:
The Transformation I provide is in the area of English speaking !”
{insert theme}

Write in below, the top 3 results that your ideal clients want most. What are their top goals
and desires? What results do they want to experience?

They want to feel confident speaking in English - I offer coaching for learning English succesfully - They can
get on whatever situation they may face to communicate without blocking

They want to make business abroad - I offer business lessons in English, focused on what they need to talk
about within their company/negotiation

They need to have a conversation in English when they travel- I offer travelling-related lessons about culture
and situations they may face in the countries.

9 The Business of Coaching LIVE! Oct 2021

 LIFE PURPOSE
Top 3 challenges:
I’ve been taking care of everyone else my whole life; I
have no idea what to do with mine
It’s too late in my life to think about anything new
I just wish I knew what to do
Top 3 results:
I have found the most amazing work that will allow
me to make a difference in the world
I’m living the life of my dreams
I’m so grateful for the impact I’m having on other
people’s lives

+ HEALTH & WELLNESS

Top 3 challenges:
No matter what I do, I just keep gaining weight and
nothing seems to work
I’m frustrated, overwhelmed, and cannot accomplish
anything
I have no energy and I can’t even keep up with my kids
Top 3 results:
I have energy for the day AND for myself and my
family
I’m accomplishing more now than I ever thought I
could accomplish; I’m so full of energy
I’m more focused; I can think more clearly and I’m
more creative

RELATIONSHIP
Top 3 challenges: Top 3 results:
My partner is constantly picking on me and is very I have found my legendary love affair and it just keeps
rude - I wish I could speak up for myself getting better and better
I don’t want to lose my significant other - but I don’t I’ve never been more intimate with anyone, and it
see how this is ever gonna work out feels so good
Dating sucks - There’s no one out there for me We are finally communicating with each other with
respect, even when we disagree

MONEY & FINANCES

Top 3 challenges: Top 3 results:
How am I ever gonna pay my bills Money never stops me from doing what I desire
I’m sick and tired of not having enough money to do I’m financially free
what I want I can finally travel and do what I’ve always dreamed
I hate being broke of doing

BUSINESS & ENTREPRENEURSHIP

Top 3 challenges:
If I don’t get more clients, I’m gonna have to get a job
I’m overwhelmed, frustrated, and disorganized, and I
just can’t get ahead
There’s not enough time to do everything I have to do
Top 3 results:
I’m making consistent cashflow and steady stream of
clients
I feel confident running my business
I’m working less hours making more money and
spending quality time with my family

CAREER CHANGE
Top 3 challenges: Top 3 results:
I can’t just quit; I’ve got bills to pay I’m making even more money and I love what I do and
I’m so frustrated with my work, I don’t even know the people I’m working with
what else I would do. I have more time and energy for my family, and every-
I hate my job - if I have to go there one more day I’m thing I love to do
gonna scream. I found the job I love and I can’t wait to get up in the
morning and go to work

10 The Business of Coaching LIVE! Oct 2021

Success Path Exercise
The Client Success Path and Journey of Transformation: When you take a 50,000-foot
perspective of the client journey, there are common steps that must be completed in order to
experience transformation in the area you work in. When you can first identify the Success Path
of their journey, you can then help them get clear and easily map out a plan of success when
they start working with you. This can typically be outlined in 3-5 steps.

Example: The Coaches Console Client Success Path

EXPANSION

EVOLUTION

ATTRACTION

TRANSITION

DECLARATION

From a 50,000-foot perspective, when a client starts working with you to experience transfor-
mation, what is the VERY FIRST step all clients must take? List that step below.

STEP 1:
They need to have the courage of getting involved in the language : they will buy my training to think in
English.

Once they have completed that first step successfully, what is the next stage they need to
experience and complete?

STEP 2:
They need to do more complex activities, putting the exercises into practice in their lives.

11 The Business of Coaching LIVE! Oct 2021

And then a third step or stage?

STEP 3:
They need to face similar situations like the ones they mentioned to manage.

A fourth, if there is one?

STEP 4:
Live their ow experiences.

A fifth, if there is one?

STEP 5:

Enter your answers below to map out your client’s success path of transformation:

12 The Business of Coaching LIVE! Oct 2021

‘‘ Our deepest fear is not that we are inadequate. Our deepest fear is that we are
powerful beyond measure. It is our light, not our darkness that most frightens
us.

We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’

Actually, who are you not to be? You are a child of God. Your playing small does
not serve the world. There is nothing enlightened about shrinking so that other
people won’t feel insecure around you.

We are all meant to shine, as children do. We were born to make manifest the
glory of God that is within us. It’s not just in some of us; it’s in everyone. And as
we let our own light shine, we unconsciously give other people permission to
do the same.

As we are liberated from our own fear, our presence automatically liberates
others.”

Marianne Williamson,
from her book: A Return to Love: Reflections on the
Principles of A Course in Miracles

13 The Business of Coaching LIVE! Oct 2021

The Power of Having A List
‘‘What got you here won’t get you there!’’ These were powerful words a colleague once said to
me that have forever had me re-thinking about how I organize, structure, and manage my business.

The same is true for your list, your collection of contacts. What you once did when you first
started your business is not the same thing you can keep doing to grow your business and create
sustainable, scalable income.

