KEY CONCEPT OF CORPORATE

COMMUNICATION.
 Bachelor of management studies
T.y.b.m.s [sem v]

Project guiDE
Mrs. Pallavi Nhayade

Model college of science and commerce

Kalyan(E)
Presented by-
1. Shalini Mishra
2. Poonam Romina
3. Sandhya Mudliar
4. Kirti Pandey
5. Anjali Patil
 INTRODUCTION

 In this modern, competitive landscape, a brand’s identity needs to

be unique, clear and consistent in order to set itself apart.
 Corporate communications are crucial in developing, enhancing
and maintaining your corporate identity or brand image.
 From the messages presented to workforces day-to-day to how
they speak to their customers.
 Learn more about how corporate communications showcases
your brand’s personality to those within and outside your
organisation, and how ensuring strong visuals and messaging
across campaigns help to strengthen your image in the long term
 WHAT IS CORPORATE COMMUNICATION?

 Corporate communications is the process of

facilitating information and knowledge exchanges with
internal and key external groups and individuals that
have a direct relationship with an enterprise.
 The word "corporate" in this field is relating to
"corporation".
 Latin word 'corpus' (body) in relations to "total".
 The word "communication" means transmit or
disseminate messages/data.
 Corporate communciation can be interpreted as a
total communication activity.
OBJECTIVE OF CORPORATE COMMUNICATION

Corporate communications deliver the company's strategic message to all its audiences:
customers and potential companies, shareholders, employees and regulators. These
communications create and preserve the company's brand and help everyone move in
concert with the company's mission. Just as with any aspect of the business, corporate
communications performance require evaluation; thus objectives are written so that
success or failure can be measured.
 Awareness
 Goal-Oriented Action
 Performance to Budget
 FUNCTION OF CORPORATE COMMUNICATION
Corporate communications strategies have a variety of functions. Here are the five main functions of
corporate communications explained, including information about the key components incorporated into
each function:

1.Media & Public Relation 4. Internal communications

■ Corporate reputation ■ Employee communication
■ Corporate responsibility ■ Stakeholder communication
■ Organizational identity

2. Customer communications and marketing

■ Corporate branding
■ Promoting
■ Corporate identity

3. Crisis communication
WHAT DOES A CORPORATE COMMUNICATION DO?

 Above we’ve already highlighted some of the key functions a corporate

communications team will be expected to fulfil. But beyond that, this team is
responsible for defining how people inside and outside your business envision your
brand. For keeping a credible reputation in an ever-fluctuating world.
These obligations can be further divided into external and internal
communication tasks:
EXTERNAL COMMUNICATION TEAM
INTERNAL COMMUNICATION TEAM
 CORPORATE COMMUNICATION MIX
1.The corporate communication mix of Van 2. The corporate communication mix of
Riel’s:- Balmer & Gray
 WHAT IS A CORPORATE COMMUNICATION STRATEGY?

A Corporate Communication Strategy is the framework used by organizations to plan out

communication with employees, customers, suppliers, and investors.
This process can be broken down as follows to help you construct your core Corporate
Communication Strategy:
1. Identify and Prioritize Your Executives’ Key Goals
2. Conduct In-Depth Employee Surveys
3. Research Your Stakeholders’ Input
4. Review Your Customers’ Comments
5. Include Your Suppliers in Your Research
 TYPES OF CORPORATE COMMUNICATION
As mentioned earlier, corporate communication stands over the pillars of numerous factors.Also,
service employees do come under the same condition along with the users. These can be with
both the external and internal factors connected to the company.

1. Advertisement Levels 1. Group Discussion

2. Media Influence & Public 2. Daily Reports

Relations
IMPORTANCE OF CORPORATE COMMUNICATION
Corporate Communications is the way a business communicates with internal
and external users - this includes customers, your targeted audience, internal
staff and key stakeholders. Now let's have a look the 5 Reasons Why Corporate
Communication is important for the organisation's success.

1. Enables Transperency.
2. Minimise Miscommunication.
3. Improves employee Enagagement & Productivity.
4. Helps build corprate identity.
5. Attract top talent.
 CONCLUSION
In the end, we can conclude our discussion by stating that corporate
communication is never a bad deal for business firms. Moreover, the current
scene of the market makes it even more important to be implemented.
Almost every company is gaining popularity, and no one wants to lack
behind. Even the customers feel secure with the company that can cover them
for long runs. On the other hand, investing firms will get involved with the
company more often. The overall strength of the business will improve, and
everyone would want to connect to the firm.
THANK YOU!!!!!!!!