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Esd Empire Business Plan
Esd Empire Business Plan
In the name of Allah, the Most Gracious, the Most Merciful, we are thankful to Him for
blessings us to complete our task which is Business Plan for Entrepreneurship subject,
code MPU22012 for year 2021.
Firstly, we would like to express our gratitude to our parents for their support in
accomplishing this business plan. Big thanks to our parents for providing us
convenience and giving moral supports.
Secondly, special thanks to our lecturer, Madam Saratul Nor Natasha Binti Safri, for
her compassion in assisting us for the completion of this task. She has been providing
us with helpful information. We would be unable to complete this Business Plan
without her assistance.
Not to be forgotten, big thanks to all of our friends and group members for giving
cooperation to success the project and help to search the information, reminding us
and willing to take part in this task. Though we faced a lot of problems during this
pandemic, we still can success the task well.
Last but not least, we are appreciative to those who were participated in and
contributed directly or indirectly to this Business Plan for the extra effort they put into
our project until we completely finished our business plan.
PURPOSE OF BUSINESS PLAN
The main purpose we create this business plan is as the first step and to frame our
future business. Since ESD Empire SDN BHD is a new business, making a business
plan is important to us to make sure the business runs smoothly.
2. As a ‘road map’ to help us manage the business effectively. Writing down and
illustrating our ideas or tactics will establish a right path and action, control the cash
flows, and market target.
3. To observe the risk and weakness of business. This can help us to improve our
performances on the business.
4. Making a business plan help us to set better objectives for the business.
5. It also organize the business structure and resources. For example, set up the timing
for work, number of workers and employee’s salary.
6. Making business plan helps us to create a marketing strategy to run the business
smoothly. It is important because by using the right strategies can increase the profit
and sales of the business.
GENERAL BUSINESS DESCRIPTION
Our business is selling anime figures as main product. The reason why we are selling
this product is because there is not a lot of local sellers selling this product in our
country. This is a big chance to us to take part since it has a huge fans of anime in
Malaysia. According to Voice of Action, 40%-60% people in the world watched anime,
so we think that our business can run smoothly.
ESD Empire is a partnership business that is owned by Nor Diyana Nadhirah Binti A.
Kamil Latiff as financial manager of ESD Empire, then we have the operation which is
the position is hold by Nursyasya Nabila Binti Sallehudin and followed by Nur Eriena
Natasya Binti Azlin as the marketing manager.
The aim of this business plan prepared by ESD Empire SDN BHD are:
Based on this subject above, we would like to apply business loan financing from your bank
for us to support our business capital in generate our business project.
Our business will guarantee to earn high profit and demand from customers since our
product can attract customers from all ages rates. Furthermore, we run out business by
online, which can reach higher and more sales, people all around world can surf our
business on Internet.
Therefore, to generate our business successfully, we decide to apply a loan from your bank
in amount RM300,000 to run out our business. This loan will be use as capital to start up the
business.
We hope that our application will get better consideration from your part. We always ready to
serve any information from your side for next action soon. In case you need any other details
or information about us to proceed the loan application, feel free to contact us at the above
information given details. Thank you for all your cooperation.
With regards,
Diyana
Nor Diyana Nadhirah
(Financial Manager)
1.1 INTRODUCTION
1.1 Our company’s name is ESD Empire Sdn Bhd that is based on Johor Bahru,
Johor and has been registered on 31st December 2020 and started the business
on 6th January 2021. Our type of business is membership of 3 people with
different positions and duties, Diyana as Financial Manager and Administrative
Manager, Syasya as Operating Manager, and Eriena as Marketing Manager.
1.2 Our company sells high quality anime figure products. The figure is made of
PVC and a mixture of PVC and metal. Using this type of material can prevent
the occurrence of damage to the product.
1.3 Some of the reasons why we choose this business is because anime figures are
rarely found among in -store sellers and we sell limited edition items at
reasonable prices as well as high quality products.
1.4 Secondly is, because we provide a wide variety of attractive types and sizes as
well as different
brands to meet customers’ demand and wants.
