MAKE IN

INDIA
GE MANDATORY ECONOMICS

GROUP 2
Anshuka Sethi
Arghya Rai
Arnaz Sethna
Dhruv Chandra
Jipsa Gautam
Madhurima Ekka
Rohini Khemnar
CONTENTS

03
INTRODUCTION

06
IMPORTANCE OF THE
MII PROGRAM

12
ACHIEVEMENTS OF THE
MII PROGRAM

21
SHORTCOMINGSOF THE
MII PROGRAM

27
NOTABLE STATISTIC
ABOUT THE MII

29
EXAMPLES OF INDIAN
FASHION BRANDS

35
BIBLIOGRAPHY

2
 INTRODUCTION
Make in India is an initiative taken up by the Government of India which
was launched in September 2014. It focuses on 25 sectors for job creation
and skill enhancement.

The main goal behind introducing this program was to transform India
into a global design & manufacturing hub by creating a conducive
environment for investors. India has always been a service-driven country
with the manufacturing sector taking only a 15% share in the Indian
economy. Therefore, the government wanted to increase the investors’
confidence by improving the country’s ‘Ease of Doing Business index.

Make in India came at a crucial time when the manufacturing sector in

India was struggling and in dire need of investment. According to various
studies, the manufacturing sector has a huge multiplier effect on the
economic growth of a country. Make in India is a vital panacea for the
Indian economy which will act as a catalyst in helping India to meet the
target of a $5 trillion economy by FY25.

Made entirely of cogs, the logo of Make in India is that of a lion’s

silhouette which is on the prowl symbolizing manufacturing, strength
and national pride of our country.

3
 Automobile Automobile Aviation Leather Oil Gas
components

Defense Electrical Renewable Chemicals

Make in Pharmaceuticals
manufacturing machinery energy
India focuses

Media Food
on the 25 Space Railways
entertainment
Mining
processing

sectors of Ports Tourism

Construction Electronic Roads
the economy and and
systems Highways
shipping hospitality

IT and BPM Textiles and Thermal Biotechnology Wellness

garments
power

Skill India
Startup India
Digital India
Pradhan Mantri Jan Dhan Yojana (PMJDY)
Schemes Smart Cities

associated AMRUT
Swachh Bharat Abhiyan
with Make in Sagarmala
India International Solar Alliance (ISA)
AGNII

All the above schemes are playing the role of an

invisible hand in facilitating the contribution to
the MII initiative.

4
MAKE IN INDIA TARGETS
The Government of India aims to achieve certain
targets through the MII mission. They are:

Boosting the manufacturing sector growth to

12-14% per year.

Creation of 100 million additional jobs in the

manufacturing sector by 2022.

Raising the manufacturing sector’s share in

the GDP to 25% by 2022.

Administering proper set of skills among the

urban poor and the rural migrants to foster
inclusive growth.

To increase domestic value addition and

deepen the technological depth in the
manufacturing sector.

To achieve a sustainable growth.

Augmenting the global competitiveness in

the Indian manufacturing sector which will
ultimately lead to higher consumer
satisfaction.

5
 THE IMPORTANCE OF THE MII PROGRAM

AIMS OF MAKE IN INDIA CAMPAIGN

A growth withinside the production sector's annual boom fee to 12-14

percentage
Growth in the percentage of producing withinside the USA’s GROSS
DOMESTIC PRODUCT from 16% to 25% via way of means of 2022.
To create one hundred million extra jobs via way of means of 2022 in
the production sector.
Creation of suitable talent units amongst rural migrants and the city
terrible for the inclusive boom.
Enhancing the worldwide competitiveness of the Indian production
sector.

IMPACT OF MAKE IN INDIA

India is now 1st amongst the world’s most attractive investment

destinations.
1st amongst world’s fastest growing economies.
1st among 100 countries on the growth, innovation, and leadership
index.
1st amongst 110 investment destinations polled globally.
7th most valued national brand in the world.
India’s rank jumped 12 positions in Ease of Doing Business 2016 list by
World Bank.
India moved 16 places in the Global Competitiveness Index 2015-16.

