A REPORT

ON
"CURRENT SCENARIO IN REAL ESTATE AND
MARKETING STRATEGIES OF ANSAL API"

Submitted to
BABASAHEB BHIMRAO AMBEDKAR UNIVERSITY
(A Central University)

For the partial fulfillment of the requirement for the award of degree
of
Master of Business Administration
(Session : 2020-2021)
SUBMITTED TO: SUBMITTED BY:
Ms. Khan Ganesh Kant Gupta
MBA 3rd Sem.
Roll NO. 193605

DEPARTMENT OF RURAL MANAGEMENT

BABASAHEB BHIMRAO AMBEDKAR UNIVERSITY
(A CENTRAL UNIVERSITY)
Vidya Vihar Raibarely Road, Lucknow
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 ACKNOWLEDGEMENT

The project title “CURRENT SCENARIO IN REAL ESTATE AND

MARKETING STRATEGIES OF ANSAL API” has been conducted by me

from Ansal Properties & Infrastructure Ltd. I have completed this project, based on

the primary research under the guidance of Ms. Khan (V.P. Marketing) and Mr.

Amit Saxena (Sr. Manager, Marketing).

I would like to thank to my faculty guide- Ms. Khan, w h o undertook to act as my

mentor despite her many other academic and professional commitments and my

industry guide too in enriching my thoughts in this field from different

perspectives.

I would like to thank all the respondents without whose co-operation my project

would not have been complete.

I feel indebted to all those persons and organizations that have provided help

directly or indirectly in successful completion of this study.

At the end, ANSAL API, was a great experience to work in, where I feel, the

dedication of its employees is one of the vital factors of its success.

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 DECLARATION

I, Ganesh Kant Gupta, student of Master of Business Administration (MBA)

(2020-21) hereby declare that I have completed this project on “Current Scenario

in Real Estate and Marketing Strategies of Ansal API” The information

submitted is true & original to the best of my knowledge.

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 TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. INTRODUCTION TO REAL ESTATE

3. REAL ESTATE AS AN INVESTMENT OPTION

4. GRAPH ON RETURN ON DIFFERENT INVESTMENT OPTIONS

5. COMPANY PROFILE

6. PRODUCT PORTFOLIO

7. OBJECTIVE OF THE STUDY

8. SCOPE OF THE STUDY

9. RESEARCH METHODOLOGY

10. DATA ANALYSIS

11. CONCLUSION

12.BIBLIOGRAPHY

13.QUESTIONNAIRE

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 EXECUTIVE SUMMARY

Real estate is a 12$ billion (revenue) industry in India. There has been a rapid
growth in the industry in the past few years. In the residential sector, a growing
middle class is enjoying rising income levels. Combined with smaller household
sizes, this demographic change has boosted demand for more modern housing and
home loans. Meanwhile, increasing consumer spending power has encouraged
growth in organized in organized retailing – both feeding off and contributing to
the spear of ‘mall culture’ and the popularity of other large-scale retail property
developments.
In the commercial property segment, strong growth in the services sector –
particularly in the IT – and corporates’ growing scale of operations have led to
greater demand for commercial space, including modern offices, warehouses and
lodging space.
Many Developers have substantial plans to increase both their size and
geographical spread. They are also expanding into different kinds of properties,
which can boost the firms’ franchise values and reduce concentration risks.
However, managing and financing such activities can be a challenge, and puts a
premium on financial flexibility, capital access and operational infrastructure.
The project assigned to me has an objective to find and analyze the current
scenario of Real Estate, covering the preferences of current as well as prospective
customers. The major part of the project also analyses the size of investment in
various states and mind set of the customers regarding this as well as the
perceptions of customers towards major leading Real Estate players.
The study was carried out with a methodology, in order to collect as much primary
data as possible. Data was collected by getting the questionnaires filled from Real
Estate Agents across Lucknow.

