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Frequently Used Template

Document
Date

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circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
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2X2 CUBED
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e xt
T
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5PS MARKETING
Unit of measure

Product
offering

Product Package Place Price Positioning

promotion

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7S
Unit of measure

Style

Strategy Skills

Shared
values

Staff Systems

Structure

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ARROW 3D
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entrant

Industry
Suppliers Buyers
competitors

Substitutes

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LINKS 3
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Plan Support
Implement

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Brakes
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Source:
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FLOW 2
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Header Header

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Header Header

Text Text Text

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FLOW 3
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Header Header Header

Text Text Text

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FLOW 3 TITLE
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Header Header Header

Text Text Text Text

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FLOW 4
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FLOW 5
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Text Text Text Text Text

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FLOW 5 TITLE
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Header Header Header Header Header

Text Text Text Text Text Text

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FLOW 6
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Header Header Header Header Header Header

Text Text Text Text Text Text

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Header Header Header Header Header Header

Text Text Text Text Text Text Text

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BLADES
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Text

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CYCLE 5
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Text
Text

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Text

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CYCLE 6
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Text
Text

Text
Text

Text
Text

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CYCLE 7
Unit of measure

Text Text

Text
Text

Text
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CYCLE 8
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Text Text

Text
Text

Text
Text

Text
Text

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INCOMING
Unit of measure

Text
Text

Text

Text

Text
Text

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RIBBON
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Text

Text

Text

Text

Text

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RING
Unit of measure

Text
Text

Text
Text
Text

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UPON 2
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Text

Text

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CONTINUOUS
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Text Text
Text Text

Text
Text Text Text

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CUTOUT
Unit of measure

Text

Text Text

Text

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LINEAR A
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Text

Text

Text

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LINEAR B
Unit of measure

Text

Text Text
Text

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LINEAR C
Unit of measure

Text

Text

Text

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LINEAR D
Unit of measure

Text
Text
Text

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LINEAR E
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Text Text Text Text

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LINEAR F
Unit of measure

Text

Text

Text

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LINEAR G
Unit of measure

Text
Text
Text

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LINEAR H
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Text

Text Text

Text

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LINEAR I
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Text Text

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LINEAR J
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Text

Text Text

Text

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Source: Source 82
LINEAR K
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Text

Text

Text

Text

Text

Text

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LINEAR N
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Text Text Text Text

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LINEAR P
Unit of measure

Text

Text

Text

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LINEAR Q
Unit of measure

Text Text

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PROPELLER
Unit of measure

Text

Te
xt

Text

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STEP 5
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Text
Text

Text

Text
Text

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2 ON 1
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Text
Text

Text

Text

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AGAINST
Unit of measure

Text

Text

Text

Text

Text

Text

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AT WORK
Unit of measure

Text

Text Text Text

Text

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COUPLED HORIZ
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Text Text

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Source: Source 92
COUPLED VERT
Unit of measure

Text

Text

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FOCUSED
Unit of measure

Text Text

Text Text

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Source: Source 94
FORCES AT WORK
Unit of measure

New
entrant

Industry
Suppliers Buyers
competitors

Substitutes

* Footnote
Source: Source 95
PARALLEL
Unit of measure

Text

Text

Text

* Footnote
Source: Source 96
SPLIT
Unit of measure

Text

Text Text

Text

* Footnote
Source: Source 97
SURROUND
Unit of measure

Text

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Source: Source 98
TWISTED
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Text

Text

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UP & AWAY
Unit of measure

Text Text

* Footnote
Source: Source 100
UP & DOWN
Unit of measure

Text
Text

* Footnote
Source: Source 101
2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
* Footnote
Source: Source 102
3CS TRIANGLE
Unit of measure

Customer

Distributors

Clients Competitors

Suppliers

* Footnote
Source: Source 103
3S-4S
Unit of measure

The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
* Footnote
Source: Source 104
7S
Unit of measure

The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show
who reports to whom
and how tasks are both
* Footnote divided up and integrated
Source: Source 105
BUSS PORTFOLIO
Unit of measure

High
Competitive position

Medium
Low

Low Medium High

Product/market attractiveness
* Footnote
Source: Source 106
CHANGE BOARD
Unit of measure

Commitment Capability
Change
vision Individual Enabling
Conviction Courage activity devices

Chief
Executive

Leadership
groups

Down the
line

External
constitution

* Footnote
Source: Source 107
DELTA P
Unit of measure
• Accurate measurement
of action and results
• Clear accountabilities
• Early wins
• Flow of 2-way communications
• People’s understanding, belief
and contribution to act on vision
and action plans

Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement

Vision and Organizational

Leadership
Delta P Infrastructure

Problem
• Action plans sufficient to People
Solving
achieve goals Development • Client managers
Process
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
* Footnote
Source: Source 108
MACS
Unit of measure

• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities

Value-creation potential in business unit

High Medium Low

Relative ability to extract value

• Corporate Retain and Retain and Retain and

give top give priority manage for
Natural

center skills
owner
priority code or
• Business liquidate
unit linkages
Probably Divest Divest or
“One of the