6
 MAJOR HIGHLIGHTS OF THE
"MAKE-IN-INDIA" WILL INCLUDE

Make in India Center: This will serve as a showcase for Indian-made

creative goods and manufacturing processes, as well as a vision of
how design, innovation, and technology may be applied in the global
industrial setting.
CNN-Asia Business Forum: A series of seminars, CXO meetings, round
tables, and networking events would be hosted on economic
challenges, investment potential, and other issues. The event will
feature global visionaries and leaders from the worlds of finance,
industry, and design.
Mumbai Reimagined Urban Planning Seminar: Working with best-in-
class technology partners, this session will focus on giving new
impetus for a smarter, more e-enabled Mumbai.
Hackathon: A 24-hour marathon event in which coders, engineers, and
designers compete to discover solutions to urban design issues.
TIME India Awards: Recognizing manufacturing excellence in India.
At the huge event, foreign investors and businesses will have
unprecedented access, insights, and opportunities to display, interact,
and work with young Indian entrepreneurs, industry leaders,
academicians, and federal and state government officials.

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Predicted Benefits of MII

Through the Make in India

initiative, India is getting
engaged with international trade
and commerce, building a
manufacturing hub and at the
same time getting a chance to
streamline the domestic
manufacturing sector.
The sole idea is to welcome
global investors which would
allow foreign capital required
into the economy, to produce
Indian products and to promote
them worldwide.

Creation of Job Opportunities

1.It aims at boosting employment opportunities and the initiative has
seen massive investment in the sectors like telecommunication, tourism
and pharmaceutical industry in India.
2. MII encourages the youngsters of this country to come up with
innovative ideas and become entrepreneurs or employers in the tertiary
sectors of this country.

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Business Comfort / Ease

of doing Business

India earlier ranked 130th on the ease of doing business index but with
opening up of sectors it has positioned itself at 63th rank. It can be said
that the easing of restrictions has brought the world to the doorstep of
Indian economy.

Boosting the GDP

As the program requires manufacturing of products in India, the
growth aspect of Indian economy is huge and inevitable. It will not
only enhance the trade but also result in boosting the GDP of India.
Investments have been made in various sectors of economy such as
exportation, architecture, textiles, telecommunications etc. which
would further help in strengthening the Indian economy.

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Improving the Brand Value

The urban population has always preferred international brand

products over domestically produced products of Indian brand. Due
to which, the small manufacturing companies have suffered extreme
losses in the market.

But because of the Make in India campaign, those small

manufacturers will get a real shot at business. With companies
investing in these small-time retailers from all around the world, the
brand valuation of Indian merchandise will increase dramatically.

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Massive Capital Flow

According to the World

Investment Report 2020, India
stands at 9th position in the list of
the worlds largest FDI recipients
in 2019 as against 12th position in
2018.

Since the launch of Make in India,

FDI in India has followed a
positive trend. FDI inflow from
April 2014 to March 2019 ($286
Bn) is 46.94% (approx.) of the
overall FDI received in the country
since April 2000 ($592.08 Bn).

Technology Enhancement
India is a developing economy and it falls short on updated
mechanics and technology, which is a big hindrance in the way of
development of the country.

With number of nations coming forward to the Make in India

initiative, India will be able to benefit from the latest technological
advancement which these companies will bring along with them.

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 ACHIEVEMENTS OF
THE MII PROGRAM

Overall Achievements

There have been several achievements across different aspects of

economy and industry. Below are few of the achievements

Foreign Direct Investment (FDI)

FDI policy reforms have contributed to India attracting record FDI inflows in the
last 5 years. Total FDI into India from 2014-15 to 2018-19 has been US $ 286
billion as compared to US $ 189 billion in the 5-year period prior to that (2009-
10 to 2013-14). In fact, total FDI in 2018-19 i.e. US $ 64.37 billion (provisional
figure) is the highest ever FDI received for any financial year

ACHIEVEMENTS UNDER SECTORS

India is the largest manufacturer of two-wheelers, three-wheelers and tractors in

the world.
The top players have inaugurated manufacturing units namely
FDI grew 1.7 times in Automobile Industry from 5.3 billion dollar (2010-14) to
8.9 billion dollar (2014-18)
Production of two wheelers, passenger vehicles, commercial vehicles and
three wheelers reached 21 million, 3.43 million, 0.75 million, and 1.13 million,
respectively.
In July 2021, India inaugurated the national automotive test tracks (NATRAX),
which is Asia’s longest high-speed track to facilitate automotive testing.
ISUZU motors in Sri City Andhra Pradesh, Suzuki Motors in Ahmedabad
Tata Motors & Fiat jointly have opened in Pune, Mercedes Benz in Chakan
2.60% raise in automobile production

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AVIATION
The aviation sector is expected to take a boom when we land in 2022.
FDI grew 5 times - from USD 229 million (2010-14) to USD 1148 million
(2014-18) in Air Transport sector
160 airports being revived & operationalized
By 29 % the passengers carried by domestic airlines have increased .
Common User Domestic Cargo Terminals have been operationalized
in 13 cities to facilitate everything related to cargo services under one
roof.

