Walnut ZestMoney postpe LazyPay Sezzle India |

Competition Report for BNPL INDIA The Way

Forward

Instagram
( 01 Sep '21 to 22 Feb '22 )
Simpl - Pay Bullet App slice Uni Cards
Later App

Created with www.unboxsocial.com

 Overview
Competition Report for BNPL INDIA
Summary Snapshot & Top Posts
Name Followers Total Posts Interactions ER Most Engaging
Post

Highlights
33 177 0.405%
Walnut 1.3K 33 0% 100%
In last 6 Months In last 6 Months In last 6 Months
In last 6 Months, slice has received 365.2K
0.9% ER 10 Feb
'22 interactions and 3.76% avg. ER, the highest
in the competition group. With 87 posts, the
137 20.9K 0.492% account gained an average of 4.2K
ZestMoney 37.7K 132 -5.798% 47.358%
In last 6 Months In last 6 Months In last 6 Months interactions / post.
6.26% ER 18 Feb
'22
This could be because slice has the most
number of followers, despite having fewer
61 6.2K 2.072%
postpe 4.7K 61 0% 100% number of posts created compared to
In last 6 Months In last 6 Months In last 6 Months
ZestMoney.
21.77% 28 Sep
ER '21

Their post which gained the highest

76 5.1K 1.184% engagement was a video posted on 01 Feb
LazyPay 5.8K 19 71.205% 16.554%
In last 6 Months In last 6 Months In last 6 Months
'22, gaining 25.69% ER.

5.49% ER 25 Jan '22

Sezzle
India | 102 21.5K 0.699%
30.1K 27 -52.928% -71.674%
The Way
In last 6 Months In last 6 Months In last 6 Months
Forward

4.43% ER 18 Oct '21

Data for the last 6 months
Summary Snapshot & Top Posts
Name Followers Total Posts Interactions ER Most Engaging
Post

Simpl -
Pay 65 8.5K 4.631%
2.9K 47 -27.806% 18.311%
Later
In last 6 Months In last 6 Months In last 6 Months
App
32.23% 14 Dec
ER '21

Bullet 12 1.5K 8.71%

1.5K 6 18.507% 43.743%
App
In last 6 Months In last 6 Months In last 6 Months

15.64% 17 Dec
ER '21

87 365.2K 3.76%
slice 111.7K 24 143.873% 43.324%
In last 6 Months In last 6 Months In last 6 Months

25.69% 01 Feb
ER '22

Uni 88 17.6K 2.816%

8.2K 63 699.093% 47.869%
Cards
In last 6 Months In last 6 Months In last 6 Months

26.29% 26 Dec
ER '21
Share of Voice

Highlights

100%
In the selected time range, slice has

75% received the highest share of voice

amongst the other brands in the
50% competition group. It received 365.2K
interactions on 87 posts. Statistically, the
25%
account has received 81.74% of
interactions for 13.16% of total posts.
0%
Walnut ZestMo… postpe LazyPay Sezzle Simpl - Bullet slice Uni
India | Pay App Cards
The Later It’s interesting to note that despite
Way App
Forward having the most content posted in the
competitive group, ZestMoney didn’t
Posts Interaction
receive as many interactions as some of the
other competitors.

Data for the last 6 months

 Benchmarking
Competition Report for BNPL INDIA
Number of Posts & Total Interactions

Number of Posts Total Interactions By Content Format

50 100k

25 50k

0 0
Sep, 21 Oct, 21 Nov, 21 Dec, 21 Jan, 22 Feb, 22 Sep, 21 Oct, 21 Nov, 21 Dec, 21 Jan, 22 Feb, 22

Walnut Walnut

ZestMoney ZestMoney

postpe postpe

LazyPay LazyPay

1/3 1/3

Summary & Highlights

In the selected time range, ZestMoney was the most active account, amongst the other brands in the competition group. This account has
posted 137 posts, maximum in the month of Sep '21 (46 posts). ZestMoney has posted 101 images, 15 carousels, 15 videos and 6 ig_tvs.

In the selected time range, slice was the account that was the most interacted with, amongst the other brands in the competition group. They
gained a total of 365.2K interactions and saw the highest engagement in Dec '21 (94.7K interactions). slice has performed comparitively well
with image (96.7K interactions) and video (265.4K interactions). Sezzle India | The Way Forward performed the best with carousel content
achieving 7.2K interactions.
Data for the last 6 months
How has the audience interacted?

