International Management

Project on

Trella Company
Submitted to: Dr. Mohamed Kholief

Group 5S:
1- Ahmed Magdy El Ghandour
2- Mina Reda
3- Mohamed Ramadan
4- Ehab Saad
5- Mina Wadie
6- Marco Wagdy

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Contents
Definition of International Management...............................................................................................3
Introduction on the company................................................................................................................4
TRELLA’S VISION STATEMENT................................................................................................................5
TRELLA’S MISSION STATEMENT.............................................................................................................5
COMPANY OBJECTIVES..........................................................................................................................5
Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix.............................................................6
TOWS Matrix.........................................................................................................................................7
Value Proposition..................................................................................................................................8
Business model for trella.......................................................................................................................9

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Definition of International Management

International management is the management of business operations in an organization

serving markets and operating in more than one country. It requires knowledge and skills
beyond normal business expectations, such as familiarity with local market and competitive
conditions, the legal and financial environment, the capability to do multicurrency
transactions and managing across borders.
This definition stresses the need for a much more advanced set of skills than managing within
national borders. It demands extensive knowledge of local conditions and adaptability.
International management can mean a number of things: exporting sporadically to other
countries; having a more established export strategy; having international agents, partners, or
perhaps a direct sales force in a number of countries; even having supply and/or production
facilities overseas; businesses can also make acquisitions abroad, which is a whole new ball
game and one in which risks may well compound.

Now, we are going to discuss International Management for TRELLA Company

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Introduction on the company

On a Monday afternoon in the middle of March 2019, Trella opened its doors and lunged into
the Egyptian startup ecosystem. It started off with the ambition of two young men who saw a
mind boggling gap in the Egyptian and global supply chain and logistics industry that has
been persistent for centuries, and they decided to do something about it. Swiftly moving from
ambition into action, while fielding two more believers in the cause, four idealists started
planning out how to create the next big thing in the MEAP regional logistics space.
We operate in an industry that influences on average 12-14% of the global economy and
represents over a $50bn market opportunity across the MENAP region, however, it has
remained stagnant for many years, needing to change as the world goes digital. It is an
industry that has resisted disruption due to its complexity and deeply rooted fragmentation.
Complacency has brewed in all those attempting to change something in the system’s norms
and everyone proceeded with the mantra of “If it’s not broken, then why fix it?”

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TRELLA’S VISION STATEMENT
Our Vision is to contribute to reducing the cost of moving goods by making the end-to-
end trip execution cycle more efficient, accurate, touch-less, and/or self-serve. This will
allow us to provide our shippers with a consistent and predictable experience with every
load they ship with Trella.

TRELLA’S MISSION STATEMENT

Supporting shippers to always have immediate access to well-curated quality drivers at a
lower price than the rest of the market offering and to provide them with the tools and
means of tracking and managing their shipments in real-time and to help improve the
livelihood of a much neglected and impoverished sector of the society: truck drivers.

COMPANY OBJECTIVES

*TAM: Total Available Market

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Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix

Strength Weakness
Through our internal processes and
1 digital solutions, we are able to 1
rate carriers based on their overall Not well known across the market.
performance.
We provide all the carrier and load
2 information to shippers based on 2 There is no big history to give a
trustworthy product for the client.
their requirements.

3 We handle shippers and carriers 3 There is no method of statement for

handling various types of
separately. shipments.
Through our dashboards and Shipment delivery time might be
4 reporting, we are able to give 4 inflexible according to delivery
shippers the visibility they need. availability.
Opportunities Threats
When creating shipping orders the
The supply chain sector in the difficulty stems from the
unstructured format among
Middle-East is a USD 200bn 1 cargo recipient, truck driver, truck the truck
1 industry, with the trucking industry
accounting for USD 50bn. owner and cargo owner where
everyone is slightly satisfied as only
bare minimum service is provided.
2 Transport is a key aspect for life in 2 The norms of a 100+year-old
the modern era. market.
The freight sector however is filled
with process inefficiencies that
3 affect the quality of service, without 3 The
and
connection between shippers
carriers is quite complex.
having the means to solve them in a
simpler way.
Most of the effort is lost in the used A love-hate relationship has
time needed to arrange a load, the
4 acceptance of dead-legs and the lack 4 developed
and
due to the lack of trust
transparency between both
of structure and organization of
moving goods. parties.

The SWOT Matrix is an important matching tool that uses factors from both the Internal
Factor Evaluation (IFE) and the External Factor Evaluation (EFE) to develop four types of
strategies: SO (strengths-opportunities) Strategies, WO (weakness-opportunities) Strategies,
ST (strengths-threats) Strategies, and WT (weakness-threats) Strategies. Strengths and
weaknesses are taken from the IFE while opportunities and threats are taken from the EFE.
From there, various internal and external factors are matched together to come up with the
four different types of strategies mentioned before.

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TOWS Matrix
SO Strategies WO Strategies

1 Establishing marketing campaigns for targeting

Targeting the highly standard audience (S1,O2)
Transparency for the shipment status and
2 2
information. (S2,O4)
Call center to serve the customers with any
3 required details and handle any resulting
complains (S3,O3)
Providing a consultation service for supply chain
4 industry and feasibility studies for local market
(S4,O1)
1 audience in different sectors in order to widen our
market segmentation. (W1, O1)
Providing a high quality of service with the least
cost. (W2, O2).
Working on method of statement for handling
3 various types of shipments in order to provide the
client with required information. (W3, O3).
Estimating the delivery time of shipment based on
shipment optimization (W4, O4).

ST Strategies WT Strategies
Providing all the required information about the Providing procedures known for our audience will
1 1
ride and the delivery time to the client (S2, T1). build a trust. (W1, T1)
Extracting insights and studies based on previous
Making sure of minimal requirements required in
2 projects will help in changing the history of 2 carriers (W2, T2)
industry (S4, T2)
Establishing marketing campaigns for targeting
Handling each of shippers and carriers separately
3 3 audience in different sectors in order to widen our
is a competitive edge. (S3, T3).
market segmentation. (W3, T3)

Carriers standards and work flow procedures for Providing all the required information about the ride
4 4
every shipment (S4, T1) and the delivery time to the client (W4, T4)

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 Value Proposition
A value proposition refers to the value a company
promises to deliver to customers should they choose
to buy their product. ... A value proposition can be
presented as a business or marketing statement that a
company uses to summarize why a consumer should buy a
product or use a service.

Benefits: Experience
For Customers: -Local and foreign For Customers:
-Quality Logistic Market and -Quality Logistic service
service environment
understanding.
For Drivers:
-Ease of payment -Understanding
drivers' -travels issues
-Training For Drivers:
frustration. -drivers
-Ease of payment
-Internal and behavior
Features: -Training
-Online Application external
-security and
with tracking safety
-Guaranteed skilled
drivers
-utilization of travels
schedule
-easy electronic -Logistic service provider
payment that guarantee security
and safety.

TRELLA
Local logistic companies

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Business model for trella

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