BIOTECHNOLOGY
The biotechnology industry owes its success to the R&D activities and growing
government initiatives

Good Manufacturing Practices a plant was inaugurated in 2016 for the

manufacture of Phytopharmaceuticals.
A virtual centre launched across five Indian Institutes of Technology, in 2015, to
develop and advance technologies in the area of biofuels.
30 Bio-incubators and Biotech Parks were established from 2014 to 2016.

First developed and manufactured rotavirus vaccine 'Rotavac' was

launched in 2015.

CHEMICALS AND PETROCHEMICALS

The Chemicals industry serves raw material availability and innovation
provide an incentive to the other industries to get rolling
The Chemicals and Petrochemicals Industry in India is in the topmost
exporting segment with INR 2.68 lakh crore
The FDI equity inflows in the sector increased by 107%.

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 CONSTRUCTION

The demand for real estate and infrastructure projects has been
increased over the years. The identification of smart cities has been a
smart move which intends to utilize the resources in the best possible
manner

During the month of October 2020, about 23.53 lakh households have
been provided with a tap water connection.
The construction sector is the industry which is on 2nd no in providing
employment, after agriculture.

DEFENSE
India has opened its doors of the defence sector to privatization which was a very
essential step to leverage the domestic markets and meet the defence needs
India has decided to set up two Defence Production corridors in Uttar Pradesh and
Tamil Nadu.
Various products manufactured in India like HAL Tejas Light combat aircraft by
sourcing 95% of the resources required locally.

Defence equipment of cost 2059.18 Crore have exported to 28

countries in 2015.

ELECTRICAL MACHINERY
In the electrical machinery sector, Indian manufacturers are at their peak
of competitiveness with regards to product design, manufacturing.
This industry recorded a double-digit growth rate of 12.8% over 2017-
18.
India is a net exporter of electricity.

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ELECTRONIC SYSTEMS
In electronic system sector focus has on import substitution.

FDI did grow 4.4 times in Electronics & IT sector 2.77 billion dollar to
12.24 billion dollar
Around 38 mobile manufacturing units have been set up which have created
employment of about 38300.
·Under Digital Saksharta Abhiyan 99 lakh candidates have been register for
training.

FOOD PROCESSING
Nivesh Bandhu is a platform which provides a one stop solution to
investors in the area of food processing, aiding them in decision making
and providing incentives
22 Mega Food Park projects have made operational.
Government of India and the United Nations' World Food Programme
for cooperation signed MoU till 2023.
193 colds in india are completed and 98 are under development .
There has been a FDI equity inflow of USD 1.7 Billion from April 2014 to
December 2016.

IT AND BPM
The Information technology sector contributes a countable share to the
exports. This industry is the largest private sector employer providing
millions of job opportunities
The computer software and hardware industry in India attracted FDI
inflows worth 71.05 billion dollar between April 2000 and March 2021.
IT and BPM is second in FDI inflows as per Promotion of Industry and
Internal Trade (DPIIT).

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LEATHER
The demand for leather products is on the rise and the concept of
utilising young labour with oozing energy is helping this sector flourish
The total leather and leather products export during April 2000 to
March 2021 was 3.30 billion dollar and for the month of March 2021 it
was 317.77 million dollar.
In April 2021, export of leather and leather products stood at 289.57
million dollar.
India boasts of being the 2nd largest producer of footwear and the
2nd largest exporter of leather garments.

MEDIA & ENTERTAINMENT

India is the 2nd largest TV Market in the world. Growth in multiplexes,
increased liberalization and tariff relaxation serve giving push to this
industry.
Netflix announced plan to open its first live-action, post-production
facility in Mumbai.
The DD Kisan channel got huge response in a total viewership of 1.52
Crores within 7 months.

MINING
Mining is the most important point of the Indian economy. Many other
industries depend on it for their raw materials.
In July 2021, India shipped its first coal export to Rampal Power Plant
in Bangladesh, giving a boost to the country’s coal exports.
Steel production in India is getting stronger growth on (such as Tata
Steel) new projects.
While the world market is shaky due to the chinese economy issues,
India has experienced a surge in the production of minerals.

