Contact
www.linkedin.com/in/haritha-
sridhar-80184610a (LinkedIn)
Top Skills
Content Development
Technical Writing
Product Marketing
Languages
Tamil (Full Professional)
English (Full Professional)
Telugu (Native or Bilingual)
Certifications
Advanced Product Marketing
Product Marketing Alliance Fest
2020
 
Haritha Sridhar
Product Marketing Specialist at Freshworks
Chennai
Summary
A product marketer driving the Go To Market strategies for a B2B
SaaS company, Freshworks Inc.
I started as a content marketer with the CRM product Freshsales
and transitioned as a product marketer for Freshcaller, the cloud
telephony offering of Freshworks Inc.
As a part of my role, I am found trying to understand all things
customer, their needs, thought processes and I am constantly
trying to recalibrate what I wish to market and align it with what
customers actually wish to get value out of. Having worked over 3
years marketing a single product, I have explored and experimented
with different facets of content and product marketing.
But what I specialize in is
1. Driving feature adoption
2. Understanding competitive landscape
3. Win loss analysis
4. Cross sell campaigns
5.. Sales enablement strategies
6. Churn reduction with customer physcographic analysis
Being one of the first 3 members of the marketing team, I had to
actively take up the product positioning, messaging and website
ideation efforts as one of my initial projects. That was a valuable
learning experience as a product marketer that shaped my Go To
Market foundation.
From 2020, I have additionally started owning all Omnichannel
marketing efforts, customer marketing activities for Freshcaller
and vertical marketing strategies. Excited about my new area of
specialization.
Look forward to understanding the MM and Enterprise marketing
landscapes in my future endeavours.
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Experience
Freshworks
4 years 10 months

Product Marketing Specialist, Freshcaller

October 2019 - Present (1 year 11 months)
Chennai Area, India

Product Marketing Associate, Freshcaller

January 2019 - September 2019 (9 months)
Chennai, Tamil Nadu, India

After my 2 yr stint as a full-stack content marketer, I was encouraged by my

then manager & peers to leverage my product marketing skills. And that's how
my most exciting journey as a product marketer began & I worked extensively
on,
- Paid marketing & adword campaigns
- Email marketing
- Feature adoption campaigns
- Sales enablement for US, UK, Europe, Australia, MEA & India
- Competitor Analysis
- Onboarding course instructor at Freshworks academy

It was an overwhelming start & hands down a year that I made me a better
product marketer.

Content Marketer, Freshcaller

January 2018 - March 2019 (1 year 3 months)
Chennai Area, India

Being the 2nd member to join the Freshcaller marketing team, I began
with contributing to the inbound lead generation targets for the year and
strengthened the blog traffic alongside the user education module for the
product. Starting off with a mix of TOFU and BOFU blogs we kick-started the
blog traffic and subscriber count.

In the process I learnt:

- Content gap analysis for the blog
- A/B testing CTA, testimonials and G2 crowd badges on the homepage
- Importance of adding infographics and inline images in blogs for visual relief.
- Keyword research and backlink generation

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On the user education front I ensured that the product onboarding collaterals,
demo video guides and integration PDFs were in place for the prospects to
use the product more and see more value out of it.

Content Writer, Freshsales CRM

November 2016 - December 2017 (1 year 2 months)
Chennai, Tamil Nadu, India

Had joined just a team of 2 marketing professionals for a CRM product,

Freshsales. I worked extensively on building the

- product update and release blogs,

- knowledge base from scratch,
- user education videos and guides.

It helped strengthen my technical writing skills and helped prevent churn and
reduced the number of support tickets on product usage queries for a period of
1 year.
This gave me great understanding of what it takes to keep customers engaged
and how to identify and write what matters to customers rather than what
merely excites us as marketers.

IESoftek
Price trends and market research analyst
November 2015 - November 2016 (1 year 1 month)
Hyderabad Area, India

I develop reviews on various smart phones that are used for promotion on
Pricejugaad.com. I analyse the specifications and the price variations thus
predicting the future trend for a particular phone. I have written close to 50
reviews till date.

Mu Sigma Inc.
Data Scientist
July 2016 - August 2016 (2 months)
Banglore,India

Learned from a 2 month intense training program in analytics and it's various
tools in MuSigma. Worked on a mock project to analyse the spike in claim
rate observed in MetLife Life Insurance, Chile. Worked with Excel, SQL, R-
programming and statistical and predictive modelling.

Education
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SSN College of Engineering

Bachelor of Engineering (B.E.), Biomedical/Medical
Engineering · (2012 - 2016)

D.A.V. Group of Schools, Chennai

12th  · (2001 - 2012)

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