THE ACTIONS OF THE HOBBYIST:

Has no organized list.
Has a collection of business cards collecting dust on the corner of the desk.
Talks to people sporadically, here and there.
If someone is interested in their services or they get a referral, they follow up with them...
once.
Generates feast to famine revenue (but it’s okay, because it’s just a hobby).
Focuses their time on reinventing the wheel every time they need to find new leads.

THE ACTIONS OF THE BUSINESS OWNER:

Maintains an organized collection of contacts to make it easy to build relationships and the
KLT factor.
Consistently generates awareness to reach new people.
Schedules automated follow-up to free up their time.
Lays a path to make it easy to guide people to make a buying decision.
Has a system in place to create consistent, steady income and clients.
Focuses their time on doing what they love.

When you have an organized, segmented contact list, you can then break the process of
‘‘marketing’’ into stages or small steps that prospects and potential clients can take:
STEP
generating AWARENESS for your product (or the problem it solves)
01
STEP
then capture LEADS who are interested in a solution
02
STEP
guides them toward making a purchasing DECISION
03
STEP

04 allows them to TAKE ACTION and buy

14 The Business of Coaching LIVE! Oct 2021

15
The Business of Coaching LIVE! Oct 2021
 
  

Create My List Building Funnel

THE PERFECT LEAD MAGNET

Go back and look at your Client’s Success Path of Transformation that you outlined earlier in
this session. In your Lead Magnet, you will dive deep into the first step outlined on this path. In
the space below, take a few minutes to brainstorm the key talking points you’ll include that are
important to the first step you outlined in your Client’s Success Path of Transformation.

Answer these questions (the answers will help you put together the content for your lead
magnet):

1 Why is this step so vital to begin the journey of transformation?

Because they will know how to jump start the process of learning.

2 Without taking this initial step, how would the consequences negatively impact your
client’s life?

He/she would nt be able to learn the way it should be.

3 What is one tip you can share that will make taking this step easier?

Get involved into the language.

4 What is one potential pitfall that might be encountered while taking this step? What
advice or coaching would you provide to help avoid this pitfall?

Maybe some people won't follow the steps, which depend entirely of them.
Advice: ways of being more disciplined/productive/stop procrastinating

5 What is one example of your own journey or another client’s journey of how this step
was implemented and the results that were created?

This is a first time. However, the people who have implemented the strategies I've told them learned English
faster and had a higher performance than other students.

16 The Business of Coaching LIVE! Oct 2021

RESULT BASED TITLE
The Perfect Lead Magnet has a title that when read by itself, conveys the results the reader will
experience. The effectiveness of this title will increase your conversions from prospects to hot
leads.

A List below the top 3 challenges that your ideal client faces:

He/she can't hink in English

He/she feels blocked when thinking in English.
He/she is unsure when creating things in English.

B List below the top 3 results your ideal client desires:

Not translating into Spanish when speaking in English.

Now, pulling from these words/phrases, fill in the blanks in these top 5 Result-Based Title
Templates:

The 3 Massive Mistakes make when .

{insert ideal client} {insert top result}

The Roadmap To Creating .

{insert ideal client} {insert top result}

Free Guide to .
{insert top result}

Free Training: 3 Proven Steps to _____________________________________.

{insert top result}

[FREE DOWNLOAD] The Perfect Guide To .

{insert top result}

17 The Business of Coaching LIVE! Oct 2021

What’s Not Working with My List
Building and What to Do About It?
When you’re not getting results, the best approach to course correct is to break your list-
building funnel into components and review the metrics individually:

IF YOU’RE NOT GETTING PEOPLE TO OPEN YOUR EMAILS:

Adjust your subject line to evoke more curiosity.

IF YOU’RE NOT GETTING CLICK-THROUGHS FROM YOUR EMAILS:

Re-visit the copy inside your email message or the in-person conversations you’re having to
be sure they are relevant to the URGENT challenges your target market needs addressing.

IF YOUR LEAD MAGNET IS NOT GETTING NAMES ON YOUR LIST:

Do you have an effective Result-Based Title that uses the words/phrases of your target
market?

Is the messaging on your Opt In Page in alignment with the way the lead magnet is being
presented in your online campaigns or in person conversations?

Are you getting out there? Online? In person? You cannot sit behind the computer and
expect it to happen (more of this covered on Day 3).

IF YOU’RE GETTING NAMES ON YOUR LIST, BUT NO SAMPLE

SESSIONS ARE BEING BOOKED:
Re-visit your follow up. Are you including at least 5 points of contact? Are you including the
4 service-based elements to guide your prospect to making a decision?

TIP: If you’re not getting the results, you can work with a coach or a copywriter
to analyze what adjustments could be made to optimize your funnel.

18 The Business of Coaching LIVE! Oct 2021

Strategic Referral Partners
Name: Name:
Email: Email:
Phone: Phone:
Notes: Notes:

Name: Name:
Email: Email:
Phone: Phone:
Notes: Notes:

Name: Name:
Email: Email:
Phone: Phone:
Notes: Notes:

Name: Name:
Email: Email:
Phone: Phone:
Notes: Notes:

Name: Name:
Email: Email:
Phone: Phone:
Notes: Notes:

Name: Name:
Email: Email:
Phone: Phone:
Notes: Notes:

19 The Business of Coaching LIVE! Oct 2021

Notes & Top Take-Aways

20 The Business of Coaching LIVE! Oct 2021