Project Report Efficiency of Ayurvedic Medicine in Modern World

Efficiency of Ayurvedic Medicine in Modern World
Project Report
Name Roll
Ankit Adarsh B08
Anshula Ghill B10
Gaurav Gupta B23
Rupasree Dey B46
Sweta Kaushik B60
2020 – 22
Shanti Business School
A Project Report
Submitted to Shanti Business School as a Part of the BRM Project
undertaken in this Institute
Date: 02/05/2021
Under guidance of : Dr. R.K. Renin
Table of Contents:
1
Serial no Content Page No.

1 Research Design 3-8
2 Data Analysis and Interpretation 9-24
3 Results 25-26
4 Limitations 27
5 Conclusions and Recommendation 28
6 Annexure 29-31
The biggest issue with this research was the lack of clarity with reference to research
question. The topic talks about finding efficiency of Ayurvedic medicine, for which one
would have to use experimentation, using real ayurvedic medicine, on patients.
That being said, the questionnaire seems to talk about perception towards efficiency of
Ayurveda. The questions are still not capturing this part also. Proper literature review would
have allowed the research to go in a better direction.
The analysis part was OKayish, as Chi Square and ANOVA were used, but the assumptions
were not tested. There is also confusion on why is normality test used for.
Overall, it was a decent effort, but required more understanding of the question as well as
statistical techniques.
2
Research Design
Instrument for data collection
First, we have collected the data by creating a sample questionnaire. Then I made a Google
form of it and circulated it in my friend circle and social media and collected data. And we
have tried to understand who the target audience of Ayurvedic medicines is? And what
exactly is their opinion about Ayurvedic medicines? Do they find Ayurvedic medicines more
effective than other medicines at all? And Ayurvedic medicines did not come within their
budget?
Types of Research
Research can be classified in many different ways on the basis of the methodology of
research, the knowledge it creates, the user group, the research problem it investigates etc.
1. Basic Research:
The Ayurvedic Medicine research which is done for Knowledge enhancement, collect
customer reviews and does not have immediate commercial potential. The research
which is done for human welfare, animal welfare and plant kingdom welfare. It is
called basic, pure or fundamental research.
2. Applied Research:
Applied research is designed to solve practical problem of the modern world, rather
than to acquire knowledge for knowledge’s sake. The goal of applied research is to
improve the customer requirement. It focuses on analysis and solving social and real-
life problems of Ayurvedic Medicines.
3. Empirical Research:
Empirical Research is undertaken to study certain situations or events based on
experiments, observations and survey. So, through empirical research it was observed
who actually the target audience of our Ayurvedic Medicines is and who is relying on
it. And those who are reluctant to use Ayurvedic Medicines, and their problems have
become easier to identify.
4. Descriptive Research:
It explains the state of affairs which involves non controllable variables through
survey and fact finding. Frequency of buying Ayurvedic Medicine.
5. Case Analysis:
3
It is an in-depth contextual analysis which helps to solve problems. The type of

research which I have undertaken is case analysis.
Objectives of the Research
Objectives means the purpose. No study is undertaken without any objective. It is the purpose
which he researcher wants to achieve. Following are the objectives of the current study.
1. To understand the uses of Ayurveda.
2. To review promotional activities of Ayurveda.
3. To understand the demand for Ayurveda medicines.
4. To understand the benefits of Ayurveda.
5. To understand the increasing awareness about the use of Ayurveda medicines.
6. To understand the level of customer satisfaction by the use of Ayurveda medicines.
Data Sources
Collection of Data:
The answers of the questionnaires given by the us were collected and taken as the data for
analysis during the study. They are taken as Primary Data and their means are taken as the
secondary data. The data thus obtained are tabulated and represented in a google form under
the following headings:
1. Ranking on preferences of the companies