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Once the data was collected, this data was analyzed using Microsoft Excel as a tool
and various conclusions were drawn. This analysis is depicted in the form of
various charts and graphs. Along with the questionnaires, Agents’ viewpoints on
various issues were also taken in order to get a more insight into the Real Estate.
Following is the analyses done and conclusions drawn:
← Plots, Apartments and Rented Offices are the most preferred investment
options in Real Estate people prefer for investment.
← The states that people prefer for investment and anticipate a good return in
those states are:
 NCR
 DELHI
 LUCKNOW
← Delhi, seen as a market of End-Users, rather than investors.
← People from all over are interested in investing in NCR, including a good
amount of population of NRIs.
← In other states, a declining trend is seen; NCR is into a stagnant state, where
there are least chances of the market going worse in the near future.
Real Estate Scenario In Various States
RAJASTHAN:
General size of investment in Rajasthan
92% of the people responded that the current size of investment in Rajasthan is
below Rs.25 lac.

Most Preferred Developer

Omaxe, Ansal API

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Preferred Cities
Jaipur, Bhiwadi
PUNJAB:
General size of investment in Punjab
95% of the people responded that the current size of investment in Punjab is below
Rs.50 lac.
Most Preferred Developer
Ansal API, Emaar MGF
Preferred Cities
Mohali, Amritsar

U.P.
General size of investment in U.P.
92% of the people responded that the current size of investment in U.P. is below
Rs.25 lac.
Most Preferred Developer
Parsvnath, Omaxe
Preferred Cities
Lucknow, Agra

HARYANA:
General size of investment in Haryana
94% of the people responded that the current size of investment in Haryana is
below Rs.50 lac.
Most Preferred Developer
Ansal API, Omaxe
Preferred Cities
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Sonepat, Panipat
DELHI:
General size of investment in Delhi
85% of the people responded that the current size of investment in Delhi is above
Rs.50 lac.

Most Preferred Developer

DLF, Unitech

NCR:
General size of investment in NCR
98% of the people responded that the current size of investment in NCR is above
Rs. 25 lac.
Most Preferred Developer
Emaar MGF, DLF
Preferred Cities
Gurgaon, Noida

DLF, most preferred developer in NCR, fact remains, DLF, a company for
High-End investors, rather than small investors.
Emaar MGF, one of the biggest developer with huge amount of capital in its
hands, since none of its projects are complete as of now, real estate agents
are still not clear with its position amongst the investors.
Emaar MGF is likely to come big in the near future.
Parsvnath in Delhi has created a place for itself by setting a trend of Metro
Malls.

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 BRAND NAME and PREVIOUS TRACK RECORD of the company that
counts most for the prospective clients to invest into a particular project.
This is for a reason that projects in Real Estate cannot be accurately
forecasted for success or failure. So, counting on the Brand name and
previous track record is the only option prospects are left with.
People nowadays go for Short-Term investment plans. This is mainly
because, Real Estate is not at a boom, so people, who are interested in
investing want to invest and realize as soon as possible.
74% respondents: Own funds that people use for investing into a particular
project.
94% respondents: Nearby housing facility does influence investors to invest
in commercial properties in remote areas.
92% respondents: future govt. plans, somehow influence the investment
decisions in these areas.

S.NO TABLE OF CONTENTS PAGE NO.

1 INTRODUCTION TO REAL ESTATE 12

2 COMPANY PROFILE 24
3 PRODUCT PORTFOLIO 28
4 SUSHANT GOLF CITY 33
5 ANALYSIS 54
6 CONCLUSION 62
7 BIBLIOGRAPHY 63
8 QUESTIONAIRE 64

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 INTRODUCTION TO REAL ESTATE
Real estate is a 12$ billion (revenue) industry in India. There has been a rapid
growth in the industry in the past few years.100% FDI is allowed in real estate
development subject to minimum scale norms of either: 25 acres in case of
serviced plots or integrated townships; or 50,000 sq. mtrs. of built-up area for
construction development projects.