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 OIL AND GAS
The mushrooming population and the flourishing economy of India has
helped the Oil and Gas Industry in a mighty big way. Many opportunities
exist for the development of underground coal, its gasification and
conversion to liquids
India's natural gas production increased by 22.7% in April 2021, as
Reliance Industries , increased production in the KG-D6 block.
In Gujarat India has invested in refineries specially for exports which
has made India a net exporter of petroleum while we are a net
importer of crude oil.
Crude Oil storage of 5.33 MMT capacity was built at Visakhapatnam,
Mangalore and Padur.

PHARMACEUTICALS
India's cost of production is considerably lower than USA and half of the
cost in Europe
Cipla launched a real-time COVID-19 detection kit ‘ViraGen’. Which is
based on multiplex polymerase chain reaction (PCR).
The Telangana government in 2021 made partnership with Cytiva to
open a ‘Fast Trak’ lab to strengthen the biopharma industry of the
state.
Indian Drugs and Pharmaceuticals Limited has enabled the mass
manufacture of products in the field of Oncology, Nephrology and
Cardiology.
Pharma Jan Samadhan, a customer grievance redressal system
launched in March 2015.

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RAILWAYS

India is on rank 3 in the world in terms of the railway network spanning

more than 66030 Kms. 100% FDI provides an opportunity for high-speed
railways and electrification. Automatic Ticket Vending Machines and
computerized passenger reservation systems aim at passenger
convenience.
As of May 5, 2021, Indian Railways commissioned Wi-Fi at more than
6,000 railway stations.
The achievement in the year 2017-2018 is 51 trains have speeded up by
more than a hour.
The Gatimaan Express is the fastest train in India which covers 188
Kms in 1 hour and 40 mins.
To set up an electric locomotive factory at Madhepura India and M/s
Alstom Manufacturing India work together for setting up a diesel
locomotive factory at Marhowra

RENEWABLE ENERGY

Reducing India's dependence on expensive imported fossil fuels is the

goal in this sector
India and the US agreed to restructure their strategic energy
partnership in 2021 to concentrate on cleaner energy sectors.
140% increase in the solar power capacity (2014-16 vs 2012-14).
34 Solar parks have been sanctioned to 21 states in India and INR
356.63 Crores has been provided to SEC of India.

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 ROADS AND HIGHWAYS
The government is taking a major step in upgrading highways and
expressway.
In March 2021, the Mizoram-Myanmar road project, which was
launched under SARDP-NE, completed 92% work and is scheduled to
be completed by June 2021.
Achievement for the year 2017-18 are 8088 km of road length
awarded,7589 km of construction completed, and 2156 km of
highways tolled.
When Electronic Toll Collection System started, fee collection
increased from USD 27 million in Jan 2017 to USD 43 Million in Nov
2017.

SPACE
India has skyrocketed its way into the space sector. Our country's cost-
effective programme has made it a launchpad for many countries and is
hopeful of calling itself as the world's Launchpad
Antrix Corporation Limited has undertaken various initiatives for
marketing of space products and services in the world.
First nation in the world to reach Mars successfully in the 1st attempt
is India. The spacecraft was Mangalyaan.

TEXTILES AND GARMENTS

Because of textiles and Garments sector india has become a one-stop
solution for textile and garment needs. As largest producers in the world
and second largest exporter of cotton, India became world famous.
Jute Corporation of India has distributed 731 MT certified jute seeds
among farmers in year 2021-22.
The Indian textile industry is one of the largest in the world and has a
share of 5% of global exports in textiles and apparel.
Till now 24 greenfield parks have been completed.
A significant share of 12% in 2018-19 is of Textile and Clothing in India’s
total exports.
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THERMAL POWER
In 2020 the production from coal mines according to the CM(SP) Act,
2015 was 2.345 mn tonne.
India boasts of having the fifth largest installed capacity in the world.
98.8% of the villages have been electrified.

TOURISM AND HOSPITALITY

Tourism is the third largest foreign exchange earner in India.
India’s ranking in the Travel and Tourism Competitive Index (TTCI) of
the World Economic Forum moved from 40th to 34th in 2019.
Under swadesh Darshan they have launched 15 theme-based tourist
circuits, 5 pan-India mega circuits.
India crawled up 13 places from 65 to 52 as per the Travel and Tourism
Competitiveness Index 2015 of the World Economic Forum.
Foreign Exchange Earnings have increased from INR 1351 Billion (FY
2015-16) to INR 1556 Billion.
Tourism and hospitality will be in top 10 when it comes to the FDI
inflow.