• Taxation/ divest liquidate

pack”

valuation
differences

* Footnote
Source: Source 109
MANUFACTURING STRATEGY
Unit of measure

Business Strategy

Manufacturing Strategy

Configuration Research
Systems Focus

Organization Labor
Policy
Make
vs.
Process Buy
Product
Design Design

* Footnote
Source: Source 110
PENTAGON
Unit of measure

2 5
Restructuring
framework

3 4

* Footnote
Source: Source 111
PRICE BENEFIT
Unit of measure

Benefit

Competitive
advantage

Competitive
disadvantage

Price

* Footnote
Source: Source 112
SMILE CHART
Unit of measure

Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs

4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process

* Footnote
Source: Source 113
STRAT GAMEBOARD
Unit of measure

3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same

* Footnote
Source: Source 114
STRAT MANAGE
Unit of measure

Stage 4

Stage 3

Stage 2
Stage 1

Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment

Meet Predict the Think Create the

budget and future strategically future
schedule

Value system

* Footnote
Source: Source 115
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time

Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs

Support intensity
Support costs
* Footnote
Total selling costs
Source: Source 116
VALUE CREATION
Unit of measure

Improve core
Redeploy
business
assets
performance

Maximize
shareholder
value

Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative

* Footnote
Source: Source 117
VALUE SOURCES
Unit of measure

Industry restructure
Corporate
center skills Internal controller

Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique

* Footnote
Source: Source 118
GANTT10
Unit of measure

<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text

* Footnote
Source: Source 119
GANTT15
Unit of measure

##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text

* Footnote
Source: Source 120
VENN 2
Unit of measure

Text Text

* Footnote
Source: Source 121
VENN 3
Unit of measure

Text Text

Text

* Footnote
Source: Source 122
CONFIDENTIAL

Frequently Used Template

Data Driven

Template
Document
Date 2002
June

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
AREA
Unit of measure

350

300

250 Label 1

200
Label 2
150

100 Label 3

50

* Footnote
Source: Source
0 124
BAR
Unit of measure

Label 1
50

Label 2
40
Label 3

30
Label 4

20
Label 5

10

* Footnote
Source: Source 125
BAR 2
Unit of measure

Title Title
Unit of measure Unit of measure

Label 1 Label
50 1

Label 2 Label 2
40 40
Label 3 Label 3

30 30
Label 4 Label 4

20 20
Label 5 Label 5

10 10
* Footnote
Source: Source 126
BAR BUTTED
Unit of measure

40
Label 1
50
55

Label 2 30
40
50
Label 3
20
30
Label 4 45

10
Label 5
25
30
* Footnote 5
Source: Source 127
BAR STACKED
Unit of measure

Series Series Series

Label 1 50 23 43000

Label 2 000
40 25 23
Label 3 000

30 45 23
Label 4 000

Label 5 20 65 23 000

10 96 23
* Footnote
Source: Source 128
BAR STACKED 100%
Unit of measure

Series Series Series 100%=

Label 1 000
45 90 50

Label 2 000
20 80 40
Label 3 000

30 70 30
Label 4 000

40 60 000 20
Label 5

50 50 10
* Footnote
Source: Source 129
BUBBLE
Unit of measure
Title
Unit of measure
700

Label 5
600
Label 6

500 Label 4

400 Label 3
Label 2
300 Label 1

200

100
Title
Unit of measure
* Footnote 0
Source: Source 130
COLUMN
Unit of measure

60

50

40

30

20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 131
COLUMN 2
Unit of measure

Title Title
Unit of measure Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 132
COLUMN BUTTED
Unit of measure

70

60 60 60

50 50 50

40 40 40

30 30

20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 133
COLUMN STACKED
Unit of measure

000

000
30
000
25
000
000 50
20
Series 40
20
Series 30
20 20
Series 20 20
20 20
Series 20
201
Label Label 2 Label 3 Label 4 Label 5 60
50
40
30
20
* Footnote
Source: Source 134
COLUMN STACKED 100%
Unit of measure

100%= 000 000 000 000 000

Series 15 10 10 10
20
10 10
15 20
Series
20 20
40 20
Series
35
30

Series 60
50
40
301
Label Label 35
2 Label 3 Label 4 Label 5

* Footnote
Source: Source 135
COMBO PIE SEGMENT COLUMN
Unit of measure

Title Title
Unit of measure Unit of measure
Label 5 100% = 000

10
Series
Label 4 30
10
Label 1
Series
Label 3
45
30
15
Series

20 Series
Label 2
20 Label 1
20
* Footnote
Source: Source 136
COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5
250
Label 4

200

150
Label 3

100 Label 2
Label 1

50
Title
Unit of measure
* Footnote
Source: Source
0 137
DUAL COLUMN LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200
176
180
160 150
140

120
100
100
85
80 70
60
45
40 30
20 10
* Footnote
Source: Source 138
DUAL LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200
180
160

