Tenure as Recency of last No.

of times tranaction Total revenue earned

Customer Customer transaction made in Last 24 months in last 24 months
1 12 0 30 1000
2 18 1 25 900
3 13 1 22 800
4 24 3 18 1000
5 35 4 12 750
6 40 5 11 600
7 31 7 9 500
8 26 9 5 200
9 29 2 21 900
10 33 2 23 650
Total cost incurred
in last 24 months Cluster Future expected revenue in next 12 months
200 1
100 1
100 1
200 1
100 2
70 2
80 3
60 3
100 1
50 2
Future expected cost in next 12 months

Total
revenue
earned
in last 24
Cluster1 months
1 1000
2 900
3 800
4 700
5 750
Total cost
incurred
in last 24
months Profit Rank
200 800 1
100 800 2
100 700 3
200 500 5
100 650 4