Customer Segment
OWN BUSINESS
Segmented market
- Health-conscious customers
- Family with kids (middle income earners)
-
Customer Profile – Health-conscious customers
Customer jobs
1. To satisfy and improve consumer
tastes and preferences.
2. Speed with excellence in delivery
3. Ensure the uniqueness of the
product
4. Offer good recommendation to the
public
5. Build a strong consumer-producer
relationship.
6. Provide superior customer service.
Pains
1. Insufficient food options in the
market
2. Unmet free delivery charge,
promos, and discounts
3. Late food delivery
4. Unsatisfied taste
5. Attributes on Poor packaging
Gains
1. New and improved health benefits
2. Champion in quality leadership
3. Maintain best in class
4. Empower people with knowledge
on food safety
5. Listen and understand the needs
Value Proposition
1. Products and Services
- Must be able to offer a variety
of innovative products that
meet the needs.
- Can be achieved by using
technology that is fast, efficient,
and reliable.
- Innovate based on quality that
is more attractive and
appealing for consumers.
- Create catchy content and
posting overviews.
- Stay connected which is based
on trust, respect, and loyalty.
- Allows consumers to get a
better experience.
2. Pain relievers
- Easy to place an order food
online
- Free access to all promos and
discounts and collect some
redeemable rewards.
- Strictly accept the order on its
appropriate time/days of done
assembling and when the
delivery is out.
- Focus on major complaints of
consumers and actively show
 sympathy.
- Conceptualize appropriate neat
design that reduces the
consumption of materials and
improves the level of
production.
3. Gain Creators
- Make an alignment of a variety
of ingredients that will be used
during the process.
- Create a culture of excellence
and drive the right kind of
change.
- Allows having a competitive
advantage in the market with its
unique features.
- Equipped and skilled staff are
important for the success of the
product.
- Rely upon what is a trend and
conceptualize innovative
products out of it.