140
120
100
80
60
40
20
* Footnote
Source: Source 139
LINE
Unit of measure

600
Label 1

500

400 Label 2

300 Label 3
Label 4

200

100

* Footnote
Source: Source 0 140
PIE
Unit of measure

Label 5

10
Label 4

10
Label 1

Label 3 45

15

Label 2

20
* Footnote
Source: Source 141
PIE 2
Unit of measure

Title Title
Unit of measure Unit of measure
Label 5 Label 5

Label 4
10 Label 4
10
10 10
Label 1 Label 1
Label 3 45 Label 3 45
15 15

Label 2 Label 2
20 20

* Footnote
Source: Source 142
RANGE HIGH LOW
Unit of measure

250

200

150

100

50

* Footnote
Source: Source 0 143
SCATTER X & Y
Unit of measure

300

250

200

150

100

50

* Footnote
Source: Source 0 144
WATERFALL BAR
Unit of measure

Label 1 50

Label 2
25
Label 3

45
Label 4

Label 5 65

185
* Footnote
Source: Source 145
WATERFALL COLUMN
Unit of measure

80

20

20

20
20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 146
CONFIDENTIAL

Frequently Used Template

Named Objects

Template
Document
Date 2002
June

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
ARROWS
Unit of measure

* Footnote
Source: Source 148
DISCLAIMERS CLIENT
Unit of measure

This report is solely for the use of client personnel. No part of it may be
* Footnote circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company. 149
DISCLAIMERS INTERNAL
Unit of measure

This report contains information that is confidential and proprietary to

McKinsey & Company and is solely for the use of McKinsey &
Company personnel. No part of it may be used, circulated, quoted, or
reproduced for distribution outside McKinsey & Company. If you are
not the intended recipient of this report, you are hereby notified that the
* Footnote use, circulation, quoting, or reproducing of this report is strictly
Source: Source prohibited and may be unlawful. 150
DISCLAIMERS PRESENTATION
Unit of measure

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
* Footnote This material was used by McKinsey & Company during an oral
Source: Source presentation; it is not a complete record of the discussion. 151
LEGENDS Legend
Unit of measure Legend
Legend

* Footnote
Source: Source 152
MCKINSEY LOGO
Unit of measure

* Footnote
Source: Source 153
MISC
Unit of measure



–

* Footnote
Source: Source 154
MOONS Legend
Unit of measure Legend
Legend

Low
Medium
High

Low
Medium
High

* Footnote
Source: Source 155
STICKER STICKER
Unit of measure

ILLUSTRATIVE

CONFIDENTIAL

PRELIMINARY
DRAFT
ESTIMATE

EXAMPLE
FOR DISCUSSION ONLY

FOR DISCUSSION

* Footnote
Source: Source 156
STICKER OTHER
Unit of measure

PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED

ROUGH ESTIMATE

* Footnote
Source: Source 157
WORLD MAP
Unit of measure

* Footnote
Source: Source 158
CONFIDENTIAL

Frequently Used Template

Text

Template
Document
Date 2002
June

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
PPT TABLE 2
Unit of measure
Heading Heading
Text Text

* Footnote
Source: Source 160
PPT TABLE 3
Unit of measure
Heading Heading Heading
Text Text Text

* Footnote
Source: Source 161
PPT TABLE 4
Unit of measure
Heading Heading Heading Heading
Text Text Text Text

* Footnote
Source: Source 162
PPT TABLE 5
Unit of measure
Heading Heading Heading Heading Heading
Text Text Text Text Text

* Footnote
Source: Source 163
PPT TABLE 6
Unit of measure
Heading Heading Heading Heading Heading Heading
Text Text Text Text Text Text

* Footnote
Source: Source 164
CONFIDENTIAL

Frequently Used Template

SEO VA

Template
Document
Date 2002
June

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
Unit of measure

• Text
Text

• Text
Text

• Text
Text

* Footnote
Source: Source 166
Unit of measure

Title Title

• Text • Text

* Footnote
Source: Source 167
Unit of measure

Title Title

• Text • Text

Text

* Footnote
Source: Source 168
EXHIBIT TITLE
Unit of measure

Title

•
Text

•
Text
Text

•
Text

* Footnote
Source: Source 169
EXHIBIT TITLE
Unit of measure
Title

•
Text

•
Text

•
Text

* Footnote
Source: Source 170
EXHIBIT TITLE
Unit of measure
Title Title

• •
Text

• •
Text

• •
Text

* Footnote
Source: Source 171
EXHIBIT TITLE
Unit of measure

Title Title Title

• • •
Text

• • •
Text

• • •
Text

* Footnote
Source: Source 172
2 COLUMN
Unit of measure

Title Title

• Text • Text

* Footnote
Source: Source 173
3 COLUMN
Unit of measure

Title Title Title

• Text • Text • Text

* Footnote
Source: Source 174
4 COLUMN
Unit of measure

Title Title Title Title

• Text • Text • Text • Text

* Footnote
Source: Source 175
5 COLUMN
Unit of measure

Title Title Title Title Title

• Text • Text • Text • Text • Text

* Footnote
Source: Source 176
6 COLUMN
Unit of measure

Title Title Title Title Title Title

• Text • Text • Text • Text • Text • Text

* Footnote
Source: Source 177
7 COLUMN
Unit of measure
Title Title
Title Title Title Title Title Title Title