2.1 COMPANY BACKGROUND
CORRESPONDENCE esdempire@gmail.com
ADDRRESS
MODAL RM300,000
The idea to set up this business erupted when we decided together and named the
company ESD Empire SDN BHD. ESD is the abbreviation for our name, Eriena,
Syasya and Diyana. We are currently based on Johor Bharu, Johor. We decided to
choose this name as it is very simple and sounds elegant
2.2 & 2.3 MISSION, VISION AND OBJECTIVE OF BUSINESS
To ensure the smooth running of ESD Empire’s business, the managers have set the
vision, mission and the objective of the business as follows:
VISION
formating
MISSION
to achieve goals and expand the market in Malaysia and continuously improve
BUSINESS OBJECTIVE
To produce high and quality products and use the latest and modern
ESD EMPIRE
Our business site is located in the district of Johor Bahru. This location is very strategic
because of there are several factors. We chose this location because the land facilities
of the existing business site, and good infrastructure facilities. Other aspects that we
have considered in our business location are, the environment of the city and
transportation system.
Our business site is located at Lot 220, Taman Sequin Perdana 81300 Johor Bahru,
Johor. It is located in the city centre close to the neighbourhood, shopping centre,
industrial areas and office buildings. The location also has a good drainage system,
and flash flood are rarely happened. It is also located in an area that has good strategy
as it is close to the facilities structure and convenient for the customers.
4.3.1 Our premise is monthly rent with value of RM1,800 per month including electricity
bills. We do not have to pay for the deposit for the first 2 months because the owner
of the premise give us discount. To add, we only have to start to pay the rent begins
from the 3rd month of renting. This will give us the shadow to manage our operational
plan effectively.
4.3.2 The value of rent for 2 months is RM3,600 so we decided just to rent a premise
as our business is still new and did not have enough modal to buy a new premise. This
is one of the measures to save our money as the money also want to be used in other
business planning plans.
4.4.1 The premise’s infrastrucutre has been completed with electricity and water
supplies, telephone line services and toilet. With this facilities given, the operational,
management, marketing and services from our company will run smoothly and
effectively as expected by the customers.
4.4.2 The electricity supplier of our premise is Tenaga Nasional Berhad (TNB SDN
BHD), the water supplier is from Indah Water, meanwhile the telephone line service
supplier is Telekom Malaysia (TM).
MARKETING
PLAN
1.1 INTRODUCTION
REGARDLESS OF AGE
ACCESORIES
This target market refers to a group of consumers or buyers who have similar traits
and characteristics, and to whom our business organisation wants to attract the
customers in order to increase the number of customers who visit to our business
location through the way marketing is done and through product’s offerings. There
are multiple reasons why a business targets a certain target audience.
The first reason is, our business wants to satisfy the consumer’s demand especially
to those who enjoy anime and enjoy collecting figures. Individual of all sorts of ages
who likes watching anime and collecting figures, can also buy our products from
teen to adults.
The second reason is, the majority of business community has limited time
resources. By this barrier, the business operating sector need to focus on its
operations on retaining a narrow number of customers. In the end, by developing
this product will improve the probability of purchasing the goods or the product
sold.
The presence of a target market does not indicate that the business must ignore
or overlook other groups of customers that exist in the same target market.
1.3.1 GEOGRAPHIC
A person who will buy this anime figures perhaps likes to decorate and fill the decor
and their collection space. Their anime figures can be stored and displayed on a
glass shelf called detolf. Our figures can add radiance and cheerfulness to their
collections and decorations. Hence, a person that buy our product will feel happy
whenever they purchase another product from our store.
1.3.3 DEMOGRAPHIC
The core target market of our business are anime fans that likes to collect figures
from their own favourite anime characters without regardless of age. However, the
age that we require is 10 year and above, teenagers and adult. This is because, at
this age, they already know what anime is. These people usually have a stronger
sense of finding their favourite characters than people who are not interested in
watching anime. This is why we sell our products with affordable price so that other
buyers can feel the same way how it feels like to buy a highquality products with
affordable price. Thus, their needs and demands will be fulfilled as they can
purchase how many of our products that they want as long as they are happy with
the purchase.
1.4 MARKET SIZE
The main parameters and potential from the target market were known as the market
size. In Johor Bahru area especially at Taman Sequin Perdana, we had identified out
target market.
In Taman Sequin Perdana, there were over 30 industries and 26 office properties, as
well as more than five educational institutions. The overall number of industry workers,
office properties staffs and educational institutions officers that may be wants to buy
our product is 7800 for industries, 5200 for office properties and 575 for educational
institutions officers accordingly. We hope that 40% of the consumers in each group
will purchase our product at least once a month.
