Professional Documents
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1963 Why People Seek Dental Care A Test of A Conceptual Formulation
1963 Why People Seek Dental Care A Test of A Conceptual Formulation
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166
Research carried on over the past five who receivedfree dentalcare for themselves
years has resultedin the identificationof a and theirfamiliesas fringebenefitswere in-
series of variables which seem valuable in terviewed to determinedifferencesin the
delineatingwhymembersof the generalpop- beliefs of those who made preventive,and
ulationtake healthactions.' Since the formu- those who made symptomaticvisits. It was
lation has been describedcarefullyin these foundthat "respondentswho believedthem-
references,it will be presentedhere in out- selves highlysusceptibleto dental problems
line formonly. made morepreventivevisits than those who
It has been hypothesizedand supportedby believed themselvesbarely susceptible; that
evidencethat a person is not likelyto take those respondentswho believed that dental
a health action unless: problemswould be serious if they occurred
(1) He believeshimselfsusceptibleto the made more dental visits than those who did
disease in question; not hold this belief; more respondentswho
(2) He believes that the disease in ques- believedtheycould take generallybeneficial
tion would have serious effectsupon his life actions against dental problemsmade pre-
if he shouldcontractit; ventivedental visits than those who did not
(3) He is aware of certain actions that hold this belief." Moreover,almost 80 per
can be taken and believes that these actions cent of those who held all three of these be-
may reduce his likelihoodof contractingthe liefs made preventivedental visits, while
disease, or reducethe severityof the disease none of the respondentscategorizedas low
shouldhe contractit; and on these three variables made preventive
(4) He believesthat the threatto him of visits.2
taking the action (the barrier force in the It was also found that respondentswho
situation) is not as greatas the threatof the expressedfearof pain, or who expressedanx-
disease itself. iety about dental treatmentsmade fewer
This formulationled to a studyof reasons preventivedental visits than those who did
why persons make dental visits. In 1958, a not express such fear and anxiety.Respond-
random sample of factoryemployeesin one ents who expressednegativeattitudesabout
plant of the Endicott-Johnson Corporation dentistswere also less likelyto make preven-
tive visits than thosewho did not.
*School of Public Health, Universityof Michigan.
1. See: GodfreyM. Hochbaum, Public Participa-
These data, then,are furtherevidenceof
tion in Medical Screening Programs-A Socio-Psy- the value of the conceptualvariables for un-
chological Study, PHS Pub. No. 572, Washington, derstandinghealthbehavior.However,since
D.C., U.S. GovernmentPrinting Office,1958; Irwin the 1958 studywas an attemptto clarifythe
M. Rosenstock,G. M. Hochbaum, H. Leventhal, et whole pictureof why persons seeks preven-
al., The Impact of Asian Influenza on Community
Life: A Study of Five Cities, Washington, D.C.; tive dental care, variables which were of a
U.S. GovernmentPrinting Office, 1960, PHS Pub. general social and cultural nature, but dif-
No. 766; and Fred Heinzelmann, "Determinants of
Prophylaxis Behavior with Respect to Rheumatic 2. Stephen Kegeles, "Some Motives for Seeking
Fever," J. Health & Human Behavior, Summer, Preventive Dental Care," Journal of the American
1962, pp. 73-81. Dental Association, July,1963, Vol. 67, pp. 90-98.
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WHY PEOPLESEEK DENTALCARE 167
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168 OF HEALTHAND HUMANBEHAVIOR
JOURNAL
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WHY PEOPLESEEK DENTALCARE 169
per centof thosewho did notsee dentalprob- who saw benefits8fromactions which they
lems as seriousmade preventivevisits.) could take did not make a greaternumberof
Table 2
preventivevisits than their counterpartsin
Per Cent of Individuals Who Made Preventively
the resurvey (Table 2). However, among
Oriented Dental Visits Accordingto Their Beliefs persons who believedthemselvessusceptible
About Susceptibilityand Benefits About Dental to dental disease, those who believed that
Actions beneficialactions could be taken to prevent
Susceptibility or alleviatedentalproblemswere morelikely
Made Preventive Dental Visits than thosewho do not believein the efficacy
58.2 per cent of the 79 persons who felt suscepti- of such benefitsto make preventivevisits
ble. (Table 2).
41.9 per cent of the 129 persons who did not feel
susceptible.
It can be seen in Table 3 that 51 per cent
p* (X2 = 5.18) < .05. of thosewho believedin naturalcausationof
Benefits dental disease made preventivevisits com-
Made Preventive Dental Visits pared with 40 per cent of those who be-
47.5 per cent of the 179 persons who saw bene- lieved that dental problems"just happened"
ficial dental actions as possible.