• Text • Text • Text • Text • Text • Text • Text

* Footnote
Source: Source 178
8 COLUMN
Unit of measure

Text Text Text Text Text Text Text Text

Text Text Text Text Text Text Text Text

** Footnote
Footnote
Source: Source:
Source Source 179
3-STEP
Unit of measure

Text

Text

Text
• Text

• Text

Text • Text

* Footnote
Source: Source 180
4-STEP
Unit of measure

Text

Text

Text • Text

Text • Text
• Text
Text • Text

* Footnote
Source: Source 181
5-STEP
Unit of measure

Text
Text
Text
• Text
Text
• Text
Text
• Text
• Text
Text • Text

* Footnote
Source: Source 182
3 HORIZONTAL
Unit of measure

Text

Text

Text
• Text

• Text
• Text

• Text • Text • Text

* Footnote
Source: Source 183
4 HORIZONTAL
Unit of measure

Text
Text
Text
Text • Text
• Text
• Text
• Text

• Text • Text • Text • Text

* Footnote
Source: Source 184
5 HORIZONTAL
Unit of measure

Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text

• Text • Text • Text • Text • Text

* Footnote
Source: Source 185
4-STEP
Unit of measure

Text

Text • Text
Text • Text
Text • Text
• Text

* Footnote
Source: Source 186
FLOW 2
Unit of measure

Header Header

• Text • Text

* Footnote
Source: Source 187
FLOW 2 TITLE
Unit of measure

Header Header

• Text • Text
Text

* Footnote
Source: Source 188
FLOW 3
Unit of measure

Header Header Header

• Text • Text • Text

* Footnote
Source: Source 189
FLOW 3 TITLE
Unit of measure

Header Header Header

• Text • Text • Text

Text

* Footnote
Source: Source 190
FLOW 4
Unit of measure

Header Header Header Header

• Text • Text • Text • Text

* Footnote
Source: Source 191
FLOW 4 TITLE
Unit of measure

Header Header Header Header

• Text • Text • Text • Text

Text

* Footnote
Source: Source 192
FLOW 5
Unit of measure

Header Header Header Header Header

• Text • Text • Text • Text • Text

* Footnote
Source: Source 193
FLOW 5 TITLE
Unit of measure

Header Header Header Header Header

• Text • Text • Text • Text • Text

Text

* Footnote
Source: Source 194
HORIZONTAL FLOW 3
Unit of measure

Title

Text
• Text

• Text
Text

• Text
Text

* Footnote
Source: Source 195
HORIZONTAL FLOW 4
Unit of measure

Title

Text • Text

• Text
Text

• Text
Text

• Text
Text

* Footnote
Source: Source 196
HORIZONTAL FLOW 5
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 197
HORIZONTAL FLOW 6
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 198
HORIZONTAL FLOW 7
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 199
FLOW WITH SHOCK 1
Unit of measure

Title Header Header Header

• Text • Text • Text • Text

* Footnote
Source: Source 200
FLOW WITH SHOCK 2
Unit of measure

Header Header Header Title

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

* Footnote
Source: Source 201
FLOW WITH 3 COLUMN
Unit of measure
Text Text Text

• Text • Text • Text

Text

• Text • Text • Text

Text

• Text • Text • Text

Text

• Text • Text • Text

Text

• Text • Text • Text

Text

* Footnote
Source: Source 202
FLOW WITH 2 COLUMN
Unit of measure

Text Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 203
SQUARE FLOW
Unit of measure