2. Ayurvedic Medicine preference form age, gender and profession wise etc.
3. Customers are rated they are used Ayurvedic Medicines for common or major
diseases and Ayurvedic medicine have side effect on their body.
4. They were commented advertisement or budget had any impact on their life.
 There are two sources are mention below:
Primary Data:
Primary data refers to the information obtained first hand by the researcher on the variables
of interest for the specific purpose of the study. It is the data which is collected afresh and for
the first time, and therefore it happens to be original in character. I have collected this data by
circulating questionnaire and I have circulated the questionnaire to 85 people.
Secondary Data:
Secondary data refers to second hand information gathered from the existing sources.it is the
data which has already been collected by someone else and which has already been passed
through the statistical process. The secondary data is readily available data from published or
printed sources. I have collected this data from google form.
Ranking on preferences of the companies
4
Sample Size:
Sample size is the act of choosing the number of observation or replicates to include in a
statistical sample. The sample size is an important feature of any empirical study in which the
goal is to make inferences about a population from a sample. In practice, the sample size used
in a study a determined based on the expense of data collection, and the need to have
sufficient statistical power. The sample size that I have selected for my study is 85
respondents.
Sampling Frame:
To analyse and determine the objectives of the study, the survey of customers of Ayurvedic
Medicines belonging to various companies and also to assess the influence of marketing in
the sale of Ayurvedic medicines, we were made questionnaire having 18 questions in
Annexure to find target audience of Ayurvedic Medicines. A sample size of 85 people which
are referred to have their business in the resign were taken for the study is as mentioned
below.
This study found that Dabur used 26 people, Patanjali 18 people, Himalaya 27 people,
Medimix 6 people and 8 people using Ayurvedic medicines from other companies. After
analysing the data, it was found that most people use Himalaya's product and medicine.
Himalaya's target audience is the highest.
1. Dab
ur 24
2. Pat
anj
ali 24
3. Hi
mal
aya 27
4. Me
dim
ix 6
5. Oth
ers 4
5
Company Preference
4; 5% 1. Dabur
6; 7% 2. Patanjali
24; 28% 3. Himalaya
4. Medimix
5. Others
27; 32%
24; 28%
A sample size of 85 people belonging to the use of Ayurveda was taken to the study. They
were individually to give their opinions in the form of answers to the questionnaire which
was developed in such a way that they have to rank each company along with give data of
their amount of purchase of number of goods taken with respect to the company. This
questionnaire also leads to the analysis of the business and the opinion of the customer the
performance and promotion of the companies’ medicines and product.
Sampling Method
Sampling methods are classified as either probability or non-probability. In probability
samples, each member of the population has a known non-zero probability of being
selected.0robability methods include simple random sampling, systematic sampling, and
stratified sampling and cluster sampling. In nonprobability sampling, members are selected
from the population in some non-random manner. These include convenience sampling,
judgment sampling, quota sampling, and accidental sampling.
I. Probability Methods:
Probability sampling is also known random sampling. Probability means possible chance.
Therefore, each element of the population has known chance or opportunity of being selected
or included in the sample.
1. Simple Random Sampling:
This is the purest form of probability sampling: each member of the population has an equal
and known chance of being selected. When there are very large populations, it is often
difficult or impossible to identify every member of the population, so the pool of available
6
subjects becomes biased. There are two sub-methods which include Lottery method and
Random tables.
2. Systematic Sampling:
It is often used instead of random sampling. It is also called a 9th name selection technique.
After the required sample size has been calculated, every 9th record is selected from a list of
population members. As long as the list does not contain any hidden order, this sampling
method is as good as the random sampling method. Its only advantage over the random
sampling technique is simplicity. Systematic sampling is frequently used to select a specified
number of records from a computer file.
3. Stratified Sampling:
This is commonly used probability method that is superior to random sampling because it
reduces sampling error. A stratum is a subset of the population that shares at least one
common characteristic. Examples of stratums might be males and females, or others. We are
a researcher first identifies the relevant stratums and their actual representation in the
population. Random sampling is then used to select a sufficient number of subjects from each
stratum. Sufficient refers to a sample size large enough for us to be reasonably confident that
the stratum represents the population. Stratified sampling is often used when one or more of
the stratums in the population have a low incidence relative to the other stratums.
4. Cluster Sampling:
Cluster sampling is also called as ‘area sampling’. Under this method, instead of selecting
individual units, the researcher divides the population into clusters or groups and accordingly
sample is selected.
Rating
Series1 Linear (Series1)
32
Customer Reference
28
18
4 3
Strong Agree Agree Netural Disagree Strong disgree
7
Age Preference
100 100 95.3 100
85 83.5 83.5 83.5
71
10 4 11.8 4.7 11.8 4.7

