Professional Documents
Culture Documents
Focus Across The Firm. New York: Mcgraw-Hill. Retrieved From HTTP
Focus Across The Firm. New York: Mcgraw-Hill. Retrieved From HTTP
Zeithaml, V.A., & Bitner, M.J. (2003). Services Marketing: Integrating Customer
Focus across the Firm. New York: McGraw-Hill. Retrieved from http://
www.ewp,rpi,edu>jbdn>jbdnv202
Kumar, M., Kee, F.T., & Manshor, A.T. (2009). Determining the Relative Importance
228.
Lewis, B.R. (1989). Quality in the Service Sector – a Review. International Journal
Malhotra, N.K. (2004). Marketing Research: An Applied Orientation. 4th ed. New