Text Text
• Text • Text

Text
Text
• Text
• Text

* Footnote
Source: Source 204
FRAMEWORK
Unit of measure

Text Text
• Text • Text

Text Text
• Text • Text

* Footnote
Source: Source 205
Unit of measure

Title Title

• Text • Text

* Footnote
Source: Source 206
Unit of measure

Title Title

• Text • Text

* Footnote
Source: Source 207
Unit of measure

Title Title

• Text • Text

Title Title

• Text • Text

* Footnote
Source: Source 208
Unit of measure

Title Title

• Text • Text

xxxxx

Title Title

• Text • Text

* Footnote
Source: Source 209
Unit of measure

Title Title Title

• • •

* Footnote
Source: Source 210
Unit of measure

Title Title

• Text • Text

Title

* Footnote
Source: Source 211
Unit of measure

• Text
Text

Text

Text Text

• Text • Text

* Footnote
Source: Source 212
Unit of measure

• Text

Text

• Text • Text
Text Text
Text

• Text • Text
Text Text

* Footnote
Source: Source 213
SCP
Unit of measure

External
shock S tructure C onduct P erformance

• xxxx • xxx • xxxx • xxxx

* Footnote
Source: Source 214
Unit of measure

Text Text Text Text

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

* Footnote
Source: Source 215
Unit of measure

Text

Text Text Text Text

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

* Footnote
Source: Source 216
Unit of measure

Text

Text Text Text Text Text Text

• Text • Text • Text • Text • Text • Text

Text

• Text • Text • Text • Text • Text • Text

Text

* Footnote
Source: Source 217
Unit of measure

Text

Text

Title Title Title Title Title

• Text • Text • Text • Text • Text

* Footnote
Source: Source 218
Unit of measure
Text
Text Text
Text

Text
Text Text Text
Text

Text
Text Text
Text
Text
Text
Text Text
Text

Text
Text Text Text
Text

Text
Text Text
Text

* Footnote
Source: Source 219
Unit of measure
Title

•
Text

•
Text Text

•
Text

Text
•
Text

•
Text Text

•
Text

* Footnote
Source: Source 220
Unit of measure

Title Title Title Title

• Text • Text

Text

• Text • Text

Text Text

• Text • Text

Text

* Footnote
Source: Source 221
TEAM STRUCTURE
Unit of measure

Title
•

Title Client McKinsey Expert group

• • • •

* Footnote
Source: Source 222
Unit of measure

Text

Text

* Footnote
Source: Source 223
Unit of measure

Text

Text

Text

Text

Text

* Footnote
Source: Source 224
Unit of measure

Title

Title Title Title

• Text • Text • Text

Title
Title

* Footnote
Source: Source 225
Unit of measure

Title

Title Title Title Title

• Text • Text • Text • Text

Title
Title

* Footnote
Source: Source 226
Unit of measure

Title

Title Title Title

• Text • Text • Text

Title

* Footnote
Source: Source 227
Unit of measure

Text
• Text
Text
• Text

* Footnote
Source: Source 228
Unit of measure

Title

Sub title Sub title

• •
• •
• •

Risk management

* Footnote
Source: Source 229
Unit of measure

Text Text

• Text • Text • Text • Text • Text • Text

* Footnote
Source: Source 230
CYCLE 2
Unit of measure

• Text • Text

Text Text

* Footnote
Source: Source 231
CYCLE 2
Unit of measure

• Text • Text

Text Text

* Footnote
Source: Source 232
CYCLE 3
Unit of measure
• Text

Text

• Text

• Text Text
Text

* Footnote
Source: Source 233
CYCLE 3
Unit of measure
• Text

Text

• Text

• Text Text
Text

* Footnote
Source: Source 234
CYCLE 4
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

* Footnote
Source: Source 235
CYCLE 4
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

* Footnote
Source: Source 236
CYCLE 5
Unit of measure

• Text • Text

Text
Text

• Text

Text • Text

Text

Text

• Text

* Footnote
Source: Source 237
CYCLE 5
Unit of measure

• Text • Text

Text
Text

• Text

Text • Text

Text

Text

• Text

* Footnote
Source: Source 238
CYCLE 6
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

Text
• Text Text

• Text

* Footnote
Source: Source 239
CYCLE 6
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

Text
• Text Text

• Text

* Footnote
Source: Source 240
FORCES AT WORK
Unit of measure

Text
• Text

Text Text
• Text • Text
Text
• Text

Text
• Text

* Footnote
Source: Source 241
2 BY 2 MATRIX
Unit of measure

High
Text • Text • Text

• Text • Text

Low
High Low
Text

* Footnote
Source: Source 242
2 BY 3 MATRIX
Unit of measure

• Text • Text • Text

High
Text

• Text • Text • Text

Low

Low Medium High

Text
* Footnote
Source: Source 243
3 BY 3 MATRIX
Unit of measure

• Text • Text • Text

High

• Text • Text • Text

Medium
Text

• Text • Text • Text

Low

Low Medium High

Text
* Footnote
Source: Source 244
4 BY 3 MATRIX
Unit of measure

High • Text • Text • Text • Text

• Text • Text • Text • Text

Medium
Text

• Text • Text • Text • Text

Low

1 2 3 4

Text
* Footnote
Source: Source 245
4 BY 3 MATRIX
Unit of measure

• Text • Text • Text • Text

4

• Text • Text • Text • Text

3
Text

• Text • Text • Text • Text

2

• Text • Text • Text • Text

1

1 2 3 4

Text
* Footnote
Source: Source 246
STUDY OBJECTIVE
Unit of measure

Text

• Text • Text • Text • Text

* Footnote
Source: Source 247
LEVEL 03
Unit of measure

• Text

Text

• Text

Text

• Text

Text

* Footnote
Source: Source 248
LEVEL 04
Unit of measure

• Text

Text

• Text
Text

• Text
Text

• Text
Text

* Footnote
Source: Source 249
LEVEL 09
Unit of measure

• Text
Text
• Text
Text
• Text
Text

Text
• Text

• Text
Text

Text • Text

• Text
Text

Text
• Text

• Text
Text

* Footnote
Source: Source 250
GANTT – 4 WEEK
Unit of measure

Text Text Text Text Text

• Text

• Text

• Text

* Footnote
Source: Source 251
Unit of measure

Text Text Text Text Text Text Text

• Text

• Text

• Text

* Footnote
Source: Source 252
Unit of measure

Text Text
Text Text Text Text Text Text Text Text Text

• Text

• Text

• Text

* Footnote
Source: Source 253
Unit of measure

Text Text Text

Text Text Text Text Text Text Text Text Text Text Text Text Text

• Text

• Text

• Text

* Footnote
Source: Source 254
Unit of measure

Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 255
Unit of measure

Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 256
Unit of measure

Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 257
Unit of measure

Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 258
Unit of measure

Text Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 259
Unit of measure

Text Text Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 260
Unit of measure

Text Text Text Text Text Text Text Text Text Text
Text 1234123412341234123412341234 123412341234

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 261
Unit of measure

Text Text Text Text Text Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 34 12 3 4 1 2 3 4 1 23 4

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 262
Unit of measure

Text
Text 1 2 3 4 5 6 7 8 9 10 11 12
• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 263
Unit of measure