WELLNESS
The demand for AYUSH (Ayurveda, Yoga, Naturopathy, Unani, Siddha) has
seen an upsurge over the years.
Around 50,025 Ayushman Bharat - Health and Wellness Centres are
working in the country to provide Primary Health Care services to the
communities closer to their homes.
India is the second largest exporter of AYUSH and herbal products.
This industry can create 3 million jobs.

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SHORTCOMINGS OF THE MII PROGRAM

The “Make In India” policy has benefitted certain sectors but has faced
difficulties in others. Primarily, the policy should have boosted economic
growth across different fundamentals (like GDP growth rate, employment,
foreign exchange, etc.) attracted foreign investment, and boosted the
general infrastructure of the country, among other things. However, there
have been several problems, which have been listed below:-

India’s infrastructure is still quite lacking, even though good

infrastructure is necessary to support economic growth.

Government spending on infrastructure also fell sharply in the first

quarter of 2021, as compared to the last quarter of 2020.
This, lack of proper infrastructure is largely the root cause of the other
failures of the MII policy.

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Indian Manufacturing Output from 2014-2020

The share of manufacturing in GDP fell from 15.07% in 2014 to 12.96% in 2020.

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Youth unemployment rate 2014-2020

Youth unemployment rate has increased, while it should have decreased
under the MII policy.

GDP growth rate from 2014-2020

Growth rate of GDP has fallen sharply.

23
 Government debt has also increased

FDI inflow from 2013-2020

There is a dependence on foreign capital for fuelling investments in MII policies.
This is not a sustainable practice in the long run as foreign investment is of a
variable nature and undergoes many fluctuations. This can be seen in the graph
below.
Also, foreign investment projects fell by 95.4% from 34 projects worth over
₹ 75,000 crore in Q4 of 2020, with just 17 projects worth ₹ 3,450.5 crore in Q1 of
2021.

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Exchange rates between 2010

and 2020

Foreign Exchange Rate has fallen

consistently during the MII time
period, while it should have risen, if
the economy were improving.

Public Enterprises
Most public enterprises have undergone losses, due to low productivity
and inefficiency in their processes.

25
 Imports from 2014-2020
If domestic production were sufficiently increased, then imports should have
fallen. However, they have more or less increased over time.

Exports from 2014-2020

Also, exports have been consistently lower than imports (approx. USD 50 billion
every year) and have been declining since 2018.

26
 NOTABLE STATISTICS
ABOUT THE MII PROGRAM

Some of the initiatives statics undertaken to develop the

certain corridors under Make in India:-

Approx. 25 sectors has selected for development which major focus

includes Automobiles, Aviation, Defense manufacturing, Oil and gas,
port and shipping etc. and many more.
The structure of Make in India was matured to share the technical
information more and more to domestic as well as international
audiences.
Through Make in India audiences are constantly informed about
opportunities, altered measures etc.
Liberalization of Defense manufacturing, food processing, tele
communication, agricultural, civil aviation, space, private security
agencies, railways, insurance and pension and medical devices by FDI.
Reforms has been undertaken to increase the contingency of doing
business and improve FDI.
Industrial sector and smart cities are being formed in apace.
IPRs registration has been increased in order to hasten the training
need of the skilled workforce.

27
 Due to more focus on
liberalization and formation of
manufacturing corridors, it is
expected to create 100 million
additional by 2025

OBSERVATION
India has become attractive destination for investment. Various leading
companies are looking to set up their manufacturing base in the country.
Ultimately it is positive indication on job creation.

Policy changes by Make in India can be judged by three factors:-

Investment: The five year has witnessed slow growth of investment in
economy. Slowdown was more prominent in the manufacturing sector.
According to economic survey 2018-2019, gross fixed capital formation of
private sector declined to 28.6% of GDP in 2017-18 from 31.3% in 2013-2014.
Output: Monthly index of industrial production pertained to manufacturing
has registered double-digit growth rates only on two occasion during the
period April 2012 to November 2019.
Employment: According to the government report, the unemployment rate
in India is highest in 45 years. Moreover the industrial employment has not
grown to keep the pace with the rate of new entries into labor market.

The key stated how outcome were to increase the share of manufacturing
sector to 25% of GDP and to create 100 million additional jobs in manufacturing
industries by 2022, clearly both have not happened and going by the
increasingly gloomy prediction for GDP growth, unlikely to happen by target
year.
Manufacturing share of GDP, currently under 15-16% is not likely to increase
significantly over the next two years.