Frequency Percent Valid Percent Cumulative Percent
Valid 15-26 years Linear (Valid 15-26 years) Valid 26-45 years
Valid 45-80 years Valid Total
120
Profession
100
95.3 97.6 98.8 100 100
100
80 94.1
85
60 70.6
70.6
70.6 74.1
60
40
20
172020
0
student 33.5
3.5 11.21.2
house wife employee teenager 22.452.4 11.261.2 11.271.2 Total
Valid
Frequency Linear (Frequency) Percent

Valid Percent Cumulative Percent
8
Data Analysis and Interpretation

Demographics of the sample
Frequency Table/ Graphical
Statistics
age Profession which Which is your gender

medication is favourite
better brand/company
Valid 85 85 85 85 85
N
Missing 0 0 0 0 0
Mean 1.2118 1.6941 1.7176 2.3176 1.3412
Median 1.0000 1.0000 2.0000 2.0000 1.0000
Std. Deviation .51395 1.25379 .79600 1.10423 .47692
gender
Frequency Percent Valid Percent Cumulative

Percent
male 56 65.9 65.9 65.9
Valid female 29 34.1 34.1 100.0
Total 85 100.0 100.0
9
Age
age

Percent
15-26 years 71 83.5 83.5 83.5
26-45 years 10 11.8 11.8 95.3

Valid
45-80 years 4 4.7 4.7 100.0
Total 85 100.0 100.0
10
Profession

Percent
student 60 70.6 70.6 70.6
house wife 3 3.5 3.5 74.1
employee 17 20.0 20.0 94.1
teenager 1 1.2 1.2 95.3

Valid
5.00 2 2.4 2.4 97.6
6.00 1 1.2 1.2 98.8
7.00 1 1.2 1.2 100.0
Total 85 100.0 100.0
11
which medication is better

Percent
ayurvedic 42 49.4 49.4 49.4
allopathic 25 29.4 29.4 78.8

Valid
homeopathic 18 21.2 21.2 100.0
Total 85 100.0 100.0
12
Which is your favourite brand/company

Percent
dabur 24 28.2 28.2 28.2
patanjali 24 28.2 28.2 56.5
himalayan 27 31.8 31.8 88.2

Valid
medimix 6 7.1 7.1 95.3
others 4 4.7 4.7 100.0
Total 85 100.0 100.0
13
Hypothesis Testing-
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
gender * age 85 100.0% 0 0.0% 85 100.0%

Profession * age 85 100.0% 0 0.0% 85 100.0%
Which is your favourite
85 100.0% 0 0.0% 85 100.0%
brand/company * age
which medication is better *
85 100.0% 0 0.0% 85 100.0%
age
gender * age
Crosstab
Count
age Total
15-26 years 26-45 years 45-80 years
male 49 6 1 56
gender
female 22 4 3 29
Total 71 10 4 85
Hypothesis- h1, h2
Chi-Square Tests
Value df Asymp. Sig. (2-

sided) (p)
Pearson Chi-Square 3.438a 2 .179

Likelihood Ratio 3.253 2 .197
Linear-by-Linear Association 2.951 1 .086
N of Valid Cases 85
a. 3 cells (50.0%) have expected count less than 5. The minimum

expected count is 1.36.
Interpretation- As per the Pearson Chi-Square, test P-Value is .179 which is greater than.05
So we cannot reject the null hypotheses (Ho) which means Null Hypotheses are to be
14
accepted. In this test, respondent gender does not have any impact on respondent Age i.e.
There is no significant relationship between Respondent Gender and Respondent Age.
Alternate Hypotheses (H1)- As per H1, Respondent’s Age has a significant impact on
Respondent’s Gender it means there is a significant relationship between Respondent’s
Gender and Respondent’s Age.
Profession * age
Crosstab
Count
Age Total
student 58 2 0 60
house wife 0 1 2 3
employee 9 6 2 17
Profession teenager 1 0 0 1
5.00 2 0 0 2
6.00 1 0 0 1
7.00 0 1 0 1
Total 71 10 4 85
Chi-Square Tests

sided)