Likes Comments

Walnut ZestMoney postpe LazyPay Sezzle India | The Way Forward Simpl - Pay Later App Bullet App slice

Uni Cards

Summary & Highlights

In the selected time range, 446.8K interactions have been generated by all brands in this competition group. Out of this total, 71.19% of the
interactions were likes. The remaining 28.81% is generated by comments.

slice gained 79.42% of the total likes, which is highest amongst all the brands in the competition group.

Data for the last 6 months

Engagement Rate & Average Engagement Per Content Form

Walnut

Engagement Rate Average Engagement Per Content Form

0.55% 0.5%
0.435%

0.392%
0.5% 0.4%
0.3%
0.45%
0.3%

0.4%
0.2%

0.35%
0.1%

0.3%
Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

ZestMoney

Engagement Rate Average Engagement Per Content Form

1.25% 0.8% 0.731%

1%
0.6%

0.75% 0.418%

0.4%
0.5%
0.226% 0.215%

0.25% 0.2%

0%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

postpe

Engagement Rate Average Engagement Per Content Form

10% 4%
3.293%

7.5% 3%

5% 1.8%
2% 1.641%
1.54%

2.5%
1%

0%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

LazyPay

Engagement Rate Average Engagement Per Content Form

3.5% 1.5%
1.222%
3% 1.25% 1.071%

2.5%
1%

2%
0.75%
0.5%
1.5%
0.5%

1%
0.25%

0.5%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

Sezzle India | The Way Forward

Engagement Rate Average Engagement Per Content Form

0.738%
1% 0.8%
0.689% 0.696%

0.8% 0.6%

0.422%

0.6%
0.4%

0.4%
0.2%

0.2%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

Simpl - Pay Later App

Engagement Rate Average Engagement Per Content Form

8% 12.5%

9.604%
7%
10%
8.171%
6%
7.5%
5%

4% 5%
3.373%

3% 1.7%
2.5%

2%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

Bullet App

Engagement Rate Average Engagement Per Content Form

20% 12.5% 11.133%

10%
15% 8.287%

7.133%
7.5%
10%

5%

5%

2.5%

0%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

slice

Engagement Rate Average Engagement Per Content Form

6% 5% 4.403%

4%
5%

2.8%
2.706%
3%
4%

2%

3%

1%

2%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

Engagement Rate & Average Engagement Per Content Form

Uni Cards

Engagement Rate Average Engagement Per Content Form

5% 5%

3.915% 3.851%
4%
4%

3%
2.3%
3%
1.984%

2%

2%

1%

1%
Sep '21 Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 0%
Image Video Carousel IGTV

Engagement Rate Engagement Rate

 Content Audience
Competition Report for BNPL INDIA
 Top Posts
The posts below, were the top 3 performing posts for the respective brands Walnut, ZestMoney, postpe, LazyPay, Sezzle India | The Way Forward

Walnut ZestMoney

0.9% ER 10 Feb '22 0.75% ER 10 Dec '21 0.68% ER 01 Feb '22 6.26% ER 18 Feb '22 6.18% ER 22 Oct '21 5.68% ER 15 Jan '22

postpe LazyPay

21.77% ER 28 Sep '21 14.57% ER 19 Sep '21 13.28% ER 17 Sep '21 5.49% ER 25 Jan '22 3.06% ER 05 Oct '21 2.99% ER 14 Feb '22

Sezzle India | The Way

Forward

4.43% ER 18 Oct '21 2.27% ER 29 Dec '21 1.33% ER 08 Jan '22

 Top Posts
The posts below, were the top 3 performing posts for the respective brands Simpl - Pay Later App, Bullet App, slice, Uni Cards

Simpl - Pay Later App Bullet App

32.23% ER 14 Dec '21 24.73% ER 04 Oct '21 22.92% ER 07 Feb '22 15.64% ER 17 Dec '21 13.24% ER 20 Oct '21 12.14% ER 03 Sep '21

slice Uni Cards

25.69% ER 01 Feb '22 20.93% ER 31 Dec '21 17.07% ER 01 Dec '21 26.29% ER 26 Dec '21 9.54% ER 10 Oct '21 7.56% ER 28 Dec '21
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