Commercial and office complexes mushrooming in major Indian metros present a

minefield of opportunities. Over 20 million new housing units required in the next
5 years. The real estate market is projected to grow to $50 billion by 2010 CAGR
of over 30% p.a. is expected over the next five years. Increasing demand for
commercial and office space especially from the rapidly growing Retail, IT and
Hospitality sectors and the Urban Infrastructure Renewal mission is expected to
give a boost to the sector.
Other factors include:
 $11.5 billion earmarked over the next five years for 60 cities.
 Investment opportunities exist in almost every segment business ; About 20
million new units expected to be built in five years in office space for IT and
five-fold increase in office space requirement over the next 3 years.
 Commercial space for organized retailing: 200 million sq. ft. by 2010.
 Hotels and hospitality: Over 50,000 new rooms in the next 5 years;
Investment opportunity of over $50 billion in the next five years
Various Real Investment Options

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Real Estate Investment Options

Agriculture Land

Residential/Plotted development

Apartments/Villas

Commercial Spaces

Farm Houses

Real Estate Mutual Funds

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AGRICULTURE LAND
Agriculture Land in India is the most protected area by the State and Central Govt.
Identification of Agricultural Land requires a bit of analysis about the rate and
assessment of future development in the nearby area. Due to fast growing
urbanization and development of infrastructure the price of agriculture land zooms
quickly. Agricultural land can be given on contract to cultivators with sharing of
crop model, to make small but regular tax-free earnings. Rural agriculture land is
completely free from capital gains tax and income from lease out or sale of crop is
also exempt as per the provision of IT Act, 1961.
RESIDENTIAL PLOTTED DEVELOPMENT
Most state governments have loosened their fists and have implemented land
reforms that make the conversion of agricultural land into residential land much
easier. The process of township development takes a period of about 5 to 10 years.
Initially, the prices of plotted development are quite low which rapidly increases
with the pace of development and with the rise in inflation factor.
APARTMENTS/VILLAS
As per the assessment made in the Indian Habitat Policy 1998, the demand for
houses in urban area is to the tune of 22 million houses. The gap in demand and
supply in housing stock has thrown big investment opportunities. Booking at the
launching stage and getting the exit at the completion stage ca offer shining returns
on investments. In this process the stamp duty and other taxes can be legally
avoided.
COMMERCIAL/RETAIL SPACES
The retail boom in India has fueled huge demand for commercial/shopping spaces.
Many MNC’s and big corporate retailers prefer to take prime commercial
properties on long-term lease basis. The option offers regular returns besides
appreciation in capital value, taking both the returns together gives handsome
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return and a wonderful combination of regular and a wonderful combination of
regular and long-term returns.
FARM HOUSES/SECOND HOMES
Many developers are offering lifestyle with smart returns through farm
houses/second homes. The offer comprises of sale of farm houses at affordable
rates with professional property management giving lifestyle and capital
appreciation together.
REAL ESTATE MUTUAL FUNDS
Securities Exchange Board of India (SEBI) has recently allowed the launch of
mutual funds which can invest in physical property. Many corporates such as
HDFC and IDBI are in the process of launching real estate mutual funds.

FACTS AND FIGURES

In India Construction is the second largest economic activity after Agriculture.
Investment in construction accounts for 11 percent of India’s Gross Domestic
Product (GDP) and nearly 50 percent of Gross Fixed Capital Formation (GFCF).
Construction accounts for nearly 65 percent of total investment in infrastructure
and is expected to be the biggest beneficiary of the surge in Infrastructure
Investment over the next five years. According to the Economic Survey, India has
the potential to absorb US$ 150 Billion of Foreign Direct Investment in the next
five years in the Infrastructure sector. The sector is expected to grow at a CAGR of
15 percent over the next few years.
The sustained growth and positive outlook for the future has increased focus on
Infrastructure development. Opening of the Infrastructure development to private
players, FDI and increased investment commitments from the govt. has thrown a
host of opportunities for companies in the infrastructure development sector,
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innovative projects like the metro Rail and Sky Bus, along with the proposed SEZ
projects have provided additional opportunities for the SME’s in the sector. While
majority of the infrastructure development projects are given out by the
government Agencies, the private sector is also actively participating through
development projects like SEZs and commercial construction.