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EXAMPLES OF INDIAN FASHION BRANDS

DOODLAGE
Doodlage is a sustainable Indian fashion label, commenced in April 2012
with a fundamental thought of upcycling and reusing waste material to
frame new pieces of wearable fabric.
Doodlage is based in the capital of the country, New Delhi, India.
Kriti Tula, the co-founder of Doodlage says that she had a burning desire
to build something of her own to bring an idea to life that had not been
achieved by many. She adds that she was the 1st one to start something
of the sort.

Since the founder is born and bought up in India she takes inspiration from
her childhood and the deeply rooted tradition of upcycling in most middle
and upper middle class families in India.

Kriti Tula, Co-Founder 29

BRAND IDEOLOGY

Doodlage is a mix of sustainable and

selective high street fashion. They plan
to blend innovative designs with
sustainable method of clothing to
make style not simply chic, but also
eco-friendly. They ensure each items
has its own personality-as far as cut,
fabric, color redefining the whole idea
of individuality.
They are not just here to make
beautiful garments but to create value,
re-invent the ways to re-design, re-
construct and re-cycle along with
providing a platform for Indian artisans
in the new fashion industry.

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SOURCING, PRODUCTION & PACKAGING

· SOURCING: The fabrics are sourced from different garment factories that
leave those pieces in the waste bin which would eventually end at
landfills and then upcycled into fresh pieces. Some fabrics are recycled
post-consumer waste and post cutting scraps and trims.

·PRODUCTION: Fresh and sustainable designs are sketched on paper

making sure maximum fabrics are utilized while producing those designs
and then finally sent for production. All the garments are made in India
and by Indian artisans. The garments are hand stitched, hand
embroidered and hand dyed using natural dyes by these artisans
whenever required.
The waste generated at Doodlage workspace is segregated and
converted into accessories, soft furnishing products and paper to make
their packaging and stationery products. All the pieces and fabrics and
fabrics are made with ethical production units.

·PACKAGING: The packaging is designed in way to reduce the use of

plastic and recyclable paper along with cartons and cardboards are used
to ship the products to the customers.

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EXAMPLES OF INDIAN FASHION BRANDS

NO NASTIES
No Nasties is an Indian Fashion & Lifestyle label producing all the
products sustainably. The brand was launched in 2011 with the idea of
producing vegan & organic merchandise using a fair trade rule.
No Nasties is a brand based in the Southwestern coast of India, Goa.
Apurva Kothari, the co-founder of No Nasties says that he found a gap
in the market to provide organic clothing options for the consumers.
Therefore he felt the need to start one of his own.

No Nasties came through to kickstart a consumer movement for ethical

fashion in India
Spreading awareness of the farmer crisis
Offering a suitable alternative by way of their organic fair trade
clothing
Helping the movement develop by being a lighthouse for other
brands that would want to follow suit.

Apurva Kothari, Co-Founder of No Nasties

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BRAND IDEOLOGY
No Nasties describes their goal as to
create a consumer movement for
organic and fair trade products in India
by way of their T-shirts. They want to
provide customers with an option that
has not only been produced
sustainably but also meets their design
sensibilities. They would want to
provide the necessity to their
consumers without changing their
lifestyles.

BRAND USP
Stylish and sustainable
Ethical and ecofriendly
Super soft and comfortable fabrics
Perfect fit for Indian body type

The company promises to never use

any harmful products or processes in
the making of their merchandise and
would not exploit or discriminate
people involved in their business.

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SOURCING, PRODUCTION & PACKAGING

SOURCING : All the cotton for their merchandise is sourced from

Chetna Organic which is a farmer owned co-operative that operates in
several states of India and focuses on sustainable farming.

PRODUCTION : The merchandise is then manufactured by Rajlakshmi

Cotton Mills which is located in Kolkata & Noida which is known for
their quality and ethical production process.

PACKAGING : Since the brand believes in sustainable practices the

packaging includes zero plastic and bubble wraps, it is all recycled
paper with cool graphics.

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BIBLIOGRAPHY

http://www.makeinindia.com
https://www.investopedia.com/terms/e/economicgrowth.asp
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https://byjus.com/free-ias-prep/make-in-india/
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https://www.pmindia.gov.in/en/major_initiatives/make-in-india/
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https://en.wikipedia.org/wiki/Economy_of_India
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https://www.spglobal.com/en/research-insights/articles/the-missing-
piece-in-indias-economic-growth-story-robust-infrastructure
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THANK YOU

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