44.6 per cent of the 65 persons who did not see
or that "nothingcould be done." Fifty-three
beneficial dental actions as possible. per cent of the parents concernedabout the
p = not significant. aestheticsignificanceoftheirchildren'steeth
Susceptibilityand Benefits made preventivevisits. Forty per cent of
Made Preventive Dental Visits thosewho did not expresssuch aestheticcon-
67.3 per cent of the 55 high susceptible persons
who saw beneficialdental actions as possible. cernmade preventivevisits (Table 3). Fifty-
38.1 per cent of the 21 high susceptible persons five per cent of the respondentsconcerned
who did not see beneficial dental actions as with the relationof dentalproblemsto their
possible. own "aesthetic appearance" made preven-
p (X2 [Yates]t = 5.42) < .01. tive visits as comparedwith 42 per cent of
*Since the hypothesestested indicate the direction those not concerned (Table 3). As in the
of the expected differences,chi-square tests of sig- original study,this is a trend which is not
nificance were combined with a sign test, with a
consequent halving of the significance level here significant.
and in subsequent tables. In all tables, chi-square
contingencytests are fourfold,with one degree of The Role ofBarriersin MakingDental Visits
freedom.
tThe rule followedfor testingrelationshipsin this
Table 4 shows that barriersto dental care
table and in subsequent tables was: where all ob- were almostas importantin keepingpersons
tained cells were 10 or greater, a chi-square was frommakingpreventivevisits in the resur-
used; where any obtained cell was between 6 and vey as they had been in the original study.
10-if the expected frequencyfor that cell was 10
or greater-a chi-square with Yates' correctionwas 8. Persons were asked the questions (both for
used. worst dental problem experienced and for worst
dental problemanticipated): "Do you know of any-
Table 2 shows that 58 per cent of the re- thinga person could do that would make it less likely
spondentswho feltsusceptible7made preven- that he would get (worst dental problem)?" "What
tive dentalvisits,while 42 per cent of those could he do?"; if the individual said "no" to the
who did not feel susceptiblemade preventive first of these questions,he was asked "Do you mean
there is absolutelynothinga person can do to make
dentalvisits. (All data presentedin the text it less likely that (worst dental problem) would
are at the 5 per cent level of confidenceor happen?"
better unless specified otherwise.) Persons Persons who specified visits to dentists,brushing
one's teeth, or staying on low sugar diets were
7. A person was categorized as susceptible if he scored as believingin possible benefits.Persons who
answered "likely" in any form to the questions: stated they didn't know of anything which could
"How likelydo you thinkit will be that (worst den- be done, or who mentionedvague activities (avoid-
tal problem mentionedthat the respondenthad ex- ing restaurants) were scored as not believingin ben-
perienced) will happen to you again?" and "How efits. A four point scale was derived from the an-
likely do you think it will be that (worst dental swers to the six questions. Persons in the top two
problemwhich he could anticipate) will ever happen categories were the high benefits group; persons
to you?" He was categorized not susceptible if he scored as low or no benefitswere the low benefits
answered "unlikely" to both questions. group.
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170 JOURNAL
OF HEALTHAND HUMANBEHAVIOR
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WHY PEOPLESEEK DENTALCARE 171
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172 JOURNAL
OF HEALTHAND HUMANBEHAVIOR
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DENTALCARE/AGRICULTURAL
MIGRATION 173
visits; 35 per cent of those who did not be- need to be done in order to assess the rela-
lieve themselvessusceptibleand were low on tion of certainconcomitantsof social class-
the index of social class made preventive values, early habit patterns,familial train-
visits. (Unfortunately, the small numberof ing practices,mobilitypatterns-on preven-
respondentsdoes not allow furtherstate- tive dental visits.
ments about the relative influenceof these In summary,the current study has not
socio-economic factorsand othermotivation- tested the relationof the conceptualformu-
al or barrier factors studied. Neither was lation to preventivehealthbehavioras com-
there any way of assessing the relative in- pletelyas was hoped. The formulationseems
fluenceof the motivationaland barrier fac- to be relevant,the variables necessary,but
tors on preventivevisits.) not sufficient,for explaininghealth behav-
ior. A more explicitstatementof the inter-
However, social class variables allow
relationsbetweenthe variables in the formu-
"who" answers, and not "why" answers.
lationand othersocial variables seemspossi-
The variables fromthe conceptualformula- ble only throughfuture experimentaland
tion allow certain "why" answers, but not controlledanalysis,and probablynotthrough
veryuseful"who" answers. Furtherstudies other surveystudies.
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