Along with the government bodies and funding agency, various infrastructure
development companies, machinery and materials suppliers, ancillary suppliers
and allied support industries would play an important role in meeting in demand
the for infrastructure development.
The Indian Infrastructure Sector is currently going through a vast transformation.
The Government’s decision to throw open the construction of roads, Bridges
Airports and ports to the private sector and allowing 100 percent Foreign
Investment in real Estate Projects has provided a boost to the construction Industry
as well as generate demand for construction machinery. Housing and Infrastructure
Projects like Roads, Bridges and Ports are expected to grow about 20 percent per
annum for the next 15 years.
The new and expanding housing and infrastructure construction ventures have
generated substantial demand for construction machinery manufacturing and
servicing, including erection, commissioning and maintenance. Several multi
national firms are already present in the country.

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 REAL ESTATE AS AN INVESTMENT OPTION
Is Real Estate A Good Investment Option?
Are you fatigued by the diminishing income and risk-factors associated with main-
stream investment avenues – fixed deposits, stocks, mutual funds, etc.? Think `real
estate': a lesser explored investment option.
Why real estate investment stands out?
• Quantum of investment required is high
• Investment horizon is long
• Dual returns are available in form of rental income and capital
Appreciation
What are the promising avenues of real estate investment?
• Offices
• Shopping malls
• Retail outlets
• Industrial warehouses
What is the current Indian real estate scenario?
• Periodic returns on commercial property ranges from 10 to 13 percent
Per year
• The Indian real estate industry has a growth rate of 35 to 40 percent
Annually
• The demand for real estate is picking up as the IT industries set up their
Base in India or look for expansion in these cities.
• Top financial companies have recognized the advantage of India as a
Business process outsourcing destination and had started expanding
their business.
• Companies are increasingly switching over to renting office premises.

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 This offers flexibility in operations and avoids locking capital.
• Companies operating in automobile design, auto components
Manufacturing, computer aided design and drawing are also entering
India in search of acquisition of space preferably as ready-to-occupy
premises.
• Real estate developers are offering premises on long lease to the
companies.
• Individual investors are benefiting from the developing commercial real
Estate market in India by investing in pre-leased properties.
• Norris / Pies are investing in real estate as the rental income and capital
Used to purchase the property is easily reparable .

What are funding sources supporting investment in real estate?

• Banks
• Financial institutions
• High net worth individuals
• Real Estate Mutual Funds
What are the procedures to be followed before investing in real estate?
• Find out credibility of the developer.
• Check out the attractiveness of property to tenants/ buyers
• Weigh future value potential
• Get to know the chances of project completion (in case it’s under
Construction)
• Investigate the quality of project
• Explore the availability of financing option
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• Take advice from a reputed and a credible real estate consultant.
• Consult a reputed financial institution
Selecting a right option to invest hard earned-money is always a matter of big
confusion. The decision making process requires in depth analysis of available
options which suits the needs of a particular person or organization. A complete
analysis and overview of investment decision making with innovative solutions are
given hereafter.
INVESTMENT NEEDS
The investment needs depend on the requirements of a particular person about
the liquidity of funds and his capacity and temperament bear risk. The tax
implication on return of investment to the investor is always a crucial matter for
choosing the right option.
FACTORS AFFECTING INVESTMENT DECISION MAKING

After Tax
Liquidity ROI

Tax
Safety Implication

Convenience
To Invest 17
INVESTMENT OPTIONS:
The following are the major options available to the investors:

Investment Options

PO/Bank/Govt.Securities

Bonds/Debentures

Bullion (Gold/Silver)

Shares/Mutual Funds

Real Estate

All the options have different features with respect to various factors having
implication on investment decision making. The following Chart depicts the
analysis of features of various options at a glance:
*based on prevailing market rates
**based on last 25 years track record

Comparative Features of
Investment Options

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Features→ Liquidity Safety Convenienc Tax Approx.