GK JUNKIES 50 44 582
GK JUNKIES 15 45 682
15%
50%
25%
10%
CHART 1: PIE CHART REPRESENTS MARKET SHARE BEFORE ENTRANCE OF ESD EMPIRE
10%
33%
15%
22%
20%
CHART 2: PIE CHART REPRESENTS MARKET SHARE AFTER ENTRANCE OF ESD EMPIRE
1.6 SALES FORECAST
August 18 420
September 28 659
October 42 798
November 46 673
December 51 558
188 108 x 0.15 = 28 216.2 +188 108 = sales forecast on year 2022
1.7 MARKETING STRATEGIES
Product Strategies
We defined our product as toys product. Anime figures has a lot of variety and size,
because it is 3D representation from Tv shows or anime series. A few characteristics
pf our product is include:
• Our product can fulfil customers wants, because anime figure usually are buy as
collection for the fans of anime lover.
•Although the price is affordable, the product has high quality which is not easily
damage or broken.
•It is also safe for children 3 years and above because our product does not contain
toxic.
i. Brand
- We choose COLLECTIBLES as our official name for brand product. We choose this
name because mostly people buy anime figures as their collection. It is also simple
and easy for customers to remember our brands.
ii. Quality
- Our anime figures using high quality product. It was made from PVC which is it is soft
and not easy to be teared off or broken.
- Other than that, clay, resin and plastic also used as material to create anime figures.
All material mentioned above is strong and safe to use.
iii. Design
- This anime figure has variety scales and design, which is from small size, medium
and big.
iv. Packaging
- For postage, we wrap the product in the bubble wrap first to avoid damages, then put
it in its original box, and place it into carton box to secure it.
- A business stamp will be stamped outside the box to show the product were sold by
us.
- For cash on delivery, self-pickup we just put the products in the plastic bag with their
original box.
v. Labelling
- There is bar code (serial number) outside the product box to show it is original.
1.7.1 PRICING STRATEGIES
Our product was imported by supplier, we have decided a price range for some
products that will be sell. This is important to maintain the capital and avoid the loss
or over cash flows. We will take 50% profit from the actual price (wholesales price).
Example:
= 50/100 x 3.00
Profit = Rm1.50
= RM4.50 #
distribution strategies
1.7.2 PROMOTION STRATEGIES
Promotion strategies are the most important things in business because it is the ways
how we promote our products on customers. To promoting our products and business,
points below show the methods will be used by us:
- This is the main technique used to introduce our products. We would like to use
Facebook / Instagram advertisement. Other than that, we decided to find and pay
someone who has wide influence on social media to promote our product
2. Pamphlet
- This is common technique that all entrepreneur use. But we used online pamphlet to
distribute to people, this way can help to reduce the waste of paper and save the cost.
Furthermore, during the pandemic not many people come outside.
3. Promotion
- Another effective way are make an offer to attract the customers. we provide free
delivery within Johor Bahru area and free postage around Peninsular Malaysia. We
also give loyalty card to customer; they can collect a point and when it reaches the
target, they can redeem some products in our stores.
- Our salesman will promote to the customers face to face in the stores while
customers choose the products.
1.8 REMUNERATION OF STAFF
Working Capital
1. Salaries 6,000
2. EPF 720
3. SOCSO 120 120
4. Promotion
- Pamphlet 100
- Postage fee 1,000
- Advertisement 34
5. Electric 300 2,334
Other Expenditure
Operating unit is one of the most significant units in a business organisation since it is
the unit that directs a company’s growth and development.
All activities in this operation will be carried out following to the plan in order to fulfil
the customer’s expectations. We are assuring that our anime figures are created on a
continuous basis in order to satisfy the booming market from consumers and the
community at large. This business includes information on the cost of the goods, staff
wages, operation flow charts, budget, raw material and machine manufacturers.
In this operation unit, we use a structured method and management in the operation
unit to ensure that the business is more practical and reliable in organizing and
inserting data. For the outcome, by offering the finest services to customer, it can fulfil
their demands and expectations, allowing the business to gain profits adequately.
With the using of high-tech of equipment, the business can develop on a wide scale,
minimizing operational costs by making the product more competitive in comparison
to other products. In terms of having comparable features to our competitor’s, we
enhanced and created new purposes to our panel to make it an alternative solution to
help people achieve their work efficiently and easily.
Additionally, we make sure that all team members involved in the operation process
do have a favourable connection with each other. This will discourage team members
form committing errors. When doing their tasks, we always make sure that all team
members are responsible, competent, trustworthy, honest, reliable, professional, fair,
ethical, committed, dedicated, ambitious and sincere.
1.3 PROCESS PLANNING
4. Item will be
storage and keep
at the shelves and
Storage ready for sale.