N of Valid Cases 85

expected count is .05.
Which is your favourite brand/company * age
Crosstab
15
Count
age Total
Dabur 20 4 0 24
patanjali 19 2 3 24
Which is your favourite
himalayan 25 2 0 27
brand/company
medimix 5 0 1 6
others 2 2 0 4
Total 71 10 4 85
Chi-Square Tests

sided)

Linear-by-Linear Association .193 1 .661
N of Valid Cases 85

which medication is better * age
Crosstab
Count
age Total
ayurvedic 37 3 2 42
which medication is better allopathic 22 3 0 25
homeopathic 12 4 2 18
Total 71 10 4 85
Chi-Square Tests

sided)
16

N of Valid Cases 85

Pearson Coefficient test
Descriptive Statistics
Mean Std. Deviation N
Do you consume ayurvedic

medicines without a doctor's 2.8235 1.44894 85
prescription?
ayurvedic medicines have
some side effects on your 2.1765 1.36431 85
health/body.
Correlations
Do you consume ayurvedic medicines

ayurvedic medicines have some side effects
without a doctor's on your health/body.
prescription?
Pearson Correlation 1 .010

Do you consume ayurvedic medicines
Sig. (2-tailed) .928
without a doctor's prescription?
N 85 85
Pearson Correlation .010 1
ayurvedic medicines have some side
Sig. (2-tailed) .928
effects on your health/body.
N 85 85
Descriptives
which medication is better Statistic Std. Error
Do you use ayurvedic ayurvedic Mean 3.3571 .19225

medicine for the treatment of 95% Confidence Interval for Lower Bound 2.9689
major diseases like diabetes, Mean Upper Bound 3.7454
arthritis, bronchial asthma,
5% Trimmed Mean 3.3968
tuberculosis, and depression,
Median 4.0000
etc?
Variance 1.552
17
Std. Deviation 1.24590
Minimum 1.00
Maximum 5.00
Range 4.00
Interquartile Range 2.00
Skewness -.412 .365
Kurtosis -.795 .717
Mean 2.3200 .27520
95% Confidence Interval for Lower Bound 1.7520

Mean Upper Bound 2.8880
Median 2.0000
Variance 1.893
allopathic Std. Deviation 1.37598
Minimum 1.00
Maximum 5.00
Range 4.00
Skewness .618 .464
Kurtosis -.932 .902
Mean 2.3333 .35240

Median 2.0000
Variance 2.235
homeopathic Std. Deviation 1.49509
Minimum 1.00
Maximum 5.00
Range 4.00
Skewness .660 .536
Kurtosis -1.096 1.038

Do you use ayurvedic ayurvedic Mean 3.5238 .22667
medicine for the treatment of 95% Confidence Interval for Lower Bound 3.0660
common diseases like the Mean Upper Bound 3.9816
common cold, cough, allergy,
etc?
Median 4.0000
18
Variance 2.158
Std. Deviation 1.46900
Minimum 1.00
Maximum 5.00
Range 4.00
Skewness -.558 .365
Kurtosis -1.123 .717
Mean 2.2400 .24000

Median 2.0000
Variance 1.440
allopathic Std. Deviation 1.20000
Minimum 1.00
Maximum 5.00
Range 4.00
Skewness .911 .464
Kurtosis .369 .902
Mean 2.9444 .35675

Median 3.0000
Variance 2.291
homeopathic Std. Deviation 1.51356
Minimum 1.00
Maximum 5.00
Range 4.00
Skewness -.124 .536
Kurtosis -1.491 1.038
Normality test-
Tests of Normality
19
gender Kolmogorov-Smirnova Shapiro-Wilk
Statistic df Sig. Statistic df Sig.
Does patients overall satisfy male .449 56 .000 .566 56 .000

with ayurvedic medicines? female .399 29 .000 .617 29 .000
a. Lilliefors Significance Correction
Interpretation- As per Normality Test, Significance value is less than .005 So, Null Hypotheses
should be rejected.
Alternative Hypotheses- As per test, Alternative hypotheses Gender has no significance value
on Respondent’s Satisfaction level with Ayurvedic Medication.
Does patients overall satisfy with ayurvedic medicines?
Histograms
20
Tests of Normalityb
age Kolmogorov-Smirnova Shapiro-Wilk
Statistic df Sig. Statistic df Sig.
Does patients overall satisfy 15-26 years .423 71 .000 .597 71 .000
with ayurvedic medicines? 26-45 years .433 10 .000 .594 10 .000
a. Lilliefors Significance Correction