↓Options Options e Benefits ROI

P.O/Bank/Got. Reasonabl Good Good Good 6-8%*

Securities e

Bonds/ Reasonabl Reasonabl Reasonable NIL 8-10%*

Debentures e e

Shares/Mutual Good High Risk Reasonable Reasonabl 12-15*

Funds e {With high

level of

uncertainty

Bullion[Gold Good Good Good Reasonabl 5-7%**

and Silver] e

Real Estate Reasonabl Reasonabl Not so Good 14-24%

e e Convenient {High

Returns}

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GRAPH ON RETURN ON DIFFERENT INVESTMENT

OPTIONS

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21
 COMPANY PROFILE

VISION OF ANSAL API

To fulfill growing aspirations of our customers by:
 Building world class real estate solutions
 Redefining lifestyle standards.

IDENTITY
The color Red stands for RAJA/REGAL. It stands for passion, heat, energy,
dynamism & purity. It exhibits group’s rich heritage.
Black occurs when an object absorbs all the other colors. Black is significant
to the group as it represents the proposed amalgamation of all group
companies into “Ansal API”, thereby creating the new and vibrant Sushil
Ansal Group.
The Slogan, Building Lifestyle since 1967, encapsulates the Group’s heritage and
vision in creating a better life for Indians in various sphere like- homes, offices,
places of entertainment, hotels, shopping malls & educational institutions.

ANSAL API was established as a result of a dream, shared by its visionary

founders. A dream that was to, radically improve the lifestyle standards of the
citizens by building world class real estate solutions.

After four decades of spectacular growth Ansal API is at a stage where the
company has acquired immense experience, consolidated and established assets-
physical and intellectual and at the same time retained youthful energy & zeal.
With foundations entrenched in the solid bedrock of technical expertise and
financial stability its pinnacles are rising new heights with foresight and
innovations for future requirements of resurgent India.

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Ansal API as an organization can be best envisaged as a creator of man made
social infrastructure, where modern life blooms, in collaboration with the
environment. The ascent of Ansal API to the top of the Real Estate acme is a
direct product of Mr.Sushil Ansal's foresight and his dynamic leadership. Ansal
API, the corporate manned by professionals at all levels with its strong base and
lineage is now in a state of renaissance; all the companies of Sushil Ansal Group
will now be under one banner i.e. the Ansal API.

The new "Ansal API" identity, is the first communicator of this phase of
resurgence, excellence and modernity. The rectangular shape signifies solidity,
cohesiveness and strength, the red colour stands for passion, heat, energy,
dynamism & purity and the black colour signifies the proposed amalgamation of
Ansal Township and Projects Limited into Ansal Properties and Infrastructure
Limited. The slogan, ' Building lifestyles since 1967', encapsulates their heritage
and vision in creating a better life for Indians in various spheres like - homes,
offices, places of entertainment, hotels, shopping malls and educational
institutions.

Ansal API is focusing on ushering in new lifestyle ventures in cities like- Greater
Noida, Gaziabadh. Meerut, Agra, Lucknow, Batindha, Mohali, Amritsar,
Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat, Karmal,
Kurukshetra, Faridabad, Gurgaon to name a few.

It is said that actions speak louder than words and nothing highlights this adage
better than Ansal API's effort to give something back to the society of which they
are a part. Ansal API believes that today's children are tomorrow's leaders and in
order to hone their young minds, Ansal API has forayed into the education sector
with schools like the Chiranjiv Bharati School at Palam Vihar and Sushant Lok,

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premier institutions like the Ansal Institute of Technology and the Sushant Schools
of Art and Architecture. Ansal API in its endeavour to fulfill its duties to payback
in form of green cover for the society have created manmade verdant ambiance at
projects like the Aravali Retreat, Pushpanjali Farms, Satbari Farms.

