Gowhar Khursheed Wani

Sales Manager
 gowher.jed@gmail.com
+966502063623

Key Skills:
Seeking assignments in Sales & Marketing/ Business Development/
 Retail Sales & Product Channel Management with an organization of repute.
Marketing
 Retail Channel Location Preference: Middle East Industry Preference: FMCG
Management
 Revenue Generation Profile Summary
 New Business
 A result-oriented professional with nearly 12+ years of
Development
experience in Sales of Modern Trade, Traditional Trade,
 Client Relationship
Wholesale ,HORECA and Food services with track record of
Management
increasing profitability and achieving business objectives.
 Distributor Management &
 A keen planner and implementer with skills in devising and
Negotiation
implementing strategies aimed at managing retail operations.
 Distribution & Retail
 Pivotal in driving new business by conceptualizing plans,
Expansion
streamlining retail channel networks, achieving monthly/ yearly
 Product Positioning/
targets with focus of delivering ROI for a positive business flow
Availability/ Visibility
 Successfully appointed 12 new customers in first 06 months for
 Team Building & Training
better placement of products at Islam Commercial Enterprise,
Soft Skills: KSA
 Skilled in formulating plans, translating product & business
 Negotiator strategies into executable channel plans and driving its
 Planner implementation; recognized for creating 600 new retail outlets
 Collaborator in a year.
 Motivational Leader  Proficient in initiating & developing relationships with key
 Thinker decision-makers in target organizations for business
 Communicator development; building and nurturing relations with clients to
ensure their retention and continued patronage
 A proactive learner with flair for adopting emerging trends and
addressing requirements to achieve organizational objectives &
profitability norms with effective communication, relationship
management and analytical skills

Career Timeline

(2012-2018) (2018 till date)

(2005- 2008) (2008-2012)
Wafrah for Industry & Islam Commercial Enterprise
Glaxo Smith Kline Proctor and Gamble (P&G)
Development Co . KSA (ICE)
SALES RESENTATIVE SALES SUPERVISOR
BRANCH MANAGER KSA AREA SALES MANAGER
 Education
 MBA from Kings Lake University, Columbia, Canada -2016
 BBA from Kings Lake University, Columbia, Canada - 2014
 Diploma in Computer Application from CTK, Kashmir – 2011
2018 till date
Work Experience
Area Sales Manager, Islam Commercial Enterprise (ICE)

Key Areas:

 Assisted the Regional Supervisors in organizing Major Key

customers such as IHG Hotels, Oberoi Hotels, Movinpick and
Hyper Panda, AL Raya, Bin Dawood, Danube, Abdullah Al
Othiam etc.
 Formulating & implementing action plans/ strategies for
maximizing sales and setting target & goals, new business
development and so on.
 Administering the business in Madinah region , leading a team
of 12 Salesmen,1 Branch supervisor and 2 sales supervisors
almost 600 (restaurants, cafeteria and sweets and bakery
shops) 20 Wholesale Customers, with an annual sales turnover
of 13 Million SAR.
 Supervising the entire team of Madinah (KSA), managing
customer service, providing first line customer support by
answering queries & resolving all the issues regarding sales.
 Improving RMS, CMS, SOGA & SONA for Islam Commercial
Enterprise
 Exploring potential business avenues, managing marketing &
sales operations for achieving the business targets; initiating
market development efforts and increasing business growth
 Providing in-depth analysis of markets, industry trends,
competitors and clients for improving strategic planning and
decision making.
 Managing responsibilities and cultivating excellent relationships
with new prospects & existing customers

Highlights:

 Pivotal in increasing 22% of revenue in the assigned territory

within 1 year
  Recognized for creating 110 customers per year

 Created 4 New Trade Retail Routes in Madinah Region

 Managed FMCG business; planned and executed complete ICE
brand initiatives for retail partners
 Accomplished 80% target of bill cut in retail outlets through
measures such as pre-journey route planning
 Successfully achieved the growth in creating special quality
outlets by 25% within the span of 6 months

Branch Manager , Wafrah for Industry & Development Co, KSA

2012 to 2018
Key Areas:
 Providing in-depth analysis of markets, industry trends,
competitors and clients for improving strategic planning
and decision making.
 Planning for ensuring achievement of divisional and
personal target, aligning with company sales policies
and strategies
 Imparted training to the company dealers & workforce
to put in efforts to follow the best distribution &
merchandising practices
 Tracking competition & market movement; evolving
marketing & sales strategies in-line with current market
scenarios; driving new initiatives for the region
 Leading dedicated teams for running successful
business operations
 Led regional Supervisors for managing customer service
operations; rendered & achieved quality services and
provided first line customer support by answering
queries & resolving issues
Highlights:
 Achieved key targets in the distribution network (sales,
revenue) in the region and increased the retail outlet
sales by 50%.
 Accomplished 100% customer satisfaction by ensuring
product availability & visibility.
 Created 4 New Retail Routes in Jeddah Region
 Managed business of FMCG; planned and executed
complete Wafrah brand initiatives for retail partners
 Accomplished 80% target of bill cut in retail outlets
through measures such as pre-journey route planning
  Worked as In-charge of a large department having an
annual turnover of 11 million Saudi Riyal.
 Led a team size of 2 Supervisors & 8 Salesman to deliver
primary & secondary sales target
 Created sales campaign that enabled ties with 7 new
major clients
 Exceeded sales target by 20% in a year; successfully
negotiated and closed new sales, prepared proposals
and quotations, negotiated and won new contracts

2008 to 2012 Sales Supervisor, Proctor and Gamble (P&G)

Highlights:
 In charge of sales of Srinagar City
 Developed and implemented various marketing
strategies and participate in everyday procedures for
store
 Administered all case failures and shortage areas and
escalate issues to manager
 Helped the team research the status and sales of
products in the market
 Suggested innovative ideas that could be applied to the
target customer to increase the sales Proctor and
Gamble (P&G) , Proctor and Gamble (P&G) , SALES
SUPERVISOR Highlights:
 In charge of sales of Srinagar City
 Developed and implemented various marketing
strategies and participate in everyday procedures for
store
 Administered all case failures and shortage areas and
escalate issues to manager
 Helped the team research the status and sales of
products in the market
 Suggested innovative ideas that could be applied to the
target customer to increase the sales Highlights:
 In charge of sales of Srinagar City
 Developed and implemented various marketing
strategies and participate in everyday procedures for
store
 Administered all case failures and shortage areas and
escalate issues to manager
  Helped the team research the status and sales of
Extracurricular Activities products in the market
 Suggested innovative ideas that could be applied to the
 National level Cricket target customer to increase the sales
 Participated in Swimming
competitions

Personal Vitae
 Date of Birth: 19 November 1990
 Languages Known: English, Arabic, Urdu,
Kashmiri
 Marital Status: Married
 No. of Dependents: 3
 Passport No.: P3498858
 Visa Type: Work/Transferable
Nationality: Indian
 Driving License: SAUDI and INDIAN