Text Text
1
Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 12

• Text

• Text

• Text

** Footnote
Footnote
Source: Source:
Source Source 264
Unit of measure

Text
Text Responsibility Mon Tue Wed Thu Fri

• Text

• Text

• Text

* Footnote
Source: Source 265
Unit of measure

Text Text

Text Responsibility M T W T F M T W T F

• Text

• Text

• Text

* Footnote
Source: Source 266
Unit of measure

Text Text

Label 1 50 Label 1 50

Label 2 Label 2
40 40

Label 3 Label 3
30 30

Label 4 Label 4
20 20
Label 5 Label 5
10 10

* Footnote
Source: Source 267
Unit of measure

Text Text

Label 1 50 Label 1 50

Label 2 Label 2
40 40

Label 3 Label 3 Text

30 30

Label 4 Label 4
20 20
Label 5 Label 5
10 10

* Footnote
Source: Source 268
Unit of measure

Text Text Text

Label 1 50 Label 1 50 Label 1 50

Label 2 Label 2 Label 2

40 40 40

Label 3 Label 3 Label 3

30 30 30

Label 4 Label 4 Label 4

20 20 20
Label 5 Label 5 Label 5
10 10 10

* Footnote
Source: Source 269
Unit of measure

Text Text Text

Label 1 50 Label 1 50 Label 1 50

Label 2 Label 2 Label 2

40 40 40

Label 3 Label 3 Label 3 Text

30 30 30

Label 4 Label 4 Label 4

20 20 20
Label 5 Label 5 Label 5
10 10 10

* Footnote
Source: Source 270
Unit of measure

Text Text Text Text

Label 1 50 Label 1 50 Label 1 50 Label 1 50

Label 2 Label 2 Label 2 Label 2

40 40 40 40

Label 3 Label 3 Label 3 Label 3

30 30 30 30

Label 4 Label 4 Label 4 Label 4

20 20 20 20
Label 5 Label 5 Label 5 Label 5

10 10 10 10

* Footnote
Source: Source 271
Unit of measure

Text Text Text Text Text

Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 1 50

Label 2 Label 2 Label 2 Label 2 Label 2

40 40 40 40 40

Label 3 Label 3 Label 3 Label 3 Label 3

30 30 30 30 30

Label 4 Label 4 Label 4 Label 4 Label 4

20 20 20 20 20

Label 5 Label 5 Label 5 Label 5 Label 5

10 10 10 10 10

** Footnote
Footnote
Source: Source:
Source Source 272
Unit of measure

Text Text

Label 1 50 50

Label 2
40 40

Label 3
30 30

Label 4
20 20
Label 5
10 10

* Footnote
Source: Source 273
Unit of measure

Text Text Text

Label 1 50 50 50

Label 2
40 40 40

Label 3
30 30 30

Label 4
20 20 20
Label 5
10 10 10

* Footnote
Source: Source 274
Unit of measure

Text Text Text Text

Label 1 50 50 50 50

Label 2
40 40 40 40

Label 3
30 30 30 30

Label 4
20 20 20 20
Label 5

10 10 10 10

* Footnote
Source: Source 275
Unit of measure

Text Text Text Text Text

Label 1 50 50 50 50 50

Label 2
40 40 40 40 40

Label 3
30 30 30 30 30

Label 4

20 20 20 20 20

Label 5

10 10 10 10 10

** Footnote
Footnote
Source: Source:
Source Source 276
EXHIBIT TITLE
Unit of measure

Title Title Title

Measure Measure Measure

Label 80 Label 80 Label 80

Label 70 Label 70 Label 70
Label Label Label
60 60 60
Label Label Label
50 50 50
Label Label Label
40 40 40
Label Label Label
30 30 30
Label Label Label

Label 20 Label 20 Label 20

10 10 10
Text Text Text

** Footnote
Footnote
Source: Source:
Source Source 277
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure

Label 1 60 Label 1 60
Label 2 50 Label 2 50
Label 3 Label 3
40 40
Label 4 Label 4
30 30
Label 5 Label 5
20 20
Label 6 Label 6
10 10

Title Title
Measure Measure

Label 1 60 Label 1 60
Label 2 50 Label 2 50
Label 3 Label 3
40 40
Label 4 Label 4
30 30
Label 5 Label 5
20 20
Label 6 Label 6
10 10
** Footnote
Footnote
Source: Source:
Source Source 278
EXHIBIT TITLE
Unit of measure

Title Title Title Title

Measure Measure Measure Measure

Label 80 Label 80 Label 80 Label 80

Label 70 Label 70 Label 70 Label 70
Label Label Label Label
60 60 60 60
Label Label Label Label
50 50 50 50
Label Label Label Label
40 40 40 40
Label Label Label Label
30 30 30 30
Label Label Label Label