Operation hours for business and sale will run from 10am – 5pm, Monday until Friday, which
is 7 hours in a day. We choose this shift because it is flexible time, and it is working day. Since
our shops is near with the bank, we expect that we will receive a customer because we operate
during the weekdays, so we can deliver the item or customers come to pick up by themselves.
Furthermore, the post office is operated during weekday except on Saturday. The employees
will work 6 days and 1 off day in a week. This is the flexible and ideal shift that followed business
policies and employee’s welfare.
The business hours in our business are shown in the table below:
Monday – Friday
DAYS
Since the item is ready made from the supplier, as a seller we just need to pack the item
once we received an order. Although it is ready made, we also need to use raw material to
pack the item.
Take the item ordered by the customers at the shelves and check the quality
again before proceeding to packaging. (2 minutes, 1 worker)
After done checking, for postage the item will be wrapped in the bubble wrap
and then placed in the boxes. (3 minutes, 2 worker)
The box then will be sealed with tapes and the consignment will be placed at
the top of box. (3 minutes, 2 worker)
) For self-pickup and delivery, item will be only placed in a plastic bag. (2
minutes, 1 worker
115 Scissor 1
2.1 LOGISTICS
2. J&T
No,7, Jalan Impian Senai,
Taman Impian Senai,
81400 Senai, Johor
1 – 300 – 80 9000
1. Bubble B Trading
No.1, Jalan BS 5/29,
Taman Bukit Serdang,
43300 Seri Kembangan, Selangor.
016 – 664 1644
2.
Workers Diploma 3
3.
Driver SPM 1
TOTAL 5
The chosen site of our business location was near to the center of the town, supermarket,
school, hospital and clinics, bus stops and other facilities and services that is easily to find.
This provides a significant advantage and strategies to our business throughout terms of
accessing to get labor supply to our workers as they can go to work easily as they live nearby
with our business location.
3.4 TRANSPORTATION
Our business location is perfectly positioned in the junction of the main street. Because it is
near to the highway and main roads, our business location is easily to found. The transportation
facilities that is close to our business location is bus terminal, taxi terminal, and bus stops.
Other than that, Grab and LalaMove also easy to find here.
3.5 RENTAL
Our business is located at a 2-storey shop house which the monthly rent is RM1,800 per month
including electricity bills. Thus, our business location is actually much cheaper than other
stores which we already made research about prices and locations. We only monthly renting
because we do not have enough money to buy a new store. Once we already achive a high
revenue, we will buy a new stores for a better operational process.
3.6 OPERATION OVERHEADS
3.7 OPERATION COSTS
Monthly Expenses
GENERAL MANAGER
TOTAL 6
TABLE 1: MAN-POWERING PLAN
1. Working Time
Our Working hours are from 9 a.m. to 5 p.m., from Monday to Friday. Our off day is on Saturday
and Sunday. To summarize, we only work for 8 hours per day and 40 hours per week including
one hour lunch break and pray.
2. Medical Leaves
We give medical leaves to our employee in need if they are unwell or has been hospitalized.
They need to provide verification in the form of a medical leaves certificate, wherein the
manager will validate as a medical leave certificate that is certified by doctor or specialist.
3. Annual Leaves
We will give annual leaves for each of our staffs is 10 days in a year.
4. Maternity Leaves
Maternity leaves given to our staffs that has given birth is 90 days.
5. Bonus
Financial Management will be given bonus to the employees who has pour their hard work and
energy to our business if the business gets a high profit of sales at the end of the year and paid
with one month salary payment.
6. EPF
ESD Empire contributes about 12% to all staffs from their monthly salary payment.
7. SOCSO
ESD Empire has already prepared Social Safety Policy (SOCSO) for all the staffs if they got
into accidents while at work. About 2% will be deducted for SOCSO from their monthly payment
salaries.
1.6 SCHEDULE OF REMUNERATION
Salary, EPF,
SOCSO 12,600 12,600
Bills (Wi-Fi, Water,
Electricity) 550 550
Stationery 215 215
Rental 1,250 1,250
Fuel 120 120
Other Payment
Pre-operation
Registration &
License Insurance 1,230 1,230
& Road Tax
The most important step in preparing a business plan is to create a financial plan. It entails
the total cost of the project, financial sources, and financial preparation. The cash flow,
income, and balance sheet are all managed by the financial plan. Creating a financial plan
help us, as a business owner to set realistic expectations regarding the success of our
business.