Ansal API plans to create an ambiance of peace and tranquility for the people who
have served their duties and are now in their dusk of life to relax and enjoy their
retirement by building old age homes.

Touching every facet of modern lifestyle with its signature of excellence, Ansal
API has changed the skyline of India with its versatile portfolio of residential
complexes, educational institutions, hotel and hospitality avenues, shopping malls,
farmlands and IT parks amongst others. With its deep-rooted foundation of ethics
and values, Ansal API continues to conquer new horizons, thus pioneering and
identifying new vistas of growth for the real estate sector.

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 PRODUCT PORTFOLIO
1. COMMERCIAL

2. TOWNSHIP & GROUP HOUSING

3. RETAIL/MALLS

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4. HOSPITALITY & ENTERTAINMENT

5. IT PARKS/INDUSTRIAL PARKS/SEZs

6. EDUCATION

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7. FACILITIES MANAGEMENT

Ansal API is among the leading Realty and Infrastructure companies of India, with
a proven track record of over 42 years. Ansal API currently operates in a large
range of business verticals:-
 Hi-Tech Townships
 Integrated Townships
 Condominiums
 Group Housing
 Malls
 Shopping Complex
 Hotels, SEZs and IT parks
Products
The township features number of different products in the form ;
• Plots
• Villas
• Group Housing
• Commercial Spaces/ Offices Spaces/ C.B.D
• I.T./ B.T. Parks
• Health Centers and Hospitals
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• Community Facilities and Clubs
• Schools and Institutions
• Amusement Park and Tourist Leisure Zone
• Stadium and Sports Facilities

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SUSHANT GOLF CITY, LUCKNOW- SITE PLAN

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LOCATION MAP

30
31
Past Developments -Snapshot

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Executive Directors
1.Sushil Ansal (Chairman)

• Graduate from St. Stephen’s College (Delhi University) and

thereafter acquired business management acumen
• over 45 years of experience in real estate development
business;
• ex President of the PHD Chambers of Commerce &
Industry and Member of Executive Committee of FICCI;
• ex Chairman of Rajdhani Estate Promoters & Builders Association and
Overseas Construction Council of India.

2.Pranav Ansal (Vice Chairman & MD)

Graduate from Hans Raj College (Delhi University);

• over 15years of experience in real estate development business;
• responsible for extending ‘Ansal API’ brand to new geographies in the
areas of township development and innovative commercial set ups with
international standards.
3.Anil Kumar (Joint Managing Director & CEO)

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 • An Eminent professional in Finance & Accounts, attained numerous
professional degrees like D.C.L.,ACS, FCA and LL.B;
• started career in 1982 with a professional firm and thereafter joined
Superior Air Products Ltd.;
• joined Ansal Properties & Infrastructure Ltd. in 1999 as VP-Finance and at
present working as a Joint Managing Director & CEO
4.Vijay Jindal (Joint Managing Director)

• Attained the degree of MBA and B.A. (Honors) in Ag. Economics;

• over 30 years of experience in managing business,brands, private equity
investments and undertaking strategic initiatives;
• worked at senior management positions in organizations like The Times
Group, Zee TV, Bennett Coleman and Company Ltd. etc.
 nominated for the prestigious ‘Businessman of the Year’ in the category of
the highest performing promoter CEOs of India
5.D.N. Davar (Independent Director)

• Attained the degree of B.Com (Hons.), M.A. (Eco.),Certified Associate of

Indian Institute of Bankers and also a Fellow of Economic Development
Institute of World Bank;

34
 • worked at senior management positions in organizations like PNB, IFCI etc.
and was also on Boards and Executive committees of IDBI, IRBI, LIC
Housing Finance co.;
• also been part time consultant to the World Bank,UNIDO and KFW.