Label 20 Label 20 Label 20 Label 20

10 10 10 10
Text Text Text Text

* Footnote
Source: Source:
Source Source 279
EXHIBIT TITLE
Unit of measure

Text Text

60 60

50 50

40 40

30 30

20 20

Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5

* Footnote
Source: Source 280
EXHIBIT TITLE
Unit of measure

Text Text Text

60 60 60

50 50 50

40 40 40

30 30 30

Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4

* Footnote
Source: Source 281
EXHIBIT TITLE
Unit of measure

Text Text Text Text

60 60 60 60

50 50 50 50

40 40 40 40

30 30 30 30

Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

** Footnote
Footnote
Source: Source:
Source Source 282
EXHIBIT TITLE
Unit of measure

Title Title
Measure Measure

60 60

50 50

40 40

30 30

20 20

Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5

* Footnote
Source: Source 283
EXHIBIT TITLE
Unit of measure

Title Title Title

Measure Measure Measure

Text Text Text

50 50 50

40 40 40

30 30 30

20 20 20

Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4

* Footnote
Source: Source:
Source Source 284
EXHIBIT TITLE
Unit of measure

Title Title Title Title

Measure Measure Measure Measure

Text Text Text Text

50 50 50 50

40 40 40 40

30 30 30 30

20 20 20 20
Label 3

Label 3

Label 3

Label 3
Label 1

Label 2

Label 4

Label 4

Label 1

Label 2

Label 4

Label 1

Label 4
Label 1

Label 2

Label 2
**
Footnote
Footnote
Source: Source:
Source Source 285
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure

90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

Title Title
Measure Measure

90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

** Footnote
Footnote
Source: Source:
Source Source 286
Unit of measure Title (Measure)
80 90
70
60
50
40
30
20

Text Text Text Text Text Text Text Text

Title (Measure)
80 90
Title 70
Measure 60
50
40
30
90 20
80
70 Text Text Text Text Text Text Text Text
60
50
40 Title (Measure)
30 90
20 80
70
60
50
40
30
Text Text Text Text Text Text Text Text 20

Text Text Text Text Text Text Text Text

Title (Measure)
80 90
70
60
50
40
30
20

Text Text Text Text Text Text Text Text

** Footnote
Footnote
Source: Source:
Source Source 287
Unit of measure Title (Measure)
70
50 60
30 40
20

Title (Measure) Text Text Text Text Text Text

70 Title (Measure)
60 60 70
50 40 50
40 20 30
30
20
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
60 70
40 50
20 30
70
60 Text Text Text Text Text Text
50
40 Title (Measure)
30 60 70
40 50
20 30
20

Text Text Text Text Text Text Title (Measure) Text Text Text Text Text Text

70 Title (Measure)
60 60 70
50 40 50
40 20 30
30
20
Text Text Text Text Text Text
Text Text Text Text Text Text
Title (Measure)
60 70
40 50
20 30

Text Text Text Text Text Text

** Footnote
Footnote
Source: Source:
Source Source 288
ROIC TREE ANALYSIS
Unit of measure
Percent Title

93.8 98.4 96.1

87.7 85.3

98 99 00 01 02
Title Title Title

13.6 3.1 2.6

11.2 2.0 2.0 1.8 1.7
6.1 1.1 1.1
1.5 0.8 0.1 0.1

98 99 00 01 02 98 99 00 01 02 98 99 00 01 02
Title Title

Title 23.4
13.8 18.3 15.6 15.7

50.4 0.0 0.0 0.0 0.0 0.0

37.0
9.9 2.5 1.8
98 99 00 01 02 98 99 00 01 02
Title
Title Title
98 99 00 01 02
48.2 32.4 28.8 15.6
25.9 25.9 27.1 13.7 11.4
21.5 9.7 10.6
6.9 -0.2 2.3
Title

98 99 00 01 02 1.10
Title 98 99 00 01 02 98 99 00 01 02
43.3 0.30 0.30 Title
0.04 Title Title
-0.26
23.9
6.9 62 60 27.8
-0.2 2.3 43 20.5
98 99 00 01 02 30 1.9
27 9.3 8.4 9.7 -1.5
-4.0 -5.2 -4.7
98 99 00 01 02
98 99 00 01 02
98 99 00 01 02 98 99 00 01 02
Title Title

7.9 7.5 8.0 18.8

12.1 13.7 13.5
5.5
-5.0 -4.2
98 99 00 01 02
98 99 00 01 02
* Footnote
Source: Source 289
EXHIBIT TITLE
Unit of measure

Text Text

100%= 000 000 000 000 000 100%= 000 000 000 000 000

15 10 10 10 15 10 10 10
Series 20 Series 20
10 10 10 10
15 20 15 20
Series Series
20 20 20 20
40 20 40 20
Series 35 Series 35
30 30

60 60
Series 50 Series 50
35 40 35 40
30 30
Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5

* Footnote
Source: Source 290
EXHIBIT TITLE
Unit of measure

Text Text Text

100%= 000 000 000 000 000 100%= 000 000 000 000 000 100%= 000 000 000 000 000

10 10 10 10 10 10 10 10 10
Series 15 Series 15 Series 15
20 20 20
10 10 10 10 10 10
20 20 20
15 15 15
Series Series Series
20 20 20 20 20 20

40 20 40 20 40 20
Series 35 Series 35 Series 35
30 30 30

60 60 60
Series 50 Series 50 Series 50
35 40 35 40 35 40
30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

** Footnote
Footnote
Source: Source:
Source Source 291
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure

100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000

Series 15 10 10 10 10 10 10 Series 15 10 10 10 10 10 10
20 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series Series
20 20 20 20 20 20 20 20 20 20
40 20 40 20
Series 35 Series 35
30 30

Series 60 60 60 60 Series 60 60 60 60
50 50
35 40 35 40
30 30
Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

Title Title
Measure Measure

100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000

Series 15 10 10 10 10 10 10 Series 15 10 10 10 10 10 10
20 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series Series
20 20 20 20 20 20 20 20 20 20
40 20 40 20
Series 35 Series 35
30 30