A financial plan reveals the short and long-term financial requirements for setting up a new
business. The financial plan gives upper management with a financial picture of the company.
It is a report that discusses a company's financial situation to guide in managerial decision
making. Managers can use financial statements to learn about current events and take
corrective action in the near term or month.
Financial plans provide accurate data about charges in gross resources as a result of investor
activities. It is important to determine the business's profit or loss for the applicable period. It
was prepared because it will support partners in understanding some related information, such
as:
1. Build a systematic and intelligent management system in the aspect of financial resource
management.
2. To make sure that every limited financial resource is channeled transparently, efficiently and
effectively.
3. A systematic management of financial resources is required in our high potential business in
order to provide maximum profit to the business.
4. The financial plan division is required to ensure that financial plan is in good standing and
adequate to support our business operations.
5. Adequate financial resources will also help to ensure that our business is able to launch its
existing operations, including from the investment aspect in the long-term state.
1. Ensuring that our company cash is enough to cover any unexpected cash flows in
business.
2. Ensuring the business profit and financial is in good position.
3. Developing a budget.
4. Manage the usage of funds in company.
5. Make a promotion and good services to customers in order to raise and maintaining
profit of business.
PEMBIAYAAN PEMBIAYAAN
BIL. PERKARA JUMLAH (RM)
SENDIRI (RM) KEWANGAN (RM)
Perbelanjaan
Peratusan Tempoh
BIL. Kategori Aset Kos Pembelian Susutnilai Nota:
Susutnilai Susutnilai
Tahunan
CONCLUSION
Alhamdulillah we are very thankful to finish this business plan successfully. We have been through a lot of
new journey and experiences during completing this business plan and it is a very good opportunity for us to
be in this business industry. We put a high hope and expectations in the future to run our business someday
smoothly. On the other hand, we put a target that we want to reach a high revenue in participating in this
business even though we have been through a lot of obstacles and competition but somehow with all good
support system that we have, we manage to handle the opponent very well and fair.
With the dedication and hard work that we have, insyaAllah we will reach to our mission and vision in
becoming the one and only business in selling anime figures with good quality and affordable price. However,
our business should show the good side of us to the customers such as how great our service is, show them
how effective and efficient we do our jobs. This is how to gain their trust for us to buy our products again.
Furthermore, as we are already informed, there are so many requests from the fellow Malaysians that lived
in Peninsular Malaysia ask us to open another outlet there. We truly hope by supplying our products there
will increase our source of revenue.
We will give our best in performing the responsibilities. There is no assumption that we will succeed in
advancing our business that we have been working on but we also empowered to take any opportunities that
laid in front of the eyes directly in order to enhancing our business revenues and performances in the outlook.
71
PARTNERSHIP AGREEMENT
This partnership agreement has been agreed on 16th August 2021 by the provision that has been stated in
Partnership Act (1961) subject to the Business Registration Act 1956 (Amended 1978). We have agreed to
work together to start a business in selling anime figures.
2.
NURSYASYA NABILA BINTI SALLEHUDIN 950307-01-0026
3.
NOR DIYANA NADHIRAH BINTI A. KAMIL LATIFF 950106-01-0660
We have agreed to be one of the partnership members in this business and have agreed a partnership
business and follow to the rules and regulations as stated below:
i. The manager has agreed to appoint the financier as a partner to carry on the business as agreed.
ii. Each partner is responsible for all expenses and will control every allocation made in the common
interest.
iii. Each partner must ensure that the capital is always sufficient so as not to cause any conflicts and
problems.
iv. All partners have unlimited liabilities and personal assets are not covered if bankrupt.
v. Business operations had to be dissolved if there was a change to the partnership.
vi. All partners are able to enlighten the workload and share expertise with other partners.
vii. Update the financial outgoing or incoming account and always inform the financial manager regarding
the financial position of the company and keep financial management records in a safe place.
viii. This agreement does not terminate if one of the partners die, but will remain hereditary and must be
complied with by the heirs or rights on their behalf until the term of the agreement expires.
ix. Matters that does not contained in this agreement will be dealt with amicably through the method of
deliberation for the benefit of the consensus of all three partners.
Signatures:
Diyana
(NOR DIYANA NADHIRAH BINTI A. KAMIL LATIFF)
Administration & Financial Manager
Syasya
(NURSYASYA NABILA BINTI SALLEHUDIN)
Operational Manager
Eriana
(NUR ERIENA NATASYA BINTI AZLIN)
Marketing Manager