b. Does patients overall satisfy with ayurvedic medicines? is constant when age = 45-80 years. It has been omitted.
Interpretation- - As per Normality Test, Significance value is less than .005 So, Null Hypotheses
should be rejected.
Alternative Hypotheses- As per test, Alternative hypotheses Age has no significance value on
Respondent’s Satisfaction level with Ayurvedic Medication.
21
Does patients overall satisfy with ayurvedic medicines?
Histograms
22
ANOVA Test-
Descriptives
Do patients overall satisfy with ayurvedic medicines?
N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum
Lower Bound Upper Bound
15-26 years 71 1.3380 .47641 .05654 1.2253 1.4508 1.00 2.00

26-45 years 10 1.3000 .48305 .15275 .9544 1.6456 1.00 2.00
45-80 years 4 1.0000 .00000 .00000 1.0000 1.0000 1.00 1.00
Total 85 1.3176 .46832 .05080 1.2166 1.4187 1.00 2.00
ANOVA
Do patients overall satisfy with ayurvedic medicines?
Sum of Squares df Mean Square F Sig.
Between Groups .436 2 .218 .994 .374

Within Groups 17.987 82 .219
Total 18.424 84
Interpretation- As per ANOVA Test, Respondent’s Significance value is .374 which is more
than .05 So, ANOVA Test is not significant We can say that we cannot reject the Null
Hypotheses (Ho) So, finally we conclude that Age is not Significant in using Ayurvedic
Medicine.
Alternate Hypotheses (H1)- As per H1, Respondent’s Age have no impact on Ayurvedic
Medicine. As we can see that Significant value is more than .05.
23
Hypothesis
Hypothesis means assumptions. In every study for one research problem, researcher will have
some assumptions. My assumptions relating to my topic are as follows:
 Ayurvedic Medicines has no side effects.
 Lack of scientific knowledge has hurdled the acceptance of Ayurvedic products.
 Use of Ayurvedic Medicines differ according to the age groups.
Adults prefer Ayurvedic Medicines more as compared to youths.
24
Results
The analysis of the data was done and tested statistically as illustrated in SPSS. We standard
deviation of age wise 0.51395, profession wise 1.25379, Recommended medicines.79600
favourite brand/company 1.10423 and gender wise preference 0.47692. It is to be noted that
the tables containing the data of Ranking on preferences of the companies, Ayurvedic
Medicine preference form age, gender and profession wise etc. Customers are rated they are
used Ayurvedic Medicines for common or major diseases and Ayurvedic medicine have side
effect on their body. They were commented advertisement or budget had any impact on their
life were used as the raw data of the variables for the tests. This is because among the
variables representing the sale of Ayurvedic Medicine bought, while the other variables
namely Rate on High Price Variations, Rate on least quality of Products, Rate on least
Promotion, Rate on easy availability and Overall rate on Marketing mix are representing the
Marketing part of the study. Thus, a comparison was done on the either side, with the
variable of Sale of Ayurvedic Drugs with that of Marketing and tests were conducted
statistically on them for the Testing the Hypothesis. The results that are obtained from the
observations and tests that were conducted on the data are as follows:
1. The result of the Chi-Square test with respect to the hypothesis is that the alternate
Hypothesis (Ha) is significant on the basis of the data obtained. Hypothesis means
assumptions. In every study for one research problem, researcher will have some
assumptions. My assumptions relating to my topic are as follows:
 Ayurvedic Medicines has no side effects.
 Lack of scientific knowledge has hurdled the acceptance of Ayurvedic products.
 Use of Ayurvedic Medicines differ according to the age groups.
 Adults prefer Ayurvedic Medicines more as compared to youths.
2. Further the Results of Normality test represent that there is a relationship between the
marketing and sales of Ayurvedic drugs with the former having the considerable influence
on the latter. Also, the normality test has shown that maximum people use Ayurvedic
Medicines. But if they have any major diseases, they prefer Allopathic Medicine. But if
they are common diseases then Ayurvedic Medicines and Allopathy are preferred. Due to
the influence of Allopathic Medicine, the market for Ayurvedic drugs is weakened.
3. The Annova test is basically the overall satisfaction of the patient with Ayurvedic
Medicines. The students who use Ayurvedic Medicines the most. Then the customers of
26-45 years and the customers of 45-80 years old use the least. From the initial
observations of the data, it is seen that the company ‘Himalaya’ has the highest sales while
the company ‘Medimix’ has the lowest sales in the region.
25
4. The overall rating of their marketing strategy suggests that the company ‘Himalaya’ is
rated to have the best strategy compared to others which goes in line with its sales. But the
company with the lowest sales is not rated to have the worst strategy of marketing.
5. The comparison of uses of Ayurvedic Medicine namely the Budget, Advertisement
Influence, Side effect cause, age and gender wise have clearly indicated that the least 85
response. Selling company ‘Dabur’ and ‘Patanjali’ is only rated same to have the lowest
quality of Products when compared to others.
6. Gender wise Frequency table represent male 55% and 30% female. Male have responded
more to this survey form than female. Also, age and profession wise in 15-26 old and
students are use Ayurvedic drugs.
7. The comparison also indicates that the company with the highest selling activity
‘Himalaya’ is rated to have the highest quality of products and has highest Promotional
activity when compared to others.
8. From the comparison it can be noted that the products of the company ‘Himalaya Drug
Company’ are rated to be the most easily available and it is also the second bestselling
company among the other companies.
9. The comparison brings forth the observation that the company rated least for overall
marketing mix and most infrequently available is the lowest selling company namely
‘Medimix’.
10. The company rated for lowest promotion activity name ‘Dabur’ and ‘Patanjali’ is the third
bestselling company. It is rated the third company on the context of easy availability. But
it is one among the lower end of ratings on its other variables.