6.Dr. R.C. Vaish (Independent Director)

• Attained the degree of M.A. (Accounting),M.Com, LL.B, PH.D

(Economics);
• also a Chartered Accountant having over 41 years of rich and varied
experience and specialization in internal taxation and finance, tax planning
and off –shore investments
7.Lalit Bhasin (Independent Director)

• Attained the degree of B.A. (Hons.), LL.B; an illustrious lawyer with four
decades of experience in law practice;
• nominated on the advisory committee of the central government for
advising on matters arising out of the administration of the Companies Act

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Sushant Golf City, Lucknow
• 3,530 acres of theme based township conceived under Hi-Tech Township
policy 2003 of UP state government to be developed in two phases with
~1765 acres to be developed in each phase by Ansal API
• Master developer for the township and has right to collect money for the
utility services provided in the township
• Strategically located on the cross-section of Lucknow-Sultanpur National
Highway and Amar Shaheed Path (Outer Ring Road) that connects airport to
the city. Adjacent to Gomti Nagar, the largest residential colony of Lucknow
• The project is duly approved by concerned government bodies and
development agreement with UP Govt. has been entered
• The Hi-Tech Township will comprise of residential plots, independent built-
up units, group housings, commercials, retail, biotech parks, medical &
education facilities, an 18 hole international standard golf course, tennis
academy, hotel, club, amusement park and other amenities
• Project Status:
- Phase I & Phase II launched;

36
- delivery for plots & low-rise built-ups in Phase I started;
- construction on the site in full swing;
- Bharti Walmart start ed its cash & carry store;
- major infrastructure work completed in Phase I and in Phase II
started.

37
Plots for various usage

 Apart from the different products of the township, land has been earmarked for

amenities such as:-

 Sports centre – 70 acres

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 Educational Centers – 116 acres

 Commercial Zones – 118 acres including 67.50 acres of C.B.D

 Health Care Facilities – 40 acres

 Recreational Centers - 18 acres

 Community Centers - 7 acres

 Tourist Leisure Zone – 23 acres

 Film City – 11 acres

 Hotels and Clubs - 7 acres

 Amusement Park – 28.50 acres

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40
41
42
43
NEW LAUNCHES OF ANSAL API

44
45
PRODUCTS OF MOTHER CITY

46
DA-IV

PREMIUM PRODUCTS

MEDIUM PRODUCTS

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 OBJECTIVE OF THE STUDY

The aim of this study will be to study the extent of marketing potential in

lucknow region in bourgeoning real estate industry and what is it’s over all

impact on the changing Indian economy .This study will also put light on a

changing trend and new area developing for realtors in luknow with their

price components both launching and pre launching price of the property.

Objective 1:

To study the real estate growth

Objective 2:

To investigate the possible growth regions

Objective 3:

To evaluate the role of changing scenario

OBJECTIVE 4:

To conclude the possibilities of investment in REAL ESTATE.

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 SCOPE OF THE STUDY

This research is important to prospective real estate investor, students,

entrepreneurs and developers who are having stakes in different small and

mid size project in lucknow. This may be of special interest to marketing

students who would like to know more about the practical step- by- step

side of marketing world, rather than only the theoretical aspects taught in

business schools.

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 CONCLUSION

The real estate industry is on up ward slope again. Many people are interested in

investing in Real Estate industry an Industry is also providing them various offers.

Based on the report and analysis following key points can be concluded:

1. Builder floors are emerging to be a possible area for investment in terms of

ROI and availability.

2. Much of the organized activities need to be implemented in this industry as

they are not a prime choice of consumers. Various reasons for this are –

High Rates, Govt. Regulations, and Lack of certain Amenities etc.

3. Consumers are looking at various choices available to them in Developer

Apartments and Societies and they are on their prime choice for housing.

This is due to advantages offered like – Low Cost, Power & Water Back-Up,

Easy loan schemes etc.

4. Moreover Land Rates are very much high and thus the Builder floors are

loosing preference in economical housing.

5. But certain individuals are changing their mind and are shifting to Builder

floors because of certain changes like:

 Service tax on Under Construction Apartment.

 Delhi Faridabad Flyover at Badarpur Border.

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