Series 60 60 60 60 Series 60 60 60 60
50 50
35 40 35 40
30 30
Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

**Footnote
Footnote
Source: Source:
Source Source 292
Unit of measure

Title Title
Measure Measure

100% = xxxx 100% = xxxx

Label 4 Label 4

Label 3 10 Label 3 10
10 10
Label 5 Label 5
45 45
Label 2 Label 2
15 15

20 20
Label 1 Label 1

* Footnote
Source: Source 293
Unit of measure

Title Title Title

Measure Measure Measure

100% = xxxx 100% = xxxx 100% = xxxx

Label 4 Label 4 Label 4

Label 3 10 Label 3 10 Label 3 10

10 10 10
Label 5 Label 5 Label 5
Label 2 45 Label 2 45 Label 2 45
15 15 15

20 20 20
Label 1 Label 1 Label 1

* Footnote
Source: Source:
Source Source 294
Unit of measure

Title Title
Measure Measure

100% = xxxx 100% = xxxx

Label 4 Label 4

Label 3 10 Label 3 10
10 10
Label 5 Label 5
Label 2 45 Label 2 45
15 15

20 20
Label 1 Label 1

Title Title
Measure Measure

100% = xxxx 100% = xxxx

Label 4 Label 4

Label 3 10 Label 3 10
10 10
Label 5 Label 5
Label 2 45 Label 2 45
15 15

20 20
Label 1 Label 1

** Footnote
Footnote
Source: Source:
Source Source 295
Unit of measure

Title Title
Measure Measure

350 350
298 298
300 267 278 300 267 278
245 250 245 250
250 230 250 230
200 200
150 175 180 150 175 180
165 165
100 120 130 100 120 130
89 89
50 50
0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995

* Footnote
Source: Source 296
Unit of measure

Title Title Title

Measure Measure Measure

350 350 350

298 298 298
300 278 300 278 300 278
267 267 267
245 250 245 250 245 250
250 230 250 230 250 230

200 200 200

150 180 150 180 150 180

165 175 165 175 165 175
100 120 130 100 120 130 100 120 130
89 89 89
50 50 50

0 0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995 1990 91 92 93 94 1995

** Footnote
Footnote
Source: Source:
Source Source 297
Unit of measure

Title Title
Measure Measure
325 325
350 298 300 350 298 300
300 267 250 278 300 267 250 278
245 245
230 230
250 250
200 200
220 220
150 195 150 195
100 165 175 180 100 165 175 180
120 130 120 130
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
Title Title
Measure Measure
325 325
350 298 300 350 298 300
300 267 250 278 300 267 250 278
245 245
230 230
250 250
200 200
220 220
150 195 150 195
100 165 175 180 100 165 175 180
120 130 120 130
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
** Footnote
Footnote
Source: Source:
Source Source 298
Unit of measure

Title
Measure
325
350 298 300
300 267 250 278
245
230
250
200
220
150 180 195
165 175
100
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997 Text
Title
Measure
325
350 298 300
300 267 250 278
230 245
250
200
220
150 195
165 175 180
100
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
** Footnote
Footnote
Source: Source:
Source Source 299
Unit of measure
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
Title
1990 1991 1992 1993 1994 1995 1996 1997
Measure
Title
325
350 298 300 Measure
267 278
300 245 250 400 298 300 325
230 267 278
250 245 250
300 230
200 200
220
150 180 195 195 220
165 175 100 165 175 180
100 89 120 130
120 130 0
50 89
1990 1991 1992 1993 1994 1995 1996 1997
0
Title
1990 1991 1992 1993 1994 1995 1996 1997 Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
** Footnote
Footnote
Source: Source:
Source Source 300
Unit of measure Title (Measure)

400 267 250 278 298 300 325

245
300 230
200
100 165 175 180 195 220
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
Title 400 267 250 278 298 300 325
Measure 245
300 230
325 200
350 298 300
267 278 100 165 175 180 195 220
300 245 250 89 120 130
230 0
250 1990 1991 1992 1993 1994 1995 1996 1997
200 Title (Measure)
220
150 195
165 175 180 400 267 250 278 298 300 325
100 245
120 130 300 230
50 89 200
0 100 165 175 180 195 220
89 120 130
1990 1991 1992 1993 1994 1995 1996 1997 0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)

400 267 250 278 298 300 325

245
300 230
200
100 165 175 180 195 220
89 120 130
0
** Footnote 1990 1991 1992 1993 1994 1995 1996 1997
Footnote
Source: Source:
Source Source 301
STICKER AND OTHERS STICKER AUTOMAKER
Unit of measure
EXAMPLE BACK UP REVISED EXAMPLE BACK UP REVISED

ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS

HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED
CONFIDENTIAL PRELIMINARY
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED WORK IN PROGRESS
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

* Footnote
Source: Source 302
Unit of measure

High
Medium
Low

* Footnote
Source: Source 303
STICKER AND OTHERS
Unit of measure

Text Text

Text

* Footnote
Source: Source 304
MAPS
Unit of measure

* Footnote
Source: Source 305
Unit of measure

APPENDIX

* Footnote
Source: Source 306
Unit of measure

END OF DOC

* Footnote
Source: Source 307