26
Limitations
Limitation in research is the lack of adequate information on a given subject due to variables.
Limitation in research most often applies to academic research, however, there is limitation to
all forms of research because it is impossible to control all variables. The limitations of my
study are as follows:
1. Problem of selection of right information available from various sources.
2. The sample size in this study is 85 respondents only. So it is difficult to generalise.
3. Lack of prior research studies on the topic.
4. Lack of time horizon.
27
Conclusion and Recommendation
From the above results of the study and on the basis of discussion the following Conclusions
is drawn –
There is a considerable influence of Marketing on the Sales of Ayurvedic Medicines. Gender
wise Frequency table represent male 55% and 30% female. Male have responded more to this
survey form than female. Also, age and profession wise in 15-26 old and students are use
Ayurvedic drugs.
 There is a considerable influence of Marketing on the Sales of AyurvedicDrugs.
 Marketing of Ayurvedic drugs have been neglected by most of the
Marketing of Ayurvedic
drugs have been neglected
by most of the
Ayurvedic drugs have been neglected by most customer but some Ayurvedic Medicine
company make attracting advertisement for gain customer attention.
 Among the various elements of Marketing, the elements namely the
Product with respect to its quality and Promotional strategies play a very important role to
create customer good review determining the Drugs.
 Pricing and Place or availability do have their own influence but with a low
Age and gender or profession do have their own influence but with a low intensity when
compared to other two on the sales of the Drugs.
 Present study is just a first step and based on this one can go for further for
Present study is just a first step and based on this one can go for further for more detail and
precise analysis.
It is very Important for business Police makers because this study can help them to see the
ayurvedic product demands and how much consumers are accepting it. They can also use
this data to segment their markets by
 Age
 Gender
 Uses
28
Annexure
Title: Business Research Method
Description: Evaluation study of assess the usage of Ayurvedic system by Customer's
(views of Ayurvedic customers)
Q.1. Full Name:
Q.2. Email ID:
Q.3.Gender
o Male
o Female
o Others
Q.4. Age:
o 15-26 Years
o 26-45 Years
o 45-80 Years
Q.5.Profession:
o Student
o House Wife
o Employee
o Teen-agers
o Others
Q.6. According to your which medication is better?
o Ayurvedic
o Allopathic
o Homeopathic
o Others:
Q.7.Which is your favourite brand/company?

o Dabur
o Patanjali
o Himalaya
o Medimix
o Others:
29
Q.8. Do you consume some Ayurvedic health/food supplements or Rejuvenating Ayurvedic

medicines?
o Yes
o No
Q.9.Does patients overall satisfy with Ayurvedic medicines?

o Yes
o No
Q.10. Do you ever say anyone to use Ayurvedic medicine instead of allopathy?
o Yes
o No
Q.11. Do you think Ayurvedic medicines have some side effects on your body/health?
o Yes
o No
Q.12. Is advertisement of Ayurvedic medicines/products have some impact on you?

o Yes
o No
Q.13. Ayurvedic medicines is more effective as compared to Allopathy Medicine?

o Yes
o No
Q.14.Do you think Ayurvedic medicines in your budget?

o Yes
o No
30
Instructions:
 Rate the following questions in scale of 1 to 5 (1- Strongly disagree, 2- disagree, 3-
neutral, 4- agree, 5- strongly agree)
Q.1. Do you consume Ayurvedic medicines without doctor's prescription.
o 1
o 2
o 3
o 4
o 5
Q.2. Do you use Ayurvedic medicine for treatment of common diseases like common cold,
cough, allergy etc.
o 1
o 2
o 3
o 4
o 5
Q.3.Do you use Ayurvedic medicine for treatment of major diseases like diabetes, arthritis,
bronchial asthma, tuberculosis and depression etc.
o 1
o 2
o 3
o 4
o 5
Q.4.Ayurvedic medicines have some side effect on your health/body.

o 1
o 2
o 3
o 4
o 5
 Please give your suggestions for

improvement.---------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------
---------------------------------------------------------------
31
32

Project Report Efficiency of Ayurvedic Medicine in Modern World

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Report Efficiency of Ayurvedic Medicine in Modern World

Uploaded by

Copyright:

Available Formats

Efficiency of Ayurvedic Medicine in Modern World

Ankit Adarsh B08

Anshula Ghill B10

Gaurav Gupta B23

Rupasree Dey B46

Sweta Kaushik B60

Shanti Business School

Under guidance of : Dr. R.K. Renin

Serial no Content Page No.

It is an in-depth contextual analysis which helps to solve problems. The type of

1. Ranking on preferences of the companies

10 4 11.8 4.7 11.8 4.7

Frequency Linear (Frequency) Percent

Data Analysis and Interpretation

age Profession which Which is your gender

Frequency Percent Valid Percent Cumulative

male 56 65.9 65.9 65.9

Valid female 29 34.1 34.1 100.0

Total 85 100.0 100.0

Frequency Percent Valid Percent Cumulative

15-26 years 71 83.5 83.5 83.5

26-45 years 10 11.8 11.8 95.3

Total 85 100.0 100.0

Frequency Percent Valid Percent Cumulative

student 60 70.6 70.6 70.6

house wife 3 3.5 3.5 74.1

employee 17 20.0 20.0 94.1

teenager 1 1.2 1.2 95.3

6.00 1 1.2 1.2 98.8

7.00 1 1.2 1.2 100.0

Total 85 100.0 100.0

which medication is better

Frequency Percent Valid Percent Cumulative

ayurvedic 42 49.4 49.4 49.4

allopathic 25 29.4 29.4 78.8

Total 85 100.0 100.0

Which is your favourite brand/company

Frequency Percent Valid Percent Cumulative

dabur 24 28.2 28.2 28.2

patanjali 24 28.2 28.2 56.5

himalayan 27 31.8 31.8 88.2

others 4 4.7 4.7 100.0

Total 85 100.0 100.0

Case Processing Summary

Valid Missing Total

N Percent N Percent N Percent

gender * age 85 100.0% 0 0.0% 85 100.0%

15-26 years 26-45 years 45-80 years

Value df Asymp. Sig. (2-

Pearson Chi-Square 3.438a 2 .179

a. 3 cells (50.0%) have expected count less than 5. The minimum

15-26 years 26-45 years 45-80 years

Value df Asymp. Sig. (2-

Pearson Chi-Square 55.848a 12 .000

a. 18 cells (85.7%) have expected count less than 5. The minimum

Which is your favourite brand/company * age

15-26 years 26-45 years 45-80 years

Value df Asymp. Sig. (2-

Pearson Chi-Square 15.212a 8 .055

a. 11 cells (73.3%) have expected count less than 5. The minimum

which medication is better * age

15-26 years 